[{"data":1,"prerenderedAt":228},["ShallowReactive",2],{"case-study-retro-handheld-nostalgia-audience-reframe-en":3,"case-study-blocks-b02b7ab8-2b20-4d43-bb75-094647beb46d-en":27,"reviews-all-b02b7ab8-2b20-4d43-bb75-094647beb46d-any-en":138,"case-study-category-ancestors-video-games\u002Fretro-and-handheld-gaming-en":139,"services-by-ids-119e81ea-2a44-44f5-bd31-a47741039864,07288de0-63ae-47b6-b6fc-eb6c6af8f16e-en":151,"case-studies-by-ids-9805d8a4-00ed-4452-9aba-6be877975d5f,7ca5a236-a702-4932-8ba2-639fd6b325d1,a861602c-378d-42a6-9cfb-b4694b397e8d,6a3d4389-ceb2-448a-8c30-9062225031a5-en":174},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"b02b7ab8-2b20-4d43-bb75-094647beb46d","retro-handheld-nostalgia-audience-reframe","case-studies\u002Fretro-handheld-nostalgia-audience-reframe-1790060651183.webp",null,true,10,2105,"2026-09-22","2026-09-22T11:13:31.383222+00:00","2026-09-22T11:13:31.504874+00:00","en","The buyer was not a child — and had not been for thirty years","Average order value $34 → $58","A retro handheld brand marketed to parents buying gifts for kids. Its actual buyers were adults in their late thirties buying for themselves, and every piece of content was aimed at the wrong person.","Retro Gaming Audience Reframe Case","How identifying the real adult nostalgia buyer behind a retro handheld brand doubled average order value and grew revenue 118% in ten months.",[21,22],"119e81ea-2a44-44f5-bd31-a47741039864","07288de0-63ae-47b6-b6fc-eb6c6af8f16e","e3dbf03a-d1b1-4a72-a4c9-fb43a665f8df","retro-and-handheld-gaming","video-games\u002Fretro-and-handheld-gaming","Retro & Handheld Gaming",[28,53,80,87,94,104,111,121,127],{"id":29,"case_study_id":4,"type":30,"position":31,"is_enabled":8,"config":32,"locale_code":14,"data":33},"5b73fb47-18ba-467c-876a-356f8a53ae3c","snapshot",1,{},{"items":34,"title":52},[35,37,40,43,46,49],{"label":36,"value":26},"Category",{"label":38,"value":39},"Marketplaces","US",{"label":41,"value":42},"Revenue at start","$76k \u002F month",{"label":44,"value":45},"Assumed buyer","Parents buying gifts for children",{"label":47,"value":48},"Engagement","Creative & content + DSP",{"label":50,"value":51},"Timeframe","10 months","",{"id":54,"case_study_id":4,"type":55,"position":56,"is_enabled":8,"config":57,"locale_code":14,"data":58},"c5ddad3a-8415-42c8-8b1a-17360999fbba","metrics",2,{},{"items":59,"title":52},[60,65,70,75],{"after":61,"delta":62,"label":63,"before":64,"is_highlight":8},"$58","+71%","Average order value","$34",{"after":66,"delta":67,"label":68,"before":69},"$166k","+118%","Monthly revenue","$76k",{"after":71,"delta":72,"label":73,"before":74},"7.2%","+28%","Conversion rate","5.6%",{"after":76,"delta":77,"label":78,"before":79},"4.5","+0.5","Review rating","4.0",{"id":81,"case_study_id":4,"type":82,"position":83,"is_enabled":8,"config":84,"locale_code":14,"data":85},"cf590e97-7f06-4b83-9854-06c6110ba3a0","challenge",3,{},{"title":52,"markdown":86},"Everything about the brand's presentation assumed a child: bright packaging shots, copy about hours of fun, a price held low because toys are bought on price. The evidence said something else entirely. The review text, the pre-purchase questions and the brand's own off-Amazon customer list were overwhelmingly adults buying for themselves, and their reviews were not about fun — they were about whether the device faithfully reproduced something they remembered from their own childhood.\n\nThe mismatch was expensive in both directions. Adults arriving on a listing pitched at children discounted the product as a toy and bought the cheapest variant, which is why the average order was $34. And the reviews suffered for the same reason: an adult with precise expectations about accuracy and build quality, sold a product framed as a stocking filler, is a reviewer who feels slightly cheated.",{"id":88,"case_study_id":4,"type":89,"position":90,"is_enabled":8,"config":91,"locale_code":14,"data":92},"c55b36b5-e2c6-4eef-b7b6-4210f5a1be71","approach",4,{},{"title":52,"markdown":93},"We stopped selling a toy and started selling a piece of someone's own history back to them.\n\n- **Photography moved to an adult context** — a desk, a shelf, a living room — because the first frame decides who thinks a product is meant for them.\n- **Copy written to the specifics that matter to this buyer**: display accuracy, control feel, build materials, and what exactly is faithful to the original.\n- **The higher-specification variant promoted as the hero**, since an adult buying for themselves will pay for the better version and was never shown it.\n- **DSP audiences built around adult collector and nostalgia interests** rather than the toy and gift segments the account had been buying.",{"id":95,"case_study_id":4,"type":96,"position":97,"is_enabled":8,"config":98,"locale_code":14,"data":101},"970462a0-6cc2-4c86-bca2-7bc15bf79977","media",8,{"images":99},[100],"case-studies\u002Fdashboards\u002Fretro-handheld-nostalgia-audience-reframe.webp",{"title":102,"caption":103},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $34k to $75k a month while ACoS falls from 36% to 23% across the 10-month engagement.",{"id":105,"case_study_id":4,"type":106,"position":107,"is_enabled":8,"config":108,"locale_code":14,"data":109},"04ba86ad-dcf0-4ff2-af9b-5ae512525324","results",9,{},{"title":52,"markdown":110},"Average order value went from $34 to **$58** — the same catalog, with the buyer now shown the version actually made for them — and revenue grew 118%.\n\nConversion rose 28% because an adult who recognizes themselves on the page does not have to talk themselves past the framing first. The rating climbed from 4.0 to 4.5 for the same reason the order value did: expectations set by content aimed at the real buyer are expectations the product can meet.",{"id":112,"case_study_id":4,"type":113,"position":9,"is_enabled":8,"config":114,"locale_code":14,"data":115},"e671efd9-ae9e-47ab-b1ca-13f5864fa1eb","quote",{},{"items":116,"title":52},[117],{"role":118,"text":119,"author":120},"Retro gaming brand","We spent four years talking to parents about their kids. Our customers were the kids, and they're forty now with their own money.","Marketing Lead",{"id":122,"case_study_id":4,"type":123,"position":124,"is_enabled":8,"config":125,"locale_code":14,"data":126},"12687794-f91c-426a-accd-8acb4f46461d","service_ref",11,{},{"title":52},{"id":128,"case_study_id":4,"type":129,"position":130,"is_enabled":8,"config":131,"locale_code":14,"data":137},"8914f819-35fc-4a34-93a9-4543973b52ba","case_ref",12,{"ids":132},[133,134,135,136],"9805d8a4-00ed-4452-9aba-6be877975d5f","7ca5a236-a702-4932-8ba2-639fd6b325d1","a861602c-378d-42a6-9cfb-b4694b397e8d","6a3d4389-ceb2-448a-8c30-9062225031a5",{"title":52},[],[140],{"id":141,"parent_id":7,"path":142,"slug":142,"sort_order":143,"is_enabled":8,"is_priority":144,"last_modify":11,"created_at":145,"updated_at":145,"locale_code":14,"name":146,"title":147,"subtitle":148,"intro":7,"meta_title":147,"meta_description":149,"case_count":150},"3c8e2375-a72a-4c0b-85fd-bd7e4948d940","video-games",111,false,"2026-09-22T11:13:31.187156+00:00","Video Games","Amazon Video Games Case Studies","Real campaigns we ran for video games brands on Amazon — what was broken, what we changed and what it moved.","See how our Amazon agency grows Video Games brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",7,[152,164],{"id":21,"slug":153,"icon":154,"hero_image":155,"is_enabled":8,"sort_order":56,"last_modify":156,"created_at":157,"updated_at":158,"locale_code":14,"name":159,"title":160,"subtitle":161,"meta_title":162,"meta_description":163},"amazon-dsp-advertising","i-lucide-monitor-play","service\u002Famazon-dsp-advertising-1785511604710.svg","2026-08-14","2026-07-29T14:12:53.244813+00:00","2026-08-14T08:43:13.682542+00:00","Amazon DSP Advertising","Amazon DSP advertising that builds demand beyond the search bar","Programmatic display and video that reaches shoppers on and off Amazon — retargeting browsers, growing new-to-brand, and feeding your Sponsored Ads with warm demand.","Amazon DSP Advertising Agency","Amazon DSP advertising managed end to end — programmatic display, video and retargeting on and off Amazon, measured with AMC. Grow full-funnel demand.",{"id":22,"slug":165,"icon":166,"hero_image":167,"is_enabled":8,"sort_order":90,"last_modify":156,"created_at":168,"updated_at":158,"locale_code":14,"name":169,"title":170,"subtitle":171,"meta_title":172,"meta_description":173},"creative-content","i-lucide-palette","service\u002Fcreative-content-1785511622781.svg","2026-07-29T14:14:06.117411+00:00","Creative & Content","Amazon creative that turns clicks into customers","Conversion-focused images, A+ content, and video built around shopper intent — so the traffic you pay for actually converts.","Amazon Creative & A+ Content Services","Amazon creative and content that converts — product photography, infographics, A+ brand story, and PDP & headline video built for shopper intent.",[175,191,202,213],{"id":133,"slug":176,"cover_image":177,"brand_name":7,"is_anonymized":8,"period_months":150,"is_enabled":8,"sort_order":178,"last_modify":11,"created_at":179,"updated_at":13,"locale_code":14,"title":180,"headline_metric":181,"summary":182,"meta_title":183,"meta_description":184,"service_ids":185,"published_at":11,"category_id":187,"category_slug":188,"category_path":189,"category_name":190,"category_is_enabled":8},"pc-gaming-gear-purchase-sequence-targeting","case-studies\u002Fpc-gaming-gear-purchase-sequence-targeting-1790060651183.webp",2300,"2026-09-22T11:13:31.273442+00:00","Selling the mouse to the person who bought the keyboard nineteen days ago","Second purchase rate 9% → 31%","A PC peripherals brand sold one item per customer in a category where people build a setup piece by piece over months. The order of those purchases turned out to be predictable.","Purchase Sequence Targeting Case","How mapping the order in which gamers build a setup turned a PC peripherals brand's one-item customers into a 31% second-purchase rate in seven months.",[21,186],"a507b11d-88fb-4b74-98a2-0661de716593","8708ac87-7768-4f71-87af-90633e7579f4","pc-gaming-gear","video-games\u002Fpc-gaming-gear","PC Gaming Gear",{"id":134,"slug":192,"cover_image":193,"brand_name":7,"is_anonymized":8,"period_months":130,"is_enabled":8,"sort_order":194,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":195,"headline_metric":196,"summary":197,"meta_title":198,"meta_description":199,"service_ids":200,"published_at":11,"category_id":141,"category_slug":142,"category_path":142,"category_name":146,"category_is_enabled":8},"gaming-distributor-supply-allocation-flywheel","case-studies\u002Fgaming-distributor-supply-allocation-flywheel-1790060651183.webp",2100,"Advertising to earn stock, not just sales","Quarterly allocation +46%","A gaming distributor was capped by how much stock its suppliers would release to it each quarter. The allocation was decided by sell-through velocity — which meant advertising was buying supply, and nobody had been optimizing for that.","Supply Allocation Growth Case Study","How optimizing for sell-through velocity instead of ACoS grew a gaming distributor's quarterly stock allocation 46% and revenue 129% in a year.",[186,201],"c89127c7-631c-451f-bf13-3681edd0f3c4",{"id":135,"slug":203,"cover_image":204,"brand_name":7,"is_anonymized":8,"period_months":205,"is_enabled":8,"sort_order":206,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":207,"headline_metric":208,"summary":209,"meta_title":210,"meta_description":211,"service_ids":212,"published_at":11,"category_id":141,"category_slug":142,"category_path":142,"category_name":146,"category_is_enabled":8},"gaming-accessory-price-anchoring-against-hardware","case-studies\u002Fgaming-accessory-price-anchoring-against-hardware-1790060651183.webp",6,2101,"Selling a $79 accessory to someone who just spent $499","Conversion 4.4% → 7.9%","A premium accessory brand kept losing to products a third of its price. The barrier was not the money — it was that the listing asked to be judged against other accessories instead of against the setup it improves.","Accessory Price Anchoring Case Study","How reframing a premium gaming accessory against the cost of the setup it upgrades lifted conversion from 4.4% to 7.9% in six months.",[21,22],{"id":136,"slug":214,"cover_image":215,"brand_name":7,"is_anonymized":8,"period_months":107,"is_enabled":8,"sort_order":216,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":217,"headline_metric":218,"summary":219,"meta_title":220,"meta_description":221,"service_ids":222,"published_at":11,"category_id":224,"category_slug":225,"category_path":226,"category_name":227,"category_is_enabled":8},"console-retailer-software-intent-search-capture","case-studies\u002Fconsole-retailer-software-intent-search-capture-1790060651183.webp",2102,"The hardware people search for by naming the software","Sessions 88k → 134k","An authorised console reseller ranked well for hardware terms and was invisible for the way most buyers actually search: by naming the thing they want to play on it.","Console Listing SEO Case Study","How rebuilding console listings around what buyers want to play, not hardware specs, grew sessions 52% for a reseller in nine months.",[223,201],"b2229fd7-1f99-4a26-ad08-d1113955c798","89187d37-bc71-4d21-955e-1a838dfba539","consoles","video-games\u002Fconsoles","Consoles",1790082638042]