[{"data":1,"prerenderedAt":237},["ShallowReactive",2],{"case-study-safety-brand-coverage-math-per-home-en":3,"case-study-blocks-b07dc086-8f10-4c28-8513-902007d37cae-en":27,"reviews-all-b07dc086-8f10-4c28-8513-902007d37cae-any-en":139,"case-study-category-ancestors-tools-and-home-improvement\u002Fsafety-and-security-en":140,"services-by-ids-07288de0-63ae-47b6-b6fc-eb6c6af8f16e,a507b11d-88fb-4b74-98a2-0661de716593-en":153,"case-studies-by-ids-83f4fa55-2535-4447-aea7-67253f353730,487ece3d-5c4c-410f-9eaf-8966925f919a,77f751a7-cf29-4d96-970c-f2bf1a241f27,be62b9b0-27c1-4ed1-bdf6-664214a3ce6b-en":177},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"b07dc086-8f10-4c28-8513-902007d37cae","safety-brand-coverage-math-per-home","case-studies\u002Fsafety-brand-coverage-math-per-home-1790060651183.webp",null,true,7,1508,"2026-09-22","2026-09-22T11:13:31.356299+00:00","2026-09-22T11:13:31.504874+00:00","en","Nobody needs one: selling the coverage a whole house requires","Units per order 1.2 → 3.4","Safety devices are specified per room, per floor and per hallway, yet the brand sold them one at a time. Showing the shopper how many their home actually needs changed the order, not the offer.","Smoke Alarm Coverage Case Study","How a coverage-per-home calculation in the listing took a safety brand from 1.2 to 3.4 units per order and grew revenue 180% in seven months.",[21,22],"07288de0-63ae-47b6-b6fc-eb6c6af8f16e","a507b11d-88fb-4b74-98a2-0661de716593","e8023040-01ae-49b6-914b-9307863f63b1","safety-and-security","tools-and-home-improvement\u002Fsafety-and-security","Safety & Security",[28,53,80,87,94,104,111,122,128],{"id":29,"case_study_id":4,"type":30,"position":31,"is_enabled":8,"config":32,"locale_code":14,"data":33},"8f886a7d-c9bd-44e9-bc70-6195187addb8","snapshot",1,{},{"items":34,"title":52},[35,37,40,43,46,49],{"label":36,"value":26},"Category",{"label":38,"value":39},"Marketplaces","US",{"label":41,"value":42},"Revenue at start","$102k \u002F month",{"label":44,"value":45},"Offer at start","Single units only, multi-pack buried",{"label":47,"value":48},"Engagement","Creative & content + account management",{"label":50,"value":51},"Timeframe","7 months","",{"id":54,"case_study_id":4,"type":55,"position":56,"is_enabled":8,"config":57,"locale_code":14,"data":58},"0c5a08a3-102a-4d66-9659-c94ecbd7f515","metrics",2,{},{"items":59,"title":52},[60,65,70,75],{"after":61,"delta":62,"label":63,"before":64,"is_highlight":8},"3.4","+183%","Units per order","1.2",{"after":66,"delta":67,"label":68,"before":69},"$286k","+180%","Monthly revenue","$102k",{"after":71,"delta":72,"label":73,"before":74},"9.1%","+34%","Conversion rate","6.8%",{"after":76,"delta":77,"label":78,"before":79},"$13.60","-4%","Cost to acquire an order","$14.20",{"id":81,"case_study_id":4,"type":82,"position":83,"is_enabled":8,"config":84,"locale_code":14,"data":85},"0f8bdea8-9b83-4bd7-b839-36089fa375ee","challenge",3,{},{"title":52,"markdown":86},"The requirement for this product is written per room. A typical two-story home needs one in every bedroom, one on each floor, one near the stairs — a number between four and seven, depending on the house. The brand sold, on average, 1.2 per order.\n\nThe shopper was not being stingy; they simply had no idea. The listing showed one device, priced one device and said nothing about how many a home takes. The multi-pack existed, sat two scroll-lengths down in the variation strip, and was described only as a multi-pack — a discount, not an answer. So a customer who should have spent $140 spent $34, and the remaining five devices were either bought elsewhere months later or, more often, never installed at all.",{"id":88,"case_study_id":4,"type":89,"position":90,"is_enabled":8,"config":91,"locale_code":14,"data":92},"223cb845-0b67-47b1-9f81-0db280705669","approach",4,{},{"title":52,"markdown":93},"We put the arithmetic on the page and let the pack follow it.\n\n- **A coverage diagram as frame two** — a plain floor plan showing where the devices go and therefore how many the home needs.\n- **Pack sizes named by house**, so the variation strip reads as small home, two-story, large home rather than as 1, 3 and 6.\n- **The multipack made the one the advertising lands on** — a seller cannot choose which child a family opens on, but it can choose which child it buys traffic for, and the single unit stayed live for the genuine one-room replacement.\n- **Copy that quantifies rather than warns** — the number of rooms replaces the fear appeal the whole category leans on.",{"id":95,"case_study_id":4,"type":96,"position":97,"is_enabled":8,"config":98,"locale_code":14,"data":101},"af6b5a49-ffd9-4865-b5f9-8ed5797c3e74","media",8,{"images":99},[100],"case-studies\u002Fdashboards\u002Fsafety-brand-coverage-math-per-home.webp",{"title":102,"caption":103},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $46k to $129k a month while ACoS falls from 34% to 21% across the 7-month engagement.",{"id":105,"case_study_id":4,"type":106,"position":107,"is_enabled":8,"config":108,"locale_code":14,"data":109},"cf9d70ce-070d-42f7-b81a-99cd38bbcaa1","results",9,{},{"title":52,"markdown":110},"Units per order went from 1.2 to **3.4** and revenue rose 180%, on the same traffic and at a list price that never moved — the packs simply carry a lower price per device than the single.\n\nCost to acquire an order barely moved, and that is the point: the brand pays the same for a click and receives nearly three times the basket, because the shopper now knows what the job actually requires. Conversion also rose 34% — being told plainly how many you need removes a decision the shopper had been quietly postponing.",{"id":112,"case_study_id":4,"type":113,"position":114,"is_enabled":8,"config":115,"locale_code":14,"data":116},"06b845b6-5720-47e3-82fc-37b3fbedb0cd","quote",10,{},{"items":117,"title":52},[118],{"role":119,"text":120,"author":121},"Home safety brand","We were competing on the price of one device for a customer whose house needs six. Answering the question was worth more than any discount.","Head of Growth",{"id":123,"case_study_id":4,"type":124,"position":125,"is_enabled":8,"config":126,"locale_code":14,"data":127},"066deff5-433c-4d49-998d-b764d8beafb1","service_ref",11,{},{"title":52},{"id":129,"case_study_id":4,"type":130,"position":131,"is_enabled":8,"config":132,"locale_code":14,"data":138},"342f5ee0-a50c-452c-b29a-db9bc742f82a","case_ref",12,{"ids":133},[134,135,136,137],"83f4fa55-2535-4447-aea7-67253f353730","487ece3d-5c4c-410f-9eaf-8966925f919a","77f751a7-cf29-4d96-970c-f2bf1a241f27","be62b9b0-27c1-4ed1-bdf6-664214a3ce6b",{"title":52},[],[141],{"id":142,"parent_id":7,"path":143,"slug":143,"sort_order":144,"is_enabled":8,"is_priority":145,"last_modify":11,"created_at":146,"updated_at":146,"locale_code":14,"name":147,"title":148,"subtitle":149,"intro":7,"meta_title":150,"meta_description":151,"case_count":152},"73eff6eb-2a94-4e59-aa88-11dcd9ff51db","tools-and-home-improvement",105,false,"2026-09-22T11:13:31.187156+00:00","Tools & Home Improvement","Amazon Tools & Home Improvement Case Studies","Real campaigns we ran for tools & home improvement brands on Amazon — what was broken, what we changed and what it moved.","Tools & Home Improvement Case Studies","See how our Amazon agency grows Tools & Home Improvement brands: the challenge, the work we ran and the numbers it moved.",14,[154,166],{"id":21,"slug":155,"icon":156,"hero_image":157,"is_enabled":8,"sort_order":90,"last_modify":158,"created_at":159,"updated_at":160,"locale_code":14,"name":161,"title":162,"subtitle":163,"meta_title":164,"meta_description":165},"creative-content","i-lucide-palette","service\u002Fcreative-content-1785511622781.svg","2026-08-14","2026-07-29T14:14:06.117411+00:00","2026-08-14T08:43:13.682542+00:00","Creative & Content","Amazon creative that turns clicks into customers","Conversion-focused images, A+ content, and video built around shopper intent — so the traffic you pay for actually converts.","Amazon Creative & A+ Content Services","Amazon creative and content that converts — product photography, infographics, A+ brand story, and PDP & headline video built for shopper intent.",{"id":22,"slug":167,"icon":168,"hero_image":169,"is_enabled":8,"sort_order":170,"last_modify":158,"created_at":171,"updated_at":160,"locale_code":14,"name":172,"title":173,"subtitle":174,"meta_title":175,"meta_description":176},"full-account-management","i-lucide-briefcase","service\u002Ffull-account-management-1785511629493.svg",5,"2026-07-29T14:14:42.347624+00:00","Full Account Management","Your entire Amazon channel, run by one senior team","Advertising, listings, creative, catalog, and strategy managed end to end — so you can run the business while we run Amazon.","Full-Service Amazon Account Management","Full-service Amazon account management — advertising, listing SEO, creative, catalog and strategy run by one senior team. Get your growth plan.",[178,194,208,223],{"id":134,"slug":179,"cover_image":180,"brand_name":7,"is_anonymized":8,"period_months":107,"is_enabled":8,"sort_order":181,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":182,"headline_metric":183,"summary":184,"meta_title":185,"meta_description":186,"service_ids":187,"published_at":11,"category_id":190,"category_slug":191,"category_path":192,"category_name":193,"category_is_enabled":8},"painters-tape-brand-generic-head-term","case-studies\u002Fpainters-tape-brand-generic-head-term-1790060651183.webp",1509,"When the category's head term is a competitor's brand name","Non-brand organic revenue +264%","Shoppers do not search for painter's tape, they search for a market leader's brand name used as a generic word. Growing without touching that term meant building demand on descriptors instead.","Painter's Tape Keyword Case Study","How a paint supplies brand grew non-brand organic revenue 264% in a category where the head search term is a competitor's own brand name.",[188,189],"b2229fd7-1f99-4a26-ad08-d1113955c798","c89127c7-631c-451f-bf13-3681edd0f3c4","75f574da-8f7a-4669-913b-e1fbd163ccc2","paint-and-supplies","tools-and-home-improvement\u002Fpaint-and-supplies","Paint & Supplies",{"id":135,"slug":195,"cover_image":196,"brand_name":7,"is_anonymized":8,"period_months":114,"is_enabled":8,"sort_order":197,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":198,"headline_metric":199,"summary":200,"meta_title":201,"meta_description":202,"service_ids":203,"published_at":11,"category_id":204,"category_slug":205,"category_path":206,"category_name":207,"category_is_enabled":8},"tool-storage-first-order-payback","case-studies\u002Ftool-storage-first-order-payback-1790060651183.webp",1510,"A category with no second purchase needs a different arithmetic","Profit per order +90%","Tool chests are bought once a decade. The account had been run on customer-lifetime logic that this catalog simply does not have, and it was quietly losing money on growth.","Tool Storage First-Order ROI Case","How rebuilding a zero-repeat tool storage account around first-order payback lifted profit per order 90% while revenue still grew 44%.",[22,189],"c7841d9a-9546-4dc2-8629-849cf5d38575","tool-storage-and-organization","tools-and-home-improvement\u002Ftool-storage-and-organization","Tool Storage & Organization",{"id":136,"slug":209,"cover_image":210,"brand_name":7,"is_anonymized":8,"period_months":131,"is_enabled":8,"sort_order":211,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":212,"headline_metric":213,"summary":214,"meta_title":215,"meta_description":216,"service_ids":217,"published_at":11,"category_id":219,"category_slug":220,"category_path":221,"category_name":222,"category_is_enabled":8},"welding-brand-second-machine-upgrade","case-studies\u002Fwelding-brand-second-machine-upgrade-1790060651183.webp",1511,"Selling to the person who already owns a cheap welder","Upgrade segment = 44% of revenue","The brand's machines were too serious for a first purchase and too affordable for a professional shop. The buyer who fit exactly was the hobbyist who had outgrown their starter machine — and nobody was talking to them.","Welding Upgrade Buyer Case Study","How targeting the hobbyist replacing their first welder built a segment worth 44% of revenue and grew a welding brand 83% in twelve months.",[218,21],"119e81ea-2a44-44f5-bd31-a47741039864","97f8e5b5-0a08-4de8-9dd3-9f9f150d6a18","welding-and-soldering","tools-and-home-improvement\u002Fwelding-and-soldering","Welding & Soldering",{"id":137,"slug":224,"cover_image":225,"brand_name":7,"is_anonymized":8,"period_months":97,"is_enabled":8,"sort_order":226,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":227,"headline_metric":228,"summary":229,"meta_title":230,"meta_description":231,"service_ids":232,"published_at":11,"category_id":233,"category_slug":234,"category_path":235,"category_name":236,"category_is_enabled":8},"air-compressor-brand-attribute-reprioritized","case-studies\u002Fair-compressor-brand-attribute-reprioritized-1790060651183.webp",1512,"The category advertised power; the reviews were all about noise","Conversion 5.3% → 9.1%","Every compressor listing on page one led with pressure and tank size. Three thousand reviews across the category said buyers actually decide on something else entirely.","Air Compressor Noise Spec Case","How review mining revealed the attribute that actually decides an air compressor purchase and lifted a brand's conversion 71% in eight months.",[188,21],"4a294373-3f6e-45d0-a173-8795f1b56a68","air-tools-and-compressors","tools-and-home-improvement\u002Fair-tools-and-compressors","Air Tools & Compressors",1790082635504]