[{"data":1,"prerenderedAt":260},["ShallowReactive",2],{"case-study-small-animal-brand-micro-niche-portfolio-en":3,"case-study-blocks-4c2bc92c-ec2b-4f54-abed-c0aa44396506-en":27,"reviews-all-4c2bc92c-ec2b-4f54-abed-c0aa44396506-any-en":167,"case-study-category-ancestors-pet-supplies\u002Fsmall-animals-en":168,"services-by-ids-b2229fd7-1f99-4a26-ad08-d1113955c798,a507b11d-88fb-4b74-98a2-0661de716593-en":178,"case-studies-by-ids-f95c62ea-7697-4bfa-a64e-5799a759b8a0,8557d227-aa19-45f7-b26e-9b3899d352b4,a1e7c3d2-5b64-4f18-9c20-7d3e8f4a1b55,ad194183-6961-4a8b-8c88-b372b41c7871-en":202},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"4c2bc92c-ec2b-4f54-abed-c0aa44396506","small-animal-brand-micro-niche-portfolio","case-studies\u002Fsmall-animal-brand-micro-niche-portfolio-1790060651183.webp",null,true,14,508,"2026-09-22","2026-09-22T11:13:31.338542+00:00","2026-09-22T11:13:31.504874+00:00","en","Building a business out of thirty searches nobody else wanted","Organic revenue share 22% → 71%","Guinea pigs, ferrets, chinchillas and rats are each too small a market to interest a large brand. Together, and owned completely, they are a category.","Small Animal Micro-Niche Portfolio Case","How owning thirty low-volume species searches instead of chasing one big term took a small-animal brand to 71% organic revenue and 163% growth.",[21,22],"b2229fd7-1f99-4a26-ad08-d1113955c798","a507b11d-88fb-4b74-98a2-0661de716593","30686839-3f46-4493-980a-92df8bcd9ec9","small-animals","pet-supplies\u002Fsmall-animals","Small Animals",[28,53,80,87,94,122,132,139,150,156],{"id":29,"case_study_id":4,"type":30,"position":31,"is_enabled":8,"config":32,"locale_code":14,"data":33},"64e78a59-16f9-49ff-a7b0-84238f3762a8","snapshot",1,{},{"items":34,"title":52},[35,37,40,43,46,49],{"label":36,"value":26},"Category",{"label":38,"value":39},"Marketplaces","US, CA",{"label":41,"value":42},"Revenue at start","$62k \u002F month",{"label":44,"value":45},"Species covered","Guinea pig, rabbit, ferret, chinchilla, rat, hamster",{"label":47,"value":48},"Engagement","Listing SEO + account management",{"label":50,"value":51},"Timeframe","14 months","",{"id":54,"case_study_id":4,"type":55,"position":56,"is_enabled":8,"config":57,"locale_code":14,"data":58},"ab0fe5c7-cb9e-47e7-a4c3-6cab6ea54090","metrics",2,{},{"items":59,"title":52},[60,65,70,75],{"after":61,"delta":62,"label":63,"before":64,"is_highlight":8},"71%","+49 pts","Share of revenue from organic","22%",{"after":66,"delta":67,"label":68,"before":69},"$163k","+163%","Monthly revenue","$62k",{"after":71,"delta":72,"label":73,"before":74},"37","+33","Species terms ranked top 3","4",{"after":76,"delta":77,"label":78,"before":79},"52%","+11 pts","Margin after advertising","41%",{"id":81,"case_study_id":4,"type":82,"position":83,"is_enabled":8,"config":84,"locale_code":14,"data":85},"1f48ac98-f10f-4008-9284-9d27c07cd298","challenge",3,{},{"title":52,"markdown":86},"Every keyword in this brand's world is small. “Chinchilla dust bath” does a few thousand searches a month; “ferret harness” is smaller still. Those numbers are unattractive to a large pet brand, which is precisely why the category is full of unbranded imports with poor listings — and it was also why the brand's own agency had previously steered it toward the big generic small-pet terms, where it spent heavily and ranked nowhere.\n\nThe result was an account that looked busy and earned little: 22% of revenue came from organic placement, the rest was bought, and margin was being eaten by advertising on terms where the brand had no structural advantage. Meanwhile dozens of species-specific searches — high-intent, high-margin, low-competition — were being answered by listings with one photograph and a machine-translated title.",{"id":88,"case_study_id":4,"type":89,"position":90,"is_enabled":8,"config":91,"locale_code":14,"data":92},"394f9faf-3b08-4112-a6d8-1610f4da6643","approach",4,{},{"title":52,"markdown":93},"We treated the long tail as the strategy rather than as a supplement to it.\n\n- **A species-and-need matrix** — every animal the brand serves crossed with housing, feeding, enrichment and grooming, producing about ninety addressable terms.\n- **One listing per intersection**, properly written, rather than universal “small pet” products stretched across species.\n- **Owner vocabulary researched per species**, because chinchilla and ferret keepers use different words for comparable products and neither says “small animal”.\n- **Advertising used only to seed rank**, then withdrawn from terms once organic position held — the portfolio has to earn organically to be worth owning.",{"id":95,"case_study_id":4,"type":96,"position":97,"is_enabled":8,"config":98,"locale_code":14,"data":99},"af556f6b-b209-4ddb-8555-b1595b806e25","timeline",6,{},{"title":52,"phases":100},[101,108,115],{"items":102,"label":106,"title":107},[103,104,105],"Ninety species-need intersections identified and sized","Existing catalog mapped onto them; 60% of listings found to be species-agnostic","Broad small-pet paid terms switched off","Months 1–4","Map",{"items":109,"label":113,"title":114},[110,111,112],"Listings rewritten or split species by species, roughly four per month","Advertising used in short seeding bursts per new listing","Top-3 organic positions reached on 21 terms","Months 5–10","Build",{"items":116,"label":120,"title":121},[117,118,119],"Spend withdrawn from 26 terms now holding organic rank","Margin recovered as the paid share of revenue fell","37 species terms in the top three","Months 11–14","Compound",{"id":123,"case_study_id":4,"type":124,"position":125,"is_enabled":8,"config":126,"locale_code":14,"data":129},"88213f04-5442-4228-827e-108dc4592b31","media",8,{"images":127},[128],"case-studies\u002Fdashboards\u002Fsmall-animal-brand-micro-niche-portfolio.webp",{"title":130,"caption":131},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $28k to $73k a month while ACoS falls from 36% to 22% across the 14-month engagement.",{"id":133,"case_study_id":4,"type":134,"position":135,"is_enabled":8,"config":136,"locale_code":14,"data":137},"a30ae47d-b215-4767-b37f-b1c9b3f5b81e","results",9,{},{"title":52,"markdown":138},"Organic went from 22% to **71% of revenue**, total revenue grew 163%, and margin after advertising improved eleven points.\n\nNone of the individual wins is impressive — being first for “chinchilla dust bath” is not a headline. The portfolio is: thirty-seven such positions, each cheap to hold and effectively unassailable because no competitor's economics justify fighting for a term that size. The margin gain follows directly, since organic revenue carries no click cost and the brand now buys advertising only while a new listing is establishing itself.",{"id":140,"case_study_id":4,"type":141,"position":142,"is_enabled":8,"config":143,"locale_code":14,"data":144},"4370044c-c561-464d-8272-4fcccbeb35ab","quote",10,{},{"items":145,"title":52},[146],{"role":147,"text":148,"author":149},"Small animal supplies brand","Every one of these keywords was too small to matter. We just needed forty of them.","Founder",{"id":151,"case_study_id":4,"type":152,"position":153,"is_enabled":8,"config":154,"locale_code":14,"data":155},"30258ade-75e5-4119-b8e8-bed6917cddb4","service_ref",11,{},{"title":52},{"id":157,"case_study_id":4,"type":158,"position":159,"is_enabled":8,"config":160,"locale_code":14,"data":166},"346cee20-1636-43e4-8eb8-003ede1888f0","case_ref",12,{"ids":161},[162,163,164,165],"f95c62ea-7697-4bfa-a64e-5799a759b8a0","8557d227-aa19-45f7-b26e-9b3899d352b4","a1e7c3d2-5b64-4f18-9c20-7d3e8f4a1b55","ad194183-6961-4a8b-8c88-b372b41c7871",{"title":52},[],[169],{"id":170,"parent_id":7,"path":171,"slug":171,"sort_order":90,"is_enabled":8,"is_priority":8,"last_modify":11,"created_at":172,"updated_at":172,"locale_code":14,"name":173,"title":174,"subtitle":175,"intro":7,"meta_title":176,"meta_description":177,"case_count":159},"4a7c630f-3155-4bc0-b535-829de84c9dc5","pet-supplies","2026-09-22T11:13:31.177478+00:00","Pet Supplies","Amazon Pet Supplies Case Studies","Real campaigns we ran for pet supplies brands on Amazon — what was broken, what we changed and what it moved.","Pet Supplies Case Studies","See how our Amazon agency grows Pet Supplies brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",[179,191],{"id":21,"slug":180,"icon":181,"hero_image":182,"is_enabled":8,"sort_order":83,"last_modify":183,"created_at":184,"updated_at":185,"locale_code":14,"name":186,"title":187,"subtitle":188,"meta_title":189,"meta_description":190},"amazon-listing-seo","i-lucide-search","service\u002Famazon-listing-seo-1785511614770.svg","2026-08-14","2026-07-29T14:13:30.127513+00:00","2026-08-14T08:43:13.682542+00:00","Amazon Listing SEO","Amazon listing optimization that ranks and converts","Keyword-rich titles, bullets, and backend terms built for Amazon's search algorithm and its new AI shopping assistant, Rufus — so more shoppers find you and more of them buy.","Amazon Listing Optimization & SEO","Amazon listing optimization & SEO — keyword research, titles, bullets, backend terms and Rufus-ready content that lifts rank and sales. Get your growth plan.",{"id":22,"slug":192,"icon":193,"hero_image":194,"is_enabled":8,"sort_order":195,"last_modify":183,"created_at":196,"updated_at":185,"locale_code":14,"name":197,"title":198,"subtitle":199,"meta_title":200,"meta_description":201},"full-account-management","i-lucide-briefcase","service\u002Ffull-account-management-1785511629493.svg",5,"2026-07-29T14:14:42.347624+00:00","Full Account Management","Your entire Amazon channel, run by one senior team","Advertising, listings, creative, catalog, and strategy managed end to end — so you can run the business while we run Amazon.","Full-Service Amazon Account Management","Full-service Amazon account management — advertising, listing SEO, creative, catalog and strategy run by one senior team. Get your growth plan.",[203,218,233,249],{"id":162,"slug":204,"cover_image":205,"brand_name":7,"is_anonymized":8,"period_months":135,"is_enabled":8,"sort_order":206,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":207,"headline_metric":208,"summary":209,"meta_title":210,"meta_description":211,"service_ids":212,"published_at":11,"category_id":214,"category_slug":215,"category_path":216,"category_name":217,"category_is_enabled":8},"reptile-brand-spec-sheet-listings","case-studies\u002Freptile-brand-spec-sheet-listings-1790060651183.webp",509,"Writing for a buyer who reads the spec sheet before the marketing","Pre-purchase questions down 74%","Reptile keepers buy on numbers — wattage, UVB output, temperature range, enclosure dimensions. The brand's listings were written in adjectives, and the questions section was doing the selling.","Reptile Equipment Spec Listing Case","How replacing marketing adjectives with a full specification table lifted a reptile equipment brand's conversion 81% and cut returns by half.",[21,213],"07288de0-63ae-47b6-b6fc-eb6c6af8f16e","67928114-f417-46af-b57d-ee9092965233","reptiles-and-amphibians","pet-supplies\u002Freptiles-and-amphibians","Reptiles & Amphibians",{"id":163,"slug":219,"cover_image":220,"brand_name":7,"is_anonymized":8,"period_months":159,"is_enabled":8,"sort_order":221,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":222,"headline_metric":223,"summary":224,"meta_title":225,"meta_description":226,"service_ids":227,"published_at":11,"category_id":229,"category_slug":230,"category_path":231,"category_name":232,"category_is_enabled":8},"equine-brand-barn-and-stable-buyers","case-studies\u002Fequine-brand-barn-and-stable-buyers-1790060651183.webp",510,"Selling to barns, not to riders: building for the professional buyer","Average order value $74 → $168","An equine supplies brand had built everything around the individual horse owner and never noticed that its largest orders came from stables buying for twenty animals at a time.","Equine B2B Buyer Case Study","How building for barns and stables instead of individual riders took an equine brand's average order from $74 to $263 and grew revenue 141%.",[22,228],"c89127c7-631c-451f-bf13-3681edd0f3c4","b638499d-a7ad-4adf-ba04-ecafcb76104c","horses","pet-supplies\u002Fhorses","Horses",{"id":164,"slug":234,"cover_image":235,"brand_name":236,"is_anonymized":8,"period_months":135,"is_enabled":8,"sort_order":195,"last_modify":183,"created_at":237,"updated_at":238,"locale_code":14,"title":239,"headline_metric":240,"summary":241,"meta_title":242,"meta_description":243,"service_ids":244,"published_at":11,"category_id":245,"category_slug":246,"category_path":247,"category_name":248,"category_is_enabled":8},"pet-supplements-brand-listing-seo","case-studies\u002Fpet-supplements-brand-listing-seo-1786635455161.webp","US pet supplements brand","2026-08-13T14:26:41.733597+00:00","2026-09-22T11:13:31.192093+00:00","Growing organic Amazon sales 187% with listing SEO and Rufus optimization","+187% organic sales","A US pet supplements brand rebuilt its listings around how shoppers — and Amazon's Rufus AI assistant — actually search, growing organic sales from $58k to $166k a month on flat ad spend.","Amazon Listing SEO Case Study: +187% Organic","How Scaling Peak rebuilt a pet supplements catalog around real shopper language and Rufus AI search, lifting organic Amazon sales from $58k to $166k a month.",[21,213],"9f6f8bba-9340-4ce1-b7e1-288cf41e8f62","dogs","pet-supplies\u002Fdogs","Dogs",{"id":165,"slug":250,"cover_image":251,"brand_name":7,"is_anonymized":8,"period_months":153,"is_enabled":8,"sort_order":252,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":253,"headline_metric":254,"summary":255,"meta_title":256,"meta_description":257,"service_ids":258,"published_at":11,"category_id":170,"category_slug":171,"category_path":171,"category_name":173,"category_is_enabled":8},"pet-brand-life-stage-transition-retention","case-studies\u002Fpet-brand-life-stage-transition-retention-1790060651183.webp",500,"Keeping the customer when the puppy stops being a puppy","Stage-to-stage retention 12% → 44%","A pet nutrition brand acquired customers at the puppy stage and lost almost all of them at month twelve, when the animal outgrew the product. The transition was a marketing moment nobody was covering.","Pet Life Stage Retention Case Study","How mapping the puppy-to-adult transition and timing DSP around it took a pet nutrition brand from 12% to 44% stage-to-stage retention.",[259,22],"119e81ea-2a44-44f5-bd31-a47741039864",1790082632871]