[{"data":1,"prerenderedAt":232},["ShallowReactive",2],{"case-study-ssd-brand-data-recovery-service-inclusion-en":3,"case-study-blocks-a0b8e88d-78b3-4ba8-99b3-b9843b0916af-en":27,"reviews-all-a0b8e88d-78b3-4ba8-99b3-b9843b0916af-any-en":138,"case-study-category-ancestors-computers-and-accessories\u002Fdata-storage-en":139,"services-by-ids-b2229fd7-1f99-4a26-ad08-d1113955c798,07288de0-63ae-47b6-b6fc-eb6c6af8f16e-en":151,"case-studies-by-ids-da896c58-7528-4f3f-b9a9-e7fc6bbeede7,a969d6de-3c8c-48db-9137-941169b55469,38ea8f4e-a42d-493c-9077-6a71bc9de92d,6bfb6c78-c649-40e0-9fe9-f280fad01f04-en":174},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"a0b8e88d-78b3-4ba8-99b3-b9843b0916af","ssd-brand-data-recovery-service-inclusion","case-studies\u002Fssd-brand-data-recovery-service-inclusion-1790060651183.webp",null,true,9,1205,"2026-09-22","2026-09-22T11:13:31.262443+00:00","2026-09-22T11:13:31.504874+00:00","en","Selling the thing that happens after the drive fails","Conversion +71% with the premium intact","Every drive on the page claims reliability, so the claim carries no weight. The brand already included a recovery service nobody was reading about, and that turned out to be the entire argument.","Data Recovery Service Positioning","How leading with an included data recovery service rather than reliability claims lifted an SSD brand's conversion 71% while its price premium held.",[21,22],"b2229fd7-1f99-4a26-ad08-d1113955c798","07288de0-63ae-47b6-b6fc-eb6c6af8f16e","d0681d22-2502-4951-beed-b2d338a2206d","data-storage","computers-and-accessories\u002Fdata-storage","Data Storage",[28,53,80,87,94,104,110,121,127],{"id":29,"case_study_id":4,"type":30,"position":31,"is_enabled":8,"config":32,"locale_code":14,"data":33},"1c7e4b2c-b86f-4b20-b0f7-98b53f24bbeb","snapshot",1,{},{"items":34,"title":52},[35,37,40,43,46,49],{"label":36,"value":26},"Category",{"label":38,"value":39},"Marketplaces","US, UK",{"label":41,"value":42},"Revenue at start","$226k \u002F month",{"label":44,"value":45},"Position","$129 against $99–$109 direct competitors",{"label":47,"value":48},"Engagement","Creative & content + listing SEO",{"label":50,"value":51},"Timeframe","9 months","",{"id":54,"case_study_id":4,"type":55,"position":56,"is_enabled":8,"config":57,"locale_code":14,"data":58},"ad28e459-06cc-4b6b-8620-09a765f9ac84","metrics",2,{},{"items":59,"title":52},[60,65,70,75],{"after":61,"delta":62,"label":63,"before":64,"is_highlight":8},"8.4%","+71%","Conversion rate","4.9%",{"after":66,"delta":67,"label":68,"before":69},"$418k","+85%","Monthly revenue","$226k",{"after":71,"delta":72,"label":73,"before":74},"$129","+8%","Average selling price","$119",{"after":76,"delta":77,"label":78,"before":79},"61%","+52 pts","Share of buyers registering the service","9%",{"id":81,"case_study_id":4,"type":82,"position":83,"is_enabled":8,"config":84,"locale_code":14,"data":85},"ff99134c-f5b2-4de5-8c36-40d548f827ff","challenge",3,{},{"title":52,"markdown":86},"On a storage search page every listing promises reliability, and the promises are indistinguishable: the same endurance vocabulary, the same shock-resistance icon, the same confident number. A claim that everyone makes stops being information, which is why the category tends to resolve on price — and the brand's drive cost twenty to thirty dollars more than the ones beside it.\n\nWhat the brand actually had was different in kind rather than degree. Every drive shipped with a professional data recovery service included: if the drive fails, the files come back, paid for. That is the outcome the customer is really buying — nobody wants a drive, they want the photographs on it — and it was mentioned once, in the ninth bullet of a support document, as a warranty footnote.",{"id":88,"case_study_id":4,"type":89,"position":90,"is_enabled":8,"config":91,"locale_code":14,"data":92},"e9f0021c-48e3-4c72-a7f7-25b8c7155d00","approach",4,{},{"title":52,"markdown":93},"We stopped arguing about the hardware and sold the guarantee behind it.\n\n- **The recovery service as the hero claim** — first frame, first bullet, and the headline of the A+ — framed as what happens on the worst day rather than as a warranty term.\n- **The cost of the alternative made concrete**, since an independent recovery on a failed drive runs into the hundreds and most shoppers have never priced one.\n- **Search terms for the fear, not the part** — the phrases people use when they are worried about losing data, which the category's spec-led listings did not target.\n- **Registration built into the unboxing**, so the service is live before it is needed and the customer has a reason to remember who sold them the drive.",{"id":95,"case_study_id":4,"type":96,"position":97,"is_enabled":8,"config":98,"locale_code":14,"data":101},"5199129d-d0f7-4db4-a220-6d42123ee021","media",8,{"images":99},[100],"case-studies\u002Fdashboards\u002Fssd-brand-data-recovery-service-inclusion.webp",{"title":102,"caption":103},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $102k to $188k a month while ACoS falls from 34% to 21% across the 9-month engagement.",{"id":105,"case_study_id":4,"type":106,"position":9,"is_enabled":8,"config":107,"locale_code":14,"data":108},"021cb6b8-cc44-40e1-b402-9b26d8cc8a15","results",{},{"title":52,"markdown":109},"Conversion rose 71% while the average selling price went **up** 8% as the discounting stopped, which is the point: the premium stopped needing a justification because the comparison was no longer drive against drive.\n\nRevenue grew 85% on a product that was not reformulated, repriced downward or re-engineered. Registration of the included service went from 9% of buyers to 61% — worth tracking not because it costs the brand anything at that rate, but because a registered customer has confirmed to themselves that the reason they paid more is real.",{"id":111,"case_study_id":4,"type":112,"position":113,"is_enabled":8,"config":114,"locale_code":14,"data":115},"218c2360-a979-4cee-83a0-f391d84716c9","quote",10,{},{"items":116,"title":52},[117],{"role":118,"text":119,"author":120},"Storage brand","We had been selling a component. The customer was buying insurance on their photographs and we never said so.","Head of Brand",{"id":122,"case_study_id":4,"type":123,"position":124,"is_enabled":8,"config":125,"locale_code":14,"data":126},"b7cbec5d-8be0-44f5-b935-791a9f6fc686","service_ref",11,{},{"title":52},{"id":128,"case_study_id":4,"type":129,"position":130,"is_enabled":8,"config":131,"locale_code":14,"data":137},"b2ddfe39-e470-4627-b9df-98106830219b","case_ref",12,{"ids":132},[133,134,135,136],"da896c58-7528-4f3f-b9a9-e7fc6bbeede7","a969d6de-3c8c-48db-9137-941169b55469","38ea8f4e-a42d-493c-9077-6a71bc9de92d","6bfb6c78-c649-40e0-9fe9-f280fad01f04",{"title":52},[],[140],{"id":141,"parent_id":7,"path":142,"slug":142,"sort_order":143,"is_enabled":8,"is_priority":144,"last_modify":11,"created_at":145,"updated_at":145,"locale_code":14,"name":146,"title":147,"subtitle":148,"intro":7,"meta_title":149,"meta_description":150,"case_count":9},"c9b9671e-aa51-4557-8484-57e375622493","computers-and-accessories",102,false,"2026-09-22T11:13:31.187156+00:00","Computers & Accessories","Amazon Computers & Accessories Case Studies","Real campaigns we ran for computers & accessories brands on Amazon — what was broken, what we changed and what it moved.","Computers & Accessories Case Studies","See how our Amazon agency grows Computers & Accessories brands: the challenge, the work we ran and the numbers it moved.",[152,164],{"id":21,"slug":153,"icon":154,"hero_image":155,"is_enabled":8,"sort_order":83,"last_modify":156,"created_at":157,"updated_at":158,"locale_code":14,"name":159,"title":160,"subtitle":161,"meta_title":162,"meta_description":163},"amazon-listing-seo","i-lucide-search","service\u002Famazon-listing-seo-1785511614770.svg","2026-08-14","2026-07-29T14:13:30.127513+00:00","2026-08-14T08:43:13.682542+00:00","Amazon Listing SEO","Amazon listing optimization that ranks and converts","Keyword-rich titles, bullets, and backend terms built for Amazon's search algorithm and its new AI shopping assistant, Rufus — so more shoppers find you and more of them buy.","Amazon Listing Optimization & SEO","Amazon listing optimization & SEO — keyword research, titles, bullets, backend terms and Rufus-ready content that lifts rank and sales. Get your growth plan.",{"id":22,"slug":165,"icon":166,"hero_image":167,"is_enabled":8,"sort_order":90,"last_modify":156,"created_at":168,"updated_at":158,"locale_code":14,"name":169,"title":170,"subtitle":171,"meta_title":172,"meta_description":173},"creative-content","i-lucide-palette","service\u002Fcreative-content-1785511622781.svg","2026-07-29T14:14:06.117411+00:00","Creative & Content","Amazon creative that turns clicks into customers","Conversion-focused images, A+ content, and video built around shopper intent — so the traffic you pay for actually converts.","Amazon Creative & A+ Content Services","Amazon creative and content that converts — product photography, infographics, A+ brand story, and PDP & headline video built for shopper intent.",[175,191,205,221],{"id":133,"slug":176,"cover_image":177,"brand_name":7,"is_anonymized":8,"period_months":130,"is_enabled":8,"sort_order":178,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":179,"headline_metric":180,"summary":181,"meta_title":182,"meta_description":183,"service_ids":184,"published_at":11,"category_id":187,"category_slug":188,"category_path":189,"category_name":190,"category_is_enabled":8},"router-brand-isp-rental-payback","case-studies\u002Frouter-brand-isp-rental-payback-1790060651183.webp",1206,"The real competitor was a line item on the internet bill","New-to-brand orders +134%","A router brand was fighting other routers for people already shopping for routers. The much larger audience was renting equipment from their provider every month and had never considered owning one.","Router Brand Category Expansion Case","How reframing a router purchase against a monthly provider rental fee grew new-to-brand orders 283% and doubled revenue over twelve months.",[185,186],"119e81ea-2a44-44f5-bd31-a47741039864","c89127c7-631c-451f-bf13-3681edd0f3c4","61649615-4a5f-4402-bce9-0d28763ebddc","networking","computers-and-accessories\u002Fnetworking","Networking",{"id":134,"slug":192,"cover_image":193,"brand_name":7,"is_anonymized":8,"period_months":113,"is_enabled":8,"sort_order":194,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":195,"headline_metric":196,"summary":197,"meta_title":198,"meta_description":199,"service_ids":200,"published_at":11,"category_id":201,"category_slug":202,"category_path":203,"category_name":204,"category_is_enabled":8},"pc-components-enthusiast-vocabulary-capture","case-studies\u002Fpc-components-enthusiast-vocabulary-capture-1790060651183.webp",1207,"The catalog spoke engineering; the buyers spoke forum","+39% sessions","Enthusiast buyers describe components in a vocabulary that grew up in forums and videos, not in datasheets. The brand's listings were written by the people who designed the parts.","PC Components Search Vocabulary Case","How rewriting component listings in enthusiast vocabulary instead of datasheet language grew a PC parts brand's sessions 218% in ten months.",[21,22],"b13a68e1-ba55-41b0-95ff-6acf5dfda5a2","pc-components","computers-and-accessories\u002Fpc-components","PC Components",{"id":135,"slug":206,"cover_image":207,"brand_name":7,"is_anonymized":8,"period_months":208,"is_enabled":8,"sort_order":209,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":210,"headline_metric":211,"summary":212,"meta_title":213,"meta_description":214,"service_ids":215,"published_at":11,"category_id":217,"category_slug":218,"category_path":219,"category_name":220,"category_is_enabled":8},"printer-brand-aftermarket-cartridge-defense","case-studies\u002Fprinter-brand-aftermarket-cartridge-defense-1790060651183.webp",14,1208,"Defending the cartridge against forty compatible clones","Genuine cartridge share 29% → 63%","The printers sold well and the ink did not. Every search for a cartridge returned dozens of cheaper compatible versions, and the brand's own page gave shoppers no reason to pay more.","Ink Cartridge Category Defense Case","How page-yield evidence and printer-owner targeting took a printer brand's genuine cartridge share from 29% to 63% of its own installed base.",[216,186],"a507b11d-88fb-4b74-98a2-0661de716593","1ed26ddf-450f-45c3-891f-5869d50aaf7d","printers-and-ink","computers-and-accessories\u002Fprinters-and-ink","Printers & Ink",{"id":136,"slug":222,"cover_image":223,"brand_name":7,"is_anonymized":8,"period_months":224,"is_enabled":8,"sort_order":225,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":226,"headline_metric":227,"summary":228,"meta_title":229,"meta_description":230,"service_ids":231,"published_at":11,"category_id":141,"category_slug":142,"category_path":142,"category_name":146,"category_is_enabled":8},"computer-accessories-device-model-search-capture","case-studies\u002Fcomputer-accessories-device-model-search-capture-1790060651183.webp",6,1200,"The search term report was full of laptop model numbers nobody had read","+96% organic sales","Shoppers buying accessories do not search for the accessory — they search for the machine they own. A year of search term reports held thousands of model numbers the catalog had never answered.","Device Model Keyword Capture Case","How harvesting laptop and tablet model numbers from search term reports grew a computer accessories brand's organic sales 96% in six months.",[21,186],1790082623156]