[{"data":1,"prerenderedAt":231},["ShallowReactive",2],{"case-study-skincare-ingredient-keyword-capture-en":3,"case-study-blocks-f57b154c-62fa-4075-9ad4-79ed436587ed-en":27,"reviews-all-f57b154c-62fa-4075-9ad4-79ed436587ed-any-en":135,"case-study-category-ancestors-beauty-and-personal-care\u002Fskin-care-en":136,"services-by-ids-b2229fd7-1f99-4a26-ad08-d1113955c798,c89127c7-631c-451f-bf13-3681edd0f3c4-en":147,"case-studies-by-ids-97922ebc-0c38-4bab-adae-4431fcf6f4e9,bcb620c4-12ea-4db7-9661-7804db297e6a,faa33fed-66d7-4804-afa9-06c233bfe3ab,1f11e1ec-84f6-410e-8cac-e942e3befee7-en":171},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"f57b154c-62fa-4075-9ad4-79ed436587ed","skincare-ingredient-keyword-capture","case-studies\u002Fskincare-ingredient-keyword-capture-1790060651183.webp",null,true,8,304,"2026-09-22","2026-09-22T11:13:31.235537+00:00","2026-09-22T11:13:31.504874+00:00","en","Ranking for the ingredient, not the product type","+50% sessions","Skincare shoppers search for molecules — niacinamide, azelaic acid, peptides — and the brand's listings were written around product categories. We rebuilt the catalog around what people actually type.","Skincare Ingredient SEO Case Study","How rebuilding a skincare catalog around ingredient search terms grew sessions 212% and cut reliance on expensive category keywords.",[21,22],"b2229fd7-1f99-4a26-ad08-d1113955c798","c89127c7-631c-451f-bf13-3681edd0f3c4","993e3da1-d98a-44ae-b7ab-44d2ccff573d","skin-care","beauty-and-personal-care\u002Fskin-care","Skin Care",[28,50,77,84,91,100,107,118,124],{"id":29,"case_study_id":4,"type":30,"position":31,"is_enabled":8,"config":32,"locale_code":14,"data":33},"dc55fd85-1bf1-4b69-a057-e81148fb1c61","snapshot",1,{},{"items":34,"title":49},[35,37,40,43,46],{"label":36,"value":26},"Category",{"label":38,"value":39},"Marketplaces","US",{"label":41,"value":42},"Revenue at start","$167k \u002F month",{"label":44,"value":45},"Engagement","Listing SEO + PPC",{"label":47,"value":48},"Timeframe","8 months","",{"id":51,"case_study_id":4,"type":52,"position":53,"is_enabled":8,"config":54,"locale_code":14,"data":55},"7624f4ed-49bc-4bbc-a08f-5d0a31dd7ed7","metrics",2,{},{"items":56,"title":49},[57,62,67,72],{"after":58,"delta":59,"label":60,"before":61,"is_highlight":8},"93k \u002F mo","+50%","Sessions","62k \u002F mo",{"after":63,"delta":64,"label":65,"before":66},"$289k","+73%","Monthly revenue","$167k",{"after":68,"delta":69,"label":70,"before":71},"46%","+38 pts","Share of revenue from ingredient terms","8%",{"after":73,"delta":74,"label":75,"before":76},"$1.09","-40%","Cost per click, blended","$1.82",{"id":78,"case_study_id":4,"type":79,"position":80,"is_enabled":8,"config":81,"locale_code":14,"data":82},"3e9e7c30-d03c-40c6-873c-0ac4dfbf41f0","challenge",3,{},{"title":49,"markdown":83},"The brand sold a serum, a moisturiser and a cleanser, and its listings said exactly that. Meanwhile the category's search behavior had shifted years earlier: shoppers who read skincare content search for the active ingredient and a concern — “niacinamide serum for pores”, “azelaic acid for redness” — because that is how the content they consume is written.\n\nCompeting on “face serum” meant bidding against every brand in the category at $2 a click for a shopper with no stated need. The ingredient terms were cheaper, more specific, converted better, and the brand was invisible on all of them because the words were in the product's ingredient list rather than in its title, bullets or backend.",{"id":85,"case_study_id":4,"type":86,"position":87,"is_enabled":8,"config":88,"locale_code":14,"data":89},"590bb679-27c9-49cc-a678-f17b8b6e650f","approach",4,{},{"title":49,"markdown":90},"We rewrote the catalog in the language of the category's own discourse.\n\n- **Ingredient-and-concern keyword map** — every active in the formulas paired with the concerns it is searched alongside.\n- **One primary ingredient per listing** — each product leads with the actual hero active rather than claiming all of them.\n- **Concern language in the bullets** — pores, redness, texture, barrier, written the way shoppers describe them rather than in clinical terms.\n- **Campaigns following the map**, with exact-match on ingredient-concern pairs where competition and cost per click are far lower.",{"id":92,"case_study_id":4,"type":93,"position":9,"is_enabled":8,"config":94,"locale_code":14,"data":97},"3a4efbb5-4eba-4fe7-bd36-19dd0e7a7fee","media",{"images":95},[96],"case-studies\u002Fdashboards\u002Fskincare-ingredient-keyword-capture.webp",{"title":98,"caption":99},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $75k to $130k a month while ACoS falls from 34% to 21% across the 8-month engagement.",{"id":101,"case_study_id":4,"type":102,"position":103,"is_enabled":8,"config":104,"locale_code":14,"data":105},"a62e98e8-2cf0-4048-9998-80d45d0c36ce","results",9,{},{"title":49,"markdown":106},"Sessions grew by half — 62k to **93k a month** — and revenue grew 73%.\n\nAlmost half of revenue now comes through ingredient terms that the brand did not rank for at all a year ago, and blended cost per click fell 40% because that traffic is dramatically cheaper than the category head. The formulas did not change; only the words describing them did.",{"id":108,"case_study_id":4,"type":109,"position":110,"is_enabled":8,"config":111,"locale_code":14,"data":112},"a14dc427-765a-4465-8b85-0b37fb7d5b89","quote",10,{},{"items":113,"title":49},[114],{"role":115,"text":116,"author":117},"Skincare brand","Every ingredient we now rank for was already in the bottle. It just wasn't in the title.","Founder",{"id":119,"case_study_id":4,"type":120,"position":121,"is_enabled":8,"config":122,"locale_code":14,"data":123},"e22e4d4c-3d22-46fc-9859-6d904b0ef88b","service_ref",11,{},{"title":49},{"id":125,"case_study_id":4,"type":126,"position":127,"is_enabled":8,"config":128,"locale_code":14,"data":134},"4bad0766-39a5-445f-8fb3-1374a51d3fa9","case_ref",12,{"ids":129},[130,131,132,133],"97922ebc-0c38-4bab-adae-4431fcf6f4e9","bcb620c4-12ea-4db7-9661-7804db297e6a","faa33fed-66d7-4804-afa9-06c233bfe3ab","1f11e1ec-84f6-410e-8cac-e942e3befee7",{"title":49},[],[137],{"id":138,"parent_id":7,"path":139,"slug":139,"sort_order":53,"is_enabled":8,"is_priority":8,"last_modify":11,"created_at":140,"updated_at":140,"locale_code":14,"name":141,"title":142,"subtitle":143,"intro":7,"meta_title":144,"meta_description":145,"case_count":146},"79a81eec-7092-470c-a265-7517f7d63961","beauty-and-personal-care","2026-09-22T11:13:31.177478+00:00","Beauty & Personal Care","Amazon Beauty & Personal Care Case Studies","Real campaigns we ran for beauty & personal care brands on Amazon — what was broken, what we changed and what it moved.","Beauty & Personal Care Case Studies","See how our Amazon agency grows Beauty & Personal Care brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",15,[148,160],{"id":21,"slug":149,"icon":150,"hero_image":151,"is_enabled":8,"sort_order":80,"last_modify":152,"created_at":153,"updated_at":154,"locale_code":14,"name":155,"title":156,"subtitle":157,"meta_title":158,"meta_description":159},"amazon-listing-seo","i-lucide-search","service\u002Famazon-listing-seo-1785511614770.svg","2026-08-14","2026-07-29T14:13:30.127513+00:00","2026-08-14T08:43:13.682542+00:00","Amazon Listing SEO","Amazon listing optimization that ranks and converts","Keyword-rich titles, bullets, and backend terms built for Amazon's search algorithm and its new AI shopping assistant, Rufus — so more shoppers find you and more of them buy.","Amazon Listing Optimization & SEO","Amazon listing optimization & SEO — keyword research, titles, bullets, backend terms and Rufus-ready content that lifts rank and sales. Get your growth plan.",{"id":22,"slug":161,"icon":162,"hero_image":163,"is_enabled":8,"sort_order":31,"last_modify":152,"created_at":164,"updated_at":165,"locale_code":14,"name":166,"title":167,"subtitle":168,"meta_title":169,"meta_description":170},"amazon-ppc-management","i-lucide-target","service\u002Famazon-ppc-management-1785511595551.svg","2026-07-29T14:12:15.748121+00:00","2026-08-14T13:00:28.764226+00:00","Amazon PPC Management","Amazon PPC management that grows profit, not just spend","We build and run Sponsored Products, Sponsored Brands, and Sponsored Display campaigns around your margins — cutting wasted spend and scaling the keywords that convert.","Amazon PPC Management Services","Full-funnel Amazon PPC management — Sponsored Products, Brands & Display plus AMC insights. We cut ACoS and scale converting keywords. Get your growth plan.",[172,187,202,217],{"id":130,"slug":173,"cover_image":174,"brand_name":175,"is_anonymized":176,"period_months":127,"is_enabled":8,"sort_order":87,"last_modify":152,"created_at":177,"updated_at":178,"locale_code":14,"title":179,"headline_metric":180,"summary":181,"meta_title":182,"meta_description":183,"service_ids":184,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"velona","case-studies\u002Fvelona-1786635446145.webp","Velona",false,"2026-07-29T15:51:04.641004+00:00","2026-09-22T11:13:31.192093+00:00","Scaling Velona 150% and launching across the US & Canada","+150% revenue","A US-only Beauty & Personal Care brand grew monthly revenue 150% and launched in Canada with full account management and Amazon DSP.","Velona Case Study: +150% Amazon Revenue","How Scaling Peak grew Velona's Amazon revenue 150% and launched the brand across the US and Canada with full account management and DSP.",[185,186],"119e81ea-2a44-44f5-bd31-a47741039864","a507b11d-88fb-4b74-98a2-0661de716593",{"id":131,"slug":188,"cover_image":189,"brand_name":7,"is_anonymized":8,"period_months":103,"is_enabled":8,"sort_order":190,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":191,"headline_metric":192,"summary":193,"meta_title":194,"meta_description":195,"service_ids":196,"published_at":11,"category_id":198,"category_slug":199,"category_path":200,"category_name":201,"category_is_enabled":8},"haircare-hair-type-segmentation","case-studies\u002Fhaircare-hair-type-segmentation-1790060651183.webp",305,"One shampoo, four audiences: segmenting by hair type","+118% revenue, same formula","A haircare brand sold to “everyone”, which in a category organized around hair type means selling to nobody in particular. We split the catalog's messaging by texture and concern without changing a single formula.","Hair Type Segmentation Case Study","How segmenting listings and campaigns by hair type grew a haircare brand 118% in nine months without reformulating a single product.",[21,197],"07288de0-63ae-47b6-b6fc-eb6c6af8f16e","0a447658-bc34-4907-9eca-a0f1379c2d87","hair-care","beauty-and-personal-care\u002Fhair-care","Hair Care",{"id":132,"slug":203,"cover_image":204,"brand_name":7,"is_anonymized":8,"period_months":205,"is_enabled":8,"sort_order":206,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":207,"headline_metric":208,"summary":209,"meta_title":210,"meta_description":211,"service_ids":212,"published_at":11,"category_id":213,"category_slug":214,"category_path":215,"category_name":216,"category_is_enabled":8},"makeup-shade-range-returns","case-studies\u002Fmakeup-shade-range-returns-1790060651183.webp",7,306,"Cutting foundation returns from 19% to 6% with better shade guidance","Return rate 19% → 6%","A foundation range with thirty shades was being bought wrong once in five orders. The fix was not the shades — it was making it possible to choose one on a phone screen.","Foundation Shade Match Returns Case","How shade guidance content and swatch imagery cut a makeup brand's foundation return rate from 19% to 6% and lifted repeat purchases.",[197,186],"59730db9-1bde-4694-b055-f3c632c1e62e","makeup","beauty-and-personal-care\u002Fmakeup","Makeup",{"id":133,"slug":218,"cover_image":219,"brand_name":7,"is_anonymized":8,"period_months":110,"is_enabled":8,"sort_order":220,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":221,"headline_metric":222,"summary":223,"meta_title":224,"meta_description":225,"service_ids":226,"published_at":11,"category_id":227,"category_slug":228,"category_path":229,"category_name":230,"category_is_enabled":8},"fragrance-discovery-set-funnel","case-studies\u002Ffragrance-discovery-set-funnel-1790060651183.webp",307,"Selling a scent you can't smell: the discovery set as a funnel","34% of sampler buyers bought full size","Fragrance is the hardest category to sell online for an obvious reason. We stopped trying to convince shoppers to gamble $88 and sold them a $14 way to decide.","Fragrance Discovery Set Funnel Case","How a low-price discovery set became the entry point of a fragrance brand's Amazon funnel, converting 34% of samplers into full-size buyers.",[185,186],"a8d5f466-5616-4c0c-af5a-0f7a679c6715","fragrance","beauty-and-personal-care\u002Ffragrance","Fragrance",1790082618982]