[{"data":1,"prerenderedAt":256},["ShallowReactive",2],{"case-study-router-brand-isp-rental-payback-en":3,"case-study-blocks-da896c58-7528-4f3f-b9a9-e7fc6bbeede7-en":27,"reviews-all-da896c58-7528-4f3f-b9a9-e7fc6bbeede7-any-en":166,"case-study-category-ancestors-computers-and-accessories\u002Fnetworking-en":167,"case-studies-by-ids-a969d6de-3c8c-48db-9137-941169b55469,38ea8f4e-a42d-493c-9077-6a71bc9de92d,6bfb6c78-c649-40e0-9fe9-f280fad01f04,1e4496a6-9413-42e5-a5d9-372021ed346b-en":179,"services-by-ids-119e81ea-2a44-44f5-bd31-a47741039864,c89127c7-631c-451f-bf13-3681edd0f3c4-en":232},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"da896c58-7528-4f3f-b9a9-e7fc6bbeede7","router-brand-isp-rental-payback","case-studies\u002Frouter-brand-isp-rental-payback-1790060651183.webp",null,true,12,1206,"2026-09-22","2026-09-22T11:13:31.262443+00:00","2026-09-22T11:13:31.504874+00:00","en","The real competitor was a line item on the internet bill","New-to-brand orders +134%","A router brand was fighting other routers for people already shopping for routers. The much larger audience was renting equipment from their provider every month and had never considered owning one.","Router Brand Category Expansion Case","How reframing a router purchase against a monthly provider rental fee grew new-to-brand orders 283% and doubled revenue over twelve months.",[21,22],"119e81ea-2a44-44f5-bd31-a47741039864","c89127c7-631c-451f-bf13-3681edd0f3c4","61649615-4a5f-4402-bce9-0d28763ebddc","networking","computers-and-accessories\u002Fnetworking","Networking",[28,53,80,87,94,122,132,139,150,156],{"id":29,"case_study_id":4,"type":30,"position":31,"is_enabled":8,"config":32,"locale_code":14,"data":33},"4aa21108-2a9e-4e52-b506-5ba67cb3db6e","snapshot",1,{},{"items":34,"title":52},[35,37,40,43,46,49],{"label":36,"value":26},"Category",{"label":38,"value":39},"Marketplaces","US",{"label":41,"value":42},"Revenue at start","$295k \u002F month",{"label":44,"value":45},"Insight","Most of the addressable audience was not shopping at all",{"label":47,"value":48},"Engagement","PPC + DSP",{"label":50,"value":51},"Timeframe","12 months","",{"id":54,"case_study_id":4,"type":55,"position":56,"is_enabled":8,"config":57,"locale_code":14,"data":58},"d7f4e6ba-817d-43cd-9ad9-d0cbff1ee006","metrics",2,{},{"items":59,"title":52},[60,65,70,75],{"after":61,"delta":62,"label":63,"before":64,"is_highlight":8},"2,900 \u002F mo","+134%","New-to-brand orders","1,240 \u002F mo",{"after":66,"delta":67,"label":68,"before":69},"$612k","+107%","Monthly revenue","$295k",{"after":71,"delta":72,"label":73,"before":74},"26%","-2 pts","Total ad cost of sales (search + DSP)","28%",{"after":76,"delta":77,"label":78,"before":79},"41%","+35 pts","Share of sales from non-category search","6%",{"id":81,"case_study_id":4,"type":82,"position":83,"is_enabled":8,"config":84,"locale_code":14,"data":85},"782ddd2f-f5c1-4069-a6a2-c0b122201b8c","challenge",3,{},{"title":52,"markdown":86},"Every dollar the brand spent went into the router category's search results, where a finite number of people are actively shopping and eight brands bid for each of them. The market was not growing; the bids were.\n\nThe far larger group never appears in that auction. They are paying their internet provider a monthly fee for a rented box, they have never been unhappy enough to investigate, and they do not search for routers because they do not know they are in the market. The arithmetic in their favour is unambiguous — the rental typically costs more in under a year than owning outright — but no one had ever put that comparison in front of them, least of all a search ad that only shows up if they go looking.",{"id":88,"case_study_id":4,"type":89,"position":90,"is_enabled":8,"config":91,"locale_code":14,"data":92},"139ff453-63c1-45e2-a0c5-df2f46b00f96","approach",4,{},{"title":52,"markdown":93},"We spent where the audience is unaware, and made the comparison do the persuading.\n\n- **Payback in months as the central message** — the rental fee against the purchase price, stated as a break-even date rather than as a saving.\n- **DSP against in-market and lifestyle audiences** who show no router intent at all — which is deliberate, because the demand has to be created before it can be captured.\n- **Creative built around the bill**, not the hardware, since the hardware means nothing to someone who has never chosen one.\n- **The setup objection answered first** — the fear of losing internet for an evening is the actual blocker, ahead of price.\n- **Search kept running underneath** to capture the intent DSP generates, with branded terms defended as awareness grew.",{"id":95,"case_study_id":4,"type":96,"position":97,"is_enabled":8,"config":98,"locale_code":14,"data":99},"85fd04a0-7579-44cf-9396-3e0ac4a6e26e","timeline",6,{},{"title":52,"phases":100},[101,108,115],{"items":102,"label":106,"title":107},[103,104,105],"Category search performance isolated so DSP impact could be read separately","Payback message drafted and tested against three alternatives","Creative rebuilt around the monthly fee rather than specifications","Months 1–3","Establish the baseline",{"items":109,"label":113,"title":114},[110,111,112],"DSP scaled against audiences with no router intent","Branded search volume tracked as the leading indicator","Setup-anxiety content added to listings and A+ after it dominated survey responses","Months 4–8","Build unaware demand",{"items":116,"label":120,"title":121},[117,118,119],"Search budget shifted toward branded and comparison terms","Retargeting window extended to 30 days after data showed a long consideration gap","Two mid-tier SKUs repositioned as the entry point for switchers","Months 9–12","Capture and compound",{"id":123,"case_study_id":4,"type":124,"position":125,"is_enabled":8,"config":126,"locale_code":14,"data":129},"608217a5-7043-404f-b92d-62801c050ed4","media",8,{"images":127},[128],"case-studies\u002Fdashboards\u002Frouter-brand-isp-rental-payback.webp",{"title":130,"caption":131},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $133k to $275k a month while ACoS falls from 28% to 22% across the 12-month engagement.",{"id":133,"case_study_id":4,"type":134,"position":135,"is_enabled":8,"config":136,"locale_code":14,"data":137},"9778d64a-d6a6-4fb3-b457-c0496491932a","results",9,{},{"title":52,"markdown":138},"New-to-brand orders more than doubled and so did revenue, with total ad cost of sales — display included — still falling two points. That is an unusual combination, and a consequence of leaving an auction where everyone was bidding for the same finite demand.\n\nForty-one percent of sales now originate outside category search. The mechanism is that the brand stopped asking “why this router” and started asking “why are you still renting”, which is a question the competition was not answering because they were all standing in the same aisle.",{"id":140,"case_study_id":4,"type":141,"position":142,"is_enabled":8,"config":143,"locale_code":14,"data":144},"7305ae02-df91-4ead-8d73-45ef205b19d5","quote",10,{},{"items":145,"title":52},[146],{"role":147,"text":148,"author":149},"Networking brand","Every brand in our category was fighting over the people already in the store. We went and talked to the ones on the sidewalk.","CEO",{"id":151,"case_study_id":4,"type":152,"position":153,"is_enabled":8,"config":154,"locale_code":14,"data":155},"ee247696-6f28-4964-9ee5-c628eb94006d","service_ref",11,{},{"title":52},{"id":157,"case_study_id":4,"type":158,"position":9,"is_enabled":8,"config":159,"locale_code":14,"data":165},"68fd6615-ec18-4506-970d-ea489e5142e1","case_ref",{"ids":160},[161,162,163,164],"a969d6de-3c8c-48db-9137-941169b55469","38ea8f4e-a42d-493c-9077-6a71bc9de92d","6bfb6c78-c649-40e0-9fe9-f280fad01f04","1e4496a6-9413-42e5-a5d9-372021ed346b",{"title":52},[],[168],{"id":169,"parent_id":7,"path":170,"slug":170,"sort_order":171,"is_enabled":8,"is_priority":172,"last_modify":11,"created_at":173,"updated_at":173,"locale_code":14,"name":174,"title":175,"subtitle":176,"intro":7,"meta_title":177,"meta_description":178,"case_count":135},"c9b9671e-aa51-4557-8484-57e375622493","computers-and-accessories",102,false,"2026-09-22T11:13:31.187156+00:00","Computers & Accessories","Amazon Computers & Accessories Case Studies","Real campaigns we ran for computers & accessories brands on Amazon — what was broken, what we changed and what it moved.","Computers & Accessories Case Studies","See how our Amazon agency grows Computers & Accessories brands: the challenge, the work we ran and the numbers it moved.",[180,196,212,222],{"id":161,"slug":181,"cover_image":182,"brand_name":7,"is_anonymized":8,"period_months":142,"is_enabled":8,"sort_order":183,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":184,"headline_metric":185,"summary":186,"meta_title":187,"meta_description":188,"service_ids":189,"published_at":11,"category_id":192,"category_slug":193,"category_path":194,"category_name":195,"category_is_enabled":8},"pc-components-enthusiast-vocabulary-capture","case-studies\u002Fpc-components-enthusiast-vocabulary-capture-1790060651183.webp",1207,"The catalog spoke engineering; the buyers spoke forum","+39% sessions","Enthusiast buyers describe components in a vocabulary that grew up in forums and videos, not in datasheets. The brand's listings were written by the people who designed the parts.","PC Components Search Vocabulary Case","How rewriting component listings in enthusiast vocabulary instead of datasheet language grew a PC parts brand's sessions 218% in ten months.",[190,191],"b2229fd7-1f99-4a26-ad08-d1113955c798","07288de0-63ae-47b6-b6fc-eb6c6af8f16e","b13a68e1-ba55-41b0-95ff-6acf5dfda5a2","pc-components","computers-and-accessories\u002Fpc-components","PC Components",{"id":162,"slug":197,"cover_image":198,"brand_name":7,"is_anonymized":8,"period_months":199,"is_enabled":8,"sort_order":200,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":201,"headline_metric":202,"summary":203,"meta_title":204,"meta_description":205,"service_ids":206,"published_at":11,"category_id":208,"category_slug":209,"category_path":210,"category_name":211,"category_is_enabled":8},"printer-brand-aftermarket-cartridge-defense","case-studies\u002Fprinter-brand-aftermarket-cartridge-defense-1790060651183.webp",14,1208,"Defending the cartridge against forty compatible clones","Genuine cartridge share 29% → 63%","The printers sold well and the ink did not. Every search for a cartridge returned dozens of cheaper compatible versions, and the brand's own page gave shoppers no reason to pay more.","Ink Cartridge Category Defense Case","How page-yield evidence and printer-owner targeting took a printer brand's genuine cartridge share from 29% to 63% of its own installed base.",[207,22],"a507b11d-88fb-4b74-98a2-0661de716593","1ed26ddf-450f-45c3-891f-5869d50aaf7d","printers-and-ink","computers-and-accessories\u002Fprinters-and-ink","Printers & Ink",{"id":163,"slug":213,"cover_image":214,"brand_name":7,"is_anonymized":8,"period_months":97,"is_enabled":8,"sort_order":215,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":216,"headline_metric":217,"summary":218,"meta_title":219,"meta_description":220,"service_ids":221,"published_at":11,"category_id":169,"category_slug":170,"category_path":170,"category_name":174,"category_is_enabled":8},"computer-accessories-device-model-search-capture","case-studies\u002Fcomputer-accessories-device-model-search-capture-1790060651183.webp",1200,"The search term report was full of laptop model numbers nobody had read","+96% organic sales","Shoppers buying accessories do not search for the accessory — they search for the machine they own. A year of search term reports held thousands of model numbers the catalog had never answered.","Device Model Keyword Capture Case","How harvesting laptop and tablet model numbers from search term reports grew a computer accessories brand's organic sales 96% in six months.",[190,22],{"id":164,"slug":223,"cover_image":224,"brand_name":7,"is_anonymized":8,"period_months":153,"is_enabled":8,"sort_order":225,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":226,"headline_metric":227,"summary":228,"meta_title":229,"meta_description":230,"service_ids":231,"published_at":11,"category_id":169,"category_slug":170,"category_path":170,"category_name":174,"category_is_enabled":8},"computer-brand-firmware-support-rating-recovery","case-studies\u002Fcomputer-brand-firmware-support-rating-recovery-1790060651183.webp",1201,"When an operating system update breaks a product you shipped two years ago","Rating 3.6 → 4.1","Hardware that worked perfectly at launch started collecting one-star reviews after a major OS release. The product had not changed — the computers it plugged into had.","Firmware Support Rating Recovery","How a driver and firmware communication loop reversed an OS-update rating collapse, taking a computer hardware brand from 3.6 to 4.1 stars.",[191,207],[233,245],{"id":21,"slug":234,"icon":235,"hero_image":236,"is_enabled":8,"sort_order":56,"last_modify":237,"created_at":238,"updated_at":239,"locale_code":14,"name":240,"title":241,"subtitle":242,"meta_title":243,"meta_description":244},"amazon-dsp-advertising","i-lucide-monitor-play","service\u002Famazon-dsp-advertising-1785511604710.svg","2026-08-14","2026-07-29T14:12:53.244813+00:00","2026-08-14T08:43:13.682542+00:00","Amazon DSP Advertising","Amazon DSP advertising that builds demand beyond the search bar","Programmatic display and video that reaches shoppers on and off Amazon — retargeting browsers, growing new-to-brand, and feeding your Sponsored Ads with warm demand.","Amazon DSP Advertising Agency","Amazon DSP advertising managed end to end — programmatic display, video and retargeting on and off Amazon, measured with AMC. Grow full-funnel demand.",{"id":22,"slug":246,"icon":247,"hero_image":248,"is_enabled":8,"sort_order":31,"last_modify":237,"created_at":249,"updated_at":250,"locale_code":14,"name":251,"title":252,"subtitle":253,"meta_title":254,"meta_description":255},"amazon-ppc-management","i-lucide-target","service\u002Famazon-ppc-management-1785511595551.svg","2026-07-29T14:12:15.748121+00:00","2026-08-14T13:00:28.764226+00:00","Amazon PPC Management","Amazon PPC management that grows profit, not just spend","We build and run Sponsored Products, Sponsored Brands, and Sponsored Display campaigns around your margins — cutting wasted spend and scaling the keywords that convert.","Amazon PPC Management Services","Full-funnel Amazon PPC management — Sponsored Products, Brands & Display plus AMC insights. We cut ACoS and scale converting keywords. Get your growth plan.",1790082623472]