[{"data":1,"prerenderedAt":236},["ShallowReactive",2],{"case-study-power-tool-brand-battery-platform-lock-en":3,"case-study-blocks-19d7e9f3-d513-4948-8a2c-403d09e8b04a-en":27,"reviews-all-19d7e9f3-d513-4948-8a2c-403d09e8b04a-any-en":138,"case-study-category-ancestors-tools-and-home-improvement\u002Fpower-tools-en":139,"services-by-ids-b2229fd7-1f99-4a26-ad08-d1113955c798,c89127c7-631c-451f-bf13-3681edd0f3c4-en":152,"case-studies-by-ids-c1300c6c-9ba1-409b-bdb2-937e1ab45171,12ddcee9-7de4-46c9-bfd2-18c9686d64f0,e906eca9-f488-428f-878a-070e0453d149,b08a0ed4-1f16-4c9c-81d5-9e72b0b4cbdb-en":176},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"19d7e9f3-d513-4948-8a2c-403d09e8b04a","power-tool-brand-battery-platform-lock","case-studies\u002Fpower-tool-brand-battery-platform-lock-1790060651183.webp",null,true,11,1502,"2026-09-22","2026-09-22T11:13:31.356299+00:00","2026-09-22T11:13:31.504874+00:00","en","Making the battery platform the product people search for","Bare-tool revenue +319%","Every cordless tool the brand sold was buried inside a kit with a battery nobody needed twice. Once the platform had a name shoppers could search, the second and third tool sold themselves.","Cordless Battery Platform Case Study","How naming and ranking a cordless battery platform grew a power tool brand's bare-tool revenue 319% and lifted tools owned per customer to 2.6.",[21,22],"b2229fd7-1f99-4a26-ad08-d1113955c798","c89127c7-631c-451f-bf13-3681edd0f3c4","5cc241a7-99c7-45dc-958d-1a3e64b59afd","power-tools","tools-and-home-improvement\u002Fpower-tools","Power Tools",[28,53,80,87,94,104,111,122,127],{"id":29,"case_study_id":4,"type":30,"position":31,"is_enabled":8,"config":32,"locale_code":14,"data":33},"4dedfb25-97a7-40e0-ae73-d1e557ea84a9","snapshot",1,{},{"items":34,"title":52},[35,37,40,43,46,49],{"label":36,"value":26},"Category",{"label":38,"value":39},"Marketplaces","US, UK",{"label":41,"value":42},"Revenue at start","$367k \u002F month",{"label":44,"value":45},"Catalog","14 cordless tools, 11 sold only as kits",{"label":47,"value":48},"Engagement","Listing SEO + PPC",{"label":50,"value":51},"Timeframe","11 months","",{"id":54,"case_study_id":4,"type":55,"position":56,"is_enabled":8,"config":57,"locale_code":14,"data":58},"98118866-6824-47da-9d24-5057ec9ef765","metrics",2,{},{"items":59,"title":52},[60,65,70,75],{"after":61,"delta":62,"label":63,"before":64,"is_highlight":8},"$88k \u002F mo","+319%","Bare-tool revenue","$21k \u002F mo",{"after":66,"delta":67,"label":68,"before":69},"$585k","+59%","Monthly revenue","$367k",{"after":71,"delta":72,"label":73,"before":74},"2.1","+75%","Tools owned per customer, first 9 months","1.2",{"after":76,"delta":77,"label":78,"before":79},"#3","new","Organic rank, platform term","not ranking",{"id":81,"case_study_id":4,"type":82,"position":83,"is_enabled":8,"config":84,"locale_code":14,"data":85},"1b6de6b9-1e3d-4091-b5e3-8f6ac6b393f3","challenge",3,{},{"title":52,"markdown":86},"The brand's advantage was that fourteen tools ran on one battery, and its Amazon catalog hid that completely. Eleven of the fourteen were sold only as kits, each shipping with a charger and a battery the customer already owned. A shopper who liked the first tool and wanted the second was quoted a price that included forty dollars of hardware sitting in his garage — so he bought nothing, or he started again on a competitor's platform — which is the expensive version, because the next four tools go with it.\n\nThere was a second, quieter cost. Shoppers in this category search the platform by name once they are inside an ecosystem, and the brand's platform had no name on Amazon at all. The words appeared in a marketing deck and on the packaging photograph; they were not in a title, a bullet, a backend field or a campaign anywhere in the account.",{"id":88,"case_study_id":4,"type":89,"position":90,"is_enabled":8,"config":91,"locale_code":14,"data":92},"71150135-49d9-4c4b-a106-ed4c0339aaee","approach",4,{},{"title":52,"markdown":93},"We gave the ecosystem a name, then made every tool a reason to stay in it.\n\n- **Platform naming standardized** across titles, bullets and backend terms, so the battery system becomes a searchable entity instead of a packaging detail.\n- **Bare tools listed for all fourteen**, priced against the competitor's bare tool rather than against the brand's own kit.\n- **A visible ecosystem module** in A+ showing every tool the battery runs, on every listing in the range.\n- **Campaigns on platform terms**, aimed at the specific and cheap intent of somebody who already owns one of these batteries and is shopping for their next tool.",{"id":95,"case_study_id":4,"type":96,"position":97,"is_enabled":8,"config":98,"locale_code":14,"data":101},"366c71e4-7178-4014-b8a4-8201c5b5468e","media",8,{"images":99},[100],"case-studies\u002Fdashboards\u002Fpower-tool-brand-battery-platform-lock.webp",{"title":102,"caption":103},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $165k to $263k a month while ACoS falls from 32% to 21% across the 11-month engagement.",{"id":105,"case_study_id":4,"type":106,"position":107,"is_enabled":8,"config":108,"locale_code":14,"data":109},"674639b3-2bab-47b6-88e3-31a052d147de","results",9,{},{"title":52,"markdown":110},"Bare-tool revenue went from a rounding error to **$88k a month**, and total revenue grew 59% — kit sales grew alongside it rather than being eaten, so the bare tools were new volume and not cannibalisation.\n\nTools owned per customer in the first nine months went from 1.2 to 2.1, which is the number this exercise exists to move: a customer inside the platform buys the next tool from the brand by default, and the platform term itself now ranks third organically for the searches those customers actually run.",{"id":112,"case_study_id":4,"type":113,"position":114,"is_enabled":8,"config":115,"locale_code":14,"data":116},"0d82d73e-ac75-43eb-b86d-1bbe5dea52b0","quote",10,{},{"items":117,"title":52},[118],{"role":119,"text":120,"author":121},"Cordless tool brand","We had built an ecosystem and then charged people a battery every time they tried to join it further.","Product Director",{"id":123,"case_study_id":4,"type":124,"position":9,"is_enabled":8,"config":125,"locale_code":14,"data":126},"d75ef678-9bf9-4816-acc5-8c14d41020ce","service_ref",{},{"title":52},{"id":128,"case_study_id":4,"type":129,"position":130,"is_enabled":8,"config":131,"locale_code":14,"data":137},"9211270c-a59f-4726-b986-b9b0708a7ac1","case_ref",12,{"ids":132},[133,134,135,136],"c1300c6c-9ba1-409b-bdb2-937e1ab45171","12ddcee9-7de4-46c9-bfd2-18c9686d64f0","e906eca9-f488-428f-878a-070e0453d149","b08a0ed4-1f16-4c9c-81d5-9e72b0b4cbdb",{"title":52},[],[140],{"id":141,"parent_id":7,"path":142,"slug":142,"sort_order":143,"is_enabled":8,"is_priority":144,"last_modify":11,"created_at":145,"updated_at":145,"locale_code":14,"name":146,"title":147,"subtitle":148,"intro":7,"meta_title":149,"meta_description":150,"case_count":151},"73eff6eb-2a94-4e59-aa88-11dcd9ff51db","tools-and-home-improvement",105,false,"2026-09-22T11:13:31.187156+00:00","Tools & Home Improvement","Amazon Tools & Home Improvement Case Studies","Real campaigns we ran for tools & home improvement brands on Amazon — what was broken, what we changed and what it moved.","Tools & Home Improvement Case Studies","See how our Amazon agency grows Tools & Home Improvement brands: the challenge, the work we ran and the numbers it moved.",14,[153,165],{"id":21,"slug":154,"icon":155,"hero_image":156,"is_enabled":8,"sort_order":83,"last_modify":157,"created_at":158,"updated_at":159,"locale_code":14,"name":160,"title":161,"subtitle":162,"meta_title":163,"meta_description":164},"amazon-listing-seo","i-lucide-search","service\u002Famazon-listing-seo-1785511614770.svg","2026-08-14","2026-07-29T14:13:30.127513+00:00","2026-08-14T08:43:13.682542+00:00","Amazon Listing SEO","Amazon listing optimization that ranks and converts","Keyword-rich titles, bullets, and backend terms built for Amazon's search algorithm and its new AI shopping assistant, Rufus — so more shoppers find you and more of them buy.","Amazon Listing Optimization & SEO","Amazon listing optimization & SEO — keyword research, titles, bullets, backend terms and Rufus-ready content that lifts rank and sales. Get your growth plan.",{"id":22,"slug":166,"icon":167,"hero_image":168,"is_enabled":8,"sort_order":31,"last_modify":157,"created_at":169,"updated_at":170,"locale_code":14,"name":171,"title":172,"subtitle":173,"meta_title":174,"meta_description":175},"amazon-ppc-management","i-lucide-target","service\u002Famazon-ppc-management-1785511595551.svg","2026-07-29T14:12:15.748121+00:00","2026-08-14T13:00:28.764226+00:00","Amazon PPC Management","Amazon PPC management that grows profit, not just spend","We build and run Sponsored Products, Sponsored Brands, and Sponsored Display campaigns around your margins — cutting wasted spend and scaling the keywords that convert.","Amazon PPC Management Services","Full-funnel Amazon PPC management — Sponsored Products, Brands & Display plus AMC insights. We cut ACoS and scale converting keywords. Get your growth plan.",[177,192,208,222],{"id":133,"slug":178,"cover_image":179,"brand_name":7,"is_anonymized":8,"period_months":97,"is_enabled":8,"sort_order":180,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":181,"headline_metric":182,"summary":183,"meta_title":184,"meta_description":185,"service_ids":186,"published_at":11,"category_id":188,"category_slug":189,"category_path":190,"category_name":191,"category_is_enabled":8},"hand-tool-brand-unbundling-sets","case-studies\u002Fhand-tool-brand-unbundling-sets-1790060651183.webp",1503,"Breaking the sets apart: selling the one piece people came for","Units +142% at a higher margin","The brand sold hand tools only in sets, because sets look like better value. Shoppers were searching for one specific size, finding nothing, and buying a single competitor tool instead.","Unbundling Tool Sets Case Study","How splitting hand tool sets into individually listed pieces grew unit sales 142% for a tool brand and improved margin at the same time.",[21,187],"a507b11d-88fb-4b74-98a2-0661de716593","6043b59d-6f9d-4cb5-aa24-ed57c3ec57fc","hand-tools","tools-and-home-improvement\u002Fhand-tools","Hand Tools",{"id":134,"slug":193,"cover_image":194,"brand_name":7,"is_anonymized":8,"period_months":195,"is_enabled":8,"sort_order":196,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":197,"headline_metric":198,"summary":199,"meta_title":200,"meta_description":201,"service_ids":202,"published_at":11,"category_id":204,"category_slug":205,"category_path":206,"category_name":207,"category_is_enabled":8},"laser-measure-free-app-substitute","case-studies\u002Flaser-measure-free-app-substitute-1790060651183.webp",7,1504,"Competing with a free app that is already in the buyer's pocket","Conversion 4.2% → 8.7%","The brand's real competitor was not another laser measure. It was the measuring app every shopper already had, for free, and no listing in the category acknowledged it existed.","Laser Measure vs Phone App Case","How answering the free-phone-app objection head-on doubled conversion for a laser measure brand and grew revenue 108% in seven months.",[203,22],"07288de0-63ae-47b6-b6fc-eb6c6af8f16e","2003d352-c17e-48fb-b154-571ec243d405","measuring-and-layout","tools-and-home-improvement\u002Fmeasuring-and-layout","Measuring & Layout",{"id":135,"slug":209,"cover_image":210,"brand_name":7,"is_anonymized":8,"period_months":107,"is_enabled":8,"sort_order":211,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":212,"headline_metric":213,"summary":214,"meta_title":215,"meta_description":216,"service_ids":217,"published_at":11,"category_id":218,"category_slug":219,"category_path":220,"category_name":221,"category_is_enabled":8},"electrical-brand-spares-before-the-emergency","case-studies\u002Felectrical-brand-spares-before-the-emergency-1790060651183.webp",1505,"Losing the emergency on purpose and winning the spare instead","Units +186% with no delivery change","When a breaker trips for good, nobody waits for a delivery — they drive to the store. So the brand stopped competing for that moment and sold the part that gets bought before it is needed.","Electrical Spares Demand Case Study","How an electrical brand stopped chasing same-day emergency demand and grew unit sales 186% by selling planned spares instead, in nine months.",[21,22],"55997874-792c-4434-bf75-c06150b121f0","electrical","tools-and-home-improvement\u002Felectrical","Electrical",{"id":136,"slug":223,"cover_image":224,"brand_name":7,"is_anonymized":8,"period_months":97,"is_enabled":8,"sort_order":225,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":226,"headline_metric":227,"summary":228,"meta_title":229,"meta_description":230,"service_ids":231,"published_at":11,"category_id":232,"category_slug":233,"category_path":234,"category_name":235,"category_is_enabled":8},"plumbing-brand-cost-of-failure-framing","case-studies\u002Fplumbing-brand-cost-of-failure-framing-1790060651183.webp",1506,"A $14 part that stands between a house and a flooded floor","Conversion 6.4% → 10.5%","The brand sold supply lines and shutoff valves on price, against competitors four dollars cheaper. The relevant number was never the price of the part — it was the cost of the part failing.","Plumbing Cost of Failure Case Study","How framing a $14 plumbing part around the damage it prevents, not its price, lifted conversion 64% and grew revenue 142% in eight months.",[203,22],"2cb2a3be-2a22-4e28-b977-c4450f73c3b5","plumbing","tools-and-home-improvement\u002Fplumbing","Plumbing",1790082635193]