[{"data":1,"prerenderedAt":219},["ShallowReactive",2],{"case-study-sensory-toy-amazons-choice-badge-en":3,"case-study-blocks-4968cc56-c10b-49af-9284-14c373edb0a8-en":27,"reviews-all-4968cc56-c10b-49af-9284-14c373edb0a8-any-en":138,"case-study-category-ancestors-toys-and-games\u002Ffidget-and-sensory-toys-en":139,"services-by-ids-a507b11d-88fb-4b74-98a2-0661de716593,c89127c7-631c-451f-bf13-3681edd0f3c4-en":150,"case-studies-by-ids-0b89eb0b-6e33-45dc-8eba-d27addffd861,9f5a3a87-66c7-49e4-b1ce-2859dca10b51,303309e9-a362-456c-ba10-63bc24601de4,15f11500-4cd2-46d6-90c9-a2e6825b89e4-en":175},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"4968cc56-c10b-49af-9284-14c373edb0a8","sensory-toy-amazons-choice-badge","case-studies\u002Fsensory-toy-amazons-choice-badge-1790060651183.webp",null,true,9,417,"2026-09-22","2026-09-22T11:13:31.365294+00:00","2026-09-22T11:13:31.504874+00:00","en","Winning the badge, then learning how to keep it","Badge held 34 of 38 weeks","In a category of near-identical cheap impulse buys, the small label above one search result decides most of the sales. This brand had won it three times and lost it within days on every occasion.","Amazon's Choice Badge Case Study","How price stability, unbroken availability and term-level conversion let a sensory toy brand hold the Amazon's Choice badge for 34 of 38 weeks.",[21,22],"a507b11d-88fb-4b74-98a2-0661de716593","c89127c7-631c-451f-bf13-3681edd0f3c4","629c466f-dbce-4fb6-b33d-9b87c64d4140","fidget-and-sensory-toys","toys-and-games\u002Ffidget-and-sensory-toys","Fidget & Sensory Toys",[28,53,80,87,94,104,110,121,127],{"id":29,"case_study_id":4,"type":30,"position":31,"is_enabled":8,"config":32,"locale_code":14,"data":33},"baa564e6-d0af-4873-90cd-4d4a5f1fab3b","snapshot",1,{},{"items":34,"title":52},[35,37,40,43,46,49],{"label":36,"value":26},"Category",{"label":38,"value":39},"Marketplaces","US",{"label":41,"value":42},"Revenue at start","$63k \u002F month",{"label":44,"value":45},"Badge history","won 3 times in 18 months, never held beyond 11 days",{"label":47,"value":48},"Engagement","Full account management + PPC",{"label":50,"value":51},"Timeframe","9 months","",{"id":54,"case_study_id":4,"type":55,"position":56,"is_enabled":8,"config":57,"locale_code":14,"data":58},"0d150723-6525-4922-8b4d-ff39422245c6","metrics",2,{},{"items":59,"title":52},[60,65,70,75],{"after":61,"delta":62,"label":63,"before":64,"is_highlight":8},"34 of 38","held","Weeks holding the badge on the head term","4 of 78",{"after":66,"delta":67,"label":68,"before":69},"$118k","+87%","Monthly revenue","$63k",{"after":71,"delta":72,"label":73,"before":74},"13.8%","+50%","Conversion rate, head term","9.2%",{"after":76,"delta":77,"label":78,"before":79},"0","eliminated","Days out of stock per quarter","22",{"id":81,"case_study_id":4,"type":82,"position":83,"is_enabled":8,"config":84,"locale_code":14,"data":85},"dca49002-e3bb-481e-b1aa-9386012b3326","challenge",3,{},{"title":52,"markdown":86},"Search results in this category are a wall of six-dollar objects that look the same in a thumbnail. A shopper spending six dollars does not research; they take the one that carries the little label above the price, and that single result takes a wildly disproportionate share of the term.\n\nThe brand had held the label three times and lost it within eleven days each time, and treated that as luck. It was not. The badge tracks a short list of unglamorous conditions — a stable price, uninterrupted availability, a fast delivery promise and a conversion rate above the term's norm — and the brand broke at least one of them every few weeks: a coupon switched on and off, a price raised on restock to recover a freight cost, and twenty-two days a quarter out of stock because reorders were placed when the warehouse looked empty.",{"id":88,"case_study_id":4,"type":89,"position":90,"is_enabled":8,"config":91,"locale_code":14,"data":92},"12ab8aeb-a76f-419a-9026-e64f542e1c85","approach",4,{},{"title":52,"markdown":93},"We made the account boring in exactly the four places the badge is watching.\n\n- **A frozen price on the badge ASIN** — no coupon churn, no restock-driven increases; promotions moved to a different ASIN in the range.\n- **Availability treated as the primary metric**, with reorder points set from lead time and sell-through rather than from warehouse anxiety.\n- **Delivery promise protected** by keeping cover deep enough for the network to place it well, and by inbounding earlier rather than cheaper — the seller does not choose the warehouse, only how much and how soon.\n- **Term-level conversion raised deliberately** — an exact-match campaign on the head term with the listing content rewritten to answer that query precisely, since the badge follows the result that converts the term best.",{"id":95,"case_study_id":4,"type":96,"position":97,"is_enabled":8,"config":98,"locale_code":14,"data":101},"bfd85d5c-b002-4c9c-a3ba-7340f635c004","media",8,{"images":99},[100],"case-studies\u002Fdashboards\u002Fsensory-toy-amazons-choice-badge.webp",{"title":102,"caption":103},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $28k to $53k a month while ACoS falls from 33% to 21% across the 9-month engagement.",{"id":105,"case_study_id":4,"type":106,"position":9,"is_enabled":8,"config":107,"locale_code":14,"data":108},"2bf57401-a53c-4f10-9280-020f1d643450","results",{},{"title":52,"markdown":109},"The badge has now sat on the listing for **34 of 38 weeks**, against four weeks in the eighteen months before, and revenue grew 87%.\n\nThe four lost weeks are informative: three followed a freight-driven price increase that was reversed once the pattern was clear. Holding the badge is not a campaign — it is the absence of the small self-inflicted interruptions the brand had been treating as normal operating noise. Conversion on the term rose 50% partly from the content work and partly from the badge itself, which is a recommendation the shopper trusts more than anything the listing says about itself.",{"id":111,"case_study_id":4,"type":112,"position":113,"is_enabled":8,"config":114,"locale_code":14,"data":115},"6c67829d-d927-4756-a582-a301f617ea9c","quote",10,{},{"items":116,"title":52},[117],{"role":118,"text":119,"author":120},"Sensory toy brand","The badge is not something Amazon gives you. It is something you stop taking away from yourself every six weeks.","Founder",{"id":122,"case_study_id":4,"type":123,"position":124,"is_enabled":8,"config":125,"locale_code":14,"data":126},"2e62393f-a09e-4811-bdbe-29d264aad9c9","service_ref",11,{},{"title":52},{"id":128,"case_study_id":4,"type":129,"position":130,"is_enabled":8,"config":131,"locale_code":14,"data":137},"1206227a-ef9b-43e6-bdeb-7eae715f2a09","case_ref",12,{"ids":132},[133,134,135,136],"0b89eb0b-6e33-45dc-8eba-d27addffd861","9f5a3a87-66c7-49e4-b1ce-2859dca10b51","303309e9-a362-456c-ba10-63bc24601de4","15f11500-4cd2-46d6-90c9-a2e6825b89e4",{"title":52},[],[140],{"id":141,"parent_id":7,"path":142,"slug":142,"sort_order":83,"is_enabled":8,"is_priority":8,"last_modify":11,"created_at":143,"updated_at":143,"locale_code":14,"name":144,"title":145,"subtitle":146,"intro":7,"meta_title":147,"meta_description":148,"case_count":149},"671488c3-469e-4efc-9f8b-423936787af3","toys-and-games","2026-09-22T11:13:31.177478+00:00","Toys & Games","Amazon Toys & Games Case Studies","Real campaigns we ran for toys & games brands on Amazon — what was broken, what we changed and what it moved.","Toys & Games Case Studies","See how our Amazon agency grows Toys & Games brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",18,[151,164],{"id":21,"slug":152,"icon":153,"hero_image":154,"is_enabled":8,"sort_order":155,"last_modify":156,"created_at":157,"updated_at":158,"locale_code":14,"name":159,"title":160,"subtitle":161,"meta_title":162,"meta_description":163},"full-account-management","i-lucide-briefcase","service\u002Ffull-account-management-1785511629493.svg",5,"2026-08-14","2026-07-29T14:14:42.347624+00:00","2026-08-14T08:43:13.682542+00:00","Full Account Management","Your entire Amazon channel, run by one senior team","Advertising, listings, creative, catalog, and strategy managed end to end — so you can run the business while we run Amazon.","Full-Service Amazon Account Management","Full-service Amazon account management — advertising, listing SEO, creative, catalog and strategy run by one senior team. Get your growth plan.",{"id":22,"slug":165,"icon":166,"hero_image":167,"is_enabled":8,"sort_order":31,"last_modify":156,"created_at":168,"updated_at":169,"locale_code":14,"name":170,"title":171,"subtitle":172,"meta_title":173,"meta_description":174},"amazon-ppc-management","i-lucide-target","service\u002Famazon-ppc-management-1785511595551.svg","2026-07-29T14:12:15.748121+00:00","2026-08-14T13:00:28.764226+00:00","Amazon PPC Management","Amazon PPC management that grows profit, not just spend","We build and run Sponsored Products, Sponsored Brands, and Sponsored Display campaigns around your margins — cutting wasted spend and scaling the keywords that convert.","Amazon PPC Management Services","Full-funnel Amazon PPC management — Sponsored Products, Brands & Display plus AMC insights. We cut ACoS and scale converting keywords. Get your growth plan.",[176,187,199,209],{"id":133,"slug":177,"cover_image":178,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":179,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":180,"headline_metric":181,"summary":182,"meta_title":183,"meta_description":184,"service_ids":185,"published_at":11,"category_id":141,"category_slug":142,"category_path":142,"category_name":144,"category_is_enabled":8},"toy-brand-age-range-search-alignment","case-studies\u002Ftoy-brand-age-range-search-alignment-1790060651183.webp",400,"Nobody searches for a toy without saying how old the child is","Age-qualified sessions 11% → 44%","A toy brand's catalog carried no age attributes and no age language, so it was filtered out of the way almost every parent narrows the category. Fixing that changed where the listings appeared, not what they said.","Amazon Toy Age Range SEO Case","How age attributes and age-modified keywords moved a toy brand from 11% to 44% age-qualified sessions and grew revenue 67% in nine months.",[186,22],"b2229fd7-1f99-4a26-ad08-d1113955c798",{"id":134,"slug":188,"cover_image":189,"brand_name":7,"is_anonymized":8,"period_months":190,"is_enabled":8,"sort_order":191,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":192,"headline_metric":193,"summary":194,"meta_title":195,"meta_description":196,"service_ids":197,"published_at":11,"category_id":141,"category_slug":142,"category_path":142,"category_name":144,"category_is_enabled":8},"toy-brand-gift-shopper-conversion","case-studies\u002Ftoy-brand-gift-shopper-conversion-1790060651183.webp",7,401,"Selling to someone who will never open the box","Gift-window conversion +48%","Most of this brand's buyers were purchasing for a child they would not see unwrap it. The listings were written for a parent in the room, and the gift mechanics Amazon already offers were switched off.","Amazon Gift Shopper Conversion Case","How gift options, gift-intent copy and receipt-free packaging lifted a toy brand's conversion 48% in the gifting window and cut returns by a third.",[198,21],"07288de0-63ae-47b6-b6fc-eb6c6af8f16e",{"id":135,"slug":200,"cover_image":201,"brand_name":7,"is_anonymized":8,"period_months":113,"is_enabled":8,"sort_order":202,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":203,"headline_metric":204,"summary":205,"meta_title":206,"meta_description":207,"service_ids":208,"published_at":11,"category_id":141,"category_slug":142,"category_path":142,"category_name":144,"category_is_enabled":8},"toy-brand-search-query-share-gap","case-studies\u002Ftoy-brand-search-query-share-gap-1790060651183.webp",402,"Seen by everyone, bought by almost nobody","Purchase share 6% → 19%","On its twenty most important search terms this brand already held a quarter of the impressions and a sixteenth of the purchases. The problem was never visibility — it was where each term leaked between being seen and being bought.","Search Query Performance Gap Case","How a term-by-term impression-to-purchase funnel analysis tripled a toy brand's purchase share on its top keywords and grew revenue 52%.",[186,22],{"id":136,"slug":210,"cover_image":211,"brand_name":7,"is_anonymized":8,"period_months":97,"is_enabled":8,"sort_order":212,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":213,"headline_metric":214,"summary":215,"meta_title":216,"meta_description":217,"service_ids":218,"published_at":11,"category_id":141,"category_slug":142,"category_path":142,"category_name":144,"category_is_enabled":8},"toy-brand-price-parity-buy-box-suppression","case-studies\u002Ftoy-brand-price-parity-buy-box-suppression-1790060651183.webp",403,"The cart button disappeared and the ads kept running","Featured offer uptime 43% → 99%","A toy brand's own website promotions were cheaper than its Amazon price, so Amazon quietly removed the buy button from its best listings — while the advertising carried on paying to send shoppers there.","Buy Box Suppression Price Parity Case","How channel price parity restored a toy brand's featured offer from 43% to 99% uptime, lifting conversion 71% and ending $27k a month of wasted ad spend.",[21],1790082636879]