[{"data":1,"prerenderedAt":263},["ShallowReactive",2],{"case-study-power-equipment-brand-warranty-registration-loop-en":3,"case-study-blocks-156bb889-e6f6-461c-804e-15d1df993763-en":27,"reviews-all-156bb889-e6f6-461c-804e-15d1df993763-any-en":166,"case-study-category-ancestors-patio-lawn-and-garden\u002Foutdoor-power-equipment-en":167,"services-by-ids-07288de0-63ae-47b6-b6fc-eb6c6af8f16e,a507b11d-88fb-4b74-98a2-0661de716593-en":179,"case-studies-by-ids-0b81896b-b68c-419b-b0db-e2628627276b,fed95971-62d7-41c8-81fa-e3028305d935,66524c4a-3fb8-4f6f-b21e-19453a5757b9,9cdabf39-89c5-4f48-b800-3f7dd0d10e41-en":203},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"156bb889-e6f6-461c-804e-15d1df993763","power-equipment-brand-warranty-registration-loop","case-studies\u002Fpower-equipment-brand-warranty-registration-loop-1790060651183.webp",null,true,12,805,"2026-09-22","2026-09-22T11:13:31.329067+00:00","2026-09-22T11:13:31.504874+00:00","en","Catching the unhappy owner before the one-star review","Registration rate 8% → 34%","A power equipment brand only met its customers when something went wrong and they wrote about it publicly. Making warranty registration effortless created a channel that reached them first.","Warranty Registration Retention Case","How a frictionless warranty registration flow put a power equipment brand in touch with new owners in their first week, cutting returns 9 points and lifting its rating to 4.4.",[21,22],"07288de0-63ae-47b6-b6fc-eb6c6af8f16e","a507b11d-88fb-4b74-98a2-0661de716593","87c9eda4-8020-47cd-8347-9d82d7825a88","outdoor-power-equipment","patio-lawn-and-garden\u002Foutdoor-power-equipment","Outdoor Power Equipment",[28,53,80,87,94,122,132,139,150,156],{"id":29,"case_study_id":4,"type":30,"position":31,"is_enabled":8,"config":32,"locale_code":14,"data":33},"7f6b21b6-1170-4f8d-8ec0-1eed7c2084fb","snapshot",1,{},{"items":34,"title":52},[35,37,40,43,46,49],{"label":36,"value":26},"Category",{"label":38,"value":39},"Marketplaces","US",{"label":41,"value":42},"Revenue at start","$387k \u002F month",{"label":44,"value":45},"Problem","8% warranty registration, most returns arriving as reviews first",{"label":47,"value":48},"Engagement","Full account management + creative",{"label":50,"value":51},"Timeframe","12 months","",{"id":54,"case_study_id":4,"type":55,"position":56,"is_enabled":8,"config":57,"locale_code":14,"data":58},"b3663da5-c5ec-4317-80ee-4c5771510a71","metrics",2,{},{"items":59,"title":52},[60,65,70,75],{"after":61,"delta":62,"label":63,"before":64,"is_highlight":8},"34%","+26 pts","Warranty registration rate","8%",{"after":66,"delta":67,"label":68,"before":69},"4%","-9 pts","Return rate","13%",{"after":71,"delta":72,"label":73,"before":74},"4.4","+0.6","Rating, hero ASIN","3.8",{"after":76,"delta":77,"label":78,"before":79},"$612k","+58%","Monthly revenue","$387k",{"id":81,"case_study_id":4,"type":82,"position":83,"is_enabled":8,"config":84,"locale_code":14,"data":85},"40293779-f3ce-4a5b-9675-7eeed44c5b2a","challenge",3,{},{"title":52,"markdown":86},"Trimmers and blowers fail in predictable ways, and most of those failures are not defects: a line head loaded wrong, a battery stored through a freezing winter, a carburetor run on stale fuel. The owner does not know that. They know the machine stopped working after six weeks, and the only place they can express it is the review box.\n\nThe brand had a good warranty and almost nobody claimed it — 8% of buyers registered, because registration meant finding a card in the box, typing a serial number into a desktop web form and creating an account. So the brand's first contact with an owner in trouble was reading their public complaint, at which point the relationship and the rating are both already spent.",{"id":88,"case_study_id":4,"type":89,"position":90,"is_enabled":8,"config":91,"locale_code":14,"data":92},"84ad2912-db74-40e5-ba96-245f4e844090","approach",4,{},{"title":52,"markdown":93},"We made registration worth doing and used it to arrive first.\n\n- **Registration reduced to one step** — a code on the machine itself, a mobile page, no account creation.\n- **A real reason to register** — the warranty extended for registered owners, stated on the listing and on the carton rather than buried in the manual.\n- **A three-touch onboarding sequence** for registered owners covering exactly the three failure modes that generate most complaints, timed to when each becomes relevant.\n- **A support route that beats the review box** — registered owners get a direct fix path, so the six-week problem becomes a ticket instead of a rating.",{"id":95,"case_study_id":4,"type":96,"position":97,"is_enabled":8,"config":98,"locale_code":14,"data":99},"4baaa26a-4867-4588-a967-c5c16d2fd746","timeline",6,{},{"title":52,"phases":100},[101,108,115],{"items":102,"label":106,"title":107},[103,104,105],"Card-and-desktop flow replaced with an on-machine code","Extended warranty offered as the incentive","Registration rate reaches 31%","Months 1–4","Remove the friction",{"items":109,"label":113,"title":114},[110,111,112],"Failure modes ranked from warranty and review data","Three-touch owner sequence built around the top three","Return rate begins falling ahead of the rating","Months 5–8","Get ahead of the failures",{"items":116,"label":120,"title":121},[117,118,119],"Registered owner base large enough to test messaging against","Listing content rewritten using the questions owners actually asked","Rating settles at 4.5 across the range","Months 9–12","Compound it",{"id":123,"case_study_id":4,"type":124,"position":125,"is_enabled":8,"config":126,"locale_code":14,"data":129},"96a9f45c-c363-4070-ac83-2d94590a68ce","media",8,{"images":127},[128],"case-studies\u002Fdashboards\u002Fpower-equipment-brand-warranty-registration-loop.webp",{"title":130,"caption":131},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $174k to $275k a month while ACoS falls from 32% to 22% across the 12-month engagement.",{"id":133,"case_study_id":4,"type":134,"position":135,"is_enabled":8,"config":136,"locale_code":14,"data":137},"df3b5623-bdb7-4501-a034-3d51d0409403","results",9,{},{"title":52,"markdown":138},"Registration went from 8% to **34%**, and with it the brand gained a way to reach owners in the first week of ownership, while a misunderstanding is still a question rather than a verdict.\n\nReturns fell from 13% to 4% because most of what was being returned was a misunderstanding that a well-timed message resolves, and the rating rose from 3.8 to 4.4 for the same reason. Revenue grew 58% on the back of that rating in a category where shoppers read reviews for durability signals more than for anything else. The registered owner base also became the brand's best source of copy — the onboarding replies described the product's problems in the owner's own words, and the listings were rewritten from them.",{"id":140,"case_study_id":4,"type":141,"position":142,"is_enabled":8,"config":143,"locale_code":14,"data":144},"35945250-5139-4ab4-8610-333909101d9f","quote",10,{},{"items":145,"title":52},[146],{"role":147,"text":148,"author":149},"Outdoor power equipment brand","Our warranty was a document nobody read. Turning it into a reason to give us an email address changed what we knew about our own product.","General Manager",{"id":151,"case_study_id":4,"type":152,"position":153,"is_enabled":8,"config":154,"locale_code":14,"data":155},"330fa9b2-4fdf-4207-adcc-5f8418bb9dbf","service_ref",11,{},{"title":52},{"id":157,"case_study_id":4,"type":158,"position":9,"is_enabled":8,"config":159,"locale_code":14,"data":165},"73aff35b-20cc-4eb5-8537-2aa0c3b3f176","case_ref",{"ids":160},[161,162,163,164],"0b81896b-b68c-419b-b0db-e2628627276b","fed95971-62d7-41c8-81fa-e3028305d935","66524c4a-3fb8-4f6f-b21e-19453a5757b9","9cdabf39-89c5-4f48-b800-3f7dd0d10e41",{"title":52},[],[168],{"id":169,"parent_id":7,"path":170,"slug":170,"sort_order":171,"is_enabled":8,"is_priority":8,"last_modify":11,"created_at":172,"updated_at":172,"locale_code":14,"name":173,"title":174,"subtitle":175,"intro":7,"meta_title":176,"meta_description":177,"case_count":178},"9bc4c348-01ff-4473-9686-04140780d987","patio-lawn-and-garden",7,"2026-09-22T11:13:31.177478+00:00","Patio, Lawn & Garden","Amazon Patio, Lawn & Garden Case Studies","Real campaigns we ran for patio, lawn & garden brands on Amazon — what was broken, what we changed and what it moved.","Patio, Lawn & Garden Case Studies","See how our Amazon agency grows Patio, Lawn & Garden brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",13,[180,192],{"id":21,"slug":181,"icon":182,"hero_image":183,"is_enabled":8,"sort_order":90,"last_modify":184,"created_at":185,"updated_at":186,"locale_code":14,"name":187,"title":188,"subtitle":189,"meta_title":190,"meta_description":191},"creative-content","i-lucide-palette","service\u002Fcreative-content-1785511622781.svg","2026-08-14","2026-07-29T14:14:06.117411+00:00","2026-08-14T08:43:13.682542+00:00","Creative & Content","Amazon creative that turns clicks into customers","Conversion-focused images, A+ content, and video built around shopper intent — so the traffic you pay for actually converts.","Amazon Creative & A+ Content Services","Amazon creative and content that converts — product photography, infographics, A+ brand story, and PDP & headline video built for shopper intent.",{"id":22,"slug":193,"icon":194,"hero_image":195,"is_enabled":8,"sort_order":196,"last_modify":184,"created_at":197,"updated_at":186,"locale_code":14,"name":198,"title":199,"subtitle":200,"meta_title":201,"meta_description":202},"full-account-management","i-lucide-briefcase","service\u002Ffull-account-management-1785511629493.svg",5,"2026-07-29T14:14:42.347624+00:00","Full Account Management","Your entire Amazon channel, run by one senior team","Advertising, listings, creative, catalog, and strategy managed end to end — so you can run the business while we run Amazon.","Full-Service Amazon Account Management","Full-service Amazon account management — advertising, listing SEO, creative, catalog and strategy run by one senior team. Get your growth plan.",[204,219,234,248],{"id":161,"slug":205,"cover_image":206,"brand_name":7,"is_anonymized":8,"period_months":97,"is_enabled":8,"sort_order":207,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":208,"headline_metric":209,"summary":210,"meta_title":211,"meta_description":212,"service_ids":213,"published_at":11,"category_id":215,"category_slug":216,"category_path":217,"category_name":218,"category_is_enabled":8},"patio-furniture-brand-real-yard-photography","case-studies\u002Fpatio-furniture-brand-real-yard-photography-1790060651183.webp",806,"On a white backdrop, a six-seat sectional is the same size as a bistro set","Conversion 4.8% → 8.1%","A patio furniture brand photographed its sets on a seamless white backdrop, which made them look beautiful and unmeasurable. Shooting in ordinary backyards answered the question shoppers were actually asking.","Real Backyard Product Photography","How replacing studio shots with real-backyard photography and scale references lifted a patio furniture brand's conversion rate from 4.8% to 8.1%.",[214,21],"b2229fd7-1f99-4a26-ad08-d1113955c798","f7340b6c-f1a2-4555-8841-4cab2927cb40","patio-furniture-and-accessories","patio-lawn-and-garden\u002Fpatio-furniture-and-accessories","Patio Furniture & Accessories",{"id":162,"slug":220,"cover_image":221,"brand_name":7,"is_anonymized":8,"period_months":178,"is_enabled":8,"sort_order":222,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":223,"headline_metric":224,"summary":225,"meta_title":226,"meta_description":227,"service_ids":228,"published_at":11,"category_id":230,"category_slug":231,"category_path":232,"category_name":233,"category_is_enabled":8},"grill-brand-model-fitment-data-rebuild","case-studies\u002Fgrill-brand-model-fitment-data-rebuild-1790060651183.webp",807,"Sixty-four parts, four hundred grill models, one lookup table","Wrong-fit returns 24% → 5%","A brand selling covers, grates and burner parts across hundreds of grill models sold them as generic sizes. Building a real fitment database turned a guessing game into a search term.","Grill Parts Fitment Data Case Study","How a model-level fitment database for grill covers and parts cut wrong-fit returns from 24% to 5% and grew revenue 84% in thirteen months.",[214,229],"c89127c7-631c-451f-bf13-3681edd0f3c4","41719706-af8d-41f7-8f1c-6bbb4ed0d27c","grills-and-outdoor-cooking","patio-lawn-and-garden\u002Fgrills-and-outdoor-cooking","Grills & Outdoor Cooking",{"id":163,"slug":235,"cover_image":236,"brand_name":7,"is_anonymized":8,"period_months":171,"is_enabled":8,"sort_order":237,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":238,"headline_metric":239,"summary":240,"meta_title":241,"meta_description":242,"service_ids":243,"published_at":11,"category_id":244,"category_slug":245,"category_path":246,"category_name":247,"category_is_enabled":8},"outdoor-lighting-brand-preseason-listing-launch","case-studies\u002Foutdoor-lighting-brand-preseason-listing-launch-1790060651183.webp",808,"Going live ten weeks before the container lands","Week-one rank #6 instead of #90+","An outdoor lighting brand launched new products the week the container landed, into a season that was already half over. A seed shipment ten weeks early meant week one of the season started on page one.","Pre-Season Amazon Launch Case Study","How a seed shipment and early indexing ten weeks before the main container put an outdoor lighting brand on page one in week one of its season.",[214,229],"7474df59-0f1c-417c-9958-cc4645b0689d","outdoor-decor-and-lighting","patio-lawn-and-garden\u002Foutdoor-decor-and-lighting","Outdoor Décor & Lighting",{"id":164,"slug":249,"cover_image":250,"brand_name":7,"is_anonymized":8,"period_months":251,"is_enabled":8,"sort_order":252,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":253,"headline_metric":254,"summary":255,"meta_title":256,"meta_description":257,"service_ids":258,"published_at":11,"category_id":259,"category_slug":260,"category_path":261,"category_name":262,"category_is_enabled":8},"pest-control-brand-state-restriction-routing","case-studies\u002Fpest-control-brand-state-restriction-routing-1790060651183.webp",14,809,"Selling a regulated product in fifty different legal markets","Suppressed ASIN-days down 96%","A pest control brand kept losing listings to state registration rules it discovered only after a takedown. Mapping the catalog against state-level restrictions ended the suppressions and opened states it had abandoned.","Regulated Pest Product Compliance Case","How mapping a pest control catalog against state registration rules cut suppressed listing days by 96% and reopened eleven states in fourteen months.",[214,22],"44210461-b070-4d4f-8578-995f3f400efd","pest-control","patio-lawn-and-garden\u002Fpest-control","Pest Control",1790082631606]