[{"data":1,"prerenderedAt":240},["ShallowReactive",2],{"case-study-plumbing-brand-cost-of-failure-framing-en":3,"case-study-blocks-b08a0ed4-1f16-4c9c-81d5-9e72b0b4cbdb-en":27,"reviews-all-b08a0ed4-1f16-4c9c-81d5-9e72b0b4cbdb-any-en":141,"case-study-category-ancestors-tools-and-home-improvement\u002Fplumbing-en":142,"services-by-ids-07288de0-63ae-47b6-b6fc-eb6c6af8f16e,c89127c7-631c-451f-bf13-3681edd0f3c4-en":155,"case-studies-by-ids-3c89c737-5d8c-4f69-85f4-aadff7d5d437,b07dc086-8f10-4c28-8513-902007d37cae,83f4fa55-2535-4447-aea7-67253f353730,487ece3d-5c4c-410f-9eaf-8966925f919a-en":179},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"b08a0ed4-1f16-4c9c-81d5-9e72b0b4cbdb","plumbing-brand-cost-of-failure-framing","case-studies\u002Fplumbing-brand-cost-of-failure-framing-1790060651183.webp",null,true,8,1506,"2026-09-22","2026-09-22T11:13:31.356299+00:00","2026-09-22T11:13:31.504874+00:00","en","A $14 part that stands between a house and a flooded floor","Conversion 6.4% → 10.5%","The brand sold supply lines and shutoff valves on price, against competitors four dollars cheaper. The relevant number was never the price of the part — it was the cost of the part failing.","Plumbing Cost of Failure Case Study","How framing a $14 plumbing part around the damage it prevents, not its price, lifted conversion 64% and grew revenue 142% in eight months.",[21,22],"07288de0-63ae-47b6-b6fc-eb6c6af8f16e","c89127c7-631c-451f-bf13-3681edd0f3c4","2cb2a3be-2a22-4e28-b977-c4450f73c3b5","plumbing","tools-and-home-improvement\u002Fplumbing","Plumbing",[28,56,83,90,97,106,113,124,130],{"id":29,"case_study_id":4,"type":30,"position":31,"is_enabled":8,"config":32,"locale_code":14,"data":33},"e595d3ff-45a9-4874-9d74-840efadd943e","snapshot",1,{},{"items":34,"title":55},[35,37,40,43,46,49,52],{"label":36,"value":26},"Category",{"label":38,"value":39},"Marketplaces","US",{"label":41,"value":42},"Revenue at start","$96k \u002F month",{"label":44,"value":45},"Position","$14 against $10 competitors",{"label":47,"value":48},"Products","Supply lines, shutoff valves, connectors hidden in walls and cabinets",{"label":50,"value":51},"Engagement","Creative & content + PPC",{"label":53,"value":54},"Timeframe","8 months","",{"id":57,"case_study_id":4,"type":58,"position":59,"is_enabled":8,"config":60,"locale_code":14,"data":61},"cf858b78-433c-41b6-afce-1b7aa6aac838","metrics",2,{},{"items":62,"title":55},[63,68,73,78],{"after":64,"delta":65,"label":66,"before":67,"is_highlight":8},"10.5%","+64%","Conversion rate","6.4%",{"after":69,"delta":70,"label":71,"before":72},"$232k","+142%","Monthly revenue","$96k",{"after":74,"delta":75,"label":76,"before":77},"2.2","+48%","Units per order","1.5",{"after":79,"delta":80,"label":81,"before":82},"22%","-14 pts","ACoS","36%",{"id":84,"case_study_id":4,"type":85,"position":86,"is_enabled":8,"config":87,"locale_code":14,"data":88},"881cbd65-9afa-4cfc-baec-a1bd41bff770","challenge",3,{},{"title":55,"markdown":89},"Everything the brand sold was a small part that spends its life out of sight — behind a cabinet, under a floor, inside a wall. On a search page those parts are indistinguishable from the ones costing four dollars less, and the brand had been fighting that gap the only way it knew: with specification bullets about burst pressure and braid count, which mean nothing to the person buying.\n\nWhat the copy never mentioned was the only thing that makes the four dollars rational. When one of these parts lets go, the damage is not the part — it is a kitchen floor, a ceiling below, weeks of drying equipment and an insurance claim. That asymmetry is the brand's entire argument, it is what every positive review is really describing, and it appeared nowhere on any listing in the category.",{"id":91,"case_study_id":4,"type":92,"position":93,"is_enabled":8,"config":94,"locale_code":14,"data":95},"ecaa23e1-32dc-4bad-bbfc-1a7fa47d25bc","approach",4,{},{"title":55,"markdown":96},"We stopped selling a component and started selling the consequence it prevents.\n\n- **The stake stated in the image stack** — what fails, where the water goes and what it costs, placed before any specification.\n- **A replacement-interval argument**, since these parts are usually left in place until they fail and almost nobody knows they have a service life.\n- **Whole-house framing** — every fixture that carries one of these parts named, which turns a one-item purchase into a walk-around.\n- **Campaigns following the consequence** — searches about leaks, damage and prevention, which the specification-led competitors were not bidding on at all.",{"id":98,"case_study_id":4,"type":99,"position":9,"is_enabled":8,"config":100,"locale_code":14,"data":103},"7538703c-1e67-4d95-a283-f8675be76503","media",{"images":101},[102],"case-studies\u002Fdashboards\u002Fplumbing-brand-cost-of-failure-framing.webp",{"title":104,"caption":105},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $43k to $104k a month while ACoS falls from 36% to 22% across the 8-month engagement.",{"id":107,"case_study_id":4,"type":108,"position":109,"is_enabled":8,"config":110,"locale_code":14,"data":111},"cfe37c8f-47cc-4437-b288-63662be10c2b","results",9,{},{"title":55,"markdown":112},"Conversion went from 6.4% to **10.5%** and revenue grew 142%, with the price gap against the cheap competitors left exactly where it was.\n\nUnits per order rose 48% — the whole-house framing working: a shopper who understands what a failed connector costs does not replace one and leave the other five. ACoS fell fourteen points because the prevention-shaped searches are cheap, uncontested and full of people who have already decided the four dollars is worth it.",{"id":114,"case_study_id":4,"type":115,"position":116,"is_enabled":8,"config":117,"locale_code":14,"data":118},"413d017f-5814-482a-9df9-67119b96ae82","quote",10,{},{"items":119,"title":55},[120],{"role":121,"text":122,"author":123},"Plumbing components brand","We were arguing about four dollars with a customer whose real exposure was a forty-thousand-dollar floor. Nobody had ever said that out loud on the page.","Marketing Director",{"id":125,"case_study_id":4,"type":126,"position":127,"is_enabled":8,"config":128,"locale_code":14,"data":129},"5bbb73c1-bb1e-4f7c-8d97-01abc1c4332e","service_ref",11,{},{"title":55},{"id":131,"case_study_id":4,"type":132,"position":133,"is_enabled":8,"config":134,"locale_code":14,"data":140},"2b55e12b-8254-4ec1-84e1-44cc7fdd3974","case_ref",12,{"ids":135},[136,137,138,139],"3c89c737-5d8c-4f69-85f4-aadff7d5d437","b07dc086-8f10-4c28-8513-902007d37cae","83f4fa55-2535-4447-aea7-67253f353730","487ece3d-5c4c-410f-9eaf-8966925f919a",{"title":55},[],[143],{"id":144,"parent_id":7,"path":145,"slug":145,"sort_order":146,"is_enabled":8,"is_priority":147,"last_modify":11,"created_at":148,"updated_at":148,"locale_code":14,"name":149,"title":150,"subtitle":151,"intro":7,"meta_title":152,"meta_description":153,"case_count":154},"73eff6eb-2a94-4e59-aa88-11dcd9ff51db","tools-and-home-improvement",105,false,"2026-09-22T11:13:31.187156+00:00","Tools & Home Improvement","Amazon Tools & Home Improvement Case Studies","Real campaigns we ran for tools & home improvement brands on Amazon — what was broken, what we changed and what it moved.","Tools & Home Improvement Case Studies","See how our Amazon agency grows Tools & Home Improvement brands: the challenge, the work we ran and the numbers it moved.",14,[156,168],{"id":21,"slug":157,"icon":158,"hero_image":159,"is_enabled":8,"sort_order":93,"last_modify":160,"created_at":161,"updated_at":162,"locale_code":14,"name":163,"title":164,"subtitle":165,"meta_title":166,"meta_description":167},"creative-content","i-lucide-palette","service\u002Fcreative-content-1785511622781.svg","2026-08-14","2026-07-29T14:14:06.117411+00:00","2026-08-14T08:43:13.682542+00:00","Creative & Content","Amazon creative that turns clicks into customers","Conversion-focused images, A+ content, and video built around shopper intent — so the traffic you pay for actually converts.","Amazon Creative & A+ Content Services","Amazon creative and content that converts — product photography, infographics, A+ brand story, and PDP & headline video built for shopper intent.",{"id":22,"slug":169,"icon":170,"hero_image":171,"is_enabled":8,"sort_order":31,"last_modify":160,"created_at":172,"updated_at":173,"locale_code":14,"name":174,"title":175,"subtitle":176,"meta_title":177,"meta_description":178},"amazon-ppc-management","i-lucide-target","service\u002Famazon-ppc-management-1785511595551.svg","2026-07-29T14:12:15.748121+00:00","2026-08-14T13:00:28.764226+00:00","Amazon PPC Management","Amazon PPC management that grows profit, not just spend","We build and run Sponsored Products, Sponsored Brands, and Sponsored Display campaigns around your margins — cutting wasted spend and scaling the keywords that convert.","Amazon PPC Management Services","Full-funnel Amazon PPC management — Sponsored Products, Brands & Display plus AMC insights. We cut ACoS and scale converting keywords. Get your growth plan.",[180,196,212,226],{"id":136,"slug":181,"cover_image":182,"brand_name":7,"is_anonymized":8,"period_months":183,"is_enabled":8,"sort_order":184,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":185,"headline_metric":186,"summary":187,"meta_title":188,"meta_description":189,"service_ids":190,"published_at":11,"category_id":192,"category_slug":193,"category_path":194,"category_name":195,"category_is_enabled":8},"hardware-brand-substrate-qualification","case-studies\u002Fhardware-brand-substrate-qualification-1790060651183.webp",6,1507,"The question the listing never asked: what are you drilling into?","One-star reviews cut by 71%","Anchors that fail in concrete are not faulty anchors, they are the wrong ones. The brand's ratings were being set by a decision the shopper was never helped to make.","Wall Anchor Substrate Case Study","How qualifying shoppers by wall material before purchase cut a hardware brand's one-star reviews 71% and lifted the hero rating to 4.6.",[191,21],"b2229fd7-1f99-4a26-ad08-d1113955c798","a2c9cbb7-c662-4402-8595-61a9dd4875e6","hardware","tools-and-home-improvement\u002Fhardware","Hardware",{"id":137,"slug":197,"cover_image":198,"brand_name":7,"is_anonymized":8,"period_months":199,"is_enabled":8,"sort_order":200,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":201,"headline_metric":202,"summary":203,"meta_title":204,"meta_description":205,"service_ids":206,"published_at":11,"category_id":208,"category_slug":209,"category_path":210,"category_name":211,"category_is_enabled":8},"safety-brand-coverage-math-per-home","case-studies\u002Fsafety-brand-coverage-math-per-home-1790060651183.webp",7,1508,"Nobody needs one: selling the coverage a whole house requires","Units per order 1.2 → 3.4","Safety devices are specified per room, per floor and per hallway, yet the brand sold them one at a time. Showing the shopper how many their home actually needs changed the order, not the offer.","Smoke Alarm Coverage Case Study","How a coverage-per-home calculation in the listing took a safety brand from 1.2 to 3.4 units per order and grew revenue 180% in seven months.",[21,207],"a507b11d-88fb-4b74-98a2-0661de716593","e8023040-01ae-49b6-914b-9307863f63b1","safety-and-security","tools-and-home-improvement\u002Fsafety-and-security","Safety & Security",{"id":138,"slug":213,"cover_image":214,"brand_name":7,"is_anonymized":8,"period_months":109,"is_enabled":8,"sort_order":215,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":216,"headline_metric":217,"summary":218,"meta_title":219,"meta_description":220,"service_ids":221,"published_at":11,"category_id":222,"category_slug":223,"category_path":224,"category_name":225,"category_is_enabled":8},"painters-tape-brand-generic-head-term","case-studies\u002Fpainters-tape-brand-generic-head-term-1790060651183.webp",1509,"When the category's head term is a competitor's brand name","Non-brand organic revenue +264%","Shoppers do not search for painter's tape, they search for a market leader's brand name used as a generic word. Growing without touching that term meant building demand on descriptors instead.","Painter's Tape Keyword Case Study","How a paint supplies brand grew non-brand organic revenue 264% in a category where the head search term is a competitor's own brand name.",[191,22],"75f574da-8f7a-4669-913b-e1fbd163ccc2","paint-and-supplies","tools-and-home-improvement\u002Fpaint-and-supplies","Paint & Supplies",{"id":139,"slug":227,"cover_image":228,"brand_name":7,"is_anonymized":8,"period_months":116,"is_enabled":8,"sort_order":229,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":230,"headline_metric":231,"summary":232,"meta_title":233,"meta_description":234,"service_ids":235,"published_at":11,"category_id":236,"category_slug":237,"category_path":238,"category_name":239,"category_is_enabled":8},"tool-storage-first-order-payback","case-studies\u002Ftool-storage-first-order-payback-1790060651183.webp",1510,"A category with no second purchase needs a different arithmetic","Profit per order +90%","Tool chests are bought once a decade. The account had been run on customer-lifetime logic that this catalog simply does not have, and it was quietly losing money on growth.","Tool Storage First-Order ROI Case","How rebuilding a zero-repeat tool storage account around first-order payback lifted profit per order 90% while revenue still grew 44%.",[207,22],"c7841d9a-9546-4dc2-8629-849cf5d38575","tool-storage-and-organization","tools-and-home-improvement\u002Ftool-storage-and-organization","Tool Storage & Organization",1790082635457]