[{"data":1,"prerenderedAt":233},["ShallowReactive",2],{"case-study-printer-brand-aftermarket-cartridge-defense-en":3,"case-study-blocks-38ea8f4e-a42d-493c-9077-6a71bc9de92d-en":27,"reviews-all-38ea8f4e-a42d-493c-9077-6a71bc9de92d-any-en":142,"case-study-category-ancestors-computers-and-accessories\u002Fprinters-and-ink-en":143,"services-by-ids-a507b11d-88fb-4b74-98a2-0661de716593,c89127c7-631c-451f-bf13-3681edd0f3c4-en":155,"case-studies-by-ids-6bfb6c78-c649-40e0-9fe9-f280fad01f04,1e4496a6-9413-42e5-a5d9-372021ed346b,a8ba9791-c461-4f47-a2fd-fb4601388bf2,3dbe623c-74d7-46ea-aff0-6f835fc7852e-en":180},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"38ea8f4e-a42d-493c-9077-6a71bc9de92d","printer-brand-aftermarket-cartridge-defense","case-studies\u002Fprinter-brand-aftermarket-cartridge-defense-1790060651183.webp",null,true,14,1208,"2026-09-22","2026-09-22T11:13:31.262443+00:00","2026-09-22T11:13:31.504874+00:00","en","Defending the cartridge against forty compatible clones","Genuine cartridge share 29% → 63%","The printers sold well and the ink did not. Every search for a cartridge returned dozens of cheaper compatible versions, and the brand's own page gave shoppers no reason to pay more.","Ink Cartridge Category Defense Case","How page-yield evidence and printer-owner targeting took a printer brand's genuine cartridge share from 29% to 63% of its own installed base.",[21,22],"a507b11d-88fb-4b74-98a2-0661de716593","c89127c7-631c-451f-bf13-3681edd0f3c4","1ed26ddf-450f-45c3-891f-5869d50aaf7d","printers-and-ink","computers-and-accessories\u002Fprinters-and-ink","Printers & Ink",[28,56,83,90,97,107,114,125,131],{"id":29,"case_study_id":4,"type":30,"position":31,"is_enabled":8,"config":32,"locale_code":14,"data":33},"630d23e0-34a0-46a7-955a-e55f80235d8a","snapshot",1,{},{"items":34,"title":55},[35,37,40,43,46,49,52],{"label":36,"value":26},"Category",{"label":38,"value":39},"Marketplaces","US",{"label":41,"value":42},"Revenue at start","$508k \u002F month",{"label":44,"value":45},"Problem","40+ compatible cartridges on the brand's own search terms",{"label":47,"value":48},"Consumable mix","Ink at 22% of revenue against a 55% category norm",{"label":50,"value":51},"Engagement","Full account management + PPC",{"label":53,"value":54},"Timeframe","14 months","",{"id":57,"case_study_id":4,"type":58,"position":59,"is_enabled":8,"config":60,"locale_code":14,"data":61},"c6ecb58f-0e29-47dd-9ee9-2637dfb13691","metrics",2,{},{"items":62,"title":55},[63,68,73,78],{"after":64,"delta":65,"label":66,"before":67,"is_highlight":8},"63%","+34 pts","Genuine cartridge share of owners","29%",{"after":69,"delta":70,"label":71,"before":72},"$764k","+50%","Monthly revenue","$508k",{"after":74,"delta":75,"label":76,"before":77},"41%","+19 pts","Ink share of revenue","22%",{"after":79,"delta":80,"label":81,"before":82},"12","-61%","Printer support contacts per 100 units","31",{"id":84,"case_study_id":4,"type":85,"position":86,"is_enabled":8,"config":87,"locale_code":14,"data":88},"c6d90acc-46e3-4ce6-ac14-5b83d86a6114","challenge",3,{},{"title":55,"markdown":89},"A printer business makes its money on the consumable, and this one was losing that money to companies that had never designed anything. Search the cartridge code and four dozen compatible versions appear at half the price, with review counts built on years of accumulated volume. Two thirds of the brand's own customers were buying one of them.\n\nThe brand's response had been to say “genuine” louder, which reads as a manufacturer protecting its margin and persuades nobody. Meanwhile the clones were generating a second, hidden cost: a meaningful share of support contacts and one-star printer reviews came from machines that had been fed third-party ink and produced streaked output, banded color or a clogged head. The printer took the blame for the cartridge, so the clones were damaging the hardware listings as well as the ink revenue.",{"id":91,"case_study_id":4,"type":92,"position":93,"is_enabled":8,"config":94,"locale_code":14,"data":95},"e2a496dc-7cbd-46fc-880d-5cb3003b0188","approach",4,{},{"title":55,"markdown":96},"We replaced the loyalty appeal with evidence a skeptical shopper can check.\n\n- **Cost per printed page as the comparison**, since a cheaper cartridge that yields half as much is not cheaper — and the yield gap is measurable and verifiable.\n- **Print-quality evidence over time** in the creative: output at page one and at page four hundred, which is where the difference actually shows up.\n- **Sponsored Display on the brand's own printer pages and to its owners**, because the person who just bought the machine has not yet formed a cartridge habit.\n- **Support data turned into content** — the specific failure modes seen in the field, described factually rather than as a warning.\n- **A yield-matched high-capacity option** added so the shopper wanting the lowest running cost has a genuine cartridge to choose.",{"id":98,"case_study_id":4,"type":99,"position":100,"is_enabled":8,"config":101,"locale_code":14,"data":104},"232a0ab9-0b77-48af-a90d-c1995b473950","media",8,{"images":102},[103],"case-studies\u002Fdashboards\u002Fprinter-brand-aftermarket-cartridge-defense.webp",{"title":105,"caption":106},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $229k to $344k a month while ACoS falls from 30% to 19% across the 14-month engagement.",{"id":108,"case_study_id":4,"type":109,"position":110,"is_enabled":8,"config":111,"locale_code":14,"data":112},"9718bba3-2f3c-4486-ad7b-8a0f4ca463fb","results",9,{},{"title":55,"markdown":113},"Genuine cartridge share among the brand's own printer owners rose from 29% to **63%**, and ink went from 22% of revenue to 41% — a mix shift that is worth far more than the headline growth rate, since the consumable carries the margin.\n\nThe unexpected return was on the hardware side: support contacts per hundred printers fell 61%, and with them the review pressure that third-party ink had been putting on the machines. The argument that worked was not ownership or authenticity, but arithmetic the shopper could do themselves — a cartridge that prints two and a half times as many pages for twice the money is the cheaper one.",{"id":115,"case_study_id":4,"type":116,"position":117,"is_enabled":8,"config":118,"locale_code":14,"data":119},"f2679f97-8107-434e-811d-9d5383cae9d7","quote",10,{},{"items":120,"title":55},[121],{"role":122,"text":123,"author":124},"Printing brand","Telling people to buy genuine ink sounded exactly like what a printer company would say. Showing them page four hundred did not.","General Manager",{"id":126,"case_study_id":4,"type":127,"position":128,"is_enabled":8,"config":129,"locale_code":14,"data":130},"7435259a-a782-49d4-a03b-b753a8c6f367","service_ref",11,{},{"title":55},{"id":132,"case_study_id":4,"type":133,"position":134,"is_enabled":8,"config":135,"locale_code":14,"data":141},"53f9756d-07a7-4f79-84c4-d6f3aac7c4ce","case_ref",12,{"ids":136},[137,138,139,140],"6bfb6c78-c649-40e0-9fe9-f280fad01f04","1e4496a6-9413-42e5-a5d9-372021ed346b","a8ba9791-c461-4f47-a2fd-fb4601388bf2","3dbe623c-74d7-46ea-aff0-6f835fc7852e",{"title":55},[],[144],{"id":145,"parent_id":7,"path":146,"slug":146,"sort_order":147,"is_enabled":8,"is_priority":148,"last_modify":11,"created_at":149,"updated_at":149,"locale_code":14,"name":150,"title":151,"subtitle":152,"intro":7,"meta_title":153,"meta_description":154,"case_count":110},"c9b9671e-aa51-4557-8484-57e375622493","computers-and-accessories",102,false,"2026-09-22T11:13:31.187156+00:00","Computers & Accessories","Amazon Computers & Accessories Case Studies","Real campaigns we ran for computers & accessories brands on Amazon — what was broken, what we changed and what it moved.","Computers & Accessories Case Studies","See how our Amazon agency grows Computers & Accessories brands: the challenge, the work we ran and the numbers it moved.",[156,169],{"id":21,"slug":157,"icon":158,"hero_image":159,"is_enabled":8,"sort_order":160,"last_modify":161,"created_at":162,"updated_at":163,"locale_code":14,"name":164,"title":165,"subtitle":166,"meta_title":167,"meta_description":168},"full-account-management","i-lucide-briefcase","service\u002Ffull-account-management-1785511629493.svg",5,"2026-08-14","2026-07-29T14:14:42.347624+00:00","2026-08-14T08:43:13.682542+00:00","Full Account Management","Your entire Amazon channel, run by one senior team","Advertising, listings, creative, catalog, and strategy managed end to end — so you can run the business while we run Amazon.","Full-Service Amazon Account Management","Full-service Amazon account management — advertising, listing SEO, creative, catalog and strategy run by one senior team. Get your growth plan.",{"id":22,"slug":170,"icon":171,"hero_image":172,"is_enabled":8,"sort_order":31,"last_modify":161,"created_at":173,"updated_at":174,"locale_code":14,"name":175,"title":176,"subtitle":177,"meta_title":178,"meta_description":179},"amazon-ppc-management","i-lucide-target","service\u002Famazon-ppc-management-1785511595551.svg","2026-07-29T14:12:15.748121+00:00","2026-08-14T13:00:28.764226+00:00","Amazon PPC Management","Amazon PPC management that grows profit, not just spend","We build and run Sponsored Products, Sponsored Brands, and Sponsored Display campaigns around your margins — cutting wasted spend and scaling the keywords that convert.","Amazon PPC Management Services","Full-funnel Amazon PPC management — Sponsored Products, Brands & Display plus AMC insights. We cut ACoS and scale converting keywords. Get your growth plan.",[181,193,204,218],{"id":137,"slug":182,"cover_image":183,"brand_name":7,"is_anonymized":8,"period_months":184,"is_enabled":8,"sort_order":185,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":186,"headline_metric":187,"summary":188,"meta_title":189,"meta_description":190,"service_ids":191,"published_at":11,"category_id":145,"category_slug":146,"category_path":146,"category_name":150,"category_is_enabled":8},"computer-accessories-device-model-search-capture","case-studies\u002Fcomputer-accessories-device-model-search-capture-1790060651183.webp",6,1200,"The search term report was full of laptop model numbers nobody had read","+96% organic sales","Shoppers buying accessories do not search for the accessory — they search for the machine they own. A year of search term reports held thousands of model numbers the catalog had never answered.","Device Model Keyword Capture Case","How harvesting laptop and tablet model numbers from search term reports grew a computer accessories brand's organic sales 96% in six months.",[192,22],"b2229fd7-1f99-4a26-ad08-d1113955c798",{"id":138,"slug":194,"cover_image":195,"brand_name":7,"is_anonymized":8,"period_months":128,"is_enabled":8,"sort_order":196,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":197,"headline_metric":198,"summary":199,"meta_title":200,"meta_description":201,"service_ids":202,"published_at":11,"category_id":145,"category_slug":146,"category_path":146,"category_name":150,"category_is_enabled":8},"computer-brand-firmware-support-rating-recovery","case-studies\u002Fcomputer-brand-firmware-support-rating-recovery-1790060651183.webp",1201,"When an operating system update breaks a product you shipped two years ago","Rating 3.6 → 4.1","Hardware that worked perfectly at launch started collecting one-star reviews after a major OS release. The product had not changed — the computers it plugged into had.","Firmware Support Rating Recovery","How a driver and firmware communication loop reversed an OS-update rating collapse, taking a computer hardware brand from 3.6 to 4.1 stars.",[203,21],"07288de0-63ae-47b6-b6fc-eb6c6af8f16e",{"id":139,"slug":205,"cover_image":206,"brand_name":7,"is_anonymized":8,"period_months":100,"is_enabled":8,"sort_order":207,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":208,"headline_metric":209,"summary":210,"meta_title":211,"meta_description":212,"service_ids":213,"published_at":11,"category_id":214,"category_slug":215,"category_path":216,"category_name":217,"category_is_enabled":8},"laptop-brand-generation-naming-clarity","case-studies\u002Flaptop-brand-generation-naming-clarity-1790060651183.webp",1202,"Three model years on one search page, and no way to tell them apart","Current-generation share 38% → 84%","A laptop brand refreshes its line every year and kept every past listing live. Shoppers could not tell which year they were buying, so many of them bought neither.","Laptop Generation Naming Case Study","How generation labeling and a retirement process for old model-year listings moved 84% of a laptop brand's sales onto current stock in eight months.",[192,21],"a78df989-7fe2-4995-a562-afd0613df236","computers-and-tablets","computers-and-accessories\u002Fcomputers-and-tablets","Computers & Tablets",{"id":140,"slug":219,"cover_image":220,"brand_name":7,"is_anonymized":8,"period_months":221,"is_enabled":8,"sort_order":222,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":223,"headline_metric":224,"summary":225,"meta_title":226,"meta_description":227,"service_ids":228,"published_at":11,"category_id":229,"category_slug":230,"category_path":231,"category_name":232,"category_is_enabled":8},"monitor-brand-spec-intersection-mapping","case-studies\u002Fmonitor-brand-spec-intersection-mapping-1790060651183.webp",7,1203,"Shoppers search monitors as a spec string, not as a product","+44% sessions","Nobody types “good gaming monitor”. They type a size, a resolution and a refresh rate in that order — and the brand's listings led with a marketing name.","Monitor Spec Keyword Mapping Case","How mapping every monitor SKU to its size, resolution and refresh-rate search string grew sessions 174% and cut ACoS by 14 points.",[192,22],"20430868-93a4-42a1-8e6e-ddae330cfb1e","monitors","computers-and-accessories\u002Fmonitors","Monitors",1790082623589]