[{"data":1,"prerenderedAt":229},["ShallowReactive",2],{"case-study-school-supplies-classroom-list-intent-en":3,"case-study-blocks-f20ba248-838b-487c-b55b-148715b73fef-en":27,"reviews-all-f20ba248-838b-487c-b55b-148715b73fef-any-en":139,"case-study-category-ancestors-office-products\u002Fschool-supplies-en":140,"services-by-ids-b2229fd7-1f99-4a26-ad08-d1113955c798,c89127c7-631c-451f-bf13-3681edd0f3c4-en":153,"case-studies-by-ids-9d5db784-1c97-4cb1-a906-121ced334584,7737cda8-a62d-4cea-89c4-012a878d8212,85198511-92fa-4d6c-9351-c76a242d49c7,4bfb8bc2-08fe-40bc-8194-6edb6fcfa655-en":177},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"f20ba248-838b-487c-b55b-148715b73fef","school-supplies-classroom-list-intent","case-studies\u002Fschool-supplies-classroom-list-intent-1790060651183.webp",null,true,5,1605,"2026-09-22","2026-09-22T11:13:31.322052+00:00","2026-09-22T11:13:31.504874+00:00","en","Writing listings in the language of the classroom supply list","Revenue $96k → $212k","Parents do not shop for school supplies. They work down a printed list written by a teacher, in the teacher's words and quantities, and the brand's listings were written in none of them.","School Supply List SEO Case Study","How matching listings to the exact wording and quantities of classroom supply lists grew a school supplies brand's revenue 121% in five months.",[21,22],"b2229fd7-1f99-4a26-ad08-d1113955c798","c89127c7-631c-451f-bf13-3681edd0f3c4","8bc0fd92-2987-4529-845c-d9d70850697a","school-supplies","office-products\u002Fschool-supplies","School Supplies",[28,53,80,87,94,104,111,122,128],{"id":29,"case_study_id":4,"type":30,"position":31,"is_enabled":8,"config":32,"locale_code":14,"data":33},"b63cc1de-b616-4878-8114-a6b2cdf363a6","snapshot",1,{},{"items":34,"title":52},[35,37,40,43,46,49],{"label":36,"value":26},"Category",{"label":38,"value":39},"Marketplaces","US",{"label":41,"value":42},"Revenue at start","$96k \u002F month",{"label":44,"value":45},"Catalog","48 ASINs across notebooks, folders and art supplies",{"label":47,"value":48},"Engagement","Listing SEO + PPC",{"label":50,"value":51},"Timeframe","5 months","",{"id":54,"case_study_id":4,"type":55,"position":56,"is_enabled":8,"config":57,"locale_code":14,"data":58},"cba9ce82-26aa-4dea-a5f9-061bc23faae3","metrics",2,{},{"items":59,"title":52},[60,65,70,75],{"after":61,"delta":62,"label":63,"before":64},"124k \u002F mo","+75%","Sessions","71k \u002F mo",{"after":66,"delta":67,"label":68,"before":69,"is_highlight":8},"$212k","+121%","Monthly revenue","$96k",{"after":71,"delta":72,"label":73,"before":74},"9.9%","+27%","Conversion rate","7.8%",{"after":76,"delta":77,"label":78,"before":79},"$0.65","-42%","Cost per click, blended","$1.12",{"id":81,"case_study_id":4,"type":82,"position":83,"is_enabled":8,"config":84,"locale_code":14,"data":85},"7b8333aa-4bbd-42c0-b809-a4f7e1e33fc2","challenge",3,{},{"title":52,"markdown":86},"A school supply list is a specification document, and the parent holding it is not browsing — they are matching. The list says “wide ruled composition notebook, 100 sheets, 4 count” or “24-count crayons, no glitter”, and the parent types something very close to that into the search box because deviating from the list risks a note home in September.\n\nThe brand's listings were written as marketing. Titles led with the brand name and a descriptor like “premium student notebook”; ruling, sheet count and pack quantity appeared in the bullets if at all. So the catalog was invisible for the phrasings that carry almost all of the category's intent, and the brand was instead bidding against everyone else on “school supplies” — a term typed by people who have not yet opened the list and have nothing specific to buy.",{"id":88,"case_study_id":4,"type":89,"position":90,"is_enabled":8,"config":91,"locale_code":14,"data":92},"cbbeebf5-45ab-4443-8088-3ebe65993a08","approach",4,{},{"title":52,"markdown":93},"We rewrote the catalog to be findable by specification rather than by adjective.\n\n- **A list vocabulary corpus** built from several hundred published classroom supply lists across grade levels, reduced to the attribute phrasings that repeat.\n- **Titles rebuilt as specifications** — ruling, sheet or piece count, pack quantity and grade suitability first, brand language last.\n- **Pack counts matched to list quantities**, with the counts that lists actually call for promoted and the odd sizes demoted in advertising.\n- **Campaigns built on list phrasings**, which are long, specific, far cheaper per click and convert at multiples of the category head term.",{"id":95,"case_study_id":4,"type":96,"position":97,"is_enabled":8,"config":98,"locale_code":14,"data":101},"5459c9a8-a825-4cca-95a2-877f947ff9b6","media",8,{"images":99},[100],"case-studies\u002Fdashboards\u002Fschool-supplies-classroom-list-intent.webp",{"title":102,"caption":103},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $43k to $95k a month while ACoS falls from 34% to 21% across the 5-month engagement.",{"id":105,"case_study_id":4,"type":106,"position":107,"is_enabled":8,"config":108,"locale_code":14,"data":109},"7288f172-7b36-4720-b3e2-5166670d739b","results",9,{},{"title":52,"markdown":110},"Revenue more than doubled, to **$212k a month**, on sessions up 75% and conversion up 27%.\n\nEvery figure here is measured against the same weeks a year earlier, which matters in a category where August alone can carry a quarter of the year. Blended cost per click fell 42% at the same time, which is the same fact seen from the other side: specification searches are cheap precisely because they are typed by someone who has already decided what they need. No product was altered — the brand simply started describing what it already sold in the words its customers were handed by a teacher.",{"id":112,"case_study_id":4,"type":113,"position":114,"is_enabled":8,"config":115,"locale_code":14,"data":116},"6a7a32a2-3d03-49ef-947e-6381464abb0b","quote",10,{},{"items":117,"title":52},[118],{"role":119,"text":120,"author":121},"School supplies brand","We spent our budget on the words we'd use to describe a notebook. The words that mattered were on a sheet of paper in a kid's backpack.","Brand Manager",{"id":123,"case_study_id":4,"type":124,"position":125,"is_enabled":8,"config":126,"locale_code":14,"data":127},"227f58aa-ddc8-449c-bbc8-6dd831742113","service_ref",11,{},{"title":52},{"id":129,"case_study_id":4,"type":130,"position":131,"is_enabled":8,"config":132,"locale_code":14,"data":138},"7722fcac-675f-4b5b-a077-438c7e2eb1b3","case_ref",12,{"ids":133},[134,135,136,137],"9d5db784-1c97-4cb1-a906-121ced334584","7737cda8-a62d-4cea-89c4-012a878d8212","85198511-92fa-4d6c-9351-c76a242d49c7","4bfb8bc2-08fe-40bc-8194-6edb6fcfa655",{"title":52},[],[141],{"id":142,"parent_id":7,"path":143,"slug":143,"sort_order":144,"is_enabled":8,"is_priority":145,"last_modify":11,"created_at":146,"updated_at":146,"locale_code":14,"name":147,"title":148,"subtitle":149,"intro":7,"meta_title":150,"meta_description":151,"case_count":152},"72176c4c-2cff-4440-b131-4fa1c0e5c9b0","office-products",106,false,"2026-09-22T11:13:31.187156+00:00","Office Products","Amazon Office Products Case Studies","Real campaigns we ran for office products brands on Amazon — what was broken, what we changed and what it moved.","Office Products Case Studies","See how our Amazon agency grows Office Products brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",6,[154,166],{"id":21,"slug":155,"icon":156,"hero_image":157,"is_enabled":8,"sort_order":83,"last_modify":158,"created_at":159,"updated_at":160,"locale_code":14,"name":161,"title":162,"subtitle":163,"meta_title":164,"meta_description":165},"amazon-listing-seo","i-lucide-search","service\u002Famazon-listing-seo-1785511614770.svg","2026-08-14","2026-07-29T14:13:30.127513+00:00","2026-08-14T08:43:13.682542+00:00","Amazon Listing SEO","Amazon listing optimization that ranks and converts","Keyword-rich titles, bullets, and backend terms built for Amazon's search algorithm and its new AI shopping assistant, Rufus — so more shoppers find you and more of them buy.","Amazon Listing Optimization & SEO","Amazon listing optimization & SEO — keyword research, titles, bullets, backend terms and Rufus-ready content that lifts rank and sales. Get your growth plan.",{"id":22,"slug":167,"icon":168,"hero_image":169,"is_enabled":8,"sort_order":31,"last_modify":158,"created_at":170,"updated_at":171,"locale_code":14,"name":172,"title":173,"subtitle":174,"meta_title":175,"meta_description":176},"amazon-ppc-management","i-lucide-target","service\u002Famazon-ppc-management-1785511595551.svg","2026-07-29T14:12:15.748121+00:00","2026-08-14T13:00:28.764226+00:00","Amazon PPC Management","Amazon PPC management that grows profit, not just spend","We build and run Sponsored Products, Sponsored Brands, and Sponsored Display campaigns around your margins — cutting wasted spend and scaling the keywords that convert.","Amazon PPC Management Services","Full-funnel Amazon PPC management — Sponsored Products, Brands & Display plus AMC insights. We cut ACoS and scale converting keywords. Get your growth plan.",[178,189,199,214],{"id":134,"slug":179,"cover_image":180,"brand_name":7,"is_anonymized":8,"period_months":114,"is_enabled":8,"sort_order":181,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":182,"headline_metric":183,"summary":184,"meta_title":185,"meta_description":186,"service_ids":187,"published_at":11,"category_id":142,"category_slug":143,"category_path":143,"category_name":147,"category_is_enabled":8},"office-brand-paid-organic-incrementality","case-studies\u002Foffice-brand-paid-organic-incrementality-1790060651183.webp",1600,"Paying for clicks the listing was already winning for free","TACoS 27% → 16%","On its strongest terms the brand held the top organic result and bought the ad above it as well. Holdout tests showed most of those clicks were being paid for twice — and what happened when they stopped.","Ad Incrementality Testing Case Study","How holdout tests on terms the brand already ranked first for cut an office products account's TACoS from 27% to 16% while revenue grew 24%.",[188,22],"a507b11d-88fb-4b74-98a2-0661de716593",{"id":135,"slug":190,"cover_image":191,"brand_name":7,"is_anonymized":8,"period_months":97,"is_enabled":8,"sort_order":192,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":193,"headline_metric":194,"summary":195,"meta_title":196,"meta_description":197,"service_ids":198,"published_at":11,"category_id":142,"category_slug":143,"category_path":143,"category_name":147,"category_is_enabled":8},"office-brand-coupon-badge-visibility","case-studies\u002Foffice-brand-coupon-badge-visibility-1790060651183.webp",1601,"Trading a permanent discount for a badge that shoppers can see","Click-through +58%, margin +6 pts","The brand had quietly lowered its prices for two years and nobody noticed, because a low price looks like a price. Moving the same money into a visible coupon bought attention instead of silence.","Amazon Coupon Strategy Case Study","How replacing a permanent price cut with a visible coupon badge lifted an office brand's click-through 58% while recovering six points of margin.",[188,22],{"id":136,"slug":200,"cover_image":201,"brand_name":7,"is_anonymized":8,"period_months":202,"is_enabled":8,"sort_order":203,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":204,"headline_metric":205,"summary":206,"meta_title":207,"meta_description":208,"service_ids":209,"published_at":11,"category_id":210,"category_slug":211,"category_path":212,"category_name":213,"category_is_enabled":8},"office-supplies-unit-count-attributes","case-studies\u002Foffice-supplies-unit-count-attributes-1790060651183.webp",7,1602,"The small grey line under the price was wrong on 174 listings","Conversion +71%","Amazon shows a price per unit beside the price. The brand's listings declared the wrong unit, so a 60-pack of pens looked more expensive than a competitor's 24-pack to anyone who read the small grey line.","Unit Price Attribute Fix Case Study","How correcting item-count and unit-of-measure attributes fixed the per-unit price shown in search and lifted an office supplies brand's conversion 71%.",[21,188],"1f44c18f-3526-4ba3-b04b-29874668f139","office-supplies","office-products\u002Foffice-supplies","Office Supplies",{"id":137,"slug":215,"cover_image":216,"brand_name":7,"is_anonymized":8,"period_months":107,"is_enabled":8,"sort_order":217,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":218,"headline_metric":219,"summary":220,"meta_title":221,"meta_description":222,"service_ids":223,"published_at":11,"category_id":225,"category_slug":226,"category_path":227,"category_name":228,"category_is_enabled":8},"office-electronics-consumable-led-discovery","case-studies\u002Foffice-electronics-consumable-led-discovery-1790060651183.webp",1603,"Selling the shredder to people shopping for shredder bags","Cost per machine sale -49%","A machine costs $240 and its consumable costs $14, so the expensive keyword is the one everybody fights over. We went hunting on the cheap one — where the shopper has already proved they own the problem.","Consumable-Led Discovery Case Study","How advertising a $240 office machine to shoppers browsing its $14 consumables cut cost per machine sale 49% in nine months.",[224,22],"07288de0-63ae-47b6-b6fc-eb6c6af8f16e","c0a00ff6-f4b3-4f85-83ab-6122e4aee295","business-office-electronics","office-products\u002Fbusiness-office-electronics","Office Electronics",1790082631266]