[{"data":1,"prerenderedAt":258},["ShallowReactive",2],{"case-study-smart-home-brand-network-setup-failures-en":3,"case-study-blocks-0248c5de-dda7-402c-9974-01b4a5e5c868-en":27,"reviews-all-0248c5de-dda7-402c-9974-01b4a5e5c868-any-en":166,"case-study-category-ancestors-electronics\u002Fsmart-home-en":167,"services-by-ids-07288de0-63ae-47b6-b6fc-eb6c6af8f16e,a507b11d-88fb-4b74-98a2-0661de716593-en":178,"case-studies-by-ids-46bf80b5-21d0-4b52-8502-428e7ffae2e3,dddcad98-4a9b-4b2b-87d6-77334c1b3bc2,40d5b110-bf9b-404c-8ab4-b40c4185a5d4,c4c4e457-3c9d-4196-b67b-2150c50a0c3a-en":202},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"0248c5de-dda7-402c-9974-01b4a5e5c868","smart-home-brand-network-setup-failures","case-studies\u002Fsmart-home-brand-network-setup-failures-1790060651183.webp",null,true,10,1106,"2026-09-22","2026-09-22T11:13:31.283186+00:00","2026-09-22T11:13:31.504874+00:00","en","The product worked. The router didn't.","Setup-failure reviews down 82%","A smart home brand's worst reviews came from people who never got the device online. The device was fine — it needed a 2.4GHz network, and a third of buyers did not know what that meant.","Smart Home Setup Failure Case","How addressing Wi-Fi band setup failures before purchase cut a smart home brand's setup-related one-star reviews 82% and lifted revenue 74%.",[21,22],"07288de0-63ae-47b6-b6fc-eb6c6af8f16e","a507b11d-88fb-4b74-98a2-0661de716593","0c6006bb-f57a-4544-8be9-72c470e147e4","smart-home","electronics\u002Fsmart-home","Smart Home",[28,53,80,87,94,122,132,139,149,155],{"id":29,"case_study_id":4,"type":30,"position":31,"is_enabled":8,"config":32,"locale_code":14,"data":33},"e1d8725f-aca9-4091-9f15-48449cea5880","snapshot",1,{},{"items":34,"title":52},[35,37,40,43,46,49],{"label":36,"value":26},"Category",{"label":38,"value":39},"Marketplaces","US, CA",{"label":41,"value":42},"Revenue at start","$178k \u002F month",{"label":44,"value":45},"Problem","61% of one-star reviews were failed setups",{"label":47,"value":48},"Engagement","Creative & content + account management",{"label":50,"value":51},"Timeframe","10 months","",{"id":54,"case_study_id":4,"type":55,"position":56,"is_enabled":8,"config":57,"locale_code":14,"data":58},"71a60801-4df2-4ed4-a791-8c3e1c101861","metrics",2,{},{"items":59,"title":52},[60,65,70,75],{"after":61,"delta":62,"label":63,"before":64,"is_highlight":8},"11%","-82%","Setup-related one-star reviews","61% of negatives",{"after":66,"delta":67,"label":68,"before":69},"$310k","+74%","Monthly revenue","$178k",{"after":71,"delta":72,"label":73,"before":74},"4.3","+0.5","Rating, hero ASIN","3.8",{"after":76,"delta":77,"label":78,"before":79},"6%","-7 pts","Return rate","13%",{"id":81,"case_study_id":4,"type":82,"position":83,"is_enabled":8,"config":84,"locale_code":14,"data":85},"6e46c06a-a1d0-485b-a209-f1a336ab7e86","challenge",3,{},{"title":52,"markdown":86},"The devices connect over 2.4GHz Wi-Fi, which is ordinary for the category and invisible to most buyers. Modern routers broadcast both bands under one network name, so the phone doing the setup is usually on 5GHz, the pairing fails, and the customer concludes the product is broken.\n\nThat failure was producing 61% of the brand's one-star reviews and most of its returns. The support team had a reliable fix and used it dozens of times a week, but by the time someone contacts support they have already been frustrated for twenty minutes, and a good number never contact anyone — they return the device and write the review on the way. A 3.8 rating on a product with no defect rate to speak of is an expensive way to discover that setup is part of the product.",{"id":88,"case_study_id":4,"type":89,"position":90,"is_enabled":8,"config":91,"locale_code":14,"data":92},"9b1421a9-8439-4d69-b67e-70e24b7269e5","approach",4,{},{"title":52,"markdown":93},"We moved the fix to before the purchase instead of after the failure.\n\n- **The network requirement stated on the listing** — an image frame and a bullet, phrased as a one-line router check rather than as a technical caveat.\n- **A two-minute setup walkthrough** in the image stack and A+, including the band-separation step that support was explaining by phone.\n- **The fix pinned in the Q&A**, which is the one public place a seller can answer, so a shopper who lands from a bad review finds it on the same screen.\n- **Post-purchase sequencing** — the packaging insert and first-run app screen rewritten around the same check, so the moment of failure has the answer next to it.",{"id":95,"case_study_id":4,"type":96,"position":97,"is_enabled":8,"config":98,"locale_code":14,"data":99},"844f0637-4475-45a8-b948-d8a1f51abecb","timeline",6,{},{"title":52,"phases":100},[101,108,115],{"items":102,"label":106,"title":107},[103,104,105],"Support tickets and negative reviews coded by cause","Band mismatch confirmed as the dominant failure","Baseline setup-success measured from app telemetry","Months 1–2","Diagnose",{"items":109,"label":113,"title":114},[110,111,112],"Requirement and walkthrough added to every listing","The fix pinned into the Q&A and the A+ content","Setup-related negatives down by half","Months 3–6","Prevent",{"items":116,"label":120,"title":121},[117,118,119],"Rating recovering as new review volume comes from successful setups","Advertising scaled back onto the hero ASIN","Return rate halved against the starting baseline","Months 7–10","Rebuild",{"id":123,"case_study_id":4,"type":124,"position":125,"is_enabled":8,"config":126,"locale_code":14,"data":129},"f036c80a-eb66-407e-bc50-3ec1e5089659","media",8,{"images":127},[128],"case-studies\u002Fdashboards\u002Fsmart-home-brand-network-setup-failures.webp",{"title":130,"caption":131},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $80k to $140k a month while ACoS falls from 35% to 23% across the 10-month engagement.",{"id":133,"case_study_id":4,"type":134,"position":135,"is_enabled":8,"config":136,"locale_code":14,"data":137},"5665f04f-75b3-44c2-8f14-6b5cdd696310","results",9,{},{"title":52,"markdown":138},"Setup failures fell from 61% of negative reviews to **11%**, the rating climbed from 3.8 to 4.3, and revenue grew 74%.\n\nNothing about the hardware changed. What changed is that a shopper now learns about the requirement while they are curious rather than while they are angry, and a two-line check in the listing prevents a failure that used to cost a return, a review and a support call at once.",{"id":140,"case_study_id":4,"type":141,"position":9,"is_enabled":8,"config":142,"locale_code":14,"data":143},"e4416a47-6cb6-4115-a091-278f8316c42c","quote",{},{"items":144,"title":52},[145],{"role":146,"text":147,"author":148},"Smart home brand","Our support team had been solving this thirty times a week for two years. Nobody thought to put the answer on the page where people buy it.","Director of Operations",{"id":150,"case_study_id":4,"type":151,"position":152,"is_enabled":8,"config":153,"locale_code":14,"data":154},"14cb48ae-839f-494f-8774-96fe7b79b0cb","service_ref",11,{},{"title":52},{"id":156,"case_study_id":4,"type":157,"position":158,"is_enabled":8,"config":159,"locale_code":14,"data":165},"82d8653a-3c17-4022-ba67-8d6ce8225d9b","case_ref",12,{"ids":160},[161,162,163,164],"46bf80b5-21d0-4b52-8502-428e7ffae2e3","dddcad98-4a9b-4b2b-87d6-77334c1b3bc2","40d5b110-bf9b-404c-8ab4-b40c4185a5d4","c4c4e457-3c9d-4196-b67b-2150c50a0c3a",{"title":52},[],[168],{"id":169,"parent_id":7,"path":170,"slug":170,"sort_order":171,"is_enabled":8,"is_priority":172,"last_modify":11,"created_at":173,"updated_at":173,"locale_code":14,"name":174,"title":175,"subtitle":176,"intro":7,"meta_title":175,"meta_description":177,"case_count":158},"02c5396b-c7f0-46ac-a2a2-eec7b0d73466","electronics",101,false,"2026-09-22T11:13:31.187156+00:00","Electronics","Amazon Electronics Case Studies","Real campaigns we ran for electronics brands on Amazon — what was broken, what we changed and what it moved.","See how our Amazon agency grows Electronics brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",[179,191],{"id":21,"slug":180,"icon":181,"hero_image":182,"is_enabled":8,"sort_order":90,"last_modify":183,"created_at":184,"updated_at":185,"locale_code":14,"name":186,"title":187,"subtitle":188,"meta_title":189,"meta_description":190},"creative-content","i-lucide-palette","service\u002Fcreative-content-1785511622781.svg","2026-08-14","2026-07-29T14:14:06.117411+00:00","2026-08-14T08:43:13.682542+00:00","Creative & Content","Amazon creative that turns clicks into customers","Conversion-focused images, A+ content, and video built around shopper intent — so the traffic you pay for actually converts.","Amazon Creative & A+ Content Services","Amazon creative and content that converts — product photography, infographics, A+ brand story, and PDP & headline video built for shopper intent.",{"id":22,"slug":192,"icon":193,"hero_image":194,"is_enabled":8,"sort_order":195,"last_modify":183,"created_at":196,"updated_at":185,"locale_code":14,"name":197,"title":198,"subtitle":199,"meta_title":200,"meta_description":201},"full-account-management","i-lucide-briefcase","service\u002Ffull-account-management-1785511629493.svg",5,"2026-07-29T14:14:42.347624+00:00","Full Account Management","Your entire Amazon channel, run by one senior team","Advertising, listings, creative, catalog, and strategy managed end to end — so you can run the business while we run Amazon.","Full-Service Amazon Account Management","Full-service Amazon account management — advertising, listing SEO, creative, catalog and strategy run by one senior team. Get your growth plan.",[203,218,233,247],{"id":161,"slug":204,"cover_image":205,"brand_name":7,"is_anonymized":8,"period_months":158,"is_enabled":8,"sort_order":206,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":207,"headline_metric":208,"summary":209,"meta_title":210,"meta_description":211,"service_ids":212,"published_at":11,"category_id":214,"category_slug":215,"category_path":216,"category_name":217,"category_is_enabled":8},"car-electronics-brand-copycat-listing-defense","case-studies\u002Fcar-electronics-brand-copycat-listing-defense-1790060651183.webp",1107,"Nine listings selling a different product with our photographs","Organic share of category +7 pts","Copycat sellers had built their own ASINs around the brand's imagery and copy, ranking on the searches the brand had earned. Clearing them recovered traffic the brand had been generating for competitors.","Copycat Listing Defense Case Study","How systematic IP enforcement against copycat ASINs recovered a car electronics brand's organic share and grew revenue 92% in twelve months.",[213,22],"b2229fd7-1f99-4a26-ad08-d1113955c798","ed341604-03e6-4036-98ed-177d79efc8a3","car-electronics","electronics\u002Fcar-electronics","Car Electronics",{"id":162,"slug":219,"cover_image":220,"brand_name":7,"is_anonymized":8,"period_months":125,"is_enabled":8,"sort_order":221,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":222,"headline_metric":223,"summary":224,"meta_title":225,"meta_description":226,"service_ids":227,"published_at":11,"category_id":229,"category_slug":230,"category_path":231,"category_name":232,"category_is_enabled":8},"tablet-accessory-brand-substitute-demand","case-studies\u002Ftablet-accessory-brand-substitute-demand-1790060651183.webp",1108,"Finding buyers in the category next door","+79% revenue from adjacent demand","A tablet keyboard brand was fighting for accessory searches worth a fraction of the demand sitting one category over, where people were shopping for a cheap laptop and would have been better served by its product.","Adjacent Category Demand Capture","How targeting budget laptop shoppers instead of accessory searches grew a tablet keyboard brand's revenue 79% in eight months on the same catalog.",[213,228],"c89127c7-631c-451f-bf13-3681edd0f3c4","768b09fb-b76f-48f6-bb9c-0367db889305","ereaders-and-tablets-accessories","electronics\u002Fereaders-and-tablets-accessories","eReaders & Tablets Accessories",{"id":163,"slug":234,"cover_image":235,"brand_name":7,"is_anonymized":8,"period_months":97,"is_enabled":8,"sort_order":236,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":237,"headline_metric":238,"summary":239,"meta_title":240,"meta_description":241,"service_ids":242,"published_at":11,"category_id":243,"category_slug":244,"category_path":245,"category_name":246,"category_is_enabled":8},"office-electronics-brand-stating-what-it-lacks","case-studies\u002Foffice-electronics-brand-stating-what-it-lacks-1790060651183.webp",1109,"Saying plainly what the product doesn't do","Return rate 16% → 6%","An office equipment brand's mid-range model lacked one feature buyers assumed every model had. Nobody had lied — the listing simply never said no, and one order in six came back.","Stating Product Limitations Case","How explicitly stating a missing feature cut an office electronics brand's return rate from 16% to 6% and raised conversion in six months.",[213,21],"dc52a92f-7680-4ca8-b76a-6a379a55a153","office-electronics","electronics\u002Foffice-electronics","Office Electronics",{"id":164,"slug":248,"cover_image":249,"brand_name":7,"is_anonymized":8,"period_months":97,"is_enabled":8,"sort_order":250,"last_modify":11,"created_at":251,"updated_at":13,"locale_code":14,"title":252,"headline_metric":253,"summary":254,"meta_title":255,"meta_description":256,"service_ids":257,"published_at":11,"category_id":169,"category_slug":170,"category_path":170,"category_name":174,"category_is_enabled":8},"electronics-brand-keyword-bloat-pruning","case-studies\u002Felectronics-brand-keyword-bloat-pruning-1790060651183.webp",2306,"2026-09-22T11:13:31.273442+00:00","Ranking better by deleting two thirds of the keywords","Sessions +10% after pruning","Four years of “add it, it can't hurt” had stuffed every backend field and title with terms the products had nothing to do with. Relevance is a ratio, and theirs had collapsed.","Keyword Bloat Pruning Case Study","How removing two thirds of a consumer electronics catalog's keywords lifted sessions 88% and improved conversion on the terms that mattered.",[213,228],1790082624956]