[{"data":1,"prerenderedAt":258},["ShallowReactive",2],{"case-study-power-bank-brand-real-output-transparency-en":3,"case-study-blocks-03c1dbff-6143-4334-bf8d-dd1149dc1eff-en":27,"reviews-all-03c1dbff-6143-4334-bf8d-dd1149dc1eff-any-en":160,"case-study-category-ancestors-cell-phones-and-accessories\u002Fpower-banks-en":161,"services-by-ids-07288de0-63ae-47b6-b6fc-eb6c6af8f16e,a507b11d-88fb-4b74-98a2-0661de716593-en":173,"case-studies-by-ids-7a630867-d4ba-4f17-bfe5-718e4d996f68,5fdf854a-9d4b-4308-bdff-0dce64844139,b956fc2f-0e81-4033-9197-f8de8ba74935,eff243df-dbe2-4d02-9814-e7e5bd64f73e-en":196},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"03c1dbff-6143-4334-bf8d-dd1149dc1eff","power-bank-brand-real-output-transparency","case-studies\u002Fpower-bank-brand-real-output-transparency-1790060651183.webp",null,true,9,1305,"2026-09-22","2026-09-22T11:13:31.243081+00:00","2026-09-22T11:13:31.504874+00:00","en","Publishing the capacity customers actually get","Rating 3.8 → 4.2","Every power bank in the category advertises a cell capacity nobody ever receives, and every review section is full of people who feel cheated. The brand won by printing the honest number.","Honest Capacity Claims Case Study","How publishing real deliverable output instead of cell capacity lifted a power bank brand's rating from 3.8 to 4.2 and cut returns by two thirds.",[21,22],"07288de0-63ae-47b6-b6fc-eb6c6af8f16e","a507b11d-88fb-4b74-98a2-0661de716593","8fa6e88f-e5da-4047-9c46-f60f0dacedf5","power-banks","cell-phones-and-accessories\u002Fpower-banks","Power Banks",[28,53,80,87,94,116,126,132,143,149],{"id":29,"case_study_id":4,"type":30,"position":31,"is_enabled":8,"config":32,"locale_code":14,"data":33},"721a5dab-6847-4de1-84eb-06309957cf98","snapshot",1,{},{"items":34,"title":52},[35,37,40,43,46,49],{"label":36,"value":26},"Category",{"label":38,"value":39},"Marketplaces","US, DE",{"label":41,"value":42},"Revenue at start","$208k \u002F month",{"label":44,"value":45},"Problem","38% of negative reviews about capacity",{"label":47,"value":48},"Engagement","Creative & content + account management",{"label":50,"value":51},"Timeframe","9 months","",{"id":54,"case_study_id":4,"type":55,"position":56,"is_enabled":8,"config":57,"locale_code":14,"data":58},"8a22584a-9b62-496b-80aa-d49de3e69df7","metrics",2,{},{"items":59,"title":52},[60,65,70,75],{"after":61,"delta":62,"label":63,"before":64,"is_highlight":8},"4.2","+0.4","Rating, hero ASIN","3.8",{"after":66,"delta":67,"label":68,"before":69},"$355k","+71%","Monthly revenue","$208k",{"after":71,"delta":72,"label":73,"before":74},"4%","-7 pts","Return rate","11%",{"after":76,"delta":77,"label":78,"before":79},"10.1%","+44%","Conversion rate","7.0%",{"id":81,"case_study_id":4,"type":82,"position":83,"is_enabled":8,"config":84,"locale_code":14,"data":85},"62ee3795-2f76-4ee0-a446-70e99e6cc18e","challenge",3,{},{"title":52,"markdown":86},"A 20,000 mAh power bank cannot deliver 20,000 mAh to a phone — conversion losses and voltage step-up take roughly a third of it. The whole category prints the cell number anyway, so shoppers buy expecting five charges, receive three, and write the review accordingly.\n\nThe brand's rating had settled at 3.8 with 38% of its negative reviews describing exactly this gap. The team's instinct was to defend: the number was technically accurate, every competitor used the same one, and printing a smaller figure would lose the comparison on the search page. Meanwhile the reviews were doing more damage to conversion than any spec sheet was doing good.",{"id":88,"case_study_id":4,"type":89,"position":90,"is_enabled":8,"config":91,"locale_code":14,"data":92},"847553e5-8b96-4aab-a2d6-4e74ea8468e1","approach",4,{},{"title":52,"markdown":93},"We stopped selling a number the customer would never see.\n\n- **Deliverable output stated on the page** — the real usable figure, alongside the cell capacity, with the difference explained in one line.\n- **Charges-per-device framing** — how many times it fills the common device sizes, which is the unit the buyer is actually interested in.\n- **Imagery carrying the honest figure** in the second frame, so it is seen before the purchase rather than discovered after it.\n- **The same figure carried into the Q&A and buyer-message replies**, so the answer a shopper is given matches the number the page prints.",{"id":95,"case_study_id":4,"type":96,"position":97,"is_enabled":8,"config":98,"locale_code":14,"data":99},"c96ec6c7-aa00-401b-97a9-97a845d7ab59","process_steps",5,{},{"steps":100,"title":52},[101,104,107,110,113],{"text":102,"title":103},"Every SKU bench-tested for real delivered output across three common device sizes, producing figures the brand could stand behind.","Measuring it properly",{"text":105,"title":106},"Eighteen months of negative reviews coded; capacity disappointment was 38% of them and the largest single cause.","Review evidence",{"text":108,"title":109},"Cell capacity kept for comparability, deliverable output added as the headline figure with a plain-language explanation.","Rewriting the claim",{"text":111,"title":112},"Four weeks of monitoring to confirm the smaller headline number was not losing clicks — click-through fell 3%, conversion rose 44%.","Watching the search page",{"text":114,"title":115},"New reviews monitored per SKU; capacity complaints fell to under 6% of negatives by month seven.","Closing the loop",{"id":117,"case_study_id":4,"type":118,"position":119,"is_enabled":8,"config":120,"locale_code":14,"data":123},"5109c99b-202e-418d-a610-b0de2f427cc6","media",8,{"images":121},[122],"case-studies\u002Fdashboards\u002Fpower-bank-brand-real-output-transparency.webp",{"title":124,"caption":125},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $94k to $160k a month while ACoS falls from 34% to 22% across the 9-month engagement.",{"id":127,"case_study_id":4,"type":128,"position":9,"is_enabled":8,"config":129,"locale_code":14,"data":130},"e0affa7c-3c50-4b54-a04b-103c6b40fc21","results",{},{"title":52,"markdown":131},"The rating climbed from 3.8 to **4.2** and returns fell from 11% to 4%, because the product now does what the page said it would.\n\nConversion rose 44% despite advertising a smaller number than every competitor — the honest figure reads as confidence, and the review section stopped arguing with the listing. Revenue grew 71%. The one cost was a 3% drop in click-through from the search page, which the conversion gain repaid many times over.",{"id":133,"case_study_id":4,"type":134,"position":135,"is_enabled":8,"config":136,"locale_code":14,"data":137},"63a05118-3544-4873-ab05-60c6d73c0c82","quote",10,{},{"items":138,"title":52},[139],{"role":140,"text":141,"author":142},"Power bank brand","We were technically right and losing a star a year for it. The smaller number sells better than the big one did.","Product Director",{"id":144,"case_study_id":4,"type":145,"position":146,"is_enabled":8,"config":147,"locale_code":14,"data":148},"5f99e0b2-f03f-43ff-b2fb-52a5ff1fadc3","service_ref",11,{},{"title":52},{"id":150,"case_study_id":4,"type":151,"position":152,"is_enabled":8,"config":153,"locale_code":14,"data":159},"fd5118be-737a-4fc2-addd-bc21e8f03f2b","case_ref",12,{"ids":154},[155,156,157,158],"7a630867-d4ba-4f17-bfe5-718e4d996f68","5fdf854a-9d4b-4308-bdff-0dce64844139","b956fc2f-0e81-4033-9197-f8de8ba74935","eff243df-dbe2-4d02-9814-e7e5bd64f73e",{"title":52},[],[162],{"id":163,"parent_id":7,"path":164,"slug":164,"sort_order":165,"is_enabled":8,"is_priority":166,"last_modify":11,"created_at":167,"updated_at":167,"locale_code":14,"name":168,"title":169,"subtitle":170,"intro":7,"meta_title":171,"meta_description":172,"case_count":135},"5412706c-dda4-40b6-99bd-6db6e91c5f4f","cell-phones-and-accessories",103,false,"2026-09-22T11:13:31.187156+00:00","Cell Phones & Accessories","Amazon Cell Phones & Accessories Case Studies","Real campaigns we ran for cell phones & accessories brands on Amazon — what was broken, what we changed and what it moved.","Cell Phones & Accessories Case Studies","See how our Amazon agency grows Cell Phones & Accessories brands: the challenge, the work we ran and the numbers it moved.",[174,186],{"id":21,"slug":175,"icon":176,"hero_image":177,"is_enabled":8,"sort_order":90,"last_modify":178,"created_at":179,"updated_at":180,"locale_code":14,"name":181,"title":182,"subtitle":183,"meta_title":184,"meta_description":185},"creative-content","i-lucide-palette","service\u002Fcreative-content-1785511622781.svg","2026-08-14","2026-07-29T14:14:06.117411+00:00","2026-08-14T08:43:13.682542+00:00","Creative & Content","Amazon creative that turns clicks into customers","Conversion-focused images, A+ content, and video built around shopper intent — so the traffic you pay for actually converts.","Amazon Creative & A+ Content Services","Amazon creative and content that converts — product photography, infographics, A+ brand story, and PDP & headline video built for shopper intent.",{"id":22,"slug":187,"icon":188,"hero_image":189,"is_enabled":8,"sort_order":97,"last_modify":178,"created_at":190,"updated_at":180,"locale_code":14,"name":191,"title":192,"subtitle":193,"meta_title":194,"meta_description":195},"full-account-management","i-lucide-briefcase","service\u002Ffull-account-management-1785511629493.svg","2026-07-29T14:14:42.347624+00:00","Full Account Management","Your entire Amazon channel, run by one senior team","Advertising, listings, creative, catalog, and strategy managed end to end — so you can run the business while we run Amazon.","Full-Service Amazon Account Management","Full-service Amazon account management — advertising, listing SEO, creative, catalog and strategy run by one senior team. Get your growth plan.",[197,213,228,244],{"id":155,"slug":198,"cover_image":199,"brand_name":7,"is_anonymized":8,"period_months":200,"is_enabled":8,"sort_order":201,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":202,"headline_metric":203,"summary":204,"meta_title":205,"meta_description":206,"service_ids":207,"published_at":11,"category_id":209,"category_slug":210,"category_path":211,"category_name":212,"category_is_enabled":8},"phone-mount-brand-variation-family-split","case-studies\u002Fphone-mount-brand-variation-family-split-1790060651183.webp",6,1306,"Breaking one over-merged listing into the four products it really was","+127% revenue from the same four SKUs","Four mounts for four completely different situations had been merged under one parent to pool reviews. The pooled reviews were worth less than the relevance the merge destroyed.","Variation Family Split Case Study","How splitting an over-merged mount variation family into four focused listings grew revenue 127% and doubled organic keyword coverage in six months.",[208,22],"b2229fd7-1f99-4a26-ad08-d1113955c798","ea7c6152-2a3a-4452-97ab-921075dda2e5","mounts-stands-and-grips","cell-phones-and-accessories\u002Fmounts-stands-and-grips","Mounts, Stands & Grips",{"id":156,"slug":214,"cover_image":215,"brand_name":7,"is_anonymized":8,"period_months":216,"is_enabled":8,"sort_order":217,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":218,"headline_metric":219,"summary":220,"meta_title":221,"meta_description":222,"service_ids":223,"published_at":11,"category_id":224,"category_slug":225,"category_path":226,"category_name":227,"category_is_enabled":8},"gimbal-brand-companion-app-onboarding","case-studies\u002Fgimbal-brand-companion-app-onboarding-1790060651183.webp",14,1307,"The product was fine; the app it shipped with was the problem","Returns 17% → 5%","A gimbal brand's reviews complained about hardware that worked perfectly. The failure was the first fifteen minutes with the companion app, and it was being paid for in returns and one-star ratings.","Post-Purchase Onboarding Case Study","How fixing companion-app onboarding cut a gimbal brand's return rate from 17% to 5% and lifted its rating six tenths in fourteen months.",[21,22],"e55a5d03-834b-44f8-ab0a-6402dbd328a6","selfie-sticks-and-gimbals","cell-phones-and-accessories\u002Fselfie-sticks-and-gimbals","Selfie Sticks & Gimbals",{"id":157,"slug":229,"cover_image":230,"brand_name":7,"is_anonymized":8,"period_months":231,"is_enabled":8,"sort_order":232,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":233,"headline_metric":234,"summary":235,"meta_title":236,"meta_description":237,"service_ids":238,"published_at":11,"category_id":240,"category_slug":241,"category_path":242,"category_name":243,"category_is_enabled":8},"unlocked-phone-seller-consideration-window","case-studies\u002Funlocked-phone-seller-consideration-window-1790060651183.webp",13,1308,"Measuring a 19-day decision with a 7-day report","Account return on spend 2.1x → 4.8x","Nobody buys a $460 phone in one session. The brand was judging campaigns on a report window shorter than its own customers' decision, and switching off everything that builds demand.","Long Consideration Attribution Case","How switching from seven-day attributed ROAS to total-account economics took an unlocked phone seller from 2.1x to 4.8x return on spend.",[22,239],"c89127c7-631c-451f-bf13-3681edd0f3c4","776173da-7dd0-40f8-a41f-526a0f976473","unlocked-cell-phones","cell-phones-and-accessories\u002Funlocked-cell-phones","Unlocked Cell Phones",{"id":158,"slug":245,"cover_image":246,"brand_name":7,"is_anonymized":8,"period_months":97,"is_enabled":8,"sort_order":247,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":248,"headline_metric":249,"summary":250,"meta_title":251,"meta_description":252,"service_ids":253,"published_at":11,"category_id":254,"category_slug":255,"category_path":256,"category_name":257,"category_is_enabled":8},"smartwatch-band-category-noun-coverage","case-studies\u002Fsmartwatch-band-category-noun-coverage-1790060651183.webp",1309,"The same product has four names, and the listing knew one of them","Indexed search volume +3.4x","Band, strap, bracelet, loop — shoppers call the same object different things depending on where they learned the word. The catalog was indexed for one of the four.","Category Synonym Coverage Case","How covering all four names shoppers use for the same smartwatch accessory tripled addressable search volume and grew revenue 92% in five months.",[208,239],"bd183ede-f55e-4b5f-a0db-13717ee012d7","smartwatch-accessories","cell-phones-and-accessories\u002Fsmartwatch-accessories","Smartwatch Accessories",1790082620151]