[{"data":1,"prerenderedAt":264},["ShallowReactive",2],{"case-study-screen-protector-brand-name-demand-building-en":3,"case-study-blocks-cb59a13f-22d9-4118-8b01-0f6411d25abf-en":27,"reviews-all-cb59a13f-22d9-4118-8b01-0f6411d25abf-any-en":166,"case-study-category-ancestors-cell-phones-and-accessories\u002Fscreen-protectors-en":167,"services-by-ids-119e81ea-2a44-44f5-bd31-a47741039864,07288de0-63ae-47b6-b6fc-eb6c6af8f16e-en":179,"case-studies-by-ids-cfd5cef7-e2b0-4731-bdc5-d8137587eabe,03c1dbff-6143-4334-bf8d-dd1149dc1eff,7a630867-d4ba-4f17-bfe5-718e4d996f68,5fdf854a-9d4b-4308-bdff-0dce64844139-en":202},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"cb59a13f-22d9-4118-8b01-0f6411d25abf","screen-protector-brand-name-demand-building","case-studies\u002Fscreen-protector-brand-name-demand-building-1790060651183.webp",null,true,10,1303,"2026-09-22","2026-09-22T11:13:31.243081+00:00","2026-09-22T11:13:31.504874+00:00","en","Creating a branded search term in a category of anonymous sellers","Branded searches under 400 → 11k \u002F month","Screen protectors are sold by hundreds of interchangeable names using the same stock photography. We spent ten months making one of those names something shoppers type on purpose.","Building Branded Demand on Amazon","How a screen protector brand went from almost no branded searches to 11k a month in a commodity category, cutting blended ad cost by a third.",[21,22],"119e81ea-2a44-44f5-bd31-a47741039864","07288de0-63ae-47b6-b6fc-eb6c6af8f16e","84aee4b1-f162-4b9f-a918-d557ba7381ba","screen-protectors","cell-phones-and-accessories\u002Fscreen-protectors","Screen Protectors",[28,53,80,87,94,122,132,139,149,155],{"id":29,"case_study_id":4,"type":30,"position":31,"is_enabled":8,"config":32,"locale_code":14,"data":33},"50b1adb9-17e5-4dd3-aace-dd7f1bc1b4a9","snapshot",1,{},{"items":34,"title":52},[35,37,40,43,46,49],{"label":36,"value":26},"Category",{"label":38,"value":39},"Marketplaces","US",{"label":41,"value":42},"Revenue at start","$132k \u002F month",{"label":44,"value":45},"Context","Category dominated by unbranded sellers with near-identical imagery",{"label":47,"value":48},"Engagement","Creative & content + DSP",{"label":50,"value":51},"Timeframe","10 months","",{"id":54,"case_study_id":4,"type":55,"position":56,"is_enabled":8,"config":57,"locale_code":14,"data":58},"be2013dc-be18-4cfb-9c4c-9453f4145d02","metrics",2,{},{"items":59,"title":52},[60,65,70,75],{"after":61,"delta":62,"label":63,"before":64,"is_highlight":8},"11k","new demand","Monthly branded search volume","under 400",{"after":66,"delta":67,"label":68,"before":69},"$243k","+84%","Monthly revenue","$132k",{"after":71,"delta":72,"label":73,"before":74},"$6.00","-34%","Blended cost per acquisition","$9.10",{"after":76,"delta":77,"label":78,"before":79},"21%","+14 pts","Repeat purchase rate","7%",{"id":81,"case_study_id":4,"type":82,"position":83,"is_enabled":8,"config":84,"locale_code":14,"data":85},"94f99566-9a85-424f-b0a8-a6637d315ccb","challenge",3,{},{"title":52,"markdown":86},"Nobody remembers who made their screen protector. The category is a wall of six-letter names, the same three stock photographs of a glass sheet at an angle, and a price. Every sale has to be bought at the moment of search, every time, from scratch — which is why margins in this part of the catalog collapse the instant a competitor bids harder.\n\nThe brand had no asset that outlived a click. A shopper who bought, liked the product and needed another one six months later went back to the search bar and started over, usually buying someone else. There were fewer than four hundred searches a month for the brand's own name, most of them probably its own team.",{"id":88,"case_study_id":4,"type":89,"position":90,"is_enabled":8,"config":91,"locale_code":14,"data":92},"cfd3bcc4-0a62-4878-bafb-5237f121bfcb","approach",4,{},{"title":52,"markdown":93},"We built the only defensible thing in a commodity category: a name people look for.\n\n- **A visual identity that survives a thumbnail** — one recognizable presentation used across every listing, ad and package, replacing the category's stock imagery.\n- **Brand-led video creative** in placements where the shopper is not yet in a buying decision, so the name is seen before it is needed.\n- **DSP built for recall rather than immediate return**, measured on branded search growth and new-to-brand orders rather than on last-click ACoS.\n- **A packaging insert that names the brand** and the exact product bought, which is what makes a replacement purchase searchable.",{"id":95,"case_study_id":4,"type":96,"position":97,"is_enabled":8,"config":98,"locale_code":14,"data":99},"4cb062ab-2d22-49d9-9407-b1416739ca20","timeline",6,{},{"title":52,"phases":100},[101,108,115],{"items":102,"label":106,"title":107},[103,104,105],"Identity and image system rolled out across the catalog","Stock photography removed entirely","Baseline branded search measured at under 400 \u002F month","Months 1–3","Make it recognizable",{"items":109,"label":113,"title":114},[110,111,112],"Video and DSP campaigns running against category audiences","Branded search reaches 4k \u002F month","Blended CPA begins falling despite higher total spend","Months 4–7","Buy attention, not clicks",{"items":116,"label":120,"title":121},[117,118,119],"Branded search at 11k \u002F month","Repeat purchases tripled","Budget rebalanced toward the now-cheap branded terms","Months 8–10","Harvest",{"id":123,"case_study_id":4,"type":124,"position":125,"is_enabled":8,"config":126,"locale_code":14,"data":129},"03fe2a7e-574c-453d-9a5e-7c0f990c04f9","media",8,{"images":127},[128],"case-studies\u002Fdashboards\u002Fscreen-protector-brand-name-demand-building.webp",{"title":130,"caption":131},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $59k to $109k a month while ACoS falls from 36% to 23% across the 10-month engagement.",{"id":133,"case_study_id":4,"type":134,"position":135,"is_enabled":8,"config":136,"locale_code":14,"data":137},"9435e3d7-73cf-483a-9ea6-d45e5792c9aa","results",9,{},{"title":52,"markdown":138},"Branded searches went from under 400 a month to **11k**, and those searches convert at roughly three times the rate of category traffic while costing a fraction as much to win.\n\nThat is where the 34% fall in blended acquisition cost comes from — not from better bidding, but from a growing share of demand that arrives already asking for this brand. Repeat purchase rate tripled for the same reason: a customer who remembers the name can find it again. Revenue grew 84% over the period.",{"id":140,"case_study_id":4,"type":141,"position":9,"is_enabled":8,"config":142,"locale_code":14,"data":143},"b836e1d3-e53f-4e31-8906-68d519da5429","quote",{},{"items":144,"title":52},[145],{"role":146,"text":147,"author":148},"Screen protector brand","In this category everyone is a stranger with a glass rectangle. It took ten months to stop being one.","Founder",{"id":150,"case_study_id":4,"type":151,"position":152,"is_enabled":8,"config":153,"locale_code":14,"data":154},"da5b56ac-1292-42d6-b21b-27ee9d4c7080","service_ref",11,{},{"title":52},{"id":156,"case_study_id":4,"type":157,"position":158,"is_enabled":8,"config":159,"locale_code":14,"data":165},"f78d0474-3d32-44c0-b664-a4d3c9b3cfd1","case_ref",12,{"ids":160},[161,162,163,164],"cfd5cef7-e2b0-4731-bdc5-d8137587eabe","03c1dbff-6143-4334-bf8d-dd1149dc1eff","7a630867-d4ba-4f17-bfe5-718e4d996f68","5fdf854a-9d4b-4308-bdff-0dce64844139",{"title":52},[],[168],{"id":169,"parent_id":7,"path":170,"slug":170,"sort_order":171,"is_enabled":8,"is_priority":172,"last_modify":11,"created_at":173,"updated_at":173,"locale_code":14,"name":174,"title":175,"subtitle":176,"intro":7,"meta_title":177,"meta_description":178,"case_count":9},"5412706c-dda4-40b6-99bd-6db6e91c5f4f","cell-phones-and-accessories",103,false,"2026-09-22T11:13:31.187156+00:00","Cell Phones & Accessories","Amazon Cell Phones & Accessories Case Studies","Real campaigns we ran for cell phones & accessories brands on Amazon — what was broken, what we changed and what it moved.","Cell Phones & Accessories Case Studies","See how our Amazon agency grows Cell Phones & Accessories brands: the challenge, the work we ran and the numbers it moved.",[180,192],{"id":21,"slug":181,"icon":182,"hero_image":183,"is_enabled":8,"sort_order":56,"last_modify":184,"created_at":185,"updated_at":186,"locale_code":14,"name":187,"title":188,"subtitle":189,"meta_title":190,"meta_description":191},"amazon-dsp-advertising","i-lucide-monitor-play","service\u002Famazon-dsp-advertising-1785511604710.svg","2026-08-14","2026-07-29T14:12:53.244813+00:00","2026-08-14T08:43:13.682542+00:00","Amazon DSP Advertising","Amazon DSP advertising that builds demand beyond the search bar","Programmatic display and video that reaches shoppers on and off Amazon — retargeting browsers, growing new-to-brand, and feeding your Sponsored Ads with warm demand.","Amazon DSP Advertising Agency","Amazon DSP advertising managed end to end — programmatic display, video and retargeting on and off Amazon, measured with AMC. Grow full-funnel demand.",{"id":22,"slug":193,"icon":194,"hero_image":195,"is_enabled":8,"sort_order":90,"last_modify":184,"created_at":196,"updated_at":186,"locale_code":14,"name":197,"title":198,"subtitle":199,"meta_title":200,"meta_description":201},"creative-content","i-lucide-palette","service\u002Fcreative-content-1785511622781.svg","2026-07-29T14:14:06.117411+00:00","Creative & Content","Amazon creative that turns clicks into customers","Conversion-focused images, A+ content, and video built around shopper intent — so the traffic you pay for actually converts.","Amazon Creative & A+ Content Services","Amazon creative and content that converts — product photography, infographics, A+ brand story, and PDP & headline video built for shopper intent.",[203,220,235,249],{"id":161,"slug":204,"cover_image":205,"brand_name":7,"is_anonymized":8,"period_months":206,"is_enabled":8,"sort_order":207,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":208,"headline_metric":209,"summary":210,"meta_title":211,"meta_description":212,"service_ids":213,"published_at":11,"category_id":216,"category_slug":217,"category_path":218,"category_name":219,"category_is_enabled":8},"charging-cable-brand-replacement-intent-search","case-studies\u002Fcharging-cable-brand-replacement-intent-search-1790060651183.webp",7,1304,"Buying the moment somebody's old cable stops working","ACoS 39% → 20%","Cables are not bought, they are re-bought — usually in irritation, the day the last one fails. The brand was bidding on product terms and ignoring the language of the failure that creates the purchase.","Replacement Intent Keyword Strategy","How targeting failure-language searches instead of generic product terms cut a charging cable brand's ACoS from 39% to 20% in seven months.",[214,215],"b2229fd7-1f99-4a26-ad08-d1113955c798","c89127c7-631c-451f-bf13-3681edd0f3c4","55673a46-800e-479b-80c3-20a3462d1db5","chargers-and-cables","cell-phones-and-accessories\u002Fchargers-and-cables","Chargers & Cables",{"id":162,"slug":221,"cover_image":222,"brand_name":7,"is_anonymized":8,"period_months":135,"is_enabled":8,"sort_order":223,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":224,"headline_metric":225,"summary":226,"meta_title":227,"meta_description":228,"service_ids":229,"published_at":11,"category_id":231,"category_slug":232,"category_path":233,"category_name":234,"category_is_enabled":8},"power-bank-brand-real-output-transparency","case-studies\u002Fpower-bank-brand-real-output-transparency-1790060651183.webp",1305,"Publishing the capacity customers actually get","Rating 3.8 → 4.2","Every power bank in the category advertises a cell capacity nobody ever receives, and every review section is full of people who feel cheated. The brand won by printing the honest number.","Honest Capacity Claims Case Study","How publishing real deliverable output instead of cell capacity lifted a power bank brand's rating from 3.8 to 4.2 and cut returns by two thirds.",[22,230],"a507b11d-88fb-4b74-98a2-0661de716593","8fa6e88f-e5da-4047-9c46-f60f0dacedf5","power-banks","cell-phones-and-accessories\u002Fpower-banks","Power Banks",{"id":163,"slug":236,"cover_image":237,"brand_name":7,"is_anonymized":8,"period_months":97,"is_enabled":8,"sort_order":238,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":239,"headline_metric":240,"summary":241,"meta_title":242,"meta_description":243,"service_ids":244,"published_at":11,"category_id":245,"category_slug":246,"category_path":247,"category_name":248,"category_is_enabled":8},"phone-mount-brand-variation-family-split","case-studies\u002Fphone-mount-brand-variation-family-split-1790060651183.webp",1306,"Breaking one over-merged listing into the four products it really was","+127% revenue from the same four SKUs","Four mounts for four completely different situations had been merged under one parent to pool reviews. The pooled reviews were worth less than the relevance the merge destroyed.","Variation Family Split Case Study","How splitting an over-merged mount variation family into four focused listings grew revenue 127% and doubled organic keyword coverage in six months.",[214,230],"ea7c6152-2a3a-4452-97ab-921075dda2e5","mounts-stands-and-grips","cell-phones-and-accessories\u002Fmounts-stands-and-grips","Mounts, Stands & Grips",{"id":164,"slug":250,"cover_image":251,"brand_name":7,"is_anonymized":8,"period_months":252,"is_enabled":8,"sort_order":253,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":254,"headline_metric":255,"summary":256,"meta_title":257,"meta_description":258,"service_ids":259,"published_at":11,"category_id":260,"category_slug":261,"category_path":262,"category_name":263,"category_is_enabled":8},"gimbal-brand-companion-app-onboarding","case-studies\u002Fgimbal-brand-companion-app-onboarding-1790060651183.webp",14,1307,"The product was fine; the app it shipped with was the problem","Returns 17% → 5%","A gimbal brand's reviews complained about hardware that worked perfectly. The failure was the first fifteen minutes with the companion app, and it was being paid for in returns and one-star ratings.","Post-Purchase Onboarding Case Study","How fixing companion-app onboarding cut a gimbal brand's return rate from 17% to 5% and lifted its rating six tenths in fourteen months.",[22,230],"e55a5d03-834b-44f8-ab0a-6402dbd328a6","selfie-sticks-and-gimbals","cell-phones-and-accessories\u002Fselfie-sticks-and-gimbals","Selfie Sticks & Gimbals",1790082620134]