[{"data":1,"prerenderedAt":249},["ShallowReactive",2],{"case-study-resin-craft-hazmat-shipping-fix-en":3,"case-study-blocks-0c646591-1651-4c0f-a5fb-9a5b22effcb5-en":27,"reviews-all-0c646591-1651-4c0f-a5fb-9a5b22effcb5-any-en":151,"case-study-category-ancestors-arts-crafts-and-sewing\u002Fresin-and-epoxy-crafts-en":152,"services-by-ids-b2229fd7-1f99-4a26-ad08-d1113955c798,a507b11d-88fb-4b74-98a2-0661de716593-en":164,"case-studies-by-ids-1c5debfd-0cf4-48cd-a72a-474ef28bb775,ab43ac6b-98e9-436d-9594-02aea8cd35bb,f33ad68f-0bef-4410-adff-e530756f75f6,dce05b6d-0abd-4fa0-91db-5a35e2009831-en":187},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"0c646591-1651-4c0f-a5fb-9a5b22effcb5","resin-craft-hazmat-shipping-fix","case-studies\u002Fresin-craft-hazmat-shipping-fix-1790060651183.webp",null,true,8,1907,"2026-09-22","2026-09-22T11:13:31.207774+00:00","2026-09-22T11:13:31.504874+00:00","en","A chemical product that could only be sold where it could be shipped","Deliverable footprint 61% → 96% of orders","An epoxy brand's listings were suppressed, throttled and unshippable to whole regions because the product's hazmat classification had never been resolved properly. It was a paperwork problem costing a third of the addressable market.","Epoxy Resin Shipping Rules Case","How resolving hazmat classification and fulfillment routing opened 35 points of addressable orders for an epoxy craft brand in eight months.",[21,22],"b2229fd7-1f99-4a26-ad08-d1113955c798","a507b11d-88fb-4b74-98a2-0661de716593","8695fa11-c388-4d08-bc52-4eca35cd6da8","resin-and-epoxy-crafts","arts-crafts-and-sewing\u002Fresin-and-epoxy-crafts","Resin & Epoxy Crafts",[28,53,80,87,94,116,123,134,140],{"id":29,"case_study_id":4,"type":30,"position":31,"is_enabled":8,"config":32,"locale_code":14,"data":33},"6960acfb-8e6d-4c26-9b40-c15c09db8ec7","snapshot",1,{},{"items":34,"title":52},[35,37,40,43,46,49],{"label":36,"value":26},"Category",{"label":38,"value":39},"Marketplaces","US",{"label":41,"value":42},"Revenue at start","$71k \u002F month",{"label":44,"value":45},"Constraint","Hazmat review pending, FBA intake blocked",{"label":47,"value":48},"Engagement","Full account management + listing SEO",{"label":50,"value":51},"Timeframe","8 months","",{"id":54,"case_study_id":4,"type":55,"position":56,"is_enabled":8,"config":57,"locale_code":14,"data":58},"24c12a63-941f-488f-82e1-fbaf38b032fc","metrics",2,{},{"items":59,"title":52},[60,65,70,75],{"after":61,"delta":62,"label":63,"before":64,"is_highlight":8},"96%","+35 pts","Orders the catalog could actually fulfil","61%",{"after":66,"delta":67,"label":68,"before":69},"$186k","+162%","Monthly revenue","$71k",{"after":71,"delta":72,"label":73,"before":74},"11 of 14","+7","Listings in an FBA-eligible state","4 of 14",{"after":76,"delta":77,"label":78,"before":79},"2.1 days","-67%","Delivery time, median","6.4 days",{"id":81,"case_study_id":4,"type":82,"position":83,"is_enabled":8,"config":84,"locale_code":14,"data":85},"585c8859-7baf-4729-86d2-70c57192c4e5","challenge",3,{},{"title":52,"markdown":86},"Epoxy is a regulated chemical, and Amazon's hazmat process decides whether it can be stored in a fulfillment center, shipped by air, or shipped at all. The brand had submitted safety documentation once, been partially rejected, and worked around it: ten of fourteen products were merchant-fulfilled by ground, which meant slow delivery, no Prime badge, and refusal to ship to several states and every non-contiguous destination.\n\nThe cost was invisible in the sales data because rejected orders never become orders. Roughly two fifths of the demand the listings generated could not be converted into a shipment — and because delivery speed feeds both conversion and ranking, the products that could ship were also under-performing.",{"id":88,"case_study_id":4,"type":89,"position":90,"is_enabled":8,"config":91,"locale_code":14,"data":92},"c05e14e4-1133-4ac0-b0bb-4fa9459ea443","approach",4,{},{"title":52,"markdown":93},"We treated classification as the growth lever it actually was.\n\n- **Complete safety documentation resubmitted** — correct sheets, correct flash points, correct UN classification per formulation rather than one generic submission.\n- **Formulation-by-formulation routing** — the products that clear ground-only limits, the ones that clear air, and the ones that genuinely cannot go into FBA, separated instead of lumped together.\n- **Listings rebuilt for the resolved state**, including the shipping and handling language shoppers in this category look for before ordering.\n- **Ranking re-established after eligibility**, with advertising restarted on the newly Prime-eligible products first.",{"id":95,"case_study_id":4,"type":96,"position":97,"is_enabled":8,"config":98,"locale_code":14,"data":99},"1fcc9ce6-ab2f-4cbc-a842-06023be89ee6","process_steps",5,{},{"steps":100,"title":52},[101,104,107,110,113],{"text":102,"title":103},"Every prior hazmat decision retrieved and read; two of the four blocking issues were missing document fields rather than actual restrictions.","Audit the rejections",{"text":105,"title":106},"Fourteen products documented individually, since the range spans three different flash-point bands treated as one before.","Resubmit per formulation",{"text":108,"title":109},"Seven products moved into FBA as eligibility cleared, taking the FBA range to eleven of fourteen; the remaining three stayed merchant-fulfilled by ground with the restriction stated on the page.","Re-route fulfillment",{"text":111,"title":112},"Advertising concentrated on the newly Prime-eligible hero products, whose conversion rate rose immediately on delivery speed alone.","Rebuild ranking",{"text":114,"title":115},"Order rejections monitored by destination for eight weeks to confirm the restricted footprint had actually closed.","Regional check",{"id":117,"case_study_id":4,"type":118,"position":119,"is_enabled":8,"config":120,"locale_code":14,"data":121},"4cd903db-dd7c-4348-b19d-6d7f1c501bef","results",9,{},{"title":52,"markdown":122},"The share of generated demand the catalog could fulfil went from 61% to **96%**, and revenue grew 162% to $186k a month.\n\nMedian delivery fell from 6.4 days to 2.1, which did as much work as the extra geography: in a category where a maker has a weekend project planned, a two-day arrival converts and a six-day one does not. Two of the four original blocking issues turned out to be incomplete form fields, which had cost the brand two years of restricted selling.",{"id":124,"case_study_id":4,"type":125,"position":126,"is_enabled":8,"config":127,"locale_code":14,"data":128},"a3cb5ff6-568e-4d17-9f1d-2f2992f812bf","quote",10,{},{"items":129,"title":52},[130],{"role":131,"text":132,"author":133},"Epoxy craft brand","We'd accepted for two years that most of our range just couldn't go into FBA. Most of it was a document nobody had filled in properly.","Operations Director",{"id":135,"case_study_id":4,"type":136,"position":137,"is_enabled":8,"config":138,"locale_code":14,"data":139},"e1a13b6e-b6a3-4c8b-b912-18e7f2678eaa","service_ref",11,{},{"title":52},{"id":141,"case_study_id":4,"type":142,"position":143,"is_enabled":8,"config":144,"locale_code":14,"data":150},"89bef204-e602-4c4e-8140-92e0a2f4e9f8","case_ref",12,{"ids":145},[146,147,148,149],"1c5debfd-0cf4-48cd-a72a-474ef28bb775","ab43ac6b-98e9-436d-9594-02aea8cd35bb","f33ad68f-0bef-4410-adff-e530756f75f6","dce05b6d-0abd-4fa0-91db-5a35e2009831",{"title":52},[],[153],{"id":154,"parent_id":7,"path":155,"slug":155,"sort_order":156,"is_enabled":8,"is_priority":157,"last_modify":11,"created_at":158,"updated_at":158,"locale_code":14,"name":159,"title":160,"subtitle":161,"intro":7,"meta_title":162,"meta_description":163,"case_count":143},"c728b683-3d3e-487e-b84b-b2133e09b418","arts-crafts-and-sewing",109,false,"2026-09-22T11:13:31.187156+00:00","Arts, Crafts & Sewing","Amazon Arts, Crafts & Sewing Case Studies","Real campaigns we ran for arts, crafts & sewing brands on Amazon — what was broken, what we changed and what it moved.","Arts, Crafts & Sewing Case Studies","See how our Amazon agency grows Arts, Crafts & Sewing brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",[165,177],{"id":21,"slug":166,"icon":167,"hero_image":168,"is_enabled":8,"sort_order":83,"last_modify":169,"created_at":170,"updated_at":171,"locale_code":14,"name":172,"title":173,"subtitle":174,"meta_title":175,"meta_description":176},"amazon-listing-seo","i-lucide-search","service\u002Famazon-listing-seo-1785511614770.svg","2026-08-14","2026-07-29T14:13:30.127513+00:00","2026-08-14T08:43:13.682542+00:00","Amazon Listing SEO","Amazon listing optimization that ranks and converts","Keyword-rich titles, bullets, and backend terms built for Amazon's search algorithm and its new AI shopping assistant, Rufus — so more shoppers find you and more of them buy.","Amazon Listing Optimization & SEO","Amazon listing optimization & SEO — keyword research, titles, bullets, backend terms and Rufus-ready content that lifts rank and sales. Get your growth plan.",{"id":22,"slug":178,"icon":179,"hero_image":180,"is_enabled":8,"sort_order":97,"last_modify":169,"created_at":181,"updated_at":171,"locale_code":14,"name":182,"title":183,"subtitle":184,"meta_title":185,"meta_description":186},"full-account-management","i-lucide-briefcase","service\u002Ffull-account-management-1785511629493.svg","2026-07-29T14:14:42.347624+00:00","Full Account Management","Your entire Amazon channel, run by one senior team","Advertising, listings, creative, catalog, and strategy managed end to end — so you can run the business while we run Amazon.","Full-Service Amazon Account Management","Full-service Amazon account management — advertising, listing SEO, creative, catalog and strategy run by one senior team. Get your growth plan.",[188,204,220,234],{"id":146,"slug":189,"cover_image":190,"brand_name":7,"is_anonymized":8,"period_months":191,"is_enabled":8,"sort_order":192,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":193,"headline_metric":194,"summary":195,"meta_title":196,"meta_description":197,"service_ids":198,"published_at":11,"category_id":200,"category_slug":201,"category_path":202,"category_name":203,"category_is_enabled":8},"model-kit-scale-notation-seo","case-studies\u002Fmodel-kit-scale-notation-seo-1790060651183.webp",6,1908,"Eight ways to write the same scale, and the listings used one","+164% impressions on scale queries","Model builders search by scale, and there is no agreed way to type it. A kit brand indexed '1\u002F48' and was invisible to everyone who typed '1:48', '1-48' or '48th scale'.","Model Kit Scale Notation SEO","How indexing every scale notation variant grew a model kit brand's search impressions 164% and lifted revenue 88% in six months.",[21,199],"c89127c7-631c-451f-bf13-3681edd0f3c4","05c3123e-ce17-48fb-8604-76c6e7f8b111","model-and-hobby-building","arts-crafts-and-sewing\u002Fmodel-and-hobby-building","Model & Hobby Building",{"id":147,"slug":205,"cover_image":206,"brand_name":7,"is_anonymized":8,"period_months":143,"is_enabled":8,"sort_order":207,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":208,"headline_metric":209,"summary":210,"meta_title":211,"meta_description":212,"service_ids":213,"published_at":11,"category_id":216,"category_slug":217,"category_path":218,"category_name":219,"category_is_enabled":8},"diamond-painting-relaxation-intent","case-studies\u002Fdiamond-painting-relaxation-intent-1790060651183.webp",1909,"Selling the evening, not the canvas","New-to-brand orders +284%","Diamond painting kits were being advertised to people who already knew what diamond painting was — a small and fully contested pool. The larger audience was looking for something calm to do, and had never heard the term.","Diamond Painting Intent Case Study","How targeting a calm-hobby need state instead of the category term grew a diamond painting brand's new-to-brand orders 284% in twelve months.",[214,215],"119e81ea-2a44-44f5-bd31-a47741039864","07288de0-63ae-47b6-b6fc-eb6c6af8f16e","83c878aa-ce37-4fe6-8bcb-7e951007e7b4","diamond-painting-and-kits","arts-crafts-and-sewing\u002Fdiamond-painting-and-kits","Diamond Painting & Kits",{"id":148,"slug":221,"cover_image":222,"brand_name":7,"is_anonymized":8,"period_months":119,"is_enabled":8,"sort_order":223,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":224,"headline_metric":225,"summary":226,"meta_title":227,"meta_description":228,"service_ids":229,"published_at":11,"category_id":230,"category_slug":231,"category_path":232,"category_name":233,"category_is_enabled":8},"kids-craft-toy-vs-supply-pools","case-studies\u002Fkids-craft-toy-vs-supply-pools-1790060651183.webp",1910,"The same product competing in two different markets at once","Blended ACoS 44% → 22%","A kids' craft brand's products were bought both as toys and as classroom supplies. The two audiences have different competitors, different price expectations and different seasons — and one set of campaigns was averaging them together.","Kids Craft Dual Demand Case Study","How separating toy-intent and supply-intent demand into two campaign structures halved a kids' craft brand's ACoS and grew revenue 104%.",[215,199],"064d562c-aae7-4e40-9146-267e7d4ff304","kids-craft-supplies","arts-crafts-and-sewing\u002Fkids-craft-supplies","Kids' Craft Supplies",{"id":149,"slug":235,"cover_image":236,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":237,"last_modify":11,"created_at":238,"updated_at":13,"locale_code":14,"title":239,"headline_metric":240,"summary":241,"meta_title":242,"meta_description":243,"service_ids":244,"published_at":11,"category_id":245,"category_slug":246,"category_path":247,"category_name":248,"category_is_enabled":8},"candle-supply-brand-usage-rate-guidance","case-studies\u002Fcandle-supply-brand-usage-rate-guidance-1790060651183.webp",2302,"2026-09-22T11:13:31.273442+00:00","Publishing the numbers that stop a first batch from failing","Repeat purchase 22% → 49%","Candle making fails on ratios, not on ingredients. The brand sold fragrance oil and wax to beginners and left them to guess how much of one goes into the other.","Usage Rate Guidance Case Study","How publishing fragrance load and wax ratio guidance stopped beginner batches failing and doubled a candle supply brand's repeat purchase rate.",[21,215],"fd32b7be-3d2b-4775-b26c-492a1b8c4741","candle-and-soap-making","arts-crafts-and-sewing\u002Fcandle-and-soap-making","Candle & Soap Making",1790082616293]