[{"data":1,"prerenderedAt":228},["ShallowReactive",2],{"case-study-smartwatch-band-category-noun-coverage-en":3,"case-study-blocks-eff243df-dbe2-4d02-9814-e7e5bd64f73e-en":27,"reviews-all-eff243df-dbe2-4d02-9814-e7e5bd64f73e-any-en":139,"case-study-category-ancestors-cell-phones-and-accessories\u002Fsmartwatch-accessories-en":140,"services-by-ids-b2229fd7-1f99-4a26-ad08-d1113955c798,c89127c7-631c-451f-bf13-3681edd0f3c4-en":152,"case-studies-by-ids-24a9562e-0251-40bd-b4d5-6e9423d33be6,0ef8e835-bbc9-4fb2-9d7b-fe6cb5b09195,df93b25b-9180-411a-9198-e293fd1256d3,cb59a13f-22d9-4118-8b01-0f6411d25abf-en":176},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"eff243df-dbe2-4d02-9814-e7e5bd64f73e","smartwatch-band-category-noun-coverage","case-studies\u002Fsmartwatch-band-category-noun-coverage-1790060651183.webp",null,true,5,1309,"2026-09-22","2026-09-22T11:13:31.243081+00:00","2026-09-22T11:13:31.504874+00:00","en","The same product has four names, and the listing knew one of them","Indexed search volume +3.4x","Band, strap, bracelet, loop — shoppers call the same object different things depending on where they learned the word. The catalog was indexed for one of the four.","Category Synonym Coverage Case","How covering all four names shoppers use for the same smartwatch accessory tripled addressable search volume and grew revenue 92% in five months.",[21,22],"b2229fd7-1f99-4a26-ad08-d1113955c798","c89127c7-631c-451f-bf13-3681edd0f3c4","bd183ede-f55e-4b5f-a0db-13717ee012d7","smartwatch-accessories","cell-phones-and-accessories\u002Fsmartwatch-accessories","Smartwatch Accessories",[28,53,80,87,94,104,111,122,128],{"id":29,"case_study_id":4,"type":30,"position":31,"is_enabled":8,"config":32,"locale_code":14,"data":33},"ff690694-05c7-4ae2-9fdf-0df69fc8d829","snapshot",1,{},{"items":34,"title":52},[35,37,40,43,46,49],{"label":36,"value":26},"Category",{"label":38,"value":39},"Marketplaces","US, UK, AU",{"label":41,"value":42},"Revenue at start","$64k \u002F month",{"label":44,"value":45},"Catalog","31 band SKUs",{"label":47,"value":48},"Engagement","Listing SEO + PPC",{"label":50,"value":51},"Timeframe","5 months","",{"id":54,"case_study_id":4,"type":55,"position":56,"is_enabled":8,"config":57,"locale_code":14,"data":58},"a9262fd6-239e-4828-9f9c-743bf1475e34","metrics",2,{},{"items":59,"title":52},[60,65,70,75],{"after":61,"delta":62,"label":63,"before":64,"is_highlight":8},"1.39m \u002F mo","+239%","Addressable indexed search volume","410k \u002F mo",{"after":66,"delta":67,"label":68,"before":69},"$123k","+92%","Monthly revenue","$64k",{"after":71,"delta":72,"label":73,"before":74},"48k \u002F mo","+66%","Sessions","29k \u002F mo",{"after":76,"delta":77,"label":78,"before":79},"$0.92","-31%","Cost per click, blended","$1.34",{"id":81,"case_study_id":4,"type":82,"position":83,"is_enabled":8,"config":84,"locale_code":14,"data":85},"5446ab9b-7b99-4510-8724-0e3568346a2c","challenge",3,{},{"title":52,"markdown":86},"There is no agreed noun for this product. American shoppers mostly type “band”, British and Australian ones mostly type “strap”, a large group searches “bracelet” because that is what the jewelry-style versions are called, and a further group searches “loop” because that is the word the device maker used for one particular model.\n\nThe brand's entire catalog said “band”, in every title, bullet and backend field, across three marketplaces. The other three words were not synonyms Amazon would infer — they were separate search universes, roughly two thirds of the category's total volume, and the brand was absent from all of them. In the UK and Australia that meant the listings were written in the wrong dialect for the market they were selling into.",{"id":88,"case_study_id":4,"type":89,"position":90,"is_enabled":8,"config":91,"locale_code":14,"data":92},"8e84b3ba-f6a5-4103-8112-373b22244b94","approach",4,{},{"title":52,"markdown":93},"We covered the category's whole vocabulary instead of one dialect of it.\n\n- **Noun audit by marketplace** — volume measured for each term in each country rather than assumed from the US pattern.\n- **Primary noun set per marketplace**, with UK and AU listings led by “strap” and the US catalog kept on “band”.\n- **Secondary nouns placed deliberately** — in bullets, backend fields and A+ text, so each listing indexes for all four without reading like keyword soup.\n- **Campaign structure mirroring the vocabulary**, since the four terms carry different competition, different intent and different cost per click.",{"id":95,"case_study_id":4,"type":96,"position":97,"is_enabled":8,"config":98,"locale_code":14,"data":101},"3ccd108b-2920-405e-bdef-21178d908129","media",8,{"images":99},[100],"case-studies\u002Fdashboards\u002Fsmartwatch-band-category-noun-coverage.webp",{"title":102,"caption":103},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $29k to $55k a month while ACoS falls from 35% to 22% across the 5-month engagement.",{"id":105,"case_study_id":4,"type":106,"position":107,"is_enabled":8,"config":108,"locale_code":14,"data":109},"3f5bd3ef-1ea6-4b21-8dd9-5efcf3ffd9ea","results",9,{},{"title":52,"markdown":110},"Addressable indexed search volume went from 410k to **1.39 million a month**, and sessions grew 66%.\n\nRevenue grew 92% in five months without a new product, a new image or a price change — the catalog simply became findable by shoppers who use a different word for the thing it sells. Blended cost per click fell 31% as well, because three of the four nouns are far less contested than the one every seller had standardized on.",{"id":112,"case_study_id":4,"type":113,"position":114,"is_enabled":8,"config":115,"locale_code":14,"data":116},"baa4b912-7e43-43d1-a815-927e7cf47157","quote",10,{},{"items":117,"title":52},[118],{"role":119,"text":120,"author":121},"Smartwatch accessory brand","Half our market was searching in a word we had never once written down. That was the entire problem.","Head of Marketplaces",{"id":123,"case_study_id":4,"type":124,"position":125,"is_enabled":8,"config":126,"locale_code":14,"data":127},"ed09d380-2c9d-4dca-8f71-2c16577c35da","service_ref",11,{},{"title":52},{"id":129,"case_study_id":4,"type":130,"position":131,"is_enabled":8,"config":132,"locale_code":14,"data":138},"bdcb3303-5054-4604-9f0d-2bb7966b46c9","case_ref",12,{"ids":133},[134,135,136,137],"24a9562e-0251-40bd-b4d5-6e9423d33be6","0ef8e835-bbc9-4fb2-9d7b-fe6cb5b09195","df93b25b-9180-411a-9198-e293fd1256d3","cb59a13f-22d9-4118-8b01-0f6411d25abf",{"title":52},[],[141],{"id":142,"parent_id":7,"path":143,"slug":143,"sort_order":144,"is_enabled":8,"is_priority":145,"last_modify":11,"created_at":146,"updated_at":146,"locale_code":14,"name":147,"title":148,"subtitle":149,"intro":7,"meta_title":150,"meta_description":151,"case_count":114},"5412706c-dda4-40b6-99bd-6db6e91c5f4f","cell-phones-and-accessories",103,false,"2026-09-22T11:13:31.187156+00:00","Cell Phones & Accessories","Amazon Cell Phones & Accessories Case Studies","Real campaigns we ran for cell phones & accessories brands on Amazon — what was broken, what we changed and what it moved.","Cell Phones & Accessories Case Studies","See how our Amazon agency grows Cell Phones & Accessories brands: the challenge, the work we ran and the numbers it moved.",[153,165],{"id":21,"slug":154,"icon":155,"hero_image":156,"is_enabled":8,"sort_order":83,"last_modify":157,"created_at":158,"updated_at":159,"locale_code":14,"name":160,"title":161,"subtitle":162,"meta_title":163,"meta_description":164},"amazon-listing-seo","i-lucide-search","service\u002Famazon-listing-seo-1785511614770.svg","2026-08-14","2026-07-29T14:13:30.127513+00:00","2026-08-14T08:43:13.682542+00:00","Amazon Listing SEO","Amazon listing optimization that ranks and converts","Keyword-rich titles, bullets, and backend terms built for Amazon's search algorithm and its new AI shopping assistant, Rufus — so more shoppers find you and more of them buy.","Amazon Listing Optimization & SEO","Amazon listing optimization & SEO — keyword research, titles, bullets, backend terms and Rufus-ready content that lifts rank and sales. Get your growth plan.",{"id":22,"slug":166,"icon":167,"hero_image":168,"is_enabled":8,"sort_order":31,"last_modify":157,"created_at":169,"updated_at":170,"locale_code":14,"name":171,"title":172,"subtitle":173,"meta_title":174,"meta_description":175},"amazon-ppc-management","i-lucide-target","service\u002Famazon-ppc-management-1785511595551.svg","2026-07-29T14:12:15.748121+00:00","2026-08-14T13:00:28.764226+00:00","Amazon PPC Management","Amazon PPC management that grows profit, not just spend","We build and run Sponsored Products, Sponsored Brands, and Sponsored Display campaigns around your margins — cutting wasted spend and scaling the keywords that convert.","Amazon PPC Management Services","Full-funnel Amazon PPC management — Sponsored Products, Brands & Display plus AMC insights. We cut ACoS and scale converting keywords. Get your growth plan.",[177,188,198,213],{"id":134,"slug":178,"cover_image":179,"brand_name":7,"is_anonymized":8,"period_months":125,"is_enabled":8,"sort_order":180,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":181,"headline_metric":182,"summary":183,"meta_title":184,"meta_description":185,"service_ids":186,"published_at":11,"category_id":142,"category_slug":143,"category_path":143,"category_name":147,"category_is_enabled":8},"phone-accessory-brand-device-launch-window","case-studies\u002Fphone-accessory-brand-device-launch-window-1790060651183.webp",1300,"Publishing in 48 hours instead of four weeks after a device announcement","Announcement to listing live: 26 days → 9","In phone accessories the ranking race for a new device is decided before the device ships. The brand's listings arrived a month late every time, so we rebuilt the publishing process around the announcement date.","Amazon Device Launch Window Case","How a phone accessory brand cut its time from device announcement to live listing from 26 days to 9 and tripled new-model launch revenue.",[21,187],"a507b11d-88fb-4b74-98a2-0661de716593",{"id":135,"slug":189,"cover_image":190,"brand_name":7,"is_anonymized":8,"period_months":131,"is_enabled":8,"sort_order":191,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":192,"headline_metric":193,"summary":194,"meta_title":195,"meta_description":196,"service_ids":197,"published_at":11,"category_id":142,"category_slug":143,"category_path":143,"category_name":147,"category_is_enabled":8},"phone-accessory-brand-sku-retirement-ladder","case-studies\u002Fphone-accessory-brand-sku-retirement-ladder-1790060651183.webp",1301,"Retiring SKUs on a schedule instead of discovering dead stock","Write-offs $340k → $61k a year","Phone accessories die when the device they serve does, and this brand kept finding out afterwards. A retirement ladder tied spend, price and inventory to the age of each device generation.","SKU Retirement Planning Case Study","How an age-based retirement ladder cut a phone accessory brand's annual dead-stock write-offs from $340k to $61k and freed cash for new launches.",[187,22],{"id":136,"slug":199,"cover_image":200,"brand_name":7,"is_anonymized":8,"period_months":97,"is_enabled":8,"sort_order":201,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":202,"headline_metric":203,"summary":204,"meta_title":205,"meta_description":206,"service_ids":207,"published_at":11,"category_id":209,"category_slug":210,"category_path":211,"category_name":212,"category_is_enabled":8},"phone-case-brand-style-archetype-merchandising","case-studies\u002Fphone-case-brand-style-archetype-merchandising-1790060651183.webp",1302,"Selling a phone case as a style, not as a protection spec","Sessions 77k → 95k","The brand's copy argued about drop ratings while its buyers were searching for an aesthetic. Rebuilding the catalog around style vocabulary moved it into a set of searches it had never appeared in.","Phone Case Style Positioning Case","How rebuilding a phone case catalog around style vocabulary instead of protection specs grew sessions 23% and lifted conversion 41%.",[21,208],"07288de0-63ae-47b6-b6fc-eb6c6af8f16e","edbc77fa-6fc9-432e-8558-df31935b1d7d","cases-and-covers","cell-phones-and-accessories\u002Fcases-and-covers","Cases & Covers",{"id":137,"slug":214,"cover_image":215,"brand_name":7,"is_anonymized":8,"period_months":114,"is_enabled":8,"sort_order":216,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":217,"headline_metric":218,"summary":219,"meta_title":220,"meta_description":221,"service_ids":222,"published_at":11,"category_id":224,"category_slug":225,"category_path":226,"category_name":227,"category_is_enabled":8},"screen-protector-brand-name-demand-building","case-studies\u002Fscreen-protector-brand-name-demand-building-1790060651183.webp",1303,"Creating a branded search term in a category of anonymous sellers","Branded searches under 400 → 11k \u002F month","Screen protectors are sold by hundreds of interchangeable names using the same stock photography. We spent ten months making one of those names something shoppers type on purpose.","Building Branded Demand on Amazon","How a screen protector brand went from almost no branded searches to 11k a month in a commodity category, cutting blended ad cost by a third.",[223,208],"119e81ea-2a44-44f5-bd31-a47741039864","84aee4b1-f162-4b9f-a918-d557ba7381ba","screen-protectors","cell-phones-and-accessories\u002Fscreen-protectors","Screen Protectors",1790082620722]