[{"data":1,"prerenderedAt":236},["ShallowReactive",2],{"case-study-phone-case-brand-style-archetype-merchandising-en":3,"case-study-blocks-df93b25b-9180-411a-9198-e293fd1256d3-en":27,"reviews-all-df93b25b-9180-411a-9198-e293fd1256d3-any-en":138,"case-study-category-ancestors-cell-phones-and-accessories\u002Fcases-and-covers-en":139,"services-by-ids-b2229fd7-1f99-4a26-ad08-d1113955c798,07288de0-63ae-47b6-b6fc-eb6c6af8f16e-en":151,"case-studies-by-ids-cb59a13f-22d9-4118-8b01-0f6411d25abf,cfd5cef7-e2b0-4731-bdc5-d8137587eabe,03c1dbff-6143-4334-bf8d-dd1149dc1eff,7a630867-d4ba-4f17-bfe5-718e4d996f68-en":174},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"df93b25b-9180-411a-9198-e293fd1256d3","phone-case-brand-style-archetype-merchandising","case-studies\u002Fphone-case-brand-style-archetype-merchandising-1790060651183.webp",null,true,8,1302,"2026-09-22","2026-09-22T11:13:31.243081+00:00","2026-09-22T11:13:31.504874+00:00","en","Selling a phone case as a style, not as a protection spec","Sessions 77k → 95k","The brand's copy argued about drop ratings while its buyers were searching for an aesthetic. Rebuilding the catalog around style vocabulary moved it into a set of searches it had never appeared in.","Phone Case Style Positioning Case","How rebuilding a phone case catalog around style vocabulary instead of protection specs grew sessions 23% and lifted conversion 41%.",[21,22],"b2229fd7-1f99-4a26-ad08-d1113955c798","07288de0-63ae-47b6-b6fc-eb6c6af8f16e","edbc77fa-6fc9-432e-8558-df31935b1d7d","cases-and-covers","cell-phones-and-accessories\u002Fcases-and-covers","Cases & Covers",[28,53,80,87,94,103,110,121,127],{"id":29,"case_study_id":4,"type":30,"position":31,"is_enabled":8,"config":32,"locale_code":14,"data":33},"075372b5-a04c-41ea-9793-fdfa1177f265","snapshot",1,{},{"items":34,"title":52},[35,37,40,43,46,49],{"label":36,"value":26},"Category",{"label":38,"value":39},"Marketplaces","US",{"label":41,"value":42},"Revenue at start","$174k \u002F month",{"label":44,"value":45},"Catalog","24 case designs, one technical message",{"label":47,"value":48},"Engagement","Listing SEO + creative",{"label":50,"value":51},"Timeframe","8 months","",{"id":54,"case_study_id":4,"type":55,"position":56,"is_enabled":8,"config":57,"locale_code":14,"data":58},"03ea6038-d053-489e-a4ef-5ebd02a2cfca","metrics",2,{},{"items":59,"title":52},[60,65,70,75],{"after":61,"delta":62,"label":63,"before":64,"is_highlight":8},"95k \u002F mo","+23%","Sessions","77k \u002F mo",{"after":66,"delta":67,"label":68,"before":69},"$301k","+73%","Monthly revenue","$174k",{"after":71,"delta":72,"label":73,"before":74},"9.0%","+41%","Conversion rate","6.4%",{"after":76,"delta":77,"label":78,"before":79},"740","+1,133%","Ranking keywords with a style modifier","60",{"id":81,"case_study_id":4,"type":82,"position":83,"is_enabled":8,"config":84,"locale_code":14,"data":85},"3c89b474-dd75-42e3-b8fb-82914136e70e","challenge",3,{},{"title":52,"markdown":86},"Every listing in the catalog led with the same argument: military-grade drop protection, tested to a number of feet. That argument is true, it is also identical to what several hundred other sellers say, and it answers a question most of this brand's buyers were not asking.\n\nSearch data said something different. The terms with real volume around these designs were descriptive of appearance — minimalist, clear, matte, pastel, vintage-looking — and the brand appeared on none of them, because the words never occurred anywhere in its listings. It was competing exclusively in the most crowded and least differentiated part of the category while its actual advantage, design, was invisible to search.",{"id":88,"case_study_id":4,"type":89,"position":90,"is_enabled":8,"config":91,"locale_code":14,"data":92},"6567349c-3a0a-423d-aee5-cb4a97963854","approach",4,{},{"title":52,"markdown":93},"We let each design be found by the people who want that look.\n\n- **A style vocabulary built from search data and review text**, not from the internal design language the team used with its factory.\n- **One style archetype per listing** — the design named and led with the aesthetic it belongs to, with protection demoted to a supporting bullet.\n- **Imagery that shows the case as an object**, photographed the way the buyer imagines carrying it rather than mid-drop-test.\n- **Campaigns split by archetype**, which separated segments with wildly different competition and cost per click that had been averaged together.",{"id":95,"case_study_id":4,"type":96,"position":9,"is_enabled":8,"config":97,"locale_code":14,"data":100},"69b0cf57-18a5-483a-a832-e9d7787c21a9","media",{"images":98},[99],"case-studies\u002Fdashboards\u002Fphone-case-brand-style-archetype-merchandising.webp",{"title":101,"caption":102},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $78k to $135k a month while ACoS falls from 35% to 23% across the 8-month engagement.",{"id":104,"case_study_id":4,"type":105,"position":106,"is_enabled":8,"config":107,"locale_code":14,"data":108},"d730b4f7-e28f-4bff-a528-db5551a8b5c2","results",9,{},{"title":52,"markdown":109},"Sessions grew from 77k to **95k a month**, and revenue rose 73% on a catalog that did not gain a single new design.\n\nRanking keywords carrying a style modifier went from 60 to 740 — the brand simply was not present in those searches before, because the words describing its own products were not on its own pages. Conversion rose 41% as well: a shopper who searched for a look and found it does not need to be convinced about drop ratings.",{"id":111,"case_study_id":4,"type":112,"position":113,"is_enabled":8,"config":114,"locale_code":14,"data":115},"1f8d5ce2-b305-4e9c-b827-131d6a10b052","quote",10,{},{"items":116,"title":52},[117],{"role":118,"text":119,"author":120},"Phone case brand","The person buying a case has decided how it should look before she types anything. Our copy was written for an engineer.","Creative Director",{"id":122,"case_study_id":4,"type":123,"position":124,"is_enabled":8,"config":125,"locale_code":14,"data":126},"f35abb9b-00af-4d86-a8b2-b9fc69ba19e7","service_ref",11,{},{"title":52},{"id":128,"case_study_id":4,"type":129,"position":130,"is_enabled":8,"config":131,"locale_code":14,"data":137},"63361839-fe33-4fa1-a045-3638b18097df","case_ref",12,{"ids":132},[133,134,135,136],"cb59a13f-22d9-4118-8b01-0f6411d25abf","cfd5cef7-e2b0-4731-bdc5-d8137587eabe","03c1dbff-6143-4334-bf8d-dd1149dc1eff","7a630867-d4ba-4f17-bfe5-718e4d996f68",{"title":52},[],[140],{"id":141,"parent_id":7,"path":142,"slug":142,"sort_order":143,"is_enabled":8,"is_priority":144,"last_modify":11,"created_at":145,"updated_at":145,"locale_code":14,"name":146,"title":147,"subtitle":148,"intro":7,"meta_title":149,"meta_description":150,"case_count":113},"5412706c-dda4-40b6-99bd-6db6e91c5f4f","cell-phones-and-accessories",103,false,"2026-09-22T11:13:31.187156+00:00","Cell Phones & Accessories","Amazon Cell Phones & Accessories Case Studies","Real campaigns we ran for cell phones & accessories brands on Amazon — what was broken, what we changed and what it moved.","Cell Phones & Accessories Case Studies","See how our Amazon agency grows Cell Phones & Accessories brands: the challenge, the work we ran and the numbers it moved.",[152,164],{"id":21,"slug":153,"icon":154,"hero_image":155,"is_enabled":8,"sort_order":83,"last_modify":156,"created_at":157,"updated_at":158,"locale_code":14,"name":159,"title":160,"subtitle":161,"meta_title":162,"meta_description":163},"amazon-listing-seo","i-lucide-search","service\u002Famazon-listing-seo-1785511614770.svg","2026-08-14","2026-07-29T14:13:30.127513+00:00","2026-08-14T08:43:13.682542+00:00","Amazon Listing SEO","Amazon listing optimization that ranks and converts","Keyword-rich titles, bullets, and backend terms built for Amazon's search algorithm and its new AI shopping assistant, Rufus — so more shoppers find you and more of them buy.","Amazon Listing Optimization & SEO","Amazon listing optimization & SEO — keyword research, titles, bullets, backend terms and Rufus-ready content that lifts rank and sales. Get your growth plan.",{"id":22,"slug":165,"icon":166,"hero_image":167,"is_enabled":8,"sort_order":90,"last_modify":156,"created_at":168,"updated_at":158,"locale_code":14,"name":169,"title":170,"subtitle":171,"meta_title":172,"meta_description":173},"creative-content","i-lucide-palette","service\u002Fcreative-content-1785511622781.svg","2026-07-29T14:14:06.117411+00:00","Creative & Content","Amazon creative that turns clicks into customers","Conversion-focused images, A+ content, and video built around shopper intent — so the traffic you pay for actually converts.","Amazon Creative & A+ Content Services","Amazon creative and content that converts — product photography, infographics, A+ brand story, and PDP & headline video built for shopper intent.",[175,190,206,221],{"id":133,"slug":176,"cover_image":177,"brand_name":7,"is_anonymized":8,"period_months":113,"is_enabled":8,"sort_order":178,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":179,"headline_metric":180,"summary":181,"meta_title":182,"meta_description":183,"service_ids":184,"published_at":11,"category_id":186,"category_slug":187,"category_path":188,"category_name":189,"category_is_enabled":8},"screen-protector-brand-name-demand-building","case-studies\u002Fscreen-protector-brand-name-demand-building-1790060651183.webp",1303,"Creating a branded search term in a category of anonymous sellers","Branded searches under 400 → 11k \u002F month","Screen protectors are sold by hundreds of interchangeable names using the same stock photography. We spent ten months making one of those names something shoppers type on purpose.","Building Branded Demand on Amazon","How a screen protector brand went from almost no branded searches to 11k a month in a commodity category, cutting blended ad cost by a third.",[185,22],"119e81ea-2a44-44f5-bd31-a47741039864","84aee4b1-f162-4b9f-a918-d557ba7381ba","screen-protectors","cell-phones-and-accessories\u002Fscreen-protectors","Screen Protectors",{"id":134,"slug":191,"cover_image":192,"brand_name":7,"is_anonymized":8,"period_months":193,"is_enabled":8,"sort_order":194,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":195,"headline_metric":196,"summary":197,"meta_title":198,"meta_description":199,"service_ids":200,"published_at":11,"category_id":202,"category_slug":203,"category_path":204,"category_name":205,"category_is_enabled":8},"charging-cable-brand-replacement-intent-search","case-studies\u002Fcharging-cable-brand-replacement-intent-search-1790060651183.webp",7,1304,"Buying the moment somebody's old cable stops working","ACoS 39% → 20%","Cables are not bought, they are re-bought — usually in irritation, the day the last one fails. The brand was bidding on product terms and ignoring the language of the failure that creates the purchase.","Replacement Intent Keyword Strategy","How targeting failure-language searches instead of generic product terms cut a charging cable brand's ACoS from 39% to 20% in seven months.",[21,201],"c89127c7-631c-451f-bf13-3681edd0f3c4","55673a46-800e-479b-80c3-20a3462d1db5","chargers-and-cables","cell-phones-and-accessories\u002Fchargers-and-cables","Chargers & Cables",{"id":135,"slug":207,"cover_image":208,"brand_name":7,"is_anonymized":8,"period_months":106,"is_enabled":8,"sort_order":209,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":210,"headline_metric":211,"summary":212,"meta_title":213,"meta_description":214,"service_ids":215,"published_at":11,"category_id":217,"category_slug":218,"category_path":219,"category_name":220,"category_is_enabled":8},"power-bank-brand-real-output-transparency","case-studies\u002Fpower-bank-brand-real-output-transparency-1790060651183.webp",1305,"Publishing the capacity customers actually get","Rating 3.8 → 4.2","Every power bank in the category advertises a cell capacity nobody ever receives, and every review section is full of people who feel cheated. The brand won by printing the honest number.","Honest Capacity Claims Case Study","How publishing real deliverable output instead of cell capacity lifted a power bank brand's rating from 3.8 to 4.2 and cut returns by two thirds.",[22,216],"a507b11d-88fb-4b74-98a2-0661de716593","8fa6e88f-e5da-4047-9c46-f60f0dacedf5","power-banks","cell-phones-and-accessories\u002Fpower-banks","Power Banks",{"id":136,"slug":222,"cover_image":223,"brand_name":7,"is_anonymized":8,"period_months":224,"is_enabled":8,"sort_order":225,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":226,"headline_metric":227,"summary":228,"meta_title":229,"meta_description":230,"service_ids":231,"published_at":11,"category_id":232,"category_slug":233,"category_path":234,"category_name":235,"category_is_enabled":8},"phone-mount-brand-variation-family-split","case-studies\u002Fphone-mount-brand-variation-family-split-1790060651183.webp",6,1306,"Breaking one over-merged listing into the four products it really was","+127% revenue from the same four SKUs","Four mounts for four completely different situations had been merged under one parent to pool reviews. The pooled reviews were worth less than the relevance the merge destroyed.","Variation Family Split Case Study","How splitting an over-merged mount variation family into four focused listings grew revenue 127% and doubled organic keyword coverage in six months.",[21,216],"ea7c6152-2a3a-4452-97ab-921075dda2e5","mounts-stands-and-grips","cell-phones-and-accessories\u002Fmounts-stands-and-grips","Mounts, Stands & Grips",1790082620126]