[{"data":1,"prerenderedAt":257},["ShallowReactive",2],{"case-study-sewing-brand-yardage-guidance-en":3,"case-study-blocks-0dc2d266-5e1b-4a8c-9227-a99a1096eb03-en":27,"reviews-all-0dc2d266-5e1b-4a8c-9227-a99a1096eb03-any-en":161,"case-study-category-ancestors-arts-crafts-and-sewing\u002Fsewing-en":162,"services-by-ids-07288de0-63ae-47b6-b6fc-eb6c6af8f16e,a507b11d-88fb-4b74-98a2-0661de716593-en":174,"case-studies-by-ids-eca0fb75-1fa3-4b59-9411-d56e54b7b64c,a8b4cc12-8b63-4ce5-959a-655618ded434,a0801c45-71d1-4bc0-a033-b6d967e38956,0c646591-1651-4c0f-a5fb-9a5b22effcb5-en":197},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"0dc2d266-5e1b-4a8c-9227-a99a1096eb03","sewing-brand-yardage-guidance","case-studies\u002Fsewing-brand-yardage-guidance-1790060651183.webp",null,true,7,1903,"2026-09-22","2026-09-22T11:13:31.207774+00:00","2026-09-22T11:13:31.504874+00:00","en","The customer who orders too little fabric twice","Second-order rate 31% → 6%","A third of a sewing brand's support tickets were people who had run out mid-project. Telling shoppers how much they needed, before they bought, changed the order size and the reviews at once.","Fabric Yardage Guidance Case Study","How per-project yardage guidance cut a sewing brand's shortfall reorders from 31% to 6%, lifted average order value and rescued its rating.",[21,22],"07288de0-63ae-47b6-b6fc-eb6c6af8f16e","a507b11d-88fb-4b74-98a2-0661de716593","54e15914-6255-4b0a-a6e4-0c8f787f989e","sewing","arts-crafts-and-sewing\u002Fsewing","Sewing",[28,53,80,87,94,116,126,133,144,150],{"id":29,"case_study_id":4,"type":30,"position":31,"is_enabled":8,"config":32,"locale_code":14,"data":33},"d8c05e8c-fc5f-49f0-a763-d4da560bd054","snapshot",1,{},{"items":34,"title":52},[35,37,40,43,46,49],{"label":36,"value":26},"Category",{"label":38,"value":39},"Marketplaces","US",{"label":41,"value":42},"Revenue at start","$76k \u002F month",{"label":44,"value":45},"Product","Fabric sold by the yard, 40+ substrates",{"label":47,"value":48},"Engagement","Creative & content + account management",{"label":50,"value":51},"Timeframe","7 months","",{"id":54,"case_study_id":4,"type":55,"position":56,"is_enabled":8,"config":57,"locale_code":14,"data":58},"0f11eea7-0210-4637-9a54-96dbebef1ea1","metrics",2,{},{"items":59,"title":52},[60,65,70,75],{"after":61,"delta":62,"label":63,"before":64,"is_highlight":8},"6%","-25 pts","Orders followed by a shortfall reorder","31%",{"after":66,"delta":67,"label":68,"before":69},"$109k","+43%","Monthly revenue","$76k",{"after":71,"delta":72,"label":73,"before":74},"$61","+79%","Average order value","$34",{"after":76,"delta":77,"label":78,"before":79},"4.4","+0.4","Rating, hero listing","4.0",{"id":81,"case_study_id":4,"type":82,"position":83,"is_enabled":8,"config":84,"locale_code":14,"data":85},"4d738408-9207-48b2-8f57-b75ab7b5078d","challenge",3,{},{"title":52,"markdown":86},"Fabric is sold by the yard and bought by the project, and the shopper has to do the conversion themselves. Most of them underestimate: they forget seam allowance, they forget that a directional print cannot be laid out efficiently, they forget that the width they ordered is narrower than the one the pattern assumed.\n\nThe consequence is a customer who runs out halfway through. They reorder — which looked, in the data, like a healthy repeat rate — but the second cut often comes from a different roll, and by then the project has stalled for a week. Nearly a third of orders were followed by one of these, and they generated most of the three-star reviews: not about the fabric, about the experience.",{"id":88,"case_study_id":4,"type":89,"position":90,"is_enabled":8,"config":91,"locale_code":14,"data":92},"3182b44f-cbec-4b55-8713-f91bee856ea6","approach",4,{},{"title":52,"markdown":93},"We put the arithmetic on the page instead of leaving it to the shopper.\n\n- **A yardage table per substrate** — how much this fabric, at this width, takes for the projects it is actually bought for.\n- **Directional and repeat prints flagged explicitly**, with the extra allowance stated rather than implied.\n- **Project-sized cuts listed as their own options** — 3, 5 and 8-yard children in the variation strip, because the quantity box always opens at one and nothing on the page can change that.\n- **Cut-continuity language** — a plain statement that a single order ships as one continuous cut, which is the real reason under-ordering hurts.",{"id":95,"case_study_id":4,"type":96,"position":97,"is_enabled":8,"config":98,"locale_code":14,"data":99},"b78663f1-0c5c-4cdf-abb5-8a297ff81fc3","process_steps",5,{},{"steps":100,"title":52},[101,104,107,110,113],{"text":102,"title":103},"Six months of support tickets and same-customer repeat orders coded; 31% of orders were followed by a shortfall reorder within 14 days.","Ticket and reorder analysis",{"text":105,"title":106},"Requirements measured in-house across the substrates and the projects the reviews said people made, rather than copied from generic charts.","Yardage measurement",{"text":108,"title":109},"Tables added to the image stack and A+ for all 40 substrates, with the print-repeat allowance called out.","Content rebuild",{"text":111,"title":112},"Each substrate given 3-, 5- and 8-yard children sized to the most common project, instead of leaving the amount to the shopper.","Project-sized variations",{"text":114,"title":115},"Reorder rate tracked per substrate for twelve weeks; three heavy-repeat prints needed a second revision.","Follow-up check",{"id":117,"case_study_id":4,"type":118,"position":119,"is_enabled":8,"config":120,"locale_code":14,"data":123},"a0b84d2d-c7b9-4222-9705-1d42abc62532","media",8,{"images":121},[122],"case-studies\u002Fdashboards\u002Fsewing-brand-yardage-guidance.webp",{"title":124,"caption":125},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $34k to $63k a month while ACoS falls from 35% to 23% across the 7-month engagement.",{"id":127,"case_study_id":4,"type":128,"position":129,"is_enabled":8,"config":130,"locale_code":14,"data":131},"0c79f593-deb6-4262-8410-306cb50eb49d","results",9,{},{"title":52,"markdown":132},"Shortfall reorders fell from 31% of orders to **6%**, and average order value rose 79% — the same fabric, ordered once in the right amount instead of twice in the wrong one.\n\nRevenue grew 43% even though the order count fell about a fifth — the corrective second order stopped happening. That surprised the team, who had assumed the reorders were incremental revenue they were about to lose. They weren't. Customers who ran out often abandoned the project or bought the remainder elsewhere, and either way left a mediocre review. The rating moved four tenths once that stopped.",{"id":134,"case_study_id":4,"type":135,"position":136,"is_enabled":8,"config":137,"locale_code":14,"data":138},"98da0eef-aec4-4948-9605-8c66a5bfec2e","quote",10,{},{"items":139,"title":52},[140],{"role":141,"text":142,"author":143},"Fabric brand","We thought a high reorder rate meant people loved the fabric. It meant we'd let them buy the wrong amount.","Operations Lead",{"id":145,"case_study_id":4,"type":146,"position":147,"is_enabled":8,"config":148,"locale_code":14,"data":149},"1031f55c-ce6b-419f-973c-cd2f28497f74","service_ref",11,{},{"title":52},{"id":151,"case_study_id":4,"type":152,"position":153,"is_enabled":8,"config":154,"locale_code":14,"data":160},"e5bcc94e-e18b-47dd-8174-464c3b9603d4","case_ref",12,{"ids":155},[156,157,158,159],"eca0fb75-1fa3-4b59-9411-d56e54b7b64c","a8b4cc12-8b63-4ce5-959a-655618ded434","a0801c45-71d1-4bc0-a033-b6d967e38956","0c646591-1651-4c0f-a5fb-9a5b22effcb5",{"title":52},[],[163],{"id":164,"parent_id":7,"path":165,"slug":165,"sort_order":166,"is_enabled":8,"is_priority":167,"last_modify":11,"created_at":168,"updated_at":168,"locale_code":14,"name":169,"title":170,"subtitle":171,"intro":7,"meta_title":172,"meta_description":173,"case_count":153},"c728b683-3d3e-487e-b84b-b2133e09b418","arts-crafts-and-sewing",109,false,"2026-09-22T11:13:31.187156+00:00","Arts, Crafts & Sewing","Amazon Arts, Crafts & Sewing Case Studies","Real campaigns we ran for arts, crafts & sewing brands on Amazon — what was broken, what we changed and what it moved.","Arts, Crafts & Sewing Case Studies","See how our Amazon agency grows Arts, Crafts & Sewing brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",[175,187],{"id":21,"slug":176,"icon":177,"hero_image":178,"is_enabled":8,"sort_order":90,"last_modify":179,"created_at":180,"updated_at":181,"locale_code":14,"name":182,"title":183,"subtitle":184,"meta_title":185,"meta_description":186},"creative-content","i-lucide-palette","service\u002Fcreative-content-1785511622781.svg","2026-08-14","2026-07-29T14:14:06.117411+00:00","2026-08-14T08:43:13.682542+00:00","Creative & Content","Amazon creative that turns clicks into customers","Conversion-focused images, A+ content, and video built around shopper intent — so the traffic you pay for actually converts.","Amazon Creative & A+ Content Services","Amazon creative and content that converts — product photography, infographics, A+ brand story, and PDP & headline video built for shopper intent.",{"id":22,"slug":188,"icon":189,"hero_image":190,"is_enabled":8,"sort_order":97,"last_modify":179,"created_at":191,"updated_at":181,"locale_code":14,"name":192,"title":193,"subtitle":194,"meta_title":195,"meta_description":196},"full-account-management","i-lucide-briefcase","service\u002Ffull-account-management-1785511629493.svg","2026-07-29T14:14:42.347624+00:00","Full Account Management","Your entire Amazon channel, run by one senior team","Advertising, listings, creative, catalog, and strategy managed end to end — so you can run the business while we run Amazon.","Full-Service Amazon Account Management","Full-service Amazon account management — advertising, listing SEO, creative, catalog and strategy run by one senior team. Get your growth plan.",[198,213,228,243],{"id":156,"slug":199,"cover_image":200,"brand_name":7,"is_anonymized":8,"period_months":129,"is_enabled":8,"sort_order":201,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":202,"headline_metric":203,"summary":204,"meta_title":205,"meta_description":206,"service_ids":207,"published_at":11,"category_id":209,"category_slug":210,"category_path":211,"category_name":212,"category_is_enabled":8},"knitting-yarn-dye-lot-replenishment","case-studies\u002Fknitting-yarn-dye-lot-replenishment-1790060651183.webp",1904,"Solving the dye-lot problem knitters worry about before they buy","Skeins per order 3.1 → 7.4","Knitters buy the whole sweater's worth of yarn at once or they do not buy at all, because two dye lots will not match. The listing said nothing about lots, so the cautious ones bought one skein to check.","Yarn Dye Lot Replenishment Case","How stated dye-lot handling and project-sized quantities took a yarn brand from 3.1 to 7.4 skeins per order in nine months.",[208,22],"b2229fd7-1f99-4a26-ad08-d1113955c798","480396d4-46cc-4ca8-b428-b49520cb59cb","knitting-and-crochet","arts-crafts-and-sewing\u002Fknitting-and-crochet","Knitting & Crochet",{"id":157,"slug":214,"cover_image":215,"brand_name":7,"is_anonymized":8,"period_months":147,"is_enabled":8,"sort_order":216,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":217,"headline_metric":218,"summary":219,"meta_title":220,"meta_description":221,"service_ids":222,"published_at":11,"category_id":224,"category_slug":225,"category_path":226,"category_name":227,"category_is_enabled":8},"craft-supplies-tutorial-demand-engine","case-studies\u002Fcraft-supplies-tutorial-demand-engine-1790060651183.webp",1905,"Teaching the project that the materials are for","Project-term revenue $12k → $251k \u002F mo","Nobody wakes up wanting adhesive vinyl. They want the thing it makes. A craft supplies brand was competing on the material term and ignoring the far bigger search around the project itself.","Tutorial-Led Craft Demand Study","How project-led content and how-to keyword targeting grew a craft supplies brand 193% by capturing demand before the material was chosen.",[21,223],"c89127c7-631c-451f-bf13-3681edd0f3c4","b16304ea-36c4-4f42-a89b-37ca7f35efce","craft-supplies","arts-crafts-and-sewing\u002Fcraft-supplies","Craft Supplies",{"id":158,"slug":229,"cover_image":230,"brand_name":7,"is_anonymized":8,"period_months":231,"is_enabled":8,"sort_order":232,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":233,"headline_metric":234,"summary":235,"meta_title":236,"meta_description":237,"service_ids":238,"published_at":11,"category_id":239,"category_slug":240,"category_path":241,"category_name":242,"category_is_enabled":8},"jewelry-making-project-completeness","case-studies\u002Fjewelry-making-project-completeness-1790060651183.webp",6,1906,"Nobody finishes a necklace with one component","Catalog coverage per order 1.4 → 3.6 SKUs","A jewelry findings brand sold clasps, cord, crimps and wire as unrelated listings. The customer needed all four to finish one piece, and was buying three of them from somebody else.","Jewelry Making Project Kit Case","How making a findings catalog discoverable as a project rather than as parts grew a jewelry supplies brand 96% in six months.",[208,223],"c189cb1b-eef5-4211-aebb-9bcb39a88762","jewelry-making","arts-crafts-and-sewing\u002Fjewelry-making","Jewelry Making",{"id":159,"slug":244,"cover_image":245,"brand_name":7,"is_anonymized":8,"period_months":119,"is_enabled":8,"sort_order":246,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":247,"headline_metric":248,"summary":249,"meta_title":250,"meta_description":251,"service_ids":252,"published_at":11,"category_id":253,"category_slug":254,"category_path":255,"category_name":256,"category_is_enabled":8},"resin-craft-hazmat-shipping-fix","case-studies\u002Fresin-craft-hazmat-shipping-fix-1790060651183.webp",1907,"A chemical product that could only be sold where it could be shipped","Deliverable footprint 61% → 96% of orders","An epoxy brand's listings were suppressed, throttled and unshippable to whole regions because the product's hazmat classification had never been resolved properly. It was a paperwork problem costing a third of the addressable market.","Epoxy Resin Shipping Rules Case","How resolving hazmat classification and fulfillment routing opened 35 points of addressable orders for an epoxy craft brand in eight months.",[208,22],"8695fa11-c388-4d08-bc52-4eca35cd6da8","resin-and-epoxy-crafts","arts-crafts-and-sewing\u002Fresin-and-epoxy-crafts","Resin & Epoxy Crafts",1790082616110]