[{"data":1,"prerenderedAt":236},["ShallowReactive",2],{"case-study-refrigerator-reversible-door-hinge-attribute-en":3,"case-study-blocks-b4d4ffa3-1834-494c-9004-bae32f20f271-en":27,"reviews-all-b4d4ffa3-1834-494c-9004-bae32f20f271-any-en":139,"case-study-category-ancestors-appliances\u002Frefrigeration-en":140,"services-by-ids-b2229fd7-1f99-4a26-ad08-d1113955c798,07288de0-63ae-47b6-b6fc-eb6c6af8f16e-en":152,"case-studies-by-ids-654f1028-15e3-47fe-9cbc-9b14a91c8129,3395c1f1-5eab-4268-a6f1-bac7ed26454d,5af0827e-c3dd-4b55-b09e-87e3b1eaec9c,fd396dda-9634-48fb-ad91-5c5b21081298-en":175},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"b4d4ffa3-1834-494c-9004-bae32f20f271","refrigerator-reversible-door-hinge-attribute","case-studies\u002Frefrigerator-reversible-door-hinge-attribute-1790060651183.webp",null,true,6,2202,"2026-09-22","2026-09-22T11:13:31.197718+00:00","2026-09-22T11:13:31.504874+00:00","en","The door opened the wrong way — and the feature that fixed it was invisible","Conversion 4.4% → 7.0%","Every unit in the range had a reversible door, which makes it suitable for any kitchen layout. Nothing on the listing said so, so half the shoppers ruled it out from the photograph.","Reversible Door Hinge Case Study","How surfacing a reversible door hinge — a feature already built into every unit — lifted a refrigeration brand's conversion rate from 4.4% to 7.0%.",[21,22],"b2229fd7-1f99-4a26-ad08-d1113955c798","07288de0-63ae-47b6-b6fc-eb6c6af8f16e","dfde3850-94a5-479d-8fd1-0edef850f1db","refrigeration","appliances\u002Frefrigeration","Refrigeration",[28,53,80,87,94,104,111,122,128],{"id":29,"case_study_id":4,"type":30,"position":31,"is_enabled":8,"config":32,"locale_code":14,"data":33},"3acfc474-f312-413c-918d-7b33b701cd60","snapshot",1,{},{"items":34,"title":52},[35,37,40,43,46,49],{"label":36,"value":26},"Category",{"label":38,"value":39},"Marketplaces","US",{"label":41,"value":42},"Revenue at start","$184k \u002F month",{"label":44,"value":45},"Catalog","9 units, all with a reversible door, none saying so",{"label":47,"value":48},"Engagement","Listing SEO + creative",{"label":50,"value":51},"Timeframe","6 months","",{"id":54,"case_study_id":4,"type":55,"position":56,"is_enabled":8,"config":57,"locale_code":14,"data":58},"af3347d7-b2cc-4c7c-8d20-b81d302e6dcb","metrics",2,{},{"items":59,"title":52},[60,65,70,75],{"after":61,"delta":62,"label":63,"before":64,"is_highlight":8},"7.0%","+59%","Conversion rate","4.4%",{"after":66,"delta":67,"label":68,"before":69},"$317k","+72%","Monthly revenue","$184k",{"after":71,"delta":72,"label":73,"before":74},"6%","-8 pts","Return rate","14%",{"after":76,"delta":77,"label":78,"before":79},"21","-76%","Customer questions per 1,000 orders","88",{"id":81,"case_study_id":4,"type":82,"position":83,"is_enabled":8,"config":84,"locale_code":14,"data":85},"477f77a3-b950-428b-bdbf-73b5be782bfc","challenge",3,{},{"title":52,"markdown":86},"A refrigerator door that opens toward the wall makes the appliance unusable, and a shopper standing in their kitchen knows which side they need before they know anything else about the product. The hero image showed the door hinged on the right. Anyone with a left-hand layout treated that as a specification and moved on.\n\nEvery unit in the range could be reassembled either way in about fifteen minutes with the supplied hardware. That fact appeared on page eleven of the manual and nowhere else — not in the title, not in the bullets, not in a single image, and not in the backend terms that would have made the range appear for the searches those excluded shoppers were running. The brand was losing roughly half its addressable buyers to a photograph.",{"id":88,"case_study_id":4,"type":89,"position":90,"is_enabled":8,"config":91,"locale_code":14,"data":92},"bb7a0e35-5926-46ed-b0a3-55dbef505f85","approach",4,{},{"title":52,"markdown":93},"We made the configurability a visible property of the product rather than a manual footnote.\n\n- **Both orientations in the image stack** — the same unit photographed hinged left and hinged right, side by side, which communicates the feature faster than any sentence.\n- **The word in the title and bullets**, with the hinge-side vocabulary that shoppers actually use added to the backend search terms.\n- **The reversal shown as a task** — a short sequence of frames with the tool, the hardware and the time it takes, so the feature reads as real rather than theoretical.\n- **A layout question answered on the page** — which side to choose given where the counter and the wall are, because the shopper is solving a kitchen problem, not a product one.",{"id":95,"case_study_id":4,"type":96,"position":97,"is_enabled":8,"config":98,"locale_code":14,"data":101},"f99edbfb-2202-4269-bdc1-22052893de42","media",8,{"images":99},[100],"case-studies\u002Fdashboards\u002Frefrigerator-reversible-door-hinge-attribute.webp",{"title":102,"caption":103},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $83k to $143k a month while ACoS falls from 34% to 21% across the 6-month engagement.",{"id":105,"case_study_id":4,"type":106,"position":107,"is_enabled":8,"config":108,"locale_code":14,"data":109},"7f81ae3d-66af-40d2-a842-54e936f7ee2d","results",9,{},{"title":52,"markdown":110},"Conversion went from 4.4% to **7.0%**, and revenue grew 72% without touching the products, the price or the ad budget.\n\nReturns more than halved, because the shoppers who used to order hopefully and send it back now know before they buy. Customer questions dropped by three quarters — “does this open the other way” had been the single most asked question on the range, which was the clearest possible signal that the answer belonged on the page.",{"id":112,"case_study_id":4,"type":113,"position":114,"is_enabled":8,"config":115,"locale_code":14,"data":116},"9ea297c5-7e14-4ed6-9049-466769714eb0","quote",10,{},{"items":117,"title":52},[118],{"role":119,"text":120,"author":121},"Refrigeration brand","Every single one of these units has always opened either way. We had been letting a photograph decide it for the customer.","Product Manager",{"id":123,"case_study_id":4,"type":124,"position":125,"is_enabled":8,"config":126,"locale_code":14,"data":127},"d4a1d1b6-970e-4c52-bc47-50dc90710cbb","service_ref",11,{},{"title":52},{"id":129,"case_study_id":4,"type":130,"position":131,"is_enabled":8,"config":132,"locale_code":14,"data":138},"a75aa873-1f7f-4c50-9654-c9c6b9971216","case_ref",12,{"ids":133},[134,135,136,137],"654f1028-15e3-47fe-9cbc-9b14a91c8129","3395c1f1-5eab-4268-a6f1-bac7ed26454d","5af0827e-c3dd-4b55-b09e-87e3b1eaec9c","fd396dda-9634-48fb-ad91-5c5b21081298",{"title":52},[],[141],{"id":142,"parent_id":7,"path":143,"slug":143,"sort_order":144,"is_enabled":8,"is_priority":145,"last_modify":11,"created_at":146,"updated_at":146,"locale_code":14,"name":147,"title":148,"subtitle":149,"intro":7,"meta_title":148,"meta_description":150,"case_count":151},"e07b2206-81d1-4375-b6bf-4d00816a5ecc","appliances",112,false,"2026-09-22T11:13:31.187156+00:00","Appliances","Amazon Appliances Case Studies","Real campaigns we ran for appliances brands on Amazon — what was broken, what we changed and what it moved.","See how our Amazon agency grows Appliances brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",7,[153,165],{"id":21,"slug":154,"icon":155,"hero_image":156,"is_enabled":8,"sort_order":83,"last_modify":157,"created_at":158,"updated_at":159,"locale_code":14,"name":160,"title":161,"subtitle":162,"meta_title":163,"meta_description":164},"amazon-listing-seo","i-lucide-search","service\u002Famazon-listing-seo-1785511614770.svg","2026-08-14","2026-07-29T14:13:30.127513+00:00","2026-08-14T08:43:13.682542+00:00","Amazon Listing SEO","Amazon listing optimization that ranks and converts","Keyword-rich titles, bullets, and backend terms built for Amazon's search algorithm and its new AI shopping assistant, Rufus — so more shoppers find you and more of them buy.","Amazon Listing Optimization & SEO","Amazon listing optimization & SEO — keyword research, titles, bullets, backend terms and Rufus-ready content that lifts rank and sales. Get your growth plan.",{"id":22,"slug":166,"icon":167,"hero_image":168,"is_enabled":8,"sort_order":90,"last_modify":157,"created_at":169,"updated_at":159,"locale_code":14,"name":170,"title":171,"subtitle":172,"meta_title":173,"meta_description":174},"creative-content","i-lucide-palette","service\u002Fcreative-content-1785511622781.svg","2026-07-29T14:14:06.117411+00:00","Creative & Content","Amazon creative that turns clicks into customers","Conversion-focused images, A+ content, and video built around shopper intent — so the traffic you pay for actually converts.","Amazon Creative & A+ Content Services","Amazon creative and content that converts — product photography, infographics, A+ brand story, and PDP & headline video built for shopper intent.",[176,191,207,221],{"id":134,"slug":177,"cover_image":178,"brand_name":7,"is_anonymized":8,"period_months":107,"is_enabled":8,"sort_order":179,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":180,"headline_metric":181,"summary":182,"meta_title":183,"meta_description":184,"service_ids":185,"published_at":11,"category_id":187,"category_slug":188,"category_path":189,"category_name":190,"category_is_enabled":8},"laundry-capacity-in-loads-not-cubic-feet","case-studies\u002Flaundry-capacity-in-loads-not-cubic-feet-1790060651183.webp",2203,"Translating cubic feet into laundry people actually do","Revenue $296k → $470k","Drum capacity is published in cubic feet, a unit no one has ever used to decide anything. We restated it in loads — a duvet, a week for four, a set of towels — and stopped losing the comparison to inflated numbers.","Laundry Capacity Claims Case Study","How restating drum capacity in real loads instead of cubic feet lifted a laundry brand's conversion 48% and ended a losing spec comparison.",[22,186],"c89127c7-631c-451f-bf13-3681edd0f3c4","10ccfaf7-604a-4b1e-a269-431a9fa99f06","laundry","appliances\u002Flaundry","Laundry",{"id":135,"slug":192,"cover_image":193,"brand_name":7,"is_anonymized":8,"period_months":194,"is_enabled":8,"sort_order":195,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":196,"headline_metric":197,"summary":198,"meta_title":199,"meta_description":200,"service_ids":201,"published_at":11,"category_id":203,"category_slug":204,"category_path":205,"category_name":206,"category_is_enabled":8},"dishwasher-delivery-and-installation-offer","case-studies\u002Fdishwasher-delivery-and-installation-offer-1790060651183.webp",13,2204,"Beating the showroom at everything except the showroom","Category share 6% → 9%","Dishwasher shoppers priced the brand online and bought at an appliance chain, because the chain took the old machine away and connected the new one. The online listing had never mentioned either.","Dishwasher Delivery and Install Case","How stating delivery, haul-away and installation on the listing moved a dishwasher brand from 6% to 9% of its Amazon category in thirteen months.",[22,202],"a507b11d-88fb-4b74-98a2-0661de716593","96d62239-e07d-4113-80a1-3307d9bf4bc5","dishwashers","appliances\u002Fdishwashers","Dishwashers",{"id":136,"slug":208,"cover_image":209,"brand_name":7,"is_anonymized":8,"period_months":151,"is_enabled":8,"sort_order":210,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":211,"headline_metric":212,"summary":213,"meta_title":214,"meta_description":215,"service_ids":216,"published_at":11,"category_id":217,"category_slug":218,"category_path":219,"category_name":220,"category_is_enabled":8},"cooking-appliance-presets-nobody-uses","case-studies\u002Fcooking-appliance-presets-nobody-uses-1790060651183.webp",2205,"Twelve presets on the box, three that anyone ever pressed","Conversion 4.9% → 7.6%","The listing led with a feature count because the factory sheet did. Usage data and two thousand reviews agreed that buyers use three functions — so we sold those three and stopped selling the other nine.","Multi-Function Preset Overload Case","How narrowing a twelve-preset cooking appliance down to the three functions buyers actually use lifted conversion 55% and cut returns in seven months.",[21,186],"65424ed5-938a-4889-afcb-d2d542e09048","cooking-appliances","appliances\u002Fcooking-appliances","Cooking Appliances",{"id":137,"slug":222,"cover_image":223,"brand_name":7,"is_anonymized":8,"period_months":224,"is_enabled":8,"sort_order":225,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":226,"headline_metric":227,"summary":228,"meta_title":229,"meta_description":230,"service_ids":231,"published_at":11,"category_id":232,"category_slug":233,"category_path":234,"category_name":235,"category_is_enabled":8},"appliance-parts-repair-or-replace-decision","case-studies\u002Fappliance-parts-repair-or-replace-decision-1790060651183.webp",5,2206,"Winning the argument with the repair technician","+120% revenue, no new SKUs","A parts seller was competing with a $180 service call, not with other listings. Most of its potential customers never searched for a part at all, because they assumed the repair required someone qualified.","Repair or Replace Parts Case Study","How answering the repair-or-replace decision before the part search grew an appliance parts seller 120% in five months with no new SKUs.",[21,22],"7a72e9d7-dbf1-470c-8271-f5649a4d8c27","appliance-parts-and-accessories","appliances\u002Fappliance-parts-and-accessories","Appliance Parts & Accessories",1790082615226]