[{"data":1,"prerenderedAt":265},["ShallowReactive",2],{"case-study-safety-gear-brand-wear-rate-reorder-en":3,"case-study-blocks-237517e8-a9ad-4040-826e-5d1fb6f138ba-en":27,"reviews-all-237517e8-a9ad-4040-826e-5d1fb6f138ba-any-en":166,"case-study-category-ancestors-industrial-and-scientific\u002Foccupational-safety-en":167,"services-by-ids-07288de0-63ae-47b6-b6fc-eb6c6af8f16e,c89127c7-631c-451f-bf13-3681edd0f3c4-en":179,"case-studies-by-ids-e0f34e5f-d18b-4b73-98ba-fc65ea99fea8,ed210f0a-7fad-4ebf-adde-c01a47703746,93652f47-44f0-44d6-8b3f-c36b43c01cb2,a51b73d7-59d1-4e10-9042-e92f45b4ff12-en":203},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"237517e8-a9ad-4040-826e-5d1fb6f138ba","safety-gear-brand-wear-rate-reorder","case-studies\u002Fsafety-gear-brand-wear-rate-reorder-1790060651183.webp",null,true,10,1803,"2026-09-22","2026-09-22T11:13:31.309841+00:00","2026-09-22T11:13:31.504874+00:00","en","The safety manager buys it; the crew decides whether it gets worn","Reorder rate 23% → 48%","Protective equipment that sits in a drawer never gets reordered. We rebuilt the brand's argument around wearability, which is what actually determines how fast a site comes back for more.","PPE Wear Rate and Reorder Case Study","How repositioning protective equipment around comfort and wear rate rather than protection level took a safety brand from a 23% to a 48% reorder rate.",[21,22],"07288de0-63ae-47b6-b6fc-eb6c6af8f16e","c89127c7-631c-451f-bf13-3681edd0f3c4","fb5f222d-e146-491c-b482-55243e4d13b5","occupational-safety","industrial-and-scientific\u002Foccupational-safety","Occupational Safety",[28,53,80,87,94,122,132,139,149,155],{"id":29,"case_study_id":4,"type":30,"position":31,"is_enabled":8,"config":32,"locale_code":14,"data":33},"5732254c-560e-4113-84e7-2247d8d06d28","snapshot",1,{},{"items":34,"title":52},[35,37,40,43,46,49],{"label":36,"value":26},"Category",{"label":38,"value":39},"Marketplaces","US, UK",{"label":41,"value":42},"Revenue at start","$198k \u002F month",{"label":44,"value":45},"Insight","Consumption depends on whether the gear is actually worn",{"label":47,"value":48},"Engagement","Creative & content + PPC",{"label":50,"value":51},"Timeframe","10 months","",{"id":54,"case_study_id":4,"type":55,"position":56,"is_enabled":8,"config":57,"locale_code":14,"data":58},"b69de282-d41b-4fd2-9372-aaa36fdfeb20","metrics",2,{},{"items":59,"title":52},[60,65,70,75],{"after":61,"delta":62,"label":63,"before":64,"is_highlight":8},"48%","+25 pts","Reorder rate within 6 months","23%",{"after":66,"delta":67,"label":68,"before":69},"$372k","+88%","Monthly revenue","$198k",{"after":71,"delta":72,"label":73,"before":74},"$420","+100%","Revenue per customer, first 6 months","$210",{"after":76,"delta":77,"label":78,"before":79},"4.5","+0.5","Review rating","4.0",{"id":81,"case_study_id":4,"type":82,"position":83,"is_enabled":8,"config":84,"locale_code":14,"data":85},"5fa9ac11-1e2a-4fee-aabd-48989a1178cd","challenge",3,{},{"title":52,"markdown":86},"Every listing in the catalog argued about protection: the rating, the test standard, the materials. That argument wins the first order, because the person placing it is responsible for compliance and buys the level the job requires.\n\nIt has nothing to do with the second order. A site reorders when the gear has been used up, and gear is only used up if the crew wears it. Uncomfortable glasses fog and come off; stiff gloves get cut down or swapped for a pair someone bought themselves. The brand's products were, by the account of its own reviews, unusually comfortable — and that word appeared nowhere in its copy, because comfort sounded unserious in a safety category. The result was a catalog that won first orders at a decent rate and then went quiet: fewer than a quarter of buyers came back within a year.",{"id":88,"case_study_id":4,"type":89,"position":90,"is_enabled":8,"config":91,"locale_code":14,"data":92},"8f7532f3-913d-432c-a1f0-260ec9f02035","approach",4,{},{"title":52,"markdown":93},"We kept the protection argument and built the reorder argument beside it.\n\n- **Comfort evidence made concrete** — weight in grams, hours of continuous wear reported by reviewers, and the specific failure modes the design avoids.\n- **The crew shown as the user**, with imagery of gear in continuous use rather than product-on-white and hazard iconography.\n- **The wear evidence taken from review language, not review quotes**, since a listing cannot reproduce review text but can say the same thing in the brand's own words.\n- **Advertising split by intent** — Sponsored Products keeps the compliance framing for acquisition, while Sponsored Display remarketing to previous viewers and buyers leads with wear rate and consumption.",{"id":95,"case_study_id":4,"type":96,"position":97,"is_enabled":8,"config":98,"locale_code":14,"data":99},"7558f8bd-e1aa-41c5-b368-5292d54f3ee2","timeline",6,{},{"title":52,"phases":100},[101,108,115],{"items":102,"label":106,"title":107},[103,104,105],"Two years of reviews coded for comfort and wear language","Reorder intervals measured per SKU","Weight and wear-time data pulled from existing test files","Months 1–3","Evidence",{"items":109,"label":113,"title":114},[110,111,112],"Image stacks and A+ rewritten around continuous wear","Protection facts kept, moved to a fixed panel","Returning-buyer campaigns separated","Months 4–7","Rebuild",{"items":116,"label":120,"title":121},[117,118,119],"Reorder rate crosses 45% on the two hero SKUs","Rating up to 4.5 as expectations and product align","Revenue per first-year customer more than doubles","Months 8–10","Compound",{"id":123,"case_study_id":4,"type":124,"position":125,"is_enabled":8,"config":126,"locale_code":14,"data":129},"4e704ebe-a3fc-4b65-ab57-516ca03f466a","media",8,{"images":127},[128],"case-studies\u002Fdashboards\u002Fsafety-gear-brand-wear-rate-reorder.webp",{"title":130,"caption":131},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $89k to $167k a month while ACoS falls from 33% to 21% across the 10-month engagement.",{"id":133,"case_study_id":4,"type":134,"position":135,"is_enabled":8,"config":136,"locale_code":14,"data":137},"8e8b6e46-c511-47cc-ab02-860f18152867","results",9,{},{"title":52,"markdown":138},"The six-month reorder rate went from 23% to **48%**, and revenue rose 88% without the brand adding a product or entering a new market.\n\nRevenue per customer in the first six months doubled — and in consumable safety gear that is the business, because acquisition is the small half of the business. The rating improved half a point as well, because a buyer told the truth about how the product feels to wear is rarely disappointed by it.",{"id":140,"case_study_id":4,"type":141,"position":9,"is_enabled":8,"config":142,"locale_code":14,"data":143},"ade17188-f13c-46ba-aa86-1a3960db7be9","quote",{},{"items":144,"title":52},[145],{"role":146,"text":147,"author":148},"Occupational safety brand","We sold protection ratings. Our customers reorder because their crews will actually keep the glasses on.","Product Manager",{"id":150,"case_study_id":4,"type":151,"position":152,"is_enabled":8,"config":153,"locale_code":14,"data":154},"3373fc2e-1f3b-447c-97ac-2cf452db6ab3","service_ref",11,{},{"title":52},{"id":156,"case_study_id":4,"type":157,"position":158,"is_enabled":8,"config":159,"locale_code":14,"data":165},"d8ae82a5-eff5-4342-8ca2-1af1b7742810","case_ref",12,{"ids":160},[161,162,163,164],"e0f34e5f-d18b-4b73-98ba-fc65ea99fea8","ed210f0a-7fad-4ebf-adde-c01a47703746","93652f47-44f0-44d6-8b3f-c36b43c01cb2","a51b73d7-59d1-4e10-9042-e92f45b4ff12",{"title":52},[],[168],{"id":169,"parent_id":7,"path":170,"slug":170,"sort_order":171,"is_enabled":8,"is_priority":172,"last_modify":11,"created_at":173,"updated_at":173,"locale_code":14,"name":174,"title":175,"subtitle":176,"intro":7,"meta_title":177,"meta_description":178,"case_count":158},"22e1d6a4-dc7b-4d6e-b489-191a5e5b3ff8","industrial-and-scientific",108,false,"2026-09-22T11:13:31.187156+00:00","Industrial & Scientific","Amazon Industrial & Scientific Case Studies","Real campaigns we ran for industrial & scientific brands on Amazon — what was broken, what we changed and what it moved.","Industrial & Scientific Case Studies","See how our Amazon agency grows Industrial & Scientific brands: the challenge, the work we ran and the numbers it moved.",[180,192],{"id":21,"slug":181,"icon":182,"hero_image":183,"is_enabled":8,"sort_order":90,"last_modify":184,"created_at":185,"updated_at":186,"locale_code":14,"name":187,"title":188,"subtitle":189,"meta_title":190,"meta_description":191},"creative-content","i-lucide-palette","service\u002Fcreative-content-1785511622781.svg","2026-08-14","2026-07-29T14:14:06.117411+00:00","2026-08-14T08:43:13.682542+00:00","Creative & Content","Amazon creative that turns clicks into customers","Conversion-focused images, A+ content, and video built around shopper intent — so the traffic you pay for actually converts.","Amazon Creative & A+ Content Services","Amazon creative and content that converts — product photography, infographics, A+ brand story, and PDP & headline video built for shopper intent.",{"id":22,"slug":193,"icon":194,"hero_image":195,"is_enabled":8,"sort_order":31,"last_modify":184,"created_at":196,"updated_at":197,"locale_code":14,"name":198,"title":199,"subtitle":200,"meta_title":201,"meta_description":202},"amazon-ppc-management","i-lucide-target","service\u002Famazon-ppc-management-1785511595551.svg","2026-07-29T14:12:15.748121+00:00","2026-08-14T13:00:28.764226+00:00","Amazon PPC Management","Amazon PPC management that grows profit, not just spend","We build and run Sponsored Products, Sponsored Brands, and Sponsored Display campaigns around your margins — cutting wasted spend and scaling the keywords that convert.","Amazon PPC Management Services","Full-funnel Amazon PPC management — Sponsored Products, Brands & Display plus AMC insights. We cut ACoS and scale converting keywords. Get your growth plan.",[204,220,235,250],{"id":161,"slug":205,"cover_image":206,"brand_name":7,"is_anonymized":8,"period_months":135,"is_enabled":8,"sort_order":207,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":208,"headline_metric":209,"summary":210,"meta_title":211,"meta_description":212,"service_ids":213,"published_at":11,"category_id":216,"category_slug":217,"category_path":218,"category_name":219,"category_is_enabled":8},"janitorial-brand-deterring-the-consumer-buyer","case-studies\u002Fjanitorial-brand-deterring-the-consumer-buyer-1790060651183.webp",1804,"Turning away the wrong customer on purpose","Rating 3.6 → 4.0","A commercial cleaning brand was being bought by households who found the products far too strong and said so in writing. We rewrote the listings to discourage them, lost conversion, and gained a business.","Deterring the Wrong Buyer Case Study","How a commercial cleaning brand deliberately qualified household shoppers out of its listings, lifting its rating from 3.6 to 4.7 and repeat orders 3x.",[214,215],"b2229fd7-1f99-4a26-ad08-d1113955c798","a507b11d-88fb-4b74-98a2-0661de716593","a78d60f8-62cc-4fad-b73d-b64906db6b12","janitorial-and-sanitation","industrial-and-scientific\u002Fjanitorial-and-sanitation","Janitorial & Sanitation",{"id":162,"slug":221,"cover_image":222,"brand_name":7,"is_anonymized":8,"period_months":158,"is_enabled":8,"sort_order":223,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":224,"headline_metric":225,"summary":226,"meta_title":227,"meta_description":228,"service_ids":229,"published_at":11,"category_id":231,"category_slug":232,"category_path":233,"category_name":234,"category_is_enabled":8},"lab-supplies-brand-versus-distributor-catalog","case-studies\u002Flab-supplies-brand-versus-distributor-catalog-1790060651183.webp",1805,"Competing with a distributor catalog instead of with other sellers","New-to-brand orders +294%","The brand's real competition was never the seller on the next search result. It was a quote request, a purchase order and a two-week wait — and nothing on its listings said so.","Beating the Lab Distributor Catalog","How a lab supplies brand positioned against scientific distributor catalogs — no account, no quote, no minimum — and grew new-to-brand orders 294%.",[230,214],"119e81ea-2a44-44f5-bd31-a47741039864","97123c7e-6ddb-4477-9563-b474be2988b4","lab-and-scientific","industrial-and-scientific\u002Flab-and-scientific","Lab & Scientific",{"id":163,"slug":236,"cover_image":237,"brand_name":7,"is_anonymized":8,"period_months":238,"is_enabled":8,"sort_order":239,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":240,"headline_metric":241,"summary":242,"meta_title":243,"meta_description":244,"service_ids":245,"published_at":11,"category_id":246,"category_slug":247,"category_path":248,"category_name":249,"category_is_enabled":8},"filament-brand-print-profile-support-repeat","case-studies\u002Ffilament-brand-print-profile-support-repeat-1790060651183.webp",7,1806,"The second spool is the business: support as a retention lever","Repeat purchase 27% → 58%","A filament brand was acquiring customers efficiently and losing them on the first failed print. Publishing tested settings for the printers people actually own turned a one-off purchase into a habit.","3D Printing Profile Support Case","How publishing tested print profiles per printer model turned a filament brand's one-off buyers into repeat customers, lifting ninety-day repeat purchase to 58%.",[21,215],"c57d0705-39e2-4370-b4f9-0b8d246161d6","3d-printing","industrial-and-scientific\u002F3d-printing","3D Printing",{"id":164,"slug":251,"cover_image":252,"brand_name":7,"is_anonymized":8,"period_months":253,"is_enabled":8,"sort_order":254,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":255,"headline_metric":256,"summary":257,"meta_title":258,"meta_description":259,"service_ids":260,"published_at":11,"category_id":261,"category_slug":262,"category_path":263,"category_name":264,"category_is_enabled":8},"material-handling-preassembled-variant","case-studies\u002Fmaterial-handling-preassembled-variant-1790060651183.webp",13,1807,"Selling the two hours of labor, not just the steel","Revenue +112% on a pre-assembled option","The brand's shelving and carts shipped flat and took a warehouse team most of a morning to build. Adding a pre-assembled option changed which buyer could say yes.","Pre-Assembled Variant Case Study","How adding a pre-assembled variant to a material handling catalog removed hidden labor cost from the purchase and grew revenue 112% in thirteen months.",[215,22],"9b5578bc-1044-4740-9a68-c6fdbbc6f350","material-handling","industrial-and-scientific\u002Fmaterial-handling","Material Handling",1790082627806]