[{"data":1,"prerenderedAt":233},["ShallowReactive",2],{"case-study-powersports-application-specific-listings-en":3,"case-study-blocks-67d215af-53e8-46ff-9527-5692cc360bbb-en":27,"reviews-all-67d215af-53e8-46ff-9527-5692cc360bbb-any-en":139,"case-study-category-ancestors-automotive\u002Fmotorcycle-and-powersports-en":140,"services-by-ids-b2229fd7-1f99-4a26-ad08-d1113955c798,c89127c7-631c-451f-bf13-3681edd0f3c4-en":151,"case-studies-by-ids-a469955f-f7a1-43bd-bdd6-19caeeea3711,d1282067-50f1-4571-9f67-1d3ebf0db2dd,58c7cce2-df0d-4d48-b8bd-7adcad3c2efb,8f037d41-1397-4e05-928f-f19c5dbece52-en":175},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"67d215af-53e8-46ff-9527-5692cc360bbb","powersports-application-specific-listings","case-studies\u002Fpowersports-application-specific-listings-1790060651183.webp",null,true,14,1707,"2026-09-22","2026-09-22T11:13:31.218193+00:00","2026-09-22T11:13:31.504874+00:00","en","Splitting one universal listing into the machines people actually ride","+59% sessions","One product served motorcycles, ATVs, UTVs and snowmobiles, and was listed once, for all of them. It ranked properly for none of them.","Powersports Listing Split Case","How separating a universal powersports product into application-specific listings grew sessions 120% and revenue 141% over fourteen months.",[21,22],"b2229fd7-1f99-4a26-ad08-d1113955c798","c89127c7-631c-451f-bf13-3681edd0f3c4","5378400f-6c9c-4524-955b-f388af7b81e9","motorcycle-and-powersports","automotive\u002Fmotorcycle-and-powersports","Motorcycle & Powersports",[28,53,80,87,94,104,111,122,128],{"id":29,"case_study_id":4,"type":30,"position":31,"is_enabled":8,"config":32,"locale_code":14,"data":33},"abe3eab5-df02-4069-86cf-a59d89394766","snapshot",1,{},{"items":34,"title":52},[35,37,40,43,46,49],{"label":36,"value":26},"Category",{"label":38,"value":39},"Marketplaces","US, CA",{"label":41,"value":42},"Revenue at start","$143k \u002F month",{"label":44,"value":45},"Structure","18 products, each one universal listing",{"label":47,"value":48},"Engagement","Listing SEO + PPC",{"label":50,"value":51},"Timeframe","14 months","",{"id":54,"case_study_id":4,"type":55,"position":56,"is_enabled":8,"config":57,"locale_code":14,"data":58},"79b93164-eec2-4386-9d73-b1c09826f22c","metrics",2,{},{"items":59,"title":52},[60,65,70,75],{"after":61,"delta":62,"label":63,"before":64,"is_highlight":8},"113k \u002F mo","+59%","Sessions","71k \u002F mo",{"after":66,"delta":67,"label":68,"before":69},"$345k","+141%","Monthly revenue","$143k",{"after":71,"delta":72,"label":73,"before":74},"46","+42","Listings ranking top 10 for an application term","4",{"after":76,"delta":77,"label":78,"before":79},"7.9%","+52%","Conversion rate","5.2%",{"id":81,"case_study_id":4,"type":82,"position":83,"is_enabled":8,"config":84,"locale_code":14,"data":85},"c7c67ee2-a5de-4f69-b1c9-7f3f49e1e005","challenge",3,{},{"title":52,"markdown":86},"Consolidating a product into one listing is normally the right instinct — reviews pool, sales history concentrates, ranking compounds. In powersports it broke down, because the four machine types this product serves have almost no shared vocabulary.\n\nThe universal listing tried to speak to all of them at once. Its title carried four applications and therefore emphasized none; its imagery showed a motorcycle, so ATV and snowmobile shoppers assumed it was not for them; and its copy read as a compromise. It ranked mid-page for everything and owned nothing, while specialist competitors with narrower products took the top of every application search.",{"id":88,"case_study_id":4,"type":89,"position":90,"is_enabled":8,"config":91,"locale_code":14,"data":92},"e467deb3-8c50-4fc0-a7c1-8b5bb287346b","approach",4,{},{"title":52,"markdown":93},"We deliberately reversed the consolidation, one application at a time.\n\n- **Application-specific listings** created for the machine types with real independent search volume, rather than splitting everything on principle.\n- **Imagery rebuilt per application**, since the fastest disqualifier in this category is a photograph of the wrong machine.\n- **Vocabulary matched to each community** — the same component is described in genuinely different words by riders, quad owners and sled owners.\n- **Reviews preserved where permitted** and rebuilt deliberately where not, with each new listing given a supported launch instead of being left to start cold.",{"id":95,"case_study_id":4,"type":96,"position":97,"is_enabled":8,"config":98,"locale_code":14,"data":101},"2d2e3509-885e-4a78-9b0f-35e390950e91","media",8,{"images":99},[100],"case-studies\u002Fdashboards\u002Fpowersports-application-specific-listings.webp",{"title":102,"caption":103},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $64k to $155k a month while ACoS falls from 36% to 23% across the 14-month engagement.",{"id":105,"case_study_id":4,"type":106,"position":107,"is_enabled":8,"config":108,"locale_code":14,"data":109},"8c38a373-741d-4465-b628-5c6fbada4ae3","results",9,{},{"title":52,"markdown":110},"Sessions grew 59% and revenue 141%, with top-ten application rankings going from 4 to **46**.\n\nThe trade was real and worth naming: splitting a listing scatters its review history, and three of the new listings spent four months below where the universal listing had been. By month nine every one of them was ahead. Consolidation is usually correct — it is wrong when the audiences behind the searches have nothing in common.",{"id":112,"case_study_id":4,"type":113,"position":114,"is_enabled":8,"config":115,"locale_code":14,"data":116},"e4f8ee53-9695-4a92-801a-b2cf66fd9b61","quote",10,{},{"items":117,"title":52},[118],{"role":119,"text":120,"author":121},"Powersports parts brand","The same part, four completely different customers. Making them share a page was costing us three of them.","Marketing Director",{"id":123,"case_study_id":4,"type":124,"position":125,"is_enabled":8,"config":126,"locale_code":14,"data":127},"ae16c218-bd3f-4988-beda-f19c63bdb235","service_ref",11,{},{"title":52},{"id":129,"case_study_id":4,"type":130,"position":131,"is_enabled":8,"config":132,"locale_code":14,"data":138},"3a18dd1c-9ea7-4486-8844-305111e28818","case_ref",12,{"ids":133},[134,135,136,137],"a469955f-f7a1-43bd-bdd6-19caeeea3711","d1282067-50f1-4571-9f67-1d3ebf0db2dd","58c7cce2-df0d-4d48-b8bd-7adcad3c2efb","8f037d41-1397-4e05-928f-f19c5dbece52",{"title":52},[],[141],{"id":142,"parent_id":7,"path":143,"slug":143,"sort_order":144,"is_enabled":8,"is_priority":145,"last_modify":11,"created_at":146,"updated_at":146,"locale_code":14,"name":147,"title":148,"subtitle":149,"intro":7,"meta_title":148,"meta_description":150,"case_count":125},"f5be6701-3759-4813-b14f-8e834510d0a1","automotive",107,false,"2026-09-22T11:13:31.187156+00:00","Automotive","Amazon Automotive Case Studies","Real campaigns we ran for automotive brands on Amazon — what was broken, what we changed and what it moved.","See how our Amazon agency grows Automotive brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",[152,164],{"id":21,"slug":153,"icon":154,"hero_image":155,"is_enabled":8,"sort_order":83,"last_modify":156,"created_at":157,"updated_at":158,"locale_code":14,"name":159,"title":160,"subtitle":161,"meta_title":162,"meta_description":163},"amazon-listing-seo","i-lucide-search","service\u002Famazon-listing-seo-1785511614770.svg","2026-08-14","2026-07-29T14:13:30.127513+00:00","2026-08-14T08:43:13.682542+00:00","Amazon Listing SEO","Amazon listing optimization that ranks and converts","Keyword-rich titles, bullets, and backend terms built for Amazon's search algorithm and its new AI shopping assistant, Rufus — so more shoppers find you and more of them buy.","Amazon Listing Optimization & SEO","Amazon listing optimization & SEO — keyword research, titles, bullets, backend terms and Rufus-ready content that lifts rank and sales. Get your growth plan.",{"id":22,"slug":165,"icon":166,"hero_image":167,"is_enabled":8,"sort_order":31,"last_modify":156,"created_at":168,"updated_at":169,"locale_code":14,"name":170,"title":171,"subtitle":172,"meta_title":173,"meta_description":174},"amazon-ppc-management","i-lucide-target","service\u002Famazon-ppc-management-1785511595551.svg","2026-07-29T14:12:15.748121+00:00","2026-08-14T13:00:28.764226+00:00","Amazon PPC Management","Amazon PPC management that grows profit, not just spend","We build and run Sponsored Products, Sponsored Brands, and Sponsored Display campaigns around your margins — cutting wasted spend and scaling the keywords that convert.","Amazon PPC Management Services","Full-funnel Amazon PPC management — Sponsored Products, Brands & Display plus AMC insights. We cut ACoS and scale converting keywords. Get your growth plan.",[176,192,207,223],{"id":134,"slug":177,"cover_image":178,"brand_name":7,"is_anonymized":8,"period_months":114,"is_enabled":8,"sort_order":179,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":180,"headline_metric":181,"summary":182,"meta_title":183,"meta_description":184,"service_ids":185,"published_at":11,"category_id":188,"category_slug":189,"category_path":190,"category_name":191,"category_is_enabled":8},"rv-accessories-purchase-to-use-lag","case-studies\u002Frv-accessories-purchase-to-use-lag-1790060651183.webp",1708,"When reviews arrive four months after the sale","Rating 3.8 → 4.2","RV owners buy in spring and fit in summer, so the brand was reading feedback about a product version it had already replaced — and the customer's problem surfaced long after anyone could help.","RV Delayed Review Case Study","How closing the four-month gap between purchase and installation lifted an RV accessories brand's rating from 3.8 to 4.5 and cut returns by half.",[186,187],"07288de0-63ae-47b6-b6fc-eb6c6af8f16e","a507b11d-88fb-4b74-98a2-0661de716593","3b2c6a41-2189-4a70-b692-cb79b42a05f4","rv-parts-and-accessories","automotive\u002Frv-parts-and-accessories","RV Parts & Accessories",{"id":135,"slug":193,"cover_image":194,"brand_name":7,"is_anonymized":8,"period_months":195,"is_enabled":8,"sort_order":196,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":197,"headline_metric":198,"summary":199,"meta_title":200,"meta_description":201,"service_ids":202,"published_at":11,"category_id":203,"category_slug":204,"category_path":205,"category_name":206,"category_is_enabled":8},"tires-wheels-date-code-inventory-age","case-studies\u002Ftires-wheels-date-code-inventory-age-1790060651183.webp",5,1709,"The four digits on the sidewall that were wrecking the reviews","One-star reviews -78%","Buyers were checking the manufacture date stamped on arriving tires and reviewing the number, not the product. Inventory that moved slowly was aging into a rating problem.","Tire Date Code Rating Case Study","How inventory rotation and date-code transparency cut a tire brand's one-star reviews by 78% and lifted conversion 44% in five months.",[21,187],"cbdf8dc2-bb46-4302-baae-3b9abcc4b03f","tires-and-wheels","automotive\u002Ftires-and-wheels","Tires & Wheels",{"id":136,"slug":208,"cover_image":209,"brand_name":7,"is_anonymized":8,"period_months":210,"is_enabled":8,"sort_order":211,"last_modify":11,"created_at":212,"updated_at":13,"locale_code":14,"title":213,"headline_metric":214,"summary":215,"meta_title":216,"meta_description":217,"service_ids":218,"published_at":11,"category_id":219,"category_slug":220,"category_path":221,"category_name":222,"category_is_enabled":8},"car-care-brand-water-hardness-guidance","case-studies\u002Fcar-care-brand-water-hardness-guidance-1790060651183.webp",6,2301,"2026-09-22T11:13:31.273442+00:00","The product wasn't failing — the water was","1-star reviews down 68%","A detailing brand's rinse-off products left spots for a predictable subset of customers, and those customers wrote reviews about a defective product. The variable was the tap water in their county.","Water Hardness and Product Reviews","How mapping hard-water regions and adding rinse guidance cut a detailing brand's one-star reviews 68% and lifted repeat purchases in six months.",[21,186],"aac9a696-d88e-4c7d-86ff-d3e36fef9379","car-care-and-detailing","automotive\u002Fcar-care-and-detailing","Car Care & Detailing",{"id":137,"slug":224,"cover_image":225,"brand_name":7,"is_anonymized":8,"period_months":125,"is_enabled":8,"sort_order":226,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":227,"headline_metric":228,"summary":229,"meta_title":230,"meta_description":231,"service_ids":232,"published_at":11,"category_id":142,"category_slug":143,"category_path":143,"category_name":147,"category_is_enabled":8},"automotive-brand-install-difficulty-tiers","case-studies\u002Fautomotive-brand-install-difficulty-tiers-1790060651183.webp",1700,"Selling to the shopper who is afraid of the installation, not the price","Conversion 4.6% → 7.2%","An automotive brand's catalog converted badly on products that were simple to fit and well on products that were hard. The listings never said which was which, so shoppers assumed the worst.","DIY Install Confidence Case Study","How install difficulty tiers and tools-needed content removed the fitting barrier for an automotive brand and lifted conversion 57% in eleven months.",[21,186],1790082617486]