[{"data":1,"prerenderedAt":250},["ShallowReactive",2],{"case-study-replacement-parts-fitment-data-errors-en":3,"case-study-blocks-108d822d-c947-4470-99d7-15ed7b817641-en":27,"reviews-all-108d822d-c947-4470-99d7-15ed7b817641-any-en":153,"case-study-category-ancestors-automotive\u002Freplacement-parts-en":154,"services-by-ids-b2229fd7-1f99-4a26-ad08-d1113955c798,a507b11d-88fb-4b74-98a2-0661de716593-en":165,"case-studies-by-ids-e60e83e5-9ba0-4210-91c4-d0ddaba14ef4,535f70ff-175c-40c5-9444-53f90f08fa84,67d215af-53e8-46ff-9527-5692cc360bbb,a469955f-f7a1-43bd-bdd6-19caeeea3711-en":188},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"108d822d-c947-4470-99d7-15ed7b817641","replacement-parts-fitment-data-errors","case-studies\u002Freplacement-parts-fitment-data-errors-1790060651183.webp",null,true,12,1704,"2026-09-22","2026-09-22T11:13:31.218193+00:00","2026-09-22T11:13:31.504874+00:00","en","The compatibility file was wrong, and it was costing more than it earned","Return rate 26% → 9%","The brand's fitment data had been padded over years to appear in more searches. It worked: the parts appeared for thousands of vehicles they did not fit.","Fitment Data Cleanup Case Study","How auditing and shrinking an inflated vehicle compatibility file cut a replacement parts brand's returns from 26% to 9% and raised net revenue 44%.",[21,22],"b2229fd7-1f99-4a26-ad08-d1113955c798","a507b11d-88fb-4b74-98a2-0661de716593","b5a68410-0a9a-4eb1-b925-84b762a29c70","replacement-parts","automotive\u002Freplacement-parts","Replacement Parts",[28,56,83,90,97,119,126,137,143],{"id":29,"case_study_id":4,"type":30,"position":31,"is_enabled":8,"config":32,"locale_code":14,"data":33},"f69c9f0e-e6e7-4728-8738-58892f6abe1b","snapshot",1,{},{"items":34,"title":55},[35,37,40,43,46,49,52],{"label":36,"value":26},"Category",{"label":38,"value":39},"Marketplaces","US",{"label":41,"value":42},"Revenue at start","$520k \u002F month gross",{"label":44,"value":45},"Data","1.1 million vehicle-to-part compatibility rows",{"label":47,"value":48},"Problem","26% returns, 81% of them “does not fit”",{"label":50,"value":51},"Engagement","Full account management + listing SEO",{"label":53,"value":54},"Timeframe","12 months","",{"id":57,"case_study_id":4,"type":58,"position":59,"is_enabled":8,"config":60,"locale_code":14,"data":61},"795d8884-e48a-4fde-b351-a2709ea91055","metrics",2,{},{"items":62,"title":55},[63,68,73,78],{"after":64,"delta":65,"label":66,"before":67,"is_highlight":8},"9%","-17 pts","Return rate","26%",{"after":69,"delta":70,"label":71,"before":72},"$554k","+44%","Net monthly revenue","$385k",{"after":74,"delta":75,"label":76,"before":77},"620k","-44%","Compatibility rows","1.1M",{"after":79,"delta":80,"label":81,"before":82},"4.3","+0.6","Rating, top 20 ASINs","3.7",{"id":84,"case_study_id":4,"type":85,"position":86,"is_enabled":8,"config":87,"locale_code":14,"data":88},"247b8b23-ad28-40a1-981e-0714a41c8fa0","challenge",3,{},{"title":55,"markdown":89},"Over six years the brand had treated its compatibility data as a marketing surface. Each time a part was “probably fine” on another trim, the row went in; nobody ever took a row out. The file had grown to 1.1 million entries and was wrong often enough that a quarter of all orders came back.\n\nThe accounting made this look survivable and it was not. Gross revenue was flattering, but a returned mechanical part is usually unsellable — it has been handled, sometimes half-installed — and each one carried a return shipping cost, a processing cost and, frequently, a one-star review from someone who had spent a Saturday discovering the problem. The inflated data was buying traffic and paying for it twice.",{"id":91,"case_study_id":4,"type":92,"position":93,"is_enabled":8,"config":94,"locale_code":14,"data":95},"2b337f01-299a-4551-9b75-0a712ddcd5dd","approach",4,{},{"title":55,"markdown":96},"We shrank the file until it was true.\n\n- **Row-level audit against engineering specification**, prioritizing the vehicle-part combinations that generated the most “does not fit” returns.\n- **Unverifiable rows deleted** rather than flagged — 480,000 of them, roughly 44% of the file.\n- **A change-control process** so a new row requires a verified reference, closing the tap that had caused the problem.\n- **The lost visibility recovered honestly** through listing SEO on the vehicles the parts genuinely fit, where the brand had never competed properly.",{"id":98,"case_study_id":4,"type":99,"position":100,"is_enabled":8,"config":101,"locale_code":14,"data":102},"4de99ff5-010b-44fe-93b3-58922b259e60","process_steps",5,{},{"steps":103,"title":55},[104,107,110,113,116],{"text":105,"title":106},"Twelve months of “does not fit” returns mapped back to specific compatibility rows, producing a ranked list of the worst offenders.","Return-driven triage",{"text":108,"title":109},"Each remaining row checked against engineering data; anything without a verifiable source marked for deletion.","Specification verification",{"text":111,"title":112},"Rows removed in four tranches so the traffic and return effects of each could be measured separately.","Staged deletion",{"text":114,"title":115},"New rows require a documented reference and a second approval — the process that had never existed.","Change control",{"text":117,"title":118},"Keyword and campaign work on verified applications replaced the volume lost with the deleted rows.","Rebuilding reach",{"id":120,"case_study_id":4,"type":121,"position":122,"is_enabled":8,"config":123,"locale_code":14,"data":124},"cf36140d-8b47-4cd0-8cb5-0b94e9b23ec0","results",9,{},{"title":55,"markdown":125},"Returns fell from 26% to **9%**, and net revenue — after returns and their costs — rose 44% even though the catalog now appears for far fewer vehicles.\n\nRatings on the top twenty ASINs climbed from 3.7 to 4.3, since the dominant source of angry reviews was people who had bought a part that could never have fitted. Deleting 480,000 rows of data felt like deleting demand; it was deleting a cost center.",{"id":127,"case_study_id":4,"type":128,"position":129,"is_enabled":8,"config":130,"locale_code":14,"data":131},"10ce328c-3579-4fd6-a206-a02368cdd349","quote",10,{},{"items":132,"title":55},[133],{"role":134,"text":135,"author":136},"Replacement parts brand","Every one of those rows was added by someone trying to sell more. Together they were the most expensive thing in the business.","Managing Director",{"id":138,"case_study_id":4,"type":139,"position":140,"is_enabled":8,"config":141,"locale_code":14,"data":142},"d95ab53b-88e1-4b2a-9a97-375de930bcbd","service_ref",11,{},{"title":55},{"id":144,"case_study_id":4,"type":145,"position":9,"is_enabled":8,"config":146,"locale_code":14,"data":152},"4a0fd706-a9c0-47e9-ba04-a1c925a86620","case_ref",{"ids":147},[148,149,150,151],"e60e83e5-9ba0-4210-91c4-d0ddaba14ef4","535f70ff-175c-40c5-9444-53f90f08fa84","67d215af-53e8-46ff-9527-5692cc360bbb","a469955f-f7a1-43bd-bdd6-19caeeea3711",{"title":55},[],[155],{"id":156,"parent_id":7,"path":157,"slug":157,"sort_order":158,"is_enabled":8,"is_priority":159,"last_modify":11,"created_at":160,"updated_at":160,"locale_code":14,"name":161,"title":162,"subtitle":163,"intro":7,"meta_title":162,"meta_description":164,"case_count":140},"f5be6701-3759-4813-b14f-8e834510d0a1","automotive",107,false,"2026-09-22T11:13:31.187156+00:00","Automotive","Amazon Automotive Case Studies","Real campaigns we ran for automotive brands on Amazon — what was broken, what we changed and what it moved.","See how our Amazon agency grows Automotive brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",[166,178],{"id":21,"slug":167,"icon":168,"hero_image":169,"is_enabled":8,"sort_order":86,"last_modify":170,"created_at":171,"updated_at":172,"locale_code":14,"name":173,"title":174,"subtitle":175,"meta_title":176,"meta_description":177},"amazon-listing-seo","i-lucide-search","service\u002Famazon-listing-seo-1785511614770.svg","2026-08-14","2026-07-29T14:13:30.127513+00:00","2026-08-14T08:43:13.682542+00:00","Amazon Listing SEO","Amazon listing optimization that ranks and converts","Keyword-rich titles, bullets, and backend terms built for Amazon's search algorithm and its new AI shopping assistant, Rufus — so more shoppers find you and more of them buy.","Amazon Listing Optimization & SEO","Amazon listing optimization & SEO — keyword research, titles, bullets, backend terms and Rufus-ready content that lifts rank and sales. Get your growth plan.",{"id":22,"slug":179,"icon":180,"hero_image":181,"is_enabled":8,"sort_order":100,"last_modify":170,"created_at":182,"updated_at":172,"locale_code":14,"name":183,"title":184,"subtitle":185,"meta_title":186,"meta_description":187},"full-account-management","i-lucide-briefcase","service\u002Ffull-account-management-1785511629493.svg","2026-07-29T14:14:42.347624+00:00","Full Account Management","Your entire Amazon channel, run by one senior team","Advertising, listings, creative, catalog, and strategy managed end to end — so you can run the business while we run Amazon.","Full-Service Amazon Account Management","Full-service Amazon account management — advertising, listing SEO, creative, catalog and strategy run by one senior team. Get your growth plan.",[189,206,221,236],{"id":148,"slug":190,"cover_image":191,"brand_name":7,"is_anonymized":8,"period_months":192,"is_enabled":8,"sort_order":193,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":194,"headline_metric":195,"summary":196,"meta_title":197,"meta_description":198,"service_ids":199,"published_at":11,"category_id":202,"category_slug":203,"category_path":204,"category_name":205,"category_is_enabled":8},"auto-tools-versus-free-loaner-programs","case-studies\u002Fauto-tools-versus-free-loaner-programs-1790060651183.webp",6,1705,"Competing against a tool the shopper can borrow for nothing","Conversion 2.8% → 6.1%","Every major parts chain lends exactly these tools for free against a refundable deposit. The brand's listings argued build quality with rival sellers the shopper had never been choosing between.","Auto Tool vs Free Loaner Case","How a specialty tool brand built its listings around the loaner-counter alternative shoppers were comparing it to and more than doubled conversion.",[200,201],"07288de0-63ae-47b6-b6fc-eb6c6af8f16e","c89127c7-631c-451f-bf13-3681edd0f3c4","4b49f318-5e72-43f3-a8ce-c48a64ac93d2","tools-and-equipment","automotive\u002Ftools-and-equipment","Tools & Equipment",{"id":149,"slug":207,"cover_image":208,"brand_name":7,"is_anonymized":8,"period_months":209,"is_enabled":8,"sort_order":210,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":211,"headline_metric":212,"summary":213,"meta_title":214,"meta_description":215,"service_ids":216,"published_at":11,"category_id":217,"category_slug":218,"category_path":219,"category_name":220,"category_is_enabled":8},"oils-fluids-hazmat-fulfillment-rebuild","case-studies\u002Foils-fluids-hazmat-fulfillment-rebuild-1790060651183.webp",13,1706,"A catalog that could not ship: rebuilding around dangerous-goods rules","Sellable SKUs 22 → 74","Two thirds of the brand's products were stuck in dangerous-goods review, restricted from fast fulfillment or simply not stocked. The advertising was fine; the plumbing was not.","Hazmat Fulfillment Amazon Case","How resolving dangerous-goods classification and fulfillment routing took an oils and fluids brand from 22 to 74 sellable SKUs and tripled revenue.",[22],"40b4ac55-f804-4a9b-95de-1b9314304047","oils-and-fluids","automotive\u002Foils-and-fluids","Oils & Fluids",{"id":150,"slug":222,"cover_image":223,"brand_name":7,"is_anonymized":8,"period_months":224,"is_enabled":8,"sort_order":225,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":226,"headline_metric":227,"summary":228,"meta_title":229,"meta_description":230,"service_ids":231,"published_at":11,"category_id":232,"category_slug":233,"category_path":234,"category_name":235,"category_is_enabled":8},"powersports-application-specific-listings","case-studies\u002Fpowersports-application-specific-listings-1790060651183.webp",14,1707,"Splitting one universal listing into the machines people actually ride","+59% sessions","One product served motorcycles, ATVs, UTVs and snowmobiles, and was listed once, for all of them. It ranked properly for none of them.","Powersports Listing Split Case","How separating a universal powersports product into application-specific listings grew sessions 120% and revenue 141% over fourteen months.",[21,201],"5378400f-6c9c-4524-955b-f388af7b81e9","motorcycle-and-powersports","automotive\u002Fmotorcycle-and-powersports","Motorcycle & Powersports",{"id":151,"slug":237,"cover_image":238,"brand_name":7,"is_anonymized":8,"period_months":129,"is_enabled":8,"sort_order":239,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":240,"headline_metric":241,"summary":242,"meta_title":243,"meta_description":244,"service_ids":245,"published_at":11,"category_id":246,"category_slug":247,"category_path":248,"category_name":249,"category_is_enabled":8},"rv-accessories-purchase-to-use-lag","case-studies\u002Frv-accessories-purchase-to-use-lag-1790060651183.webp",1708,"When reviews arrive four months after the sale","Rating 3.8 → 4.2","RV owners buy in spring and fit in summer, so the brand was reading feedback about a product version it had already replaced — and the customer's problem surfaced long after anyone could help.","RV Delayed Review Case Study","How closing the four-month gap between purchase and installation lifted an RV accessories brand's rating from 3.8 to 4.5 and cut returns by half.",[200,22],"3b2c6a41-2189-4a70-b692-cb79b42a05f4","rv-parts-and-accessories","automotive\u002Frv-parts-and-accessories","RV Parts & Accessories",1790082617062]