[{"data":1,"prerenderedAt":234},["ShallowReactive",2],{"case-study-shaving-brand-cost-per-use-framing-en":3,"case-study-blocks-34010cb9-dc3d-41cb-bfff-3b234ae82583-en":27,"reviews-all-34010cb9-dc3d-41cb-bfff-3b234ae82583-any-en":139,"case-study-category-ancestors-beauty-and-personal-care\u002Fshave-and-hair-removal-en":140,"services-by-ids-07288de0-63ae-47b6-b6fc-eb6c6af8f16e,c89127c7-631c-451f-bf13-3681edd0f3c4-en":151,"case-studies-by-ids-5ebbe6f2-6cc8-49f4-a7f5-320d4c90c1db,fbc249bd-a45d-4696-b0c4-eff8cbf309b6,2a9ac7d0-c2ed-4954-ac99-7ecae87ad585,0fab6b56-d943-41e4-8de3-a82447d4ed80-en":175},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"34010cb9-dc3d-41cb-bfff-3b234ae82583","shaving-brand-cost-per-use-framing","case-studies\u002Fshaving-brand-cost-per-use-framing-1790060651183.webp",null,true,7,309,"2026-09-22","2026-09-22T11:13:31.235537+00:00","2026-09-22T11:13:31.504874+00:00","en","Winning a price comparison by changing the unit of comparison","Conversion vs. competitor +63%","The brand's razor cost twice as much as the one next to it on the search page and lasted five times longer. Nothing on the listing said so.","Cost-Per-Use Positioning Case Study","How reframing a premium razor around cost per shave rather than sticker price lifted conversion 63% against a cheaper competitor in seven months.",[21,22],"07288de0-63ae-47b6-b6fc-eb6c6af8f16e","c89127c7-631c-451f-bf13-3681edd0f3c4","ffa40e0c-a808-4349-8b32-5fcf0f8a2299","shave-and-hair-removal","beauty-and-personal-care\u002Fshave-and-hair-removal","Shave & Hair Removal",[28,53,80,87,94,104,111,122,128],{"id":29,"case_study_id":4,"type":30,"position":31,"is_enabled":8,"config":32,"locale_code":14,"data":33},"8cea1d67-3999-4bf7-83f7-a4c4cd81b221","snapshot",1,{},{"items":34,"title":52},[35,37,40,43,46,49],{"label":36,"value":26},"Category",{"label":38,"value":39},"Marketplaces","US",{"label":41,"value":42},"Revenue at start","$88k \u002F month",{"label":44,"value":45},"Position","$34 against a $16 direct competitor",{"label":47,"value":48},"Engagement","Creative & content + PPC",{"label":50,"value":51},"Timeframe","7 months","",{"id":54,"case_study_id":4,"type":55,"position":56,"is_enabled":8,"config":57,"locale_code":14,"data":58},"9d0ef0f5-4917-464e-8408-1c9518d6ce90","metrics",2,{},{"items":59,"title":52},[60,65,70,75],{"after":61,"delta":62,"label":63,"before":64,"is_highlight":8},"8.3%","+63%","Conversion rate","5.1%",{"after":66,"delta":67,"label":68,"before":69},"$166k","+89%","Monthly revenue","$88k",{"after":71,"delta":72,"label":73,"before":74},"49%","+27 pts","Blade refill attach rate","22%",{"after":76,"delta":77,"label":78,"before":79},"24%","-11 pts","ACoS","35%",{"id":81,"case_study_id":4,"type":82,"position":83,"is_enabled":8,"config":84,"locale_code":14,"data":85},"7bd0082b-9b25-4131-8d05-93e3686f1fe5","challenge",3,{},{"title":52,"markdown":86},"On the search page the brand's razor appears beside a competitor at less than half the price, and the shopper has two numbers and two photographs to decide between. The brand's product genuinely costs less to own — its blades last far longer and cost less per unit — but that arithmetic lived in the founder's head, not on the page.\n\nAdvertising made this worse rather than better: every click brought a shopper who had just seen the cheaper option, arriving primed to find the price unjustified.",{"id":88,"case_study_id":4,"type":89,"position":90,"is_enabled":8,"config":91,"locale_code":14,"data":92},"8f56f2a4-ff2e-4b5f-8c34-bc812ed5ba3b","approach",4,{},{"title":52,"markdown":93},"We changed the number the shopper compares.\n\n- **Cost per shave in the image stack** — the comparison the brand wins, shown as plainly as the price is.\n- **Blade longevity demonstrated** rather than claimed, with the replacement cycle stated in weeks.\n- **Refills enrolled in Subscribe & Save**, cross-referenced from the razor's A+ and the brand store — the subscription is set up on the refill listing itself, it cannot be attached to the razor at checkout.\n- **Competitor-aware targeting** — Sponsored Display on the cheaper competitor's page, where the cost-per-use argument has the most leverage.",{"id":95,"case_study_id":4,"type":96,"position":97,"is_enabled":8,"config":98,"locale_code":14,"data":101},"54f232de-fc3d-410c-b6fb-ab795c92f76f","media",8,{"images":99},[100],"case-studies\u002Fdashboards\u002Fshaving-brand-cost-per-use-framing.webp",{"title":102,"caption":103},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $40k to $75k a month while ACoS falls from 35% to 24% across the 7-month engagement.",{"id":105,"case_study_id":4,"type":106,"position":107,"is_enabled":8,"config":108,"locale_code":14,"data":109},"e7358ce6-9218-49f5-89c5-5ec48f87dde3","results",9,{},{"title":52,"markdown":110},"Conversion rose from 5.1% to **8.3%** and revenue grew 89%, with the sticker price unchanged at $34.\n\nThe refill attach rate more than doubled — 22% to 49% — which matters twice: it is the profitable part of the business, and it is also the proof of the pitch, since a customer who buys refills has accepted the ownership-cost framing. ACoS fell eleven points because the traffic arriving from the competitor's page now converts instead of bouncing on price.",{"id":112,"case_study_id":4,"type":113,"position":114,"is_enabled":8,"config":115,"locale_code":14,"data":116},"a45cbb27-cdf6-421e-8dcc-cd770076104b","quote",10,{},{"items":117,"title":52},[118],{"role":119,"text":120,"author":121},"Shaving brand","Thirty-four dollars is impossible to justify and eleven cents a shave sells itself. It is the same product.","Founder",{"id":123,"case_study_id":4,"type":124,"position":125,"is_enabled":8,"config":126,"locale_code":14,"data":127},"8a2ea061-a6f9-4db9-850c-2bc5ebc050ff","service_ref",11,{},{"title":52},{"id":129,"case_study_id":4,"type":130,"position":131,"is_enabled":8,"config":132,"locale_code":14,"data":138},"eb2fcd56-0ce6-4fee-9a1f-35f7c2079608","case_ref",12,{"ids":133},[134,135,136,137],"5ebbe6f2-6cc8-49f4-a7f5-320d4c90c1db","fbc249bd-a45d-4696-b0c4-eff8cbf309b6","2a9ac7d0-c2ed-4954-ac99-7ecae87ad585","0fab6b56-d943-41e4-8de3-a82447d4ed80",{"title":52},[],[141],{"id":142,"parent_id":7,"path":143,"slug":143,"sort_order":56,"is_enabled":8,"is_priority":8,"last_modify":11,"created_at":144,"updated_at":144,"locale_code":14,"name":145,"title":146,"subtitle":147,"intro":7,"meta_title":148,"meta_description":149,"case_count":150},"79a81eec-7092-470c-a265-7517f7d63961","beauty-and-personal-care","2026-09-22T11:13:31.177478+00:00","Beauty & Personal Care","Amazon Beauty & Personal Care Case Studies","Real campaigns we ran for beauty & personal care brands on Amazon — what was broken, what we changed and what it moved.","Beauty & Personal Care Case Studies","See how our Amazon agency grows Beauty & Personal Care brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",15,[152,164],{"id":21,"slug":153,"icon":154,"hero_image":155,"is_enabled":8,"sort_order":90,"last_modify":156,"created_at":157,"updated_at":158,"locale_code":14,"name":159,"title":160,"subtitle":161,"meta_title":162,"meta_description":163},"creative-content","i-lucide-palette","service\u002Fcreative-content-1785511622781.svg","2026-08-14","2026-07-29T14:14:06.117411+00:00","2026-08-14T08:43:13.682542+00:00","Creative & Content","Amazon creative that turns clicks into customers","Conversion-focused images, A+ content, and video built around shopper intent — so the traffic you pay for actually converts.","Amazon Creative & A+ Content Services","Amazon creative and content that converts — product photography, infographics, A+ brand story, and PDP & headline video built for shopper intent.",{"id":22,"slug":165,"icon":166,"hero_image":167,"is_enabled":8,"sort_order":31,"last_modify":156,"created_at":168,"updated_at":169,"locale_code":14,"name":170,"title":171,"subtitle":172,"meta_title":173,"meta_description":174},"amazon-ppc-management","i-lucide-target","service\u002Famazon-ppc-management-1785511595551.svg","2026-07-29T14:12:15.748121+00:00","2026-08-14T13:00:28.764226+00:00","Amazon PPC Management","Amazon PPC management that grows profit, not just spend","We build and run Sponsored Products, Sponsored Brands, and Sponsored Display campaigns around your margins — cutting wasted spend and scaling the keywords that convert.","Amazon PPC Management Services","Full-funnel Amazon PPC management — Sponsored Products, Brands & Display plus AMC insights. We cut ACoS and scale converting keywords. Get your growth plan.",[176,190,206,221],{"id":134,"slug":177,"cover_image":178,"brand_name":7,"is_anonymized":8,"period_months":97,"is_enabled":8,"sort_order":179,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":180,"headline_metric":181,"summary":182,"meta_title":183,"meta_description":184,"service_ids":185,"published_at":11,"category_id":186,"category_slug":187,"category_path":188,"category_name":189,"category_is_enabled":8},"oral-care-storefront-cross-sell","case-studies\u002Foral-care-storefront-cross-sell-1790060651183.webp",310,"Turning the brand store into a second funnel: 2.3 items per order","Items per order 1.3 → 2.3","An oral care brand sold six related products and shoppers bought one. The storefront was a brochure nobody visited; we made it the destination of the brand's own advertising.","Amazon Storefront Cross-Sell Case","How a routine-led brand store and Sponsored Brands traffic took an oral care brand from 1.3 to 2.3 items per order in eight months.",[21,22],"d58c0f14-ae7d-42d7-87c8-f7aac466346c","oral-care","beauty-and-personal-care\u002Foral-care","Oral Care",{"id":135,"slug":191,"cover_image":192,"brand_name":7,"is_anonymized":8,"period_months":193,"is_enabled":8,"sort_order":194,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":195,"headline_metric":196,"summary":197,"meta_title":198,"meta_description":199,"service_ids":200,"published_at":11,"category_id":202,"category_slug":203,"category_path":204,"category_name":205,"category_is_enabled":8},"deodorant-sensitive-skin-segment","case-studies\u002Fdeodorant-sensitive-skin-segment-1790060651183.webp",6,311,"Owning a niche the category leaders ignore","#1 in a 310k-search segment","A deodorant brand was fighting for scraps of the main category. It had a formula genuinely suited to sensitive and reactive skin — a segment with real volume and no serious competitor.","Sensitive Skin Segment Case Study","How focusing on the sensitive-skin deodorant segment instead of the main category took a small brand to #1 in a 310k-search segment in six months.",[201,22],"b2229fd7-1f99-4a26-ad08-d1113955c798","442251e6-d9a1-4ffc-9606-e3f276066ea2","personal-care","beauty-and-personal-care\u002Fpersonal-care","Personal Care",{"id":136,"slug":207,"cover_image":208,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":209,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":210,"headline_metric":211,"summary":212,"meta_title":213,"meta_description":214,"service_ids":215,"published_at":11,"category_id":217,"category_slug":218,"category_path":219,"category_name":220,"category_is_enabled":8},"beauty-tools-pack-size-ladder","case-studies\u002Fbeauty-tools-pack-size-ladder-1790060651183.webp",312,"A pack-size ladder that turned a $9 impulse buy into a $26 habit","Revenue per customer +134%","A beauty tools brand sold consumable accessories one at a time at a price too low to advertise profitably. Restructuring the pack sizes fixed the unit economics before any campaign was touched.","Pack Size Ladder Strategy Case","How a three-tier pack-size ladder made a $9 beauty accessory profitable to advertise and lifted revenue per customer 134% in seven months.",[216,22],"a507b11d-88fb-4b74-98a2-0661de716593","e032296d-e613-4f6a-b8c9-4d5daf524f25","beauty-tools-and-accessories","beauty-and-personal-care\u002Fbeauty-tools-and-accessories","Tools & Accessories",{"id":137,"slug":222,"cover_image":223,"brand_name":224,"is_anonymized":225,"period_months":131,"is_enabled":8,"sort_order":31,"last_modify":156,"created_at":226,"updated_at":227,"locale_code":14,"title":228,"headline_metric":229,"summary":230,"meta_title":231,"meta_description":232,"service_ids":233,"published_at":11,"category_id":202,"category_slug":203,"category_path":204,"category_name":205,"category_is_enabled":8},"bubbly-belle","case-studies\u002Fbubbly-belle-1786633963628.webp","Bubbly Belle",false,"2026-07-29T15:51:04.641004+00:00","2026-09-22T11:13:31.192093+00:00","How Bubbly Belle grew Amazon revenue 363% and expanded into Canada","+363% revenue","A US-only self-care brand stuck at $47k per month rebuilt its catalog, listings and ads — and launched in Canada — to reach $218k in monthly revenue.","Bubbly Belle Case Study: +363% Amazon Revenue","How Scaling Peak grew Bubbly Belle's Amazon revenue from $47k to $218k per month and expanded the brand into Canada. Read the full case study.",[22,201,216],1790082619795]