[{"data":1,"prerenderedAt":256},["ShallowReactive",2],{"case-study-skate-brand-parts-and-consumables-catalog-en":3,"case-study-blocks-72ce8b58-ba4f-41c8-9fd9-cd38c722a4f8-en":27,"reviews-all-72ce8b58-ba4f-41c8-9fd9-cd38c722a4f8-any-en":160,"case-study-category-ancestors-sports-and-outdoors\u002Fskates-skateboards-and-scooters-en":161,"services-by-ids-b2229fd7-1f99-4a26-ad08-d1113955c798,a507b11d-88fb-4b74-98a2-0661de716593-en":173,"case-studies-by-ids-06753fb6-19cb-4a26-90d1-3bf19461238c,e6896c41-e75c-4751-95ba-3df11a660d0c,0f444b09-95e7-4379-8e8b-7856f3e70b76,f137e957-2a90-4f7a-828a-f47f9ca6b5bc-en":196},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"72ce8b58-ba4f-41c8-9fd9-cd38c722a4f8","skate-brand-parts-and-consumables-catalog","case-studies\u002Fskate-brand-parts-and-consumables-catalog-1790060651183.webp",null,true,9,714,"2026-09-22","2026-09-22T11:13:31.347134+00:00","2026-09-22T11:13:31.504874+00:00","en","The complete board sells once; the wheels sell forever","Repeat revenue 7% → 39%","A skate brand sold finished boards and treated spare parts as warranty stock. Listing bearings, wheels, decks and grip as a catalog of their own turned one-off buyers into a recurring business.","Spare Parts Catalog Strategy Case","How building a standalone spare parts and consumables catalog took a skate brand's repeat revenue share from 7% to 39% in nine months.",[21,22],"b2229fd7-1f99-4a26-ad08-d1113955c798","a507b11d-88fb-4b74-98a2-0661de716593","1c545c62-72de-432b-a237-86d8715fdce2","skates-skateboards-and-scooters","sports-and-outdoors\u002Fskates-skateboards-and-scooters","Skates, Skateboards & Scooters",[28,53,80,87,94,116,126,132,143,149],{"id":29,"case_study_id":4,"type":30,"position":31,"is_enabled":8,"config":32,"locale_code":14,"data":33},"64f25275-0ae2-4ee9-93b2-42525cd29672","snapshot",1,{},{"items":34,"title":52},[35,37,40,43,46,49],{"label":36,"value":26},"Category",{"label":38,"value":39},"Marketplaces","US",{"label":41,"value":42},"Revenue at start","$154k \u002F month",{"label":44,"value":45},"Catalog at start","11 complete products, no parts listed",{"label":47,"value":48},"Engagement","Full account management + listing SEO",{"label":50,"value":51},"Timeframe","9 months","",{"id":54,"case_study_id":4,"type":55,"position":56,"is_enabled":8,"config":57,"locale_code":14,"data":58},"f6d19c14-545c-4f17-acda-6559e88f3c82","metrics",2,{},{"items":59,"title":52},[60,65,70,75],{"after":61,"delta":62,"label":63,"before":64,"is_highlight":8},"39%","+32 pts","Share of revenue from repeat customers","7%",{"after":66,"delta":67,"label":68,"before":69},"$281k","+82%","Monthly revenue","$154k",{"after":71,"delta":72,"label":73,"before":74},"2.6","+136%","Orders per customer per year","1.1",{"after":76,"delta":77,"label":78,"before":79},"46","new","Parts catalog ASINs","0",{"id":81,"case_study_id":4,"type":82,"position":83,"is_enabled":8,"config":84,"locale_code":14,"data":85},"13b9b642-efb6-40d4-8ed9-5f1f604c1024","challenge",3,{},{"title":52,"markdown":86},"Everything in this category wears out on a schedule. Wheels flat-spot, bearings grind, grip tape loses its bite, decks crack — and a rider who is actually riding replaces something every few months. The brand knew this; it held spare parts in its warehouse for warranty claims and shipped them free to anyone who complained.\n\nOn Amazon it sold only complete products. So a customer who wore out a set of wheels searched for wheels, found a competitor, bought theirs, liked them, and progressively became that brand's customer one component at a time. The brand had a genuine annuity built into its product and was handing it to whoever bothered to list the parts.",{"id":88,"case_study_id":4,"type":89,"position":90,"is_enabled":8,"config":91,"locale_code":14,"data":92},"fd9aba78-6a51-4d6f-b93b-3908d38888bf","approach",4,{},{"title":52,"markdown":93},"We listed the consumables as a business rather than as a spares cupboard.\n\n- **A parts catalog built out properly** — wheels, bearings, decks, grip and hardware as their own ASINs with their own specifications.\n- **Compatibility stated with the brand's completes**, so an owner can identify the right part without measuring anything.\n- **Component search terms captured**, which are high-intent, low-competition and previously produced zero traffic for the brand.\n- **Sponsored Display remarketing to previous buyers**, timed to the typical wear interval, with the component they are statistically about to need.",{"id":95,"case_study_id":4,"type":96,"position":97,"is_enabled":8,"config":98,"locale_code":14,"data":99},"4cb3e57b-9a2c-4ed8-a595-712842f500f8","process_steps",5,{},{"steps":100,"title":52},[101,104,107,110,113],{"text":102,"title":103},"Warranty and support history analyzed to establish which components fail, in what order, and roughly when.","Map the wear cycle",{"text":105,"title":106},"Forty-six component ASINs created with full specifications and compatibility data rather than generic spare-part listings.","Build the catalog",{"text":108,"title":109},"Cross-references added in both directions so an owner finds the right part and a part buyer discovers the completes.","Connect parts to completes",{"text":111,"title":112},"Brand-follower messaging and on-listing cross-placement aligned to each component's typical wear interval.","Time the follow-up",{"text":114,"title":115},"Repeat purchase tracked as the primary metric, with the parts range extended into the three components that sold out first.","Watch the second order",{"id":117,"case_study_id":4,"type":118,"position":119,"is_enabled":8,"config":120,"locale_code":14,"data":123},"dbdb5c15-df41-4608-81be-ef255c04bab9","media",8,{"images":121},[122],"case-studies\u002Fdashboards\u002Fskate-brand-parts-and-consumables-catalog.webp",{"title":124,"caption":125},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $69k to $126k a month while ACoS falls from 33% to 22% across the 9-month engagement.",{"id":127,"case_study_id":4,"type":128,"position":9,"is_enabled":8,"config":129,"locale_code":14,"data":130},"e6627189-771c-49f5-9721-a5d0d6a2efb7","results",{},{"title":52,"markdown":131},"Repeat customers went from 7% of revenue to **39%**, and orders per customer per year more than doubled.\n\nTotal revenue grew 82% without a single new complete product — the growth is the same customers buying the things they were always going to buy, from the brand that made the board rather than from whoever ranked for “skate bearings”. Component traffic is also far cheaper to acquire, because the search is specific and the buyer already knows what they want.",{"id":133,"case_study_id":4,"type":134,"position":135,"is_enabled":8,"config":136,"locale_code":14,"data":137},"12d93f14-fd6c-4f70-a3ab-f5e2311596f4","quote",10,{},{"items":138,"title":52},[139],{"role":140,"text":141,"author":142},"Skate brand","We were giving parts away to keep people happy and then watching them buy their next set from someone else.","Founder",{"id":144,"case_study_id":4,"type":145,"position":146,"is_enabled":8,"config":147,"locale_code":14,"data":148},"8dcc14f3-7c53-4c19-b419-faecd17f815d","service_ref",11,{},{"title":52},{"id":150,"case_study_id":4,"type":151,"position":152,"is_enabled":8,"config":153,"locale_code":14,"data":159},"bce11ffa-bc9f-4d4a-a113-d4968bd8db32","case_ref",12,{"ids":154},[155,156,157,158],"06753fb6-19cb-4a26-90d1-3bf19461238c","e6896c41-e75c-4751-95ba-3df11a660d0c","0f444b09-95e7-4379-8e8b-7856f3e70b76","f137e957-2a90-4f7a-828a-f47f9ca6b5bc",{"title":52},[],[162],{"id":163,"parent_id":7,"path":164,"slug":164,"sort_order":165,"is_enabled":8,"is_priority":8,"last_modify":11,"created_at":166,"updated_at":166,"locale_code":14,"name":167,"title":168,"subtitle":169,"intro":7,"meta_title":170,"meta_description":171,"case_count":172},"6cf4047f-f0ed-4a07-b07a-f5c06d848517","sports-and-outdoors",6,"2026-09-22T11:13:31.177478+00:00","Sports & Outdoors","Amazon Sports & Outdoors Case Studies","Real campaigns we ran for sports & outdoors brands on Amazon — what was broken, what we changed and what it moved.","Sports & Outdoors Case Studies","See how our Amazon agency grows Sports & Outdoors brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",20,[174,186],{"id":21,"slug":175,"icon":176,"hero_image":177,"is_enabled":8,"sort_order":83,"last_modify":178,"created_at":179,"updated_at":180,"locale_code":14,"name":181,"title":182,"subtitle":183,"meta_title":184,"meta_description":185},"amazon-listing-seo","i-lucide-search","service\u002Famazon-listing-seo-1785511614770.svg","2026-08-14","2026-07-29T14:13:30.127513+00:00","2026-08-14T08:43:13.682542+00:00","Amazon Listing SEO","Amazon listing optimization that ranks and converts","Keyword-rich titles, bullets, and backend terms built for Amazon's search algorithm and its new AI shopping assistant, Rufus — so more shoppers find you and more of them buy.","Amazon Listing Optimization & SEO","Amazon listing optimization & SEO — keyword research, titles, bullets, backend terms and Rufus-ready content that lifts rank and sales. Get your growth plan.",{"id":22,"slug":187,"icon":188,"hero_image":189,"is_enabled":8,"sort_order":97,"last_modify":178,"created_at":190,"updated_at":180,"locale_code":14,"name":191,"title":192,"subtitle":193,"meta_title":194,"meta_description":195},"full-account-management","i-lucide-briefcase","service\u002Ffull-account-management-1785511629493.svg","2026-07-29T14:14:42.347624+00:00","Full Account Management","Your entire Amazon channel, run by one senior team","Advertising, listings, creative, catalog, and strategy managed end to end — so you can run the business while we run Amazon.","Full-Service Amazon Account Management","Full-service Amazon account management — advertising, listing SEO, creative, catalog and strategy run by one senior team. Get your growth plan.",[197,212,226,240],{"id":155,"slug":198,"cover_image":199,"brand_name":7,"is_anonymized":8,"period_months":152,"is_enabled":8,"sort_order":200,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":201,"headline_metric":202,"summary":203,"meta_title":204,"meta_description":205,"service_ids":206,"published_at":11,"category_id":208,"category_slug":209,"category_path":210,"category_name":211,"category_is_enabled":8},"airsoft-brand-growth-without-sponsored-ads","case-studies\u002Fairsoft-brand-growth-without-sponsored-ads-1790060651183.webp",715,"Growing a category that is not allowed to advertise","Organic revenue +146%","An airsoft brand could not run sponsored ads — its products are ineligible under advertising policy. Everything had to come from organic rank, so that is what we built.","Organic Growth Without Amazon Ads","How listing SEO and content grew an airsoft brand's revenue 146% in a category where sponsored advertising is not permitted at all.",[21,207],"07288de0-63ae-47b6-b6fc-eb6c6af8f16e","224a4cf1-d8e8-4696-ac89-84e108998c3e","airsoft-and-paintball","sports-and-outdoors\u002Fairsoft-and-paintball","Airsoft & Paintball",{"id":156,"slug":213,"cover_image":214,"brand_name":7,"is_anonymized":8,"period_months":119,"is_enabled":8,"sort_order":215,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":216,"headline_metric":217,"summary":218,"meta_title":219,"meta_description":220,"service_ids":221,"published_at":11,"category_id":222,"category_slug":223,"category_path":224,"category_name":225,"category_is_enabled":8},"climbing-gear-certification-trust-content","case-studies\u002Fclimbing-gear-certification-trust-content-1790060651183.webp",716,"Making safety certification the first thing a climber sees","Conversion rate 4.8% → 9.1%","A climbing hardware brand's certifications were buried in the technical details while uncertified imports outranked it on price. Putting the standards on the page turned a compliance fact into the sales argument.","Safety Certification Content Case","How foregrounding CE and UIAA certification in listing content lifted a climbing hardware brand's conversion from 4.8% to 9.1% in eight months.",[21,207],"8528d285-f326-4170-8096-3e8590b98f56","climbing","sports-and-outdoors\u002Fclimbing","Climbing",{"id":157,"slug":227,"cover_image":228,"brand_name":7,"is_anonymized":8,"period_months":135,"is_enabled":8,"sort_order":229,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":230,"headline_metric":231,"summary":232,"meta_title":233,"meta_description":234,"service_ids":235,"published_at":11,"category_id":236,"category_slug":237,"category_path":238,"category_name":239,"category_is_enabled":8},"fan-shop-licensed-team-rights-cleanup","case-studies\u002Ffan-shop-licensed-team-rights-cleanup-1790060651183.webp",717,"Selling licensed merchandise without collecting IP complaints","IP complaints 14 → 0","A fan merchandise seller listed products across dozens of teams, some licensed and some not, and lost listings to rights complaints every month. Aligning the catalog with actual licenses ended the churn and grew the licensed half.","Licensed Merchandise Rights Case","How aligning a fan shop catalog with its actual license agreements ended recurring IP complaints and grew licensed product revenue 94%.",[21,22],"9bdf60c5-5ebc-4da0-8909-b1b0196d6f07","fan-shop","sports-and-outdoors\u002Ffan-shop","Fan Shop",{"id":158,"slug":241,"cover_image":242,"brand_name":7,"is_anonymized":8,"period_months":243,"is_enabled":8,"sort_order":244,"last_modify":11,"created_at":245,"updated_at":13,"locale_code":14,"title":246,"headline_metric":247,"summary":248,"meta_title":249,"meta_description":250,"service_ids":251,"published_at":11,"category_id":252,"category_slug":253,"category_path":254,"category_name":255,"category_is_enabled":8},"golf-brand-unlisted-variant-demand","case-studies\u002Fgolf-brand-unlisted-variant-demand-1790060651183.webp",7,2308,"2026-09-22T11:13:31.273442+00:00","The stock was in the warehouse; the listings were never created","+$38k \u002F month from existing inventory","A golf brand manufactured left-handed and women's-flex versions of its best sellers for its pro-shop channel and had never listed a single one on Amazon.","Unlisted Variant Demand Case Study","How listing left-handed and women's-flex variants a golf brand already manufactured added $71k a month with no new products and no new inventory.",[21,22],"28a34340-ffb6-4f67-bdf7-0e7104f4b43c","golf","sports-and-outdoors\u002Fgolf","Golf",1790082634224]