[{"data":1,"prerenderedAt":271},["ShallowReactive",2],{"case-study-sports-nutrition-protein-launch-ranking-en":3,"case-study-blocks-275e83cc-d58b-423b-937b-a13ef8385450-en":27,"reviews-all-275e83cc-d58b-423b-937b-a13ef8385450-any-en":173,"case-study-category-ancestors-health-and-household\u002Fsports-nutrition-en":174,"services-by-ids-b2229fd7-1f99-4a26-ad08-d1113955c798,c89127c7-631c-451f-bf13-3681edd0f3c4-en":185,"case-studies-by-ids-17c1b2c1-2c87-46e1-9e9e-ec65eaed24d1,06872749-024d-4166-8927-a8158552d37d,7d0771bf-012e-401c-a5b0-ac34c4b8755d,3d8b6398-68dd-4191-9776-d79ab9d80621-en":209},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"275e83cc-d58b-423b-937b-a13ef8385450","sports-nutrition-protein-launch-ranking","case-studies\u002Fsports-nutrition-protein-launch-ranking-1790060651183.webp",null,true,6,105,"2026-09-22","2026-09-22T11:13:31.397281+00:00","2026-09-22T11:13:31.504874+00:00","en","Launching a plant-based protein line to page one in 19 weeks","Page one on the hero term in 19 weeks","A sports nutrition brand entered one of Amazon's most crowded categories with no reviews and no rank. We built the launch around a narrow flavor-and-use-case entry point instead of the head term, then widened once velocity and reviews could hold it.","Plant-Based Protein Launch on Amazon","How a new plant-based protein line reached page one on its hero term in 19 weeks by launching on narrow long-tail demand before widening to the head term.",[21,22],"b2229fd7-1f99-4a26-ad08-d1113955c798","c89127c7-631c-451f-bf13-3681edd0f3c4","63a6ac28-56f9-4bef-bdd0-9800a58c55d4","sports-nutrition","health-and-household\u002Fsports-nutrition","Sports Nutrition",[28,53,80,87,94,128,138,145,156,162],{"id":29,"case_study_id":4,"type":30,"position":31,"is_enabled":8,"config":32,"locale_code":14,"data":33},"11a8f224-1b46-45a4-a73d-691fa4848832","snapshot",1,{},{"items":34,"title":52},[35,37,40,43,46,49],{"label":36,"value":26},"Category",{"label":38,"value":39},"Marketplaces","US",{"label":41,"value":42},"Starting point","New line, 0 reviews, 4 ASINs",{"label":44,"value":45},"Category context","Head term dominated by brands with 20k+ reviews",{"label":47,"value":48},"Engagement","PPC + listing SEO",{"label":50,"value":51},"Timeframe","6 months","",{"id":54,"case_study_id":4,"type":55,"position":56,"is_enabled":8,"config":57,"locale_code":14,"data":58},"d544f192-a705-4add-9c5d-7b17f82ae621","metrics",2,{},{"items":59,"title":52},[60,65,70,75],{"after":61,"delta":62,"label":63,"before":64,"is_highlight":8},"$97k","launch","Monthly revenue","$0",{"after":66,"delta":67,"label":68,"before":69},"page 1","19 weeks","Organic rank, hero term","unranked",{"after":71,"delta":72,"label":73,"before":74},"380","+380","Reviews","0",{"after":76,"delta":77,"label":78,"before":79},"26%","from 88% at launch","ACoS","—",{"id":81,"case_study_id":4,"type":82,"position":83,"is_enabled":8,"config":84,"locale_code":14,"data":85},"55ce4ee2-91b9-4a93-bbb6-4ccb4da430c9","challenge",3,{},{"title":52,"markdown":86},"Plant-based protein is a category where the first page belongs to brands with five-figure review counts and a decade of sales history. A new line has none of the signals Amazon ranks on — no velocity, no reviews, no conversion history — and the obvious move, bidding on the head term from day one, is how launch budgets die: the clicks are expensive, the conversion rate of an unreviewed listing is poor, and the resulting data teaches the algorithm that the listing doesn't convert.\n\nThe brand also had a real advantage that the head term hides: a flavor and a texture profile that a specific slice of shoppers searches for by name.",{"id":88,"case_study_id":4,"type":89,"position":90,"is_enabled":8,"config":91,"locale_code":14,"data":92},"03c050f6-a57f-44e8-b890-e0c18010a655","approach",4,{},{"title":52,"markdown":93},"We refused the head term for the first three months and bought rank where it was affordable.\n\n- **Launch on long-tail demand** — flavor, dietary and use-case terms where an unreviewed listing can still win the click and convert.\n- **Listing built for the same terms** — title, bullets and backend copy written for the entry point, not for the category head, so paid and organic pulled the same direction.\n- **Review velocity as a campaign** — Amazon Vine on the launch units and the Request a Review automation on every order; nothing in the box asks for a review, because no insert may.\n- **Widen only on evidence** — the head term was opened once conversion rate and review count could survive its traffic, not on a calendar date.",{"id":95,"case_study_id":4,"type":96,"position":9,"is_enabled":8,"config":97,"locale_code":14,"data":98},"a74da9f3-fd01-4ff4-95cb-348b32757ad0","timeline",{},{"title":52,"phases":99},[100,107,114,121],{"items":101,"label":105,"title":106},[102,103,104],"Long-tail keyword set built from flavor and diet modifiers","Listings written to those terms","Exact-match campaigns only, tight budgets","Weeks 1–4","Entry point",{"items":108,"label":112,"title":113},[109,110,111],"Vine and Request a Review running on the hero SKU","Bids raised on the terms that convert above category average","First page-one placements on long-tail terms","Weeks 5–12","Velocity and reviews",{"items":115,"label":119,"title":120},[116,117,118],"Category and competitor targeting opened","Head term entered with a defined rank-buying budget","Page one reached on the hero term at week 19","Weeks 13–19","Widen",{"items":122,"label":126,"title":127},[123,124,125],"ACoS brought from 88% at launch to 26%","Second and third SKU pulled up behind the hero","Organic share growing week over week","Weeks 20–26","Consolidate",{"id":129,"case_study_id":4,"type":130,"position":131,"is_enabled":8,"config":132,"locale_code":14,"data":135},"a35c02b6-5fb4-4c8c-9ca2-d053cf5917b7","media",8,{"images":133},[134],"case-studies\u002Fdashboards\u002Fsports-nutrition-protein-launch-ranking.webp",{"title":136,"caption":137},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $8k to $44k a month while ACoS falls from 88% to 26% across the 6-month engagement.",{"id":139,"case_study_id":4,"type":140,"position":141,"is_enabled":8,"config":142,"locale_code":14,"data":143},"4bbf1905-743e-4bbf-9ade-7f42a5f94ce7","results",9,{},{"title":52,"markdown":144},"The line reached **page one on its hero term in 19 weeks** and $97k in monthly revenue by month six, from a standing start.\n\nACoS tells the story of the sequence: 88% in the first weeks, when every click was buying rank, down to 26% once organic position and 380 reviews were doing the work advertising had been paying for. The brand now has a launch pattern it can repeat for the next flavor, instead of a one-off result.",{"id":146,"case_study_id":4,"type":147,"position":148,"is_enabled":8,"config":149,"locale_code":14,"data":150},"08c0f0e2-9c39-4db2-b806-9c8b0dfdb106","quote",10,{},{"items":151,"title":52},[152],{"role":153,"text":154,"author":155},"Sports nutrition brand","Everyone told us to go straight at the main keyword. Spending three months where we could actually win is what got us there.","Brand Manager",{"id":157,"case_study_id":4,"type":158,"position":159,"is_enabled":8,"config":160,"locale_code":14,"data":161},"6be802b8-40d4-4707-a23e-24fd539979f8","service_ref",11,{},{"title":52},{"id":163,"case_study_id":4,"type":164,"position":165,"is_enabled":8,"config":166,"locale_code":14,"data":172},"fe3a6fca-7e0f-4769-ad3e-4524e34f383c","case_ref",12,{"ids":167},[168,169,170,171],"17c1b2c1-2c87-46e1-9e9e-ec65eaed24d1","06872749-024d-4166-8927-a8158552d37d","7d0771bf-012e-401c-a5b0-ac34c4b8755d","3d8b6398-68dd-4191-9776-d79ab9d80621",{"title":52},[],[175],{"id":176,"parent_id":7,"path":177,"slug":177,"sort_order":31,"is_enabled":8,"is_priority":8,"last_modify":11,"created_at":178,"updated_at":178,"locale_code":14,"name":179,"title":180,"subtitle":181,"intro":7,"meta_title":182,"meta_description":183,"case_count":184},"91f86e7c-5aea-4d33-a7e7-c9cae1d1fbbd","health-and-household","2026-09-22T11:13:31.177478+00:00","Health & Household","Amazon Health & Household Case Studies","Real campaigns we ran for health & household brands on Amazon — what was broken, what we changed and what it moved.","Health & Household Case Studies","See how our Amazon agency grows Health & Household brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",14,[186,198],{"id":21,"slug":187,"icon":188,"hero_image":189,"is_enabled":8,"sort_order":83,"last_modify":190,"created_at":191,"updated_at":192,"locale_code":14,"name":193,"title":194,"subtitle":195,"meta_title":196,"meta_description":197},"amazon-listing-seo","i-lucide-search","service\u002Famazon-listing-seo-1785511614770.svg","2026-08-14","2026-07-29T14:13:30.127513+00:00","2026-08-14T08:43:13.682542+00:00","Amazon Listing SEO","Amazon listing optimization that ranks and converts","Keyword-rich titles, bullets, and backend terms built for Amazon's search algorithm and its new AI shopping assistant, Rufus — so more shoppers find you and more of them buy.","Amazon Listing Optimization & SEO","Amazon listing optimization & SEO — keyword research, titles, bullets, backend terms and Rufus-ready content that lifts rank and sales. Get your growth plan.",{"id":22,"slug":199,"icon":200,"hero_image":201,"is_enabled":8,"sort_order":31,"last_modify":190,"created_at":202,"updated_at":203,"locale_code":14,"name":204,"title":205,"subtitle":206,"meta_title":207,"meta_description":208},"amazon-ppc-management","i-lucide-target","service\u002Famazon-ppc-management-1785511595551.svg","2026-07-29T14:12:15.748121+00:00","2026-08-14T13:00:28.764226+00:00","Amazon PPC Management","Amazon PPC management that grows profit, not just spend","We build and run Sponsored Products, Sponsored Brands, and Sponsored Display campaigns around your margins — cutting wasted spend and scaling the keywords that convert.","Amazon PPC Management Services","Full-funnel Amazon PPC management — Sponsored Products, Brands & Display plus AMC insights. We cut ACoS and scale converting keywords. Get your growth plan.",[210,225,240,255],{"id":168,"slug":211,"cover_image":212,"brand_name":7,"is_anonymized":8,"period_months":148,"is_enabled":8,"sort_order":213,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":214,"headline_metric":215,"summary":216,"meta_title":217,"meta_description":218,"service_ids":219,"published_at":11,"category_id":221,"category_slug":222,"category_path":223,"category_name":224,"category_is_enabled":8},"laundry-brand-listing-seo-organic-growth","case-studies\u002Flaundry-brand-listing-seo-organic-growth-1790060651183.webp",106,"Growing a laundry brand's organic sales 142% with listing SEO","+142% organic sales","A laundry care brand ranked for its own name and almost nothing else. We rewrote the catalog around how people actually describe laundry problems — stains, fabrics, sensitivities — and let advertising follow the rankings instead of substituting for them.","Laundry Brand Listing SEO Case Study","How rewriting a laundry care catalog around problem-led search terms grew organic Amazon sales 142% in ten months and cut reliance on paid traffic.",[21,220],"07288de0-63ae-47b6-b6fc-eb6c6af8f16e","6037d696-5a84-4f51-a2dd-31086bd8ce2d","household-supplies","health-and-household\u002Fhousehold-supplies","Household Supplies",{"id":169,"slug":226,"cover_image":227,"brand_name":7,"is_anonymized":8,"period_months":131,"is_enabled":8,"sort_order":228,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":229,"headline_metric":230,"summary":231,"meta_title":232,"meta_description":233,"service_ids":234,"published_at":11,"category_id":236,"category_slug":237,"category_path":238,"category_name":239,"category_is_enabled":8},"pain-relief-brand-competitor-share-gain","case-studies\u002Fpain-relief-brand-competitor-share-gain-1790060651183.webp",107,"Taking four points of category share in pain relief with competitor-focused advertising","+4 pts of estimated category share","A pain relief brand had a better product and a worse position. We stopped bidding for generic category traffic against every seller at once and went after the shoppers already comparing two specific competitors.","Pain Relief Category Share Case Study","How competitor-focused Sponsored and DSP targeting won a pain relief brand four points of Amazon category share in eight months without cutting price.",[235,22],"119e81ea-2a44-44f5-bd31-a47741039864","dab2140a-5bac-42a5-9bd4-161ceb340654","health-care","health-and-household\u002Fhealth-care","Health Care",{"id":170,"slug":241,"cover_image":242,"brand_name":7,"is_anonymized":8,"period_months":243,"is_enabled":8,"sort_order":244,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":245,"headline_metric":246,"summary":247,"meta_title":248,"meta_description":249,"service_ids":250,"published_at":11,"category_id":251,"category_slug":252,"category_path":253,"category_name":254,"category_is_enabled":8},"wellness-brand-creative-conversion-lift","case-studies\u002Fwellness-brand-creative-conversion-lift-1790060651183.webp",5,108,"Lifting conversion 38% with a rebuilt image stack and A+ content","+38% conversion rate","A wellness brand had traffic and didn't convert it. Nothing about the advertising was wrong — the listing simply never answered the two objections that stopped the purchase, so we rebuilt the images and A+ around them.","Amazon Creative & A+ Conversion Case","How rebuilding the image stack and A+ content around two buying objections lifted a wellness brand's Amazon conversion rate 38% in five months.",[21,220],"f7482bbb-8bc6-4e27-a9d9-4c30a2fa9338","wellness-and-relaxation","health-and-household\u002Fwellness-and-relaxation","Wellness & Relaxation",{"id":171,"slug":256,"cover_image":257,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":258,"last_modify":11,"created_at":259,"updated_at":13,"locale_code":14,"title":260,"headline_metric":261,"summary":262,"meta_title":263,"meta_description":264,"service_ids":265,"published_at":11,"category_id":267,"category_slug":268,"category_path":269,"category_name":270,"category_is_enabled":8},"medical-supplies-hsa-fsa-eligibility","case-studies\u002Fmedical-supplies-hsa-fsa-eligibility-1790060651183.webp",900,"2026-09-22T11:13:31.296128+00:00","Flagging HSA\u002FFSA eligibility on 31 products nobody could filter for","+93% revenue from eligibility flags","Most of the brand's catalog qualifies for tax-advantaged health spending, and none of it was marked as such. Shoppers filtering for eligible products simply never saw it.","HSA and FSA Eligibility Case Study","How flagging HSA and FSA eligibility across a medical supplies catalog surfaced it in filtered search and grew revenue 93% in six months.",[21,266],"a507b11d-88fb-4b74-98a2-0661de716593","d5f37c35-6569-48fb-91ec-04ac7a341f72","medical-supplies-and-equipment","health-and-household\u002Fmedical-supplies-and-equipment","Medical Supplies & Equipment",1790082638138]