[{"data":1,"prerenderedAt":219},["ShallowReactive",2],{"case-study-sporting-goods-distributor-to-owned-catalog-en":3,"case-study-blocks-722530c9-7f80-43df-bf25-dad44d4c4f4b-en":25,"reviews-all-722530c9-7f80-43df-bf25-dad44d4c4f4b-any-en":154,"case-study-category-ancestors-sports-and-outdoors-en":155,"services-by-ids-a507b11d-88fb-4b74-98a2-0661de716593-en":156,"case-studies-by-ids-6f52518d-5ced-4833-857d-13bac77f605e,b9882437-5bbc-4a2a-9bfe-0cf24c90a2ca,6246a064-8919-41f8-9edb-7e7bea75528f,e20122a8-d761-44b6-816f-67dac00a17e5-en":170},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":22,"category_slug":23,"category_path":23,"category_name":24,"category_is_enabled":8},"722530c9-7f80-43df-bf25-dad44d4c4f4b","sporting-goods-distributor-to-owned-catalog","case-studies\u002Fsporting-goods-distributor-to-owned-catalog-1790060651183.webp",null,true,12,700,"2026-09-22","2026-09-22T11:13:31.347134+00:00","2026-09-22T11:13:31.504874+00:00","en","From reselling forty brands to controlling twelve of them","Gross margin 11% → 29%","A sporting goods distributor listed forty brands it did not control and lost the Buy Box on each one as those brands went direct. Rebuilding the catalog around exclusive and owned lines changed the economics of the whole account.","Distributor to Owned Brand Catalog","How a sporting goods distributor moved from reselling forty brands to an exclusive and owned catalog, lifting gross margin from 11% to 29%.",[21],"a507b11d-88fb-4b74-98a2-0661de716593","6cf4047f-f0ed-4a07-b07a-f5c06d848517","sports-and-outdoors","Sports & Outdoors",[26,51,78,85,92,120,127,138,144],{"id":27,"case_study_id":4,"type":28,"position":29,"is_enabled":8,"config":30,"locale_code":14,"data":31},"e556acfa-8339-4459-8605-386ab0d4ff16","snapshot",1,{},{"items":32,"title":50},[33,35,38,41,44,47],{"label":34,"value":24},"Category",{"label":36,"value":37},"Marketplaces","US, CA",{"label":39,"value":40},"Revenue at start","$1.4M \u002F month",{"label":42,"value":43},"Catalog","40 brands resold, none exclusive",{"label":45,"value":46},"Engagement","Full account management",{"label":48,"value":49},"Timeframe","12 months","",{"id":52,"case_study_id":4,"type":53,"position":54,"is_enabled":8,"config":55,"locale_code":14,"data":56},"094979d3-cb29-44e1-beb2-e785fc81b220","metrics",2,{},{"items":57,"title":50},[58,63,68,73],{"after":59,"delta":60,"label":61,"before":62,"is_highlight":8},"29%","+18 pts","Gross margin","11%",{"after":64,"delta":65,"label":66,"before":67},"$1.19M","-15%","Monthly revenue","$1.4M",{"after":69,"delta":70,"label":71,"before":72},"$345k","+124%","Gross profit per month","$154k",{"after":74,"delta":75,"label":76,"before":77},"890","-78%","ASINs in catalog","4,100",{"id":79,"case_study_id":4,"type":80,"position":81,"is_enabled":8,"config":82,"locale_code":14,"data":83},"ed0f0496-1c94-44ff-bf73-a509e66b0920","challenge",3,{},{"title":50,"markdown":84},"The business had been built on breadth: forty brands, four thousand listings, and a warehouse that could ship anything a shopper searched for. On Amazon that model had been quietly dying for three years. As each brand opened its own seller account, the distributor's listings lost the Buy Box to the brand itself, and the only lever left was price — which in a reselling business is the same as the margin.\n\nEleven percent gross margin on $1.4M a month sounds like a business until you subtract advertising, storage and returns. Most of the catalog was working at a loss and being subsidized by a dozen lines nobody had identified, because reporting was organized by brand rather than by whether the account actually controlled the listing.",{"id":86,"case_study_id":4,"type":87,"position":88,"is_enabled":8,"config":89,"locale_code":14,"data":90},"3af6bf7e-a9b1-45fe-9e1c-d8607191a66c","approach",4,{},{"title":50,"markdown":91},"We sorted the catalog by control, not by revenue.\n\n- **Control audit of every ASIN** — who owns the listing, who else holds the Buy Box, and what the brand's own Amazon presence looks like.\n- **Exclusivity or exit** — each brand asked for a marketplace exclusivity agreement; twenty-eight declined and were delisted over two quarters.\n- **Owned lines built where demand was proven** — the distributor's own labels developed in the four sub-categories where its sales data showed steady, unbranded search demand.\n- **Advertising withdrawn from uncontrolled ASINs entirely**, which stopped the account paying to acquire traffic that a brand's own listing would convert.",{"id":93,"case_study_id":4,"type":94,"position":95,"is_enabled":8,"config":96,"locale_code":14,"data":97},"c94cd2a3-d5d9-4cab-8d12-bc33c75903ed","timeline",6,{},{"title":50,"phases":98},[99,106,113],{"items":100,"label":104,"title":105},[101,102,103],"Every ASIN scored on Buy Box share and margin","Reporting rebuilt around control rather than brand","Loss-making 61% of the catalog identified","Months 1–3","Diagnose",{"items":107,"label":111,"title":112},[108,109,110],"Twenty-eight brands delisted after declining exclusivity","Advertising concentrated on controlled listings","Revenue fell as planned, profit rose","Months 4–8","Cut",{"items":114,"label":118,"title":119},[115,116,117],"Four owned lines launched into proven demand","Twelve brands retained on exclusive terms","Owned lines reach 22% of gross profit","Months 9–12","Build",{"id":121,"case_study_id":4,"type":122,"position":123,"is_enabled":8,"config":124,"locale_code":14,"data":125},"b733fe88-753b-48e1-827b-288acd81a7fe","results",9,{},{"title":50,"markdown":126},"Revenue deliberately fell 15% and gross profit rose **124%** — $154k to $345k a month — because three quarters of the catalog was removed.\n\nMargin went from 11% to 29%. The owned lines are still only a fifth of revenue after four months — most of the margin came from deleting the catalog the brand did not control, and the labels are the part that compounds from here. The uncomfortable part was accepting a smaller top line; the business had been measuring itself with the one number that was hiding the problem.",{"id":128,"case_study_id":4,"type":129,"position":130,"is_enabled":8,"config":131,"locale_code":14,"data":132},"605f7876-bff3-4681-b133-2787cca205ca","quote",10,{},{"items":133,"title":50},[134],{"role":135,"text":136,"author":137},"Sporting goods distributor","Every quarter we celebrated revenue and wondered why the bank balance never moved. Cutting three quarters of the catalog was the first honest thing we did.","Managing Director",{"id":139,"case_study_id":4,"type":140,"position":141,"is_enabled":8,"config":142,"locale_code":14,"data":143},"4e99b11f-81f6-4471-8069-f450162c36fb","service_ref",11,{},{"title":50},{"id":145,"case_study_id":4,"type":146,"position":9,"is_enabled":8,"config":147,"locale_code":14,"data":153},"340d4b3e-3f5a-4c6c-9c97-a2c88bda07f4","case_ref",{"ids":148},[149,150,151,152],"6f52518d-5ced-4833-857d-13bac77f605e","b9882437-5bbc-4a2a-9bfe-0cf24c90a2ca","6246a064-8919-41f8-9edb-7e7bea75528f","e20122a8-d761-44b6-816f-67dac00a17e5",{"title":50},[],[],[157],{"id":21,"slug":158,"icon":159,"hero_image":160,"is_enabled":8,"sort_order":161,"last_modify":162,"created_at":163,"updated_at":164,"locale_code":14,"name":165,"title":166,"subtitle":167,"meta_title":168,"meta_description":169},"full-account-management","i-lucide-briefcase","service\u002Ffull-account-management-1785511629493.svg",5,"2026-08-14","2026-07-29T14:14:42.347624+00:00","2026-08-14T08:43:13.682542+00:00","Full Account Management","Your entire Amazon channel, run by one senior team","Advertising, listings, creative, catalog, and strategy managed end to end — so you can run the business while we run Amazon.","Full-Service Amazon Account Management","Full-service Amazon account management — advertising, listing SEO, creative, catalog and strategy run by one senior team. Get your growth plan.",[171,183,193,205],{"id":149,"slug":172,"cover_image":173,"brand_name":7,"is_anonymized":8,"period_months":141,"is_enabled":8,"sort_order":174,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":175,"headline_metric":176,"summary":177,"meta_title":178,"meta_description":179,"service_ids":180,"published_at":11,"category_id":22,"category_slug":23,"category_path":23,"category_name":24,"category_is_enabled":8},"sporting-goods-regional-season-geotargeting","case-studies\u002Fsporting-goods-regional-season-geotargeting-1790060651183.webp",701,"The season starts in seven different months, so the budget should too","ACoS 38% → 24% on the same spend","An outdoor equipment brand ran one national budget for a product whose season opens eight weeks apart between the south and the north. Regional pacing turned wasted early spend into early rank.","Regional Season Targeting on Amazon","How region-by-region budget pacing for a staggered outdoor season cut an equipment brand's ACoS from 38% to 24% without increasing total spend.",[181,182],"119e81ea-2a44-44f5-bd31-a47741039864","c89127c7-631c-451f-bf13-3681edd0f3c4",{"id":150,"slug":184,"cover_image":185,"brand_name":7,"is_anonymized":8,"period_months":123,"is_enabled":8,"sort_order":186,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":187,"headline_metric":188,"summary":189,"meta_title":190,"meta_description":191,"service_ids":192,"published_at":11,"category_id":22,"category_slug":23,"category_path":23,"category_name":24,"category_is_enabled":8},"sports-equipment-open-box-resale-channel","case-studies\u002Fsports-equipment-open-box-resale-channel-1790060651183.webp",702,"Recovering $61 a unit from returns that were being written off","Recovery per returned unit $12 → $61","A sports equipment brand liquidated every returned item by the pallet because grading them was somebody's least favorite job. Selling graded open-box units as their own listings turned a write-off line into profit.","Open Box Resale Recovery Case Study","How graded open-box listings took a sports equipment brand's recovery on returned units from $12 to $61 and added $79k of monthly profit.",[21],{"id":151,"slug":194,"cover_image":195,"brand_name":7,"is_anonymized":8,"period_months":196,"is_enabled":8,"sort_order":197,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":198,"headline_metric":199,"summary":200,"meta_title":201,"meta_description":202,"service_ids":203,"published_at":11,"category_id":22,"category_slug":23,"category_path":23,"category_name":24,"category_is_enabled":8},"sporting-goods-browse-node-classification-fix","case-studies\u002Fsporting-goods-browse-node-classification-fix-1790060651183.webp",8,703,"Invisible to every filter on the left-hand side of the page","Sessions +38%","A sports brand's catalog sat in the wrong browse nodes with half its attributes blank, so it never appeared when shoppers narrowed a category by sport, size or type. Fixing the classification data reopened a traffic source advertising cannot buy.","Browse Node and Attribute Fix Case","How correcting browse nodes and product attributes made a sports catalog eligible for category filters and grew sessions 163% in eight months.",[204,21],"b2229fd7-1f99-4a26-ad08-d1113955c798",{"id":152,"slug":206,"cover_image":207,"brand_name":7,"is_anonymized":8,"period_months":130,"is_enabled":8,"sort_order":208,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":209,"headline_metric":210,"summary":211,"meta_title":212,"meta_description":213,"service_ids":214,"published_at":11,"category_id":215,"category_slug":216,"category_path":217,"category_name":218,"category_is_enabled":8},"fitness-equipment-restock-limit-recovery","case-studies\u002Ffitness-equipment-restock-limit-recovery-1790060651183.webp",704,"Growth capped by a restock limit nobody was watching","In-stock rate 62% → 96%","A fitness equipment brand kept selling out of its best products while the warehouse was full. The constraint was not demand or supply — it was how many units Amazon would let it store.","Restock Limit and IPI Recovery Case","How fixing sell-through, IPI and inventory placement took a fitness brand's in-stock rate from 62% to 96% and unlocked 74% revenue growth.",[21,182],"7f440dd8-d931-4a55-8050-b9f222657b01","exercise-and-fitness","sports-and-outdoors\u002Fexercise-and-fitness","Exercise & Fitness",1790082633514]