[{"data":1,"prerenderedAt":234},["ShallowReactive",2],{"case-study-racquet-sports-skill-level-selection-en":3,"case-study-blocks-2dd1144b-f19e-4eaa-b649-69e2874a363b-en":27,"reviews-all-2dd1144b-f19e-4eaa-b649-69e2874a363b-any-en":139,"case-study-category-ancestors-sports-and-outdoors\u002Fracquet-sports-en":140,"services-by-ids-b2229fd7-1f99-4a26-ad08-d1113955c798,07288de0-63ae-47b6-b6fc-eb6c6af8f16e-en":152,"case-studies-by-ids-5c45d259-a7a0-497f-ad5d-9269605e4834,72ce8b58-ba4f-41c8-9fd9-cd38c722a4f8,06753fb6-19cb-4a26-90d1-3bf19461238c,e6896c41-e75c-4751-95ba-3df11a660d0c-en":175},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"2dd1144b-f19e-4eaa-b649-69e2874a363b","racquet-sports-skill-level-selection","case-studies\u002Fracquet-sports-skill-level-selection-1790060651183.webp",null,true,7,712,"2026-09-22","2026-09-22T11:13:31.347134+00:00","2026-09-22T11:13:31.504874+00:00","en","Helping a beginner avoid the racquet a professional would choose","Conversion rate 5.6% → 9.8%","A racquet brand's best-reviewed model was its most advanced, so beginners bought it, struggled with it and rated it badly. Sorting the catalog by playing level fixed both the reviews and the sales.","Skill Level Selection Case Study","How organizing a racquet catalog by playing level lifted conversion from 5.6% to 9.8% and raised the flagship model's rating by half a star.",[21,22],"b2229fd7-1f99-4a26-ad08-d1113955c798","07288de0-63ae-47b6-b6fc-eb6c6af8f16e","d4b0e288-986e-4743-b8d8-98a1556c0ba3","racquet-sports","sports-and-outdoors\u002Fracquet-sports","Racquet Sports",[28,53,80,87,94,104,111,122,128],{"id":29,"case_study_id":4,"type":30,"position":31,"is_enabled":8,"config":32,"locale_code":14,"data":33},"cd1ad5b3-3485-4180-a5da-b13a58eba368","snapshot",1,{},{"items":34,"title":52},[35,37,40,43,46,49],{"label":36,"value":26},"Category",{"label":38,"value":39},"Marketplaces","US, UK",{"label":41,"value":42},"Revenue at start","$97k \u002F month",{"label":44,"value":45},"Catalog","9 models, no level guidance",{"label":47,"value":48},"Engagement","Listing SEO + creative",{"label":50,"value":51},"Timeframe","7 months","",{"id":54,"case_study_id":4,"type":55,"position":56,"is_enabled":8,"config":57,"locale_code":14,"data":58},"ed61c4c4-6c87-4828-82d8-5084692bab87","metrics",2,{},{"items":59,"title":52},[60,65,70,75],{"after":61,"delta":62,"label":63,"before":64,"is_highlight":8},"9.8%","+75%","Conversion rate","5.6%",{"after":66,"delta":67,"label":68,"before":69},"$149k","+54%","Monthly revenue","$97k",{"after":71,"delta":72,"label":73,"before":74},"4.3","+0.4","Rating, advanced flagship","3.9",{"after":76,"delta":77,"label":78,"before":79},"31%","+19 pts","Entry model share of units","12%",{"id":81,"case_study_id":4,"type":82,"position":83,"is_enabled":8,"config":84,"locale_code":14,"data":85},"5e38ee21-b438-4782-8de0-ee401ec5848a","challenge",3,{},{"title":52,"markdown":86},"Beginners buy the best-reviewed thing they can afford. The brand's best-reviewed thing was a stiff, head-light frame designed for players who generate their own power — excellent in the right hands and punishing in everyone else's. So the listing collected glowing reviews from club players and a steady stream of two-star reviews describing it as heavy, harsh and hard to control.\n\nMeanwhile the entry model, which is exactly what those buyers needed, sold twelve percent of units and looked like an afterthought on a page that gave no reason to choose it. The catalog offered nine racquets and no way to tell which one was meant for you — so shoppers used the only proxy available, the review count, which reliably pointed them at the wrong frame.",{"id":88,"case_study_id":4,"type":89,"position":90,"is_enabled":8,"config":91,"locale_code":14,"data":92},"be57d08d-1cda-4bf0-8051-61498ff8b9a3","approach",4,{},{"title":52,"markdown":93},"We put the selection question on the page before the product.\n\n- **Each model assigned a playing level** — improver, intermediate, advanced — stated in the title area and the first image rather than implied by specification.\n- **A comparison module across the range**, so every listing routes a mismatched shopper to the right frame instead of losing them or selling them the wrong one.\n- **Level vocabulary in search terms**, capturing the “beginner tennis racquet” and “intermediate” searches the brand had never ranked for.\n- **Entry model repositioned as a deliberate choice**, with copy explaining why a forgiving frame is the faster path to improving.",{"id":95,"case_study_id":4,"type":96,"position":97,"is_enabled":8,"config":98,"locale_code":14,"data":101},"1f0dbca2-8e70-435b-a961-f2c6e63873ab","media",8,{"images":99},[100],"case-studies\u002Fdashboards\u002Fracquet-sports-skill-level-selection.webp",{"title":102,"caption":103},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $44k to $84k a month while ACoS falls from 35% to 22% across the 7-month engagement.",{"id":105,"case_study_id":4,"type":106,"position":107,"is_enabled":8,"config":108,"locale_code":14,"data":109},"dd3bb892-0e56-4acc-b461-b8bfb84c69a3","results",9,{},{"title":52,"markdown":110},"Conversion rose from 5.6% to **9.8%** and revenue grew 54%, with the same nine products at the same prices.\n\nThe flagship's rating recovered four tenths of a star simply by being bought by people it suits — the two-star reviews were never a verdict on the racquet, they were a verdict on the selection process. The entry model went from 12% to 31% of units, which also builds the future: a player who starts on the right frame upgrades within the brand.",{"id":112,"case_study_id":4,"type":113,"position":114,"is_enabled":8,"config":115,"locale_code":14,"data":116},"e7946b26-224e-45c6-aeac-9f5f58d41c87","quote",10,{},{"items":117,"title":52},[118],{"role":119,"text":120,"author":121},"Racquet sports brand","Our hardest racquet was our best seller for the worst possible reason. It had the most reviews.","Brand Manager",{"id":123,"case_study_id":4,"type":124,"position":125,"is_enabled":8,"config":126,"locale_code":14,"data":127},"a7daebff-0e3c-4522-b863-03617a898db1","service_ref",11,{},{"title":52},{"id":129,"case_study_id":4,"type":130,"position":131,"is_enabled":8,"config":132,"locale_code":14,"data":138},"007551e4-cb1e-4451-ad5d-3be9a20cdef1","case_ref",12,{"ids":133},[134,135,136,137],"5c45d259-a7a0-497f-ad5d-9269605e4834","72ce8b58-ba4f-41c8-9fd9-cd38c722a4f8","06753fb6-19cb-4a26-90d1-3bf19461238c","e6896c41-e75c-4751-95ba-3df11a660d0c",{"title":52},[],[141],{"id":142,"parent_id":7,"path":143,"slug":143,"sort_order":144,"is_enabled":8,"is_priority":8,"last_modify":11,"created_at":145,"updated_at":145,"locale_code":14,"name":146,"title":147,"subtitle":148,"intro":7,"meta_title":149,"meta_description":150,"case_count":151},"6cf4047f-f0ed-4a07-b07a-f5c06d848517","sports-and-outdoors",6,"2026-09-22T11:13:31.177478+00:00","Sports & Outdoors","Amazon Sports & Outdoors Case Studies","Real campaigns we ran for sports & outdoors brands on Amazon — what was broken, what we changed and what it moved.","Sports & Outdoors Case Studies","See how our Amazon agency grows Sports & Outdoors brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",20,[153,165],{"id":21,"slug":154,"icon":155,"hero_image":156,"is_enabled":8,"sort_order":83,"last_modify":157,"created_at":158,"updated_at":159,"locale_code":14,"name":160,"title":161,"subtitle":162,"meta_title":163,"meta_description":164},"amazon-listing-seo","i-lucide-search","service\u002Famazon-listing-seo-1785511614770.svg","2026-08-14","2026-07-29T14:13:30.127513+00:00","2026-08-14T08:43:13.682542+00:00","Amazon Listing SEO","Amazon listing optimization that ranks and converts","Keyword-rich titles, bullets, and backend terms built for Amazon's search algorithm and its new AI shopping assistant, Rufus — so more shoppers find you and more of them buy.","Amazon Listing Optimization & SEO","Amazon listing optimization & SEO — keyword research, titles, bullets, backend terms and Rufus-ready content that lifts rank and sales. Get your growth plan.",{"id":22,"slug":166,"icon":167,"hero_image":168,"is_enabled":8,"sort_order":90,"last_modify":157,"created_at":169,"updated_at":159,"locale_code":14,"name":170,"title":171,"subtitle":172,"meta_title":173,"meta_description":174},"creative-content","i-lucide-palette","service\u002Fcreative-content-1785511622781.svg","2026-07-29T14:14:06.117411+00:00","Creative & Content","Amazon creative that turns clicks into customers","Conversion-focused images, A+ content, and video built around shopper intent — so the traffic you pay for actually converts.","Amazon Creative & A+ Content Services","Amazon creative and content that converts — product photography, infographics, A+ brand story, and PDP & headline video built for shopper intent.",[176,191,206,220],{"id":134,"slug":177,"cover_image":178,"brand_name":7,"is_anonymized":8,"period_months":97,"is_enabled":8,"sort_order":179,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":180,"headline_metric":181,"summary":182,"meta_title":183,"meta_description":184,"service_ids":185,"published_at":11,"category_id":187,"category_slug":188,"category_path":189,"category_name":190,"category_is_enabled":8},"martial-arts-gear-real-use-video-creative","case-studies\u002Fmartial-arts-gear-real-use-video-creative-1790060651183.webp",713,"Studio photography sells to nobody who actually trains","Conversion +40%, video ACoS half of static","A martial arts equipment brand had immaculate product photography and no evidence that anything survived a real session. Training-footage video became the strongest conversion asset in the account.","Real Use Video Creative Case Study","How real training footage in listing and Sponsored Brands video lifted a martial arts brand's conversion 71% among video-exposed shoppers.",[22,186],"c89127c7-631c-451f-bf13-3681edd0f3c4","0428d02f-c98e-4572-9fb0-8db2a6cb7d29","boxing-and-martial-arts","sports-and-outdoors\u002Fboxing-and-martial-arts","Boxing & Martial Arts",{"id":135,"slug":192,"cover_image":193,"brand_name":7,"is_anonymized":8,"period_months":107,"is_enabled":8,"sort_order":194,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":195,"headline_metric":196,"summary":197,"meta_title":198,"meta_description":199,"service_ids":200,"published_at":11,"category_id":202,"category_slug":203,"category_path":204,"category_name":205,"category_is_enabled":8},"skate-brand-parts-and-consumables-catalog","case-studies\u002Fskate-brand-parts-and-consumables-catalog-1790060651183.webp",714,"The complete board sells once; the wheels sell forever","Repeat revenue 7% → 39%","A skate brand sold finished boards and treated spare parts as warranty stock. Listing bearings, wheels, decks and grip as a catalog of their own turned one-off buyers into a recurring business.","Spare Parts Catalog Strategy Case","How building a standalone spare parts and consumables catalog took a skate brand's repeat revenue share from 7% to 39% in nine months.",[21,201],"a507b11d-88fb-4b74-98a2-0661de716593","1c545c62-72de-432b-a237-86d8715fdce2","skates-skateboards-and-scooters","sports-and-outdoors\u002Fskates-skateboards-and-scooters","Skates, Skateboards & Scooters",{"id":136,"slug":207,"cover_image":208,"brand_name":7,"is_anonymized":8,"period_months":131,"is_enabled":8,"sort_order":209,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":210,"headline_metric":211,"summary":212,"meta_title":213,"meta_description":214,"service_ids":215,"published_at":11,"category_id":216,"category_slug":217,"category_path":218,"category_name":219,"category_is_enabled":8},"airsoft-brand-growth-without-sponsored-ads","case-studies\u002Fairsoft-brand-growth-without-sponsored-ads-1790060651183.webp",715,"Growing a category that is not allowed to advertise","Organic revenue +146%","An airsoft brand could not run sponsored ads — its products are ineligible under advertising policy. Everything had to come from organic rank, so that is what we built.","Organic Growth Without Amazon Ads","How listing SEO and content grew an airsoft brand's revenue 146% in a category where sponsored advertising is not permitted at all.",[21,22],"224a4cf1-d8e8-4696-ac89-84e108998c3e","airsoft-and-paintball","sports-and-outdoors\u002Fairsoft-and-paintball","Airsoft & Paintball",{"id":137,"slug":221,"cover_image":222,"brand_name":7,"is_anonymized":8,"period_months":97,"is_enabled":8,"sort_order":223,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":224,"headline_metric":225,"summary":226,"meta_title":227,"meta_description":228,"service_ids":229,"published_at":11,"category_id":230,"category_slug":231,"category_path":232,"category_name":233,"category_is_enabled":8},"climbing-gear-certification-trust-content","case-studies\u002Fclimbing-gear-certification-trust-content-1790060651183.webp",716,"Making safety certification the first thing a climber sees","Conversion rate 4.8% → 9.1%","A climbing hardware brand's certifications were buried in the technical details while uncertified imports outranked it on price. Putting the standards on the page turned a compliance fact into the sales argument.","Safety Certification Content Case","How foregrounding CE and UIAA certification in listing content lifted a climbing hardware brand's conversion from 4.8% to 9.1% in eight months.",[21,22],"8528d285-f326-4170-8096-3e8590b98f56","climbing","sports-and-outdoors\u002Fclimbing","Climbing",1790082634176]