[{"data":1,"prerenderedAt":233},["ShallowReactive",2],{"case-study-phone-mount-brand-variation-family-split-en":3,"case-study-blocks-7a630867-d4ba-4f17-bfe5-718e4d996f68-en":27,"reviews-all-7a630867-d4ba-4f17-bfe5-718e4d996f68-any-en":139,"case-study-category-ancestors-cell-phones-and-accessories\u002Fmounts-stands-and-grips-en":140,"services-by-ids-b2229fd7-1f99-4a26-ad08-d1113955c798,a507b11d-88fb-4b74-98a2-0661de716593-en":152,"case-studies-by-ids-5fdf854a-9d4b-4308-bdff-0dce64844139,b956fc2f-0e81-4033-9197-f8de8ba74935,eff243df-dbe2-4d02-9814-e7e5bd64f73e,24a9562e-0251-40bd-b4d5-6e9423d33be6-en":176},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"7a630867-d4ba-4f17-bfe5-718e4d996f68","phone-mount-brand-variation-family-split","case-studies\u002Fphone-mount-brand-variation-family-split-1790060651183.webp",null,true,6,1306,"2026-09-22","2026-09-22T11:13:31.243081+00:00","2026-09-22T11:13:31.504874+00:00","en","Breaking one over-merged listing into the four products it really was","+127% revenue from the same four SKUs","Four mounts for four completely different situations had been merged under one parent to pool reviews. The pooled reviews were worth less than the relevance the merge destroyed.","Variation Family Split Case Study","How splitting an over-merged mount variation family into four focused listings grew revenue 127% and doubled organic keyword coverage in six months.",[21,22],"b2229fd7-1f99-4a26-ad08-d1113955c798","a507b11d-88fb-4b74-98a2-0661de716593","ea7c6152-2a3a-4452-97ab-921075dda2e5","mounts-stands-and-grips","cell-phones-and-accessories\u002Fmounts-stands-and-grips","Mounts, Stands & Grips",[28,53,80,87,94,104,111,122,128],{"id":29,"case_study_id":4,"type":30,"position":31,"is_enabled":8,"config":32,"locale_code":14,"data":33},"03c71389-fcf5-4b72-b778-b22f00ba08e7","snapshot",1,{},{"items":34,"title":52},[35,37,40,43,46,49],{"label":36,"value":26},"Category",{"label":38,"value":39},"Marketplaces","US",{"label":41,"value":42},"Revenue at start","$71k \u002F month",{"label":44,"value":45},"Structure at start","4 unrelated mounts under one parent ASIN",{"label":47,"value":48},"Engagement","Listing SEO + account management",{"label":50,"value":51},"Timeframe","6 months","",{"id":54,"case_study_id":4,"type":55,"position":56,"is_enabled":8,"config":57,"locale_code":14,"data":58},"2ffa983e-5f7a-4de4-b9de-24616f28f735","metrics",2,{},{"items":59,"title":52},[60,65,70,75],{"after":61,"delta":62,"label":63,"before":64,"is_highlight":8},"$161k","+127%","Monthly revenue","$71k",{"after":66,"delta":67,"label":68,"before":69},"210","+453%","Ranking keywords, page one","38",{"after":71,"delta":72,"label":73,"before":74},"9.3%","+58%","Conversion rate","5.9%",{"after":76,"delta":77,"label":78,"before":79},"22%","-14 pts","ACoS","36%",{"id":81,"case_study_id":4,"type":82,"position":83,"is_enabled":8,"config":84,"locale_code":14,"data":85},"493b9ddc-3560-4e11-b1b5-361ad3768f48","challenge",3,{},{"title":52,"markdown":86},"Someone had put four products under one parent listing on the reasonable theory that a shared review count helps everything. The four were a vent mount, a desk stand, a bike mount and an adhesive grip — related only in that a phone touches them.\n\nThe merge cost more than it returned. A search result shows one child from a family, and it is usually the best-selling one — so three of the four products were represented in search by a photograph of the fourth, and their own pages were reached mostly by accident. The reviews, pooled as intended, mixed complaints about adhesive with praise for a bike clamp, leaving every shopper reading feedback about a product they were not buying. And four unrelated products are not a variation family at all — that is a listing-policy problem waiting to be enforced.",{"id":88,"case_study_id":4,"type":89,"position":90,"is_enabled":8,"config":91,"locale_code":14,"data":92},"7b593569-6e55-47a1-a666-bbe4d6945a0d","approach",4,{},{"title":52,"markdown":93},"We separated them and let each one be specific.\n\n- **Four standalone listings**, each with its own title, image stack and keyword set built for one situation.\n- **Review equity handled deliberately** — the parent retained by the strongest performer so its history was not thrown away, the other three relaunched with a review-generation plan.\n- **Campaigns rebuilt per product**, which exposed that two of the four had been quietly subsidising the other two inside one blended ACoS.\n- **Cross-links between the four** in A+ comparison modules, keeping the merchandising benefit the merge was supposed to deliver.",{"id":95,"case_study_id":4,"type":96,"position":97,"is_enabled":8,"config":98,"locale_code":14,"data":101},"4ee9418e-bfa3-47ef-be4f-39d19ddb698d","media",8,{"images":99},[100],"case-studies\u002Fdashboards\u002Fphone-mount-brand-variation-family-split.webp",{"title":102,"caption":103},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $32k to $72k a month while ACoS falls from 36% to 22% across the 6-month engagement.",{"id":105,"case_study_id":4,"type":106,"position":107,"is_enabled":8,"config":108,"locale_code":14,"data":109},"960fae45-10f8-449e-95e3-4a21e37e3223","results",9,{},{"title":52,"markdown":110},"Revenue grew 127% from the same four products — $71k to **$161k a month** — with no new SKUs and no price change.\n\nPage-one keywords went from 38 to 210, and the arithmetic behind it is simple: four specific listings index for four vocabularies where one generic listing indexed for a compromise between them. Conversion rose 58% because shoppers now arrive at a page about the thing they searched for, and ACoS fell fourteen points once each product's advertising was judged on its own economics.",{"id":112,"case_study_id":4,"type":113,"position":114,"is_enabled":8,"config":115,"locale_code":14,"data":116},"21cbafdb-cf36-40a3-b8ac-e7205f835aee","quote",10,{},{"items":117,"title":52},[118],{"role":119,"text":120,"author":121},"Phone mount brand","Pooling the reviews felt clever. It cost us every keyword that made any of the four worth buying.","E-commerce Manager",{"id":123,"case_study_id":4,"type":124,"position":125,"is_enabled":8,"config":126,"locale_code":14,"data":127},"77e5427d-4986-4f37-98bd-c6466306a6bd","service_ref",11,{},{"title":52},{"id":129,"case_study_id":4,"type":130,"position":131,"is_enabled":8,"config":132,"locale_code":14,"data":138},"86aba0f9-85d3-4aeb-9710-4085aaa589b4","case_ref",12,{"ids":133},[134,135,136,137],"5fdf854a-9d4b-4308-bdff-0dce64844139","b956fc2f-0e81-4033-9197-f8de8ba74935","eff243df-dbe2-4d02-9814-e7e5bd64f73e","24a9562e-0251-40bd-b4d5-6e9423d33be6",{"title":52},[],[141],{"id":142,"parent_id":7,"path":143,"slug":143,"sort_order":144,"is_enabled":8,"is_priority":145,"last_modify":11,"created_at":146,"updated_at":146,"locale_code":14,"name":147,"title":148,"subtitle":149,"intro":7,"meta_title":150,"meta_description":151,"case_count":114},"5412706c-dda4-40b6-99bd-6db6e91c5f4f","cell-phones-and-accessories",103,false,"2026-09-22T11:13:31.187156+00:00","Cell Phones & Accessories","Amazon Cell Phones & Accessories Case Studies","Real campaigns we ran for cell phones & accessories brands on Amazon — what was broken, what we changed and what it moved.","Cell Phones & Accessories Case Studies","See how our Amazon agency grows Cell Phones & Accessories brands: the challenge, the work we ran and the numbers it moved.",[153,165],{"id":21,"slug":154,"icon":155,"hero_image":156,"is_enabled":8,"sort_order":83,"last_modify":157,"created_at":158,"updated_at":159,"locale_code":14,"name":160,"title":161,"subtitle":162,"meta_title":163,"meta_description":164},"amazon-listing-seo","i-lucide-search","service\u002Famazon-listing-seo-1785511614770.svg","2026-08-14","2026-07-29T14:13:30.127513+00:00","2026-08-14T08:43:13.682542+00:00","Amazon Listing SEO","Amazon listing optimization that ranks and converts","Keyword-rich titles, bullets, and backend terms built for Amazon's search algorithm and its new AI shopping assistant, Rufus — so more shoppers find you and more of them buy.","Amazon Listing Optimization & SEO","Amazon listing optimization & SEO — keyword research, titles, bullets, backend terms and Rufus-ready content that lifts rank and sales. Get your growth plan.",{"id":22,"slug":166,"icon":167,"hero_image":168,"is_enabled":8,"sort_order":169,"last_modify":157,"created_at":170,"updated_at":159,"locale_code":14,"name":171,"title":172,"subtitle":173,"meta_title":174,"meta_description":175},"full-account-management","i-lucide-briefcase","service\u002Ffull-account-management-1785511629493.svg",5,"2026-07-29T14:14:42.347624+00:00","Full Account Management","Your entire Amazon channel, run by one senior team","Advertising, listings, creative, catalog, and strategy managed end to end — so you can run the business while we run Amazon.","Full-Service Amazon Account Management","Full-service Amazon account management — advertising, listing SEO, creative, catalog and strategy run by one senior team. Get your growth plan.",[177,193,209,223],{"id":134,"slug":178,"cover_image":179,"brand_name":7,"is_anonymized":8,"period_months":180,"is_enabled":8,"sort_order":181,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":182,"headline_metric":183,"summary":184,"meta_title":185,"meta_description":186,"service_ids":187,"published_at":11,"category_id":189,"category_slug":190,"category_path":191,"category_name":192,"category_is_enabled":8},"gimbal-brand-companion-app-onboarding","case-studies\u002Fgimbal-brand-companion-app-onboarding-1790060651183.webp",14,1307,"The product was fine; the app it shipped with was the problem","Returns 17% → 5%","A gimbal brand's reviews complained about hardware that worked perfectly. The failure was the first fifteen minutes with the companion app, and it was being paid for in returns and one-star ratings.","Post-Purchase Onboarding Case Study","How fixing companion-app onboarding cut a gimbal brand's return rate from 17% to 5% and lifted its rating six tenths in fourteen months.",[188,22],"07288de0-63ae-47b6-b6fc-eb6c6af8f16e","e55a5d03-834b-44f8-ab0a-6402dbd328a6","selfie-sticks-and-gimbals","cell-phones-and-accessories\u002Fselfie-sticks-and-gimbals","Selfie Sticks & Gimbals",{"id":135,"slug":194,"cover_image":195,"brand_name":7,"is_anonymized":8,"period_months":196,"is_enabled":8,"sort_order":197,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":198,"headline_metric":199,"summary":200,"meta_title":201,"meta_description":202,"service_ids":203,"published_at":11,"category_id":205,"category_slug":206,"category_path":207,"category_name":208,"category_is_enabled":8},"unlocked-phone-seller-consideration-window","case-studies\u002Funlocked-phone-seller-consideration-window-1790060651183.webp",13,1308,"Measuring a 19-day decision with a 7-day report","Account return on spend 2.1x → 4.8x","Nobody buys a $460 phone in one session. The brand was judging campaigns on a report window shorter than its own customers' decision, and switching off everything that builds demand.","Long Consideration Attribution Case","How switching from seven-day attributed ROAS to total-account economics took an unlocked phone seller from 2.1x to 4.8x return on spend.",[22,204],"c89127c7-631c-451f-bf13-3681edd0f3c4","776173da-7dd0-40f8-a41f-526a0f976473","unlocked-cell-phones","cell-phones-and-accessories\u002Funlocked-cell-phones","Unlocked Cell Phones",{"id":136,"slug":210,"cover_image":211,"brand_name":7,"is_anonymized":8,"period_months":169,"is_enabled":8,"sort_order":212,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":213,"headline_metric":214,"summary":215,"meta_title":216,"meta_description":217,"service_ids":218,"published_at":11,"category_id":219,"category_slug":220,"category_path":221,"category_name":222,"category_is_enabled":8},"smartwatch-band-category-noun-coverage","case-studies\u002Fsmartwatch-band-category-noun-coverage-1790060651183.webp",1309,"The same product has four names, and the listing knew one of them","Indexed search volume +3.4x","Band, strap, bracelet, loop — shoppers call the same object different things depending on where they learned the word. The catalog was indexed for one of the four.","Category Synonym Coverage Case","How covering all four names shoppers use for the same smartwatch accessory tripled addressable search volume and grew revenue 92% in five months.",[21,204],"bd183ede-f55e-4b5f-a0db-13717ee012d7","smartwatch-accessories","cell-phones-and-accessories\u002Fsmartwatch-accessories","Smartwatch Accessories",{"id":137,"slug":224,"cover_image":225,"brand_name":7,"is_anonymized":8,"period_months":125,"is_enabled":8,"sort_order":226,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":227,"headline_metric":228,"summary":229,"meta_title":230,"meta_description":231,"service_ids":232,"published_at":11,"category_id":142,"category_slug":143,"category_path":143,"category_name":147,"category_is_enabled":8},"phone-accessory-brand-device-launch-window","case-studies\u002Fphone-accessory-brand-device-launch-window-1790060651183.webp",1300,"Publishing in 48 hours instead of four weeks after a device announcement","Announcement to listing live: 26 days → 9","In phone accessories the ranking race for a new device is decided before the device ships. The brand's listings arrived a month late every time, so we rebuilt the publishing process around the announcement date.","Amazon Device Launch Window Case","How a phone accessory brand cut its time from device announcement to live listing from 26 days to 9 and tripled new-model launch revenue.",[21,22],1790082620205]