[{"data":1,"prerenderedAt":227},["ShallowReactive",2],{"case-study-pool-supply-brand-water-diagnostic-routing-en":3,"case-study-blocks-dab59479-88c3-4962-9e2d-5407ee99049f-en":27,"reviews-all-dab59479-88c3-4962-9e2d-5407ee99049f-any-en":138,"case-study-category-ancestors-patio-lawn-and-garden\u002Fpools-hot-tubs-and-supplies-en":139,"services-by-ids-07288de0-63ae-47b6-b6fc-eb6c6af8f16e,a507b11d-88fb-4b74-98a2-0661de716593-en":151,"case-studies-by-ids-103ecb66-fba4-477f-9113-110c6f729ee1,352a8930-6956-4f6f-b4fc-f9156c70db35,3c407fab-9a6d-4488-8cc0-6c53388812ec,fb72ccb0-91b7-4495-a4c4-3e0d1439b4ea-en":175},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"dab59479-88c3-4962-9e2d-5407ee99049f","pool-supply-brand-water-diagnostic-routing","case-studies\u002Fpool-supply-brand-water-diagnostic-routing-1790060651183.webp",null,true,10,810,"2026-09-22","2026-09-22T11:13:31.329067+00:00","2026-09-22T11:13:31.504874+00:00","en","Shoppers didn't need a chemical, they needed to know which one","Repeat rate 19% → 52%","A pool chemical brand sold eleven products to people who could not tell which of them solved their problem. A diagnostic path from symptom to product changed the catalog from a shelf into a system.","Pool Chemical Diagnostic Content Case","How symptom-to-product diagnostic content turned a pool chemical catalog into a maintenance system, lifting repeat purchases from 19% to 52%.",[21,22],"07288de0-63ae-47b6-b6fc-eb6c6af8f16e","a507b11d-88fb-4b74-98a2-0661de716593","965e408c-7451-424c-854c-f92cf9de1da0","pools-hot-tubs-and-supplies","patio-lawn-and-garden\u002Fpools-hot-tubs-and-supplies","Pools, Hot Tubs & Supplies",[28,53,80,87,94,104,111,121,127],{"id":29,"case_study_id":4,"type":30,"position":31,"is_enabled":8,"config":32,"locale_code":14,"data":33},"88b129ce-dd47-415a-9a14-4d7819cc7629","snapshot",1,{},{"items":34,"title":52},[35,37,40,43,46,49],{"label":36,"value":26},"Category",{"label":38,"value":39},"Marketplaces","US",{"label":41,"value":42},"Revenue at start","$147k \u002F month",{"label":44,"value":45},"Catalog","11 chemicals, sold as eleven unrelated listings",{"label":47,"value":48},"Engagement","Creative & content + account management",{"label":50,"value":51},"Timeframe","10 months","",{"id":54,"case_study_id":4,"type":55,"position":56,"is_enabled":8,"config":57,"locale_code":14,"data":58},"79589f4d-315f-4efd-9149-1403261b17bc","metrics",2,{},{"items":59,"title":52},[60,65,70,75],{"after":61,"delta":62,"label":63,"before":64,"is_highlight":8},"52%","+33 pts","90-day repeat purchase rate","19%",{"after":66,"delta":67,"label":68,"before":69},"$251k","+71%","Monthly revenue","$147k",{"after":71,"delta":72,"label":73,"before":74},"2.0","+67%","Items per order","1.2",{"after":76,"delta":77,"label":78,"before":79},"4.4","+0.4","Rating, hero ASIN","4.0",{"id":81,"case_study_id":4,"type":82,"position":83,"is_enabled":8,"config":84,"locale_code":14,"data":85},"1390b42e-4555-489e-ae95-5183c9575c8a","challenge",3,{},{"title":52,"markdown":86},"A pool owner arrives at Amazon with a symptom — the water is cloudy, the water is green, the test strip is showing something alarming — and a shelf of white bottles with chemical names on them. Choosing correctly requires knowing the difference between a clarifier and a flocculant, what happens to chlorine when the stabiliser level is wrong, and in what order to dose. Most owners do not.\n\nSo they bought whichever bottle ranked highest, used it on the wrong problem, and the water did not clear. The reviews recorded that as a product failure. The brand had eleven competent products and a 4.0 rating, single-item orders, and almost no repeat business, because a customer whose water is still green does not come back for the second bottle.",{"id":88,"case_study_id":4,"type":89,"position":90,"is_enabled":8,"config":91,"locale_code":14,"data":92},"e99177c3-e113-47a8-9d64-22007f1b7108","approach",4,{},{"title":52,"markdown":93},"We built the path from symptom to product and put the catalog on it.\n\n- **A symptom-led diagnostic** — cloudy, green, irritating, foaming — each leading to a reading to take and the product that addresses it.\n- **Dosing by pool volume** stated plainly in the image stack, since half the failures were the right product used at the wrong dose.\n- **Sequence content** — what to do first, second and a week later, which is what turns one purchase into a maintenance routine.\n- **Cross-references between listings**, so the clarifier page explains when a flocculant is the correct answer instead and sends the shopper there.",{"id":95,"case_study_id":4,"type":96,"position":97,"is_enabled":8,"config":98,"locale_code":14,"data":101},"dec456f7-6065-46b5-bbae-f7eef330c19b","media",8,{"images":99},[100],"case-studies\u002Fdashboards\u002Fpool-supply-brand-water-diagnostic-routing.webp",{"title":102,"caption":103},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $66k to $125k a month while ACoS falls from 34% to 22% across the 10-month engagement.",{"id":105,"case_study_id":4,"type":106,"position":107,"is_enabled":8,"config":108,"locale_code":14,"data":109},"3592b4ce-8ac6-456e-b8a7-6cd2f8d0a542","results",9,{},{"title":52,"markdown":110},"The ninety-day repeat rate went from 19% to **52%** and items per order rose two thirds.\n\nRevenue grew 71% almost entirely from existing demand — the same shoppers, buying the product that actually solves their problem and then the next one in the sequence. The rating followed at 4.4, because the products now get used the way they were formulated to be used. Sending a shopper to a different listing when it is the right answer cost a few sales and bought the repeat business the category runs on.",{"id":112,"case_study_id":4,"type":113,"position":9,"is_enabled":8,"config":114,"locale_code":14,"data":115},"ceed155e-21b5-4cab-a695-e0aa26a3ab3a","quote",{},{"items":116,"title":52},[117],{"role":118,"text":119,"author":120},"Pool care brand","Our customers were not choosing between our products and a competitor's. They were choosing between eleven bottles of ours and getting it wrong.","Head of Marketing",{"id":122,"case_study_id":4,"type":123,"position":124,"is_enabled":8,"config":125,"locale_code":14,"data":126},"af6a247e-e262-4cb0-8160-65337dc7ddea","service_ref",11,{},{"title":52},{"id":128,"case_study_id":4,"type":129,"position":130,"is_enabled":8,"config":131,"locale_code":14,"data":137},"a76a67be-1884-4dc6-8f55-95b2b83b8b4e","case_ref",12,{"ids":132},[133,134,135,136],"103ecb66-fba4-477f-9113-110c6f729ee1","352a8930-6956-4f6f-b4fc-f9156c70db35","3c407fab-9a6d-4488-8cc0-6c53388812ec","fb72ccb0-91b7-4495-a4c4-3e0d1439b4ea",{"title":52},[],[140],{"id":141,"parent_id":7,"path":142,"slug":142,"sort_order":143,"is_enabled":8,"is_priority":8,"last_modify":11,"created_at":144,"updated_at":144,"locale_code":14,"name":145,"title":146,"subtitle":147,"intro":7,"meta_title":148,"meta_description":149,"case_count":150},"9bc4c348-01ff-4473-9686-04140780d987","patio-lawn-and-garden",7,"2026-09-22T11:13:31.177478+00:00","Patio, Lawn & Garden","Amazon Patio, Lawn & Garden Case Studies","Real campaigns we ran for patio, lawn & garden brands on Amazon — what was broken, what we changed and what it moved.","Patio, Lawn & Garden Case Studies","See how our Amazon agency grows Patio, Lawn & Garden brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",13,[152,164],{"id":21,"slug":153,"icon":154,"hero_image":155,"is_enabled":8,"sort_order":90,"last_modify":156,"created_at":157,"updated_at":158,"locale_code":14,"name":159,"title":160,"subtitle":161,"meta_title":162,"meta_description":163},"creative-content","i-lucide-palette","service\u002Fcreative-content-1785511622781.svg","2026-08-14","2026-07-29T14:14:06.117411+00:00","2026-08-14T08:43:13.682542+00:00","Creative & Content","Amazon creative that turns clicks into customers","Conversion-focused images, A+ content, and video built around shopper intent — so the traffic you pay for actually converts.","Amazon Creative & A+ Content Services","Amazon creative and content that converts — product photography, infographics, A+ brand story, and PDP & headline video built for shopper intent.",{"id":22,"slug":165,"icon":166,"hero_image":167,"is_enabled":8,"sort_order":168,"last_modify":156,"created_at":169,"updated_at":158,"locale_code":14,"name":170,"title":171,"subtitle":172,"meta_title":173,"meta_description":174},"full-account-management","i-lucide-briefcase","service\u002Ffull-account-management-1785511629493.svg",5,"2026-07-29T14:14:42.347624+00:00","Full Account Management","Your entire Amazon channel, run by one senior team","Advertising, listings, creative, catalog, and strategy managed end to end — so you can run the business while we run Amazon.","Full-Service Amazon Account Management","Full-service Amazon account management — advertising, listing SEO, creative, catalog and strategy run by one senior team. Get your growth plan.",[176,193,207,217],{"id":133,"slug":177,"cover_image":178,"brand_name":7,"is_anonymized":8,"period_months":179,"is_enabled":8,"sort_order":180,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":181,"headline_metric":182,"summary":183,"meta_title":184,"meta_description":185,"service_ids":186,"published_at":11,"category_id":189,"category_slug":190,"category_path":191,"category_name":192,"category_is_enabled":8},"snow-removal-brand-weather-triggered-bidding","case-studies\u002Fsnow-removal-brand-weather-triggered-bidding-1790060651183.webp",6,811,"Bidding on the forecast, not on the calendar","In-season ACoS 38% → 17%","Snow removal demand does not arrive in December — it arrives seventy-two hours before a storm, in the specific places the storm is going to hit. Tying bids to forecasts rather than months rewrote the account's economics.","Weather-Triggered Bidding Case Study","How forecast-driven bid and budget shifts cut a snow removal brand's in-season ACoS from 38% to 17% and tripled conversion inside storm windows.",[187,22,188],"119e81ea-2a44-44f5-bd31-a47741039864","c89127c7-631c-451f-bf13-3681edd0f3c4","e7a3e32f-03f7-485e-9fd6-90f30afaa093","snow-removal","patio-lawn-and-garden\u002Fsnow-removal","Snow Removal",{"id":134,"slug":194,"cover_image":195,"brand_name":7,"is_anonymized":8,"period_months":97,"is_enabled":8,"sort_order":196,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":197,"headline_metric":198,"summary":199,"meta_title":200,"meta_description":201,"service_ids":202,"published_at":11,"category_id":203,"category_slug":204,"category_path":205,"category_name":206,"category_is_enabled":8},"patio-heater-brand-customer-questions-program","case-studies\u002Fpatio-heater-brand-customer-questions-program-1790060651183.webp",812,"The questions section was the second product page, and nobody was writing it","Conversion 3.9% → 7.2%","Shoppers comparing $400 patio heaters skip the bullets and read the customer questions. The brand's questions were being answered by strangers, incorrectly, and left standing for years.","Amazon Customer Questions Program","How systematically answering and restructuring the customer questions section lifted a patio heater brand's conversion from 3.9% to 7.2% in eight months.",[21,188],"cecf2314-286f-44d7-8abc-a5f478b69e2b","outdoor-heating-and-cooling","patio-lawn-and-garden\u002Foutdoor-heating-and-cooling","Outdoor Heating & Cooling",{"id":135,"slug":208,"cover_image":209,"brand_name":7,"is_anonymized":8,"period_months":124,"is_enabled":8,"sort_order":210,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":211,"headline_metric":212,"summary":213,"meta_title":214,"meta_description":215,"service_ids":216,"published_at":11,"category_id":141,"category_slug":142,"category_path":142,"category_name":145,"category_is_enabled":8},"outdoor-living-brand-regional-season-launch-calendar","case-studies\u002Foutdoor-living-brand-regional-season-launch-calendar-1790060651183.webp",800,"The season starts in February in Arizona and in May in Minnesota","ACoS 31% → 20% on the same budget","An outdoor living brand ran one national campaign calendar for a category whose season moves north across the map for fourteen weeks. Splitting the budget by region changed the economics without changing its size.","Regional Season Timing on Amazon","How a regional launch calendar matched an outdoor brand's Amazon budget to when each state's season actually starts, cutting ACoS from 31% to 20%.",[22,188],{"id":136,"slug":218,"cover_image":219,"brand_name":7,"is_anonymized":8,"period_months":107,"is_enabled":8,"sort_order":220,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":221,"headline_metric":222,"summary":223,"meta_title":224,"meta_description":225,"service_ids":226,"published_at":11,"category_id":141,"category_slug":142,"category_path":142,"category_name":145,"category_is_enabled":8},"garden-brand-oversize-fulfillment-split","case-studies\u002Fgarden-brand-oversize-fulfillment-split-1790060651183.webp",801,"When the freight costs more than the planter: rebuilding oversize fulfillment","Contribution margin 6% → 22%","A garden products brand shipped raised beds and large planters through standard FBA and lost most of its margin to oversize fees. Splitting fulfillment by cubic dimension recovered it without giving up the Prime badge.","Oversize FBA vs FBM Margin Case","How splitting a garden brand's catalog between FBA and seller-fulfilled freight recovered sixteen points of contribution margin on oversize items.",[22],1790082631983]