[{"data":1,"prerenderedAt":230},["ShallowReactive",2],{"case-study-reptile-brand-spec-sheet-listings-en":3,"case-study-blocks-f95c62ea-7697-4bfa-a64e-5799a759b8a0-en":27,"reviews-all-f95c62ea-7697-4bfa-a64e-5799a759b8a0-any-en":141,"case-study-category-ancestors-pet-supplies\u002Freptiles-and-amphibians-en":142,"services-by-ids-b2229fd7-1f99-4a26-ad08-d1113955c798,07288de0-63ae-47b6-b6fc-eb6c6af8f16e-en":152,"case-studies-by-ids-8557d227-aa19-45f7-b26e-9b3899d352b4,a1e7c3d2-5b64-4f18-9c20-7d3e8f4a1b55,ad194183-6961-4a8b-8c88-b372b41c7871,fda269cc-0566-43bb-8164-c2e45324bb45-en":175},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"f95c62ea-7697-4bfa-a64e-5799a759b8a0","reptile-brand-spec-sheet-listings","case-studies\u002Freptile-brand-spec-sheet-listings-1790060651183.webp",null,true,9,509,"2026-09-22","2026-09-22T11:13:31.338542+00:00","2026-09-22T11:13:31.504874+00:00","en","Writing for a buyer who reads the spec sheet before the marketing","Pre-purchase questions down 74%","Reptile keepers buy on numbers — wattage, UVB output, temperature range, enclosure dimensions. The brand's listings were written in adjectives, and the questions section was doing the selling.","Reptile Equipment Spec Listing Case","How replacing marketing adjectives with a full specification table lifted a reptile equipment brand's conversion 81% and cut returns by half.",[21,22],"b2229fd7-1f99-4a26-ad08-d1113955c798","07288de0-63ae-47b6-b6fc-eb6c6af8f16e","67928114-f417-46af-b57d-ee9092965233","reptiles-and-amphibians","pet-supplies\u002Freptiles-and-amphibians","Reptiles & Amphibians",[28,56,83,90,97,107,113,124,130],{"id":29,"case_study_id":4,"type":30,"position":31,"is_enabled":8,"config":32,"locale_code":14,"data":33},"45ef0163-2c8b-4daa-91ee-a41529d09a65","snapshot",1,{},{"items":34,"title":55},[35,37,40,43,46,49,52],{"label":36,"value":26},"Category",{"label":38,"value":39},"Marketplaces","US, UK",{"label":41,"value":42},"Revenue at start","$83k \u002F month",{"label":44,"value":45},"Catalog","Heating, lighting and habitat equipment",{"label":47,"value":48},"Symptom","38 unanswered customer questions per listing",{"label":50,"value":51},"Engagement","Creative & content + listing SEO",{"label":53,"value":54},"Timeframe","9 months","",{"id":57,"case_study_id":4,"type":58,"position":59,"is_enabled":8,"config":60,"locale_code":14,"data":61},"639c228e-e6ec-4d3a-b4ca-f746a80333ed","metrics",2,{},{"items":62,"title":55},[63,68,73,78],{"after":64,"delta":65,"label":66,"before":67,"is_highlight":8},"10.7%","+81%","Conversion rate","5.9%",{"after":69,"delta":70,"label":71,"before":72},"$164k","+98%","Monthly revenue","$83k",{"after":74,"delta":75,"label":76,"before":77},"5%","-6 pts","Return rate","11%",{"after":79,"delta":80,"label":81,"before":82},"10","-74%","Pre-purchase questions per listing","38",{"id":84,"case_study_id":4,"type":85,"position":86,"is_enabled":8,"config":87,"locale_code":14,"data":88},"c02af09d-3f50-40a3-8c7e-974d63ce4907","challenge",3,{},{"title":55,"markdown":89},"A bearded dragon needs a specific basking temperature, a specific UVB gradient and a specific distance between lamp and animal, and a keeper who gets it wrong harms the animal. So this buyer arrives with a list of numbers to verify, and the brand's listings offered “powerful heat for a happy reptile” and a photograph of the box.\n\nThe evidence was sitting in plain sight on every detail page. Each listing had dozens of unanswered customer questions, almost all of them factual — what wattage, what UVB percentage, what socket, what enclosure depth. Every one of those questions is a shopper who wanted to buy and could not confirm they should, and the brand's own competitors were answering some of them in the comments. The marketing language was not merely useless here; it signalled that the seller was not a specialist, which in this category is disqualifying.",{"id":91,"case_study_id":4,"type":92,"position":93,"is_enabled":8,"config":94,"locale_code":14,"data":95},"138eb646-c4e3-46ed-855b-5293cb2ca0eb","approach",4,{},{"title":55,"markdown":96},"We wrote the listing the buyer was trying to assemble themselves.\n\n- **A complete specification block in the image stack** — wattage, output, socket type, beam spread, dimensions and safe mounting distance, laid out as a table.\n- **Species-and-enclosure guidance** — which model suits which animal in which tank size, which is the actual purchase question underneath the specs.\n- **Every existing customer question answered** and the recurring ones promoted into the listing content so they stop being asked.\n- **Search terms taken from the specs themselves**, since keepers search by wattage, UVB percentage and species rather than by product name.",{"id":98,"case_study_id":4,"type":99,"position":100,"is_enabled":8,"config":101,"locale_code":14,"data":104},"7aaed27c-740d-48e3-9db6-471cf28a2618","media",8,{"images":102},[103],"case-studies\u002Fdashboards\u002Freptile-brand-spec-sheet-listings.webp",{"title":105,"caption":106},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $37k to $74k a month while ACoS falls from 36% to 22% across the 9-month engagement.",{"id":108,"case_study_id":4,"type":109,"position":9,"is_enabled":8,"config":110,"locale_code":14,"data":111},"50b1f8d6-29cf-4dbd-9a5f-6166cab88fb2","results",{},{"title":55,"markdown":112},"Conversion rose 81% to **10.7%** and revenue nearly doubled, on the same equipment at the same prices.\n\nThe questions metric is the cleanest read on what happened: thirty-eight unanswered factual questions per listing became ten, because the page now contains the answers. Returns halved for a related reason — a keeper who can confirm the wattage and mounting distance before buying orders the right model, while one who guesses sends back the wrong one. In a technical hobby category, the specification table is the sales copy.",{"id":114,"case_study_id":4,"type":115,"position":116,"is_enabled":8,"config":117,"locale_code":14,"data":118},"f24ee341-db41-470c-ad05-5e7a4540a678","quote",10,{},{"items":119,"title":55},[120],{"role":121,"text":122,"author":123},"Reptile equipment brand","Our listings were reassuring. This customer doesn't want reassurance, they want a number they can check against a care sheet.","Technical Director",{"id":125,"case_study_id":4,"type":126,"position":127,"is_enabled":8,"config":128,"locale_code":14,"data":129},"44c20f78-6c38-4378-8a65-e3569eb9ec82","service_ref",11,{},{"title":55},{"id":131,"case_study_id":4,"type":132,"position":133,"is_enabled":8,"config":134,"locale_code":14,"data":140},"c93b5e8f-a7b6-487f-afa3-be2a242a4c18","case_ref",12,{"ids":135},[136,137,138,139],"8557d227-aa19-45f7-b26e-9b3899d352b4","a1e7c3d2-5b64-4f18-9c20-7d3e8f4a1b55","ad194183-6961-4a8b-8c88-b372b41c7871","fda269cc-0566-43bb-8164-c2e45324bb45",{"title":55},[],[143],{"id":144,"parent_id":7,"path":145,"slug":145,"sort_order":93,"is_enabled":8,"is_priority":8,"last_modify":11,"created_at":146,"updated_at":146,"locale_code":14,"name":147,"title":148,"subtitle":149,"intro":7,"meta_title":150,"meta_description":151,"case_count":133},"4a7c630f-3155-4bc0-b535-829de84c9dc5","pet-supplies","2026-09-22T11:13:31.177478+00:00","Pet Supplies","Amazon Pet Supplies Case Studies","Real campaigns we ran for pet supplies brands on Amazon — what was broken, what we changed and what it moved.","Pet Supplies Case Studies","See how our Amazon agency grows Pet Supplies brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",[153,165],{"id":21,"slug":154,"icon":155,"hero_image":156,"is_enabled":8,"sort_order":86,"last_modify":157,"created_at":158,"updated_at":159,"locale_code":14,"name":160,"title":161,"subtitle":162,"meta_title":163,"meta_description":164},"amazon-listing-seo","i-lucide-search","service\u002Famazon-listing-seo-1785511614770.svg","2026-08-14","2026-07-29T14:13:30.127513+00:00","2026-08-14T08:43:13.682542+00:00","Amazon Listing SEO","Amazon listing optimization that ranks and converts","Keyword-rich titles, bullets, and backend terms built for Amazon's search algorithm and its new AI shopping assistant, Rufus — so more shoppers find you and more of them buy.","Amazon Listing Optimization & SEO","Amazon listing optimization & SEO — keyword research, titles, bullets, backend terms and Rufus-ready content that lifts rank and sales. Get your growth plan.",{"id":22,"slug":166,"icon":167,"hero_image":168,"is_enabled":8,"sort_order":93,"last_modify":157,"created_at":169,"updated_at":159,"locale_code":14,"name":170,"title":171,"subtitle":172,"meta_title":173,"meta_description":174},"creative-content","i-lucide-palette","service\u002Fcreative-content-1785511622781.svg","2026-07-29T14:14:06.117411+00:00","Creative & Content","Amazon creative that turns clicks into customers","Conversion-focused images, A+ content, and video built around shopper intent — so the traffic you pay for actually converts.","Amazon Creative & A+ Content Services","Amazon creative and content that converts — product photography, infographics, A+ brand story, and PDP & headline video built for shopper intent.",[176,192,209,220],{"id":136,"slug":177,"cover_image":178,"brand_name":7,"is_anonymized":8,"period_months":133,"is_enabled":8,"sort_order":179,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":180,"headline_metric":181,"summary":182,"meta_title":183,"meta_description":184,"service_ids":185,"published_at":11,"category_id":188,"category_slug":189,"category_path":190,"category_name":191,"category_is_enabled":8},"equine-brand-barn-and-stable-buyers","case-studies\u002Fequine-brand-barn-and-stable-buyers-1790060651183.webp",510,"Selling to barns, not to riders: building for the professional buyer","Average order value $74 → $168","An equine supplies brand had built everything around the individual horse owner and never noticed that its largest orders came from stables buying for twenty animals at a time.","Equine B2B Buyer Case Study","How building for barns and stables instead of individual riders took an equine brand's average order from $74 to $263 and grew revenue 141%.",[186,187],"a507b11d-88fb-4b74-98a2-0661de716593","c89127c7-631c-451f-bf13-3681edd0f3c4","b638499d-a7ad-4adf-ba04-ecafcb76104c","horses","pet-supplies\u002Fhorses","Horses",{"id":137,"slug":193,"cover_image":194,"brand_name":195,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":196,"last_modify":157,"created_at":197,"updated_at":198,"locale_code":14,"title":199,"headline_metric":200,"summary":201,"meta_title":202,"meta_description":203,"service_ids":204,"published_at":11,"category_id":205,"category_slug":206,"category_path":207,"category_name":208,"category_is_enabled":8},"pet-supplements-brand-listing-seo","case-studies\u002Fpet-supplements-brand-listing-seo-1786635455161.webp","US pet supplements brand",5,"2026-08-13T14:26:41.733597+00:00","2026-09-22T11:13:31.192093+00:00","Growing organic Amazon sales 187% with listing SEO and Rufus optimization","+187% organic sales","A US pet supplements brand rebuilt its listings around how shoppers — and Amazon's Rufus AI assistant — actually search, growing organic sales from $58k to $166k a month on flat ad spend.","Amazon Listing SEO Case Study: +187% Organic","How Scaling Peak rebuilt a pet supplements catalog around real shopper language and Rufus AI search, lifting organic Amazon sales from $58k to $166k a month.",[21,22],"9f6f8bba-9340-4ce1-b7e1-288cf41e8f62","dogs","pet-supplies\u002Fdogs","Dogs",{"id":138,"slug":210,"cover_image":211,"brand_name":7,"is_anonymized":8,"period_months":127,"is_enabled":8,"sort_order":212,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":213,"headline_metric":214,"summary":215,"meta_title":216,"meta_description":217,"service_ids":218,"published_at":11,"category_id":144,"category_slug":145,"category_path":145,"category_name":147,"category_is_enabled":8},"pet-brand-life-stage-transition-retention","case-studies\u002Fpet-brand-life-stage-transition-retention-1790060651183.webp",500,"Keeping the customer when the puppy stops being a puppy","Stage-to-stage retention 12% → 44%","A pet nutrition brand acquired customers at the puppy stage and lost almost all of them at month twelve, when the animal outgrew the product. The transition was a marketing moment nobody was covering.","Pet Life Stage Retention Case Study","How mapping the puppy-to-adult transition and timing DSP around it took a pet nutrition brand from 12% to 44% stage-to-stage retention.",[219,186],"119e81ea-2a44-44f5-bd31-a47741039864",{"id":139,"slug":221,"cover_image":222,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":223,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":224,"headline_metric":225,"summary":226,"meta_title":227,"meta_description":228,"service_ids":229,"published_at":11,"category_id":144,"category_slug":145,"category_path":145,"category_name":147,"category_is_enabled":8},"pet-brand-replenishment-reminder-without-subscription","case-studies\u002Fpet-brand-replenishment-reminder-without-subscription-1790060651183.webp",501,"Reaching the reorder moment for customers who refuse to subscribe","Repeat purchase rate 21% → 49%","Most of the brand's buyers would not enroll in a subscription, and the brand had treated them as one-time customers. They were repeat customers on a clock nobody was reading.","Pet Replenishment Reminder Case Study","How consumption-rate modeling and timed DSP lifted a pet brand's repeat purchase rate from 21% to 49% without relying on subscriptions.",[219,187],1790082632881]