[{"data":1,"prerenderedAt":243},["ShallowReactive",2],{"case-study-phone-accessory-brand-sku-retirement-ladder-en":3,"case-study-blocks-0ef8e835-bbc9-4fb2-9d7b-fe6cb5b09195-en":26,"reviews-all-0ef8e835-bbc9-4fb2-9d7b-fe6cb5b09195-any-en":158,"case-study-category-ancestors-cell-phones-and-accessories-en":159,"services-by-ids-a507b11d-88fb-4b74-98a2-0661de716593,c89127c7-631c-451f-bf13-3681edd0f3c4-en":160,"case-studies-by-ids-24a9562e-0251-40bd-b4d5-6e9423d33be6,df93b25b-9180-411a-9198-e293fd1256d3,cb59a13f-22d9-4118-8b01-0f6411d25abf,cfd5cef7-e2b0-4731-bdc5-d8137587eabe-en":185},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":24,"category_name":25,"category_is_enabled":8},"0ef8e835-bbc9-4fb2-9d7b-fe6cb5b09195","phone-accessory-brand-sku-retirement-ladder","case-studies\u002Fphone-accessory-brand-sku-retirement-ladder-1790060651183.webp",null,true,12,1301,"2026-09-22","2026-09-22T11:13:31.243081+00:00","2026-09-22T11:13:31.504874+00:00","en","Retiring SKUs on a schedule instead of discovering dead stock","Write-offs $340k → $61k a year","Phone accessories die when the device they serve does, and this brand kept finding out afterwards. A retirement ladder tied spend, price and inventory to the age of each device generation.","SKU Retirement Planning Case Study","How an age-based retirement ladder cut a phone accessory brand's annual dead-stock write-offs from $340k to $61k and freed cash for new launches.",[21,22],"a507b11d-88fb-4b74-98a2-0661de716593","c89127c7-631c-451f-bf13-3681edd0f3c4","5412706c-dda4-40b6-99bd-6db6e91c5f4f","cell-phones-and-accessories","Cell Phones & Accessories",[27,55,82,89,96,124,131,142,148],{"id":28,"case_study_id":4,"type":29,"position":30,"is_enabled":8,"config":31,"locale_code":14,"data":32},"91922cd0-5e43-4c04-a580-2ee03cabaf71","snapshot",1,{},{"items":33,"title":54},[34,36,39,42,45,48,51],{"label":35,"value":25},"Category",{"label":37,"value":38},"Marketplaces","US, CA",{"label":40,"value":41},"Revenue at start","$286k \u002F month",{"label":43,"value":44},"Catalog","340 SKUs across 6 device generations",{"label":46,"value":47},"Problem","$340k written off in the previous year",{"label":49,"value":50},"Engagement","Full account management + PPC",{"label":52,"value":53},"Timeframe","12 months","",{"id":56,"case_study_id":4,"type":57,"position":58,"is_enabled":8,"config":59,"locale_code":14,"data":60},"0759e46f-bf48-45f5-b398-c2ad2e9521cd","metrics",2,{},{"items":61,"title":54},[62,67,72,77],{"after":63,"delta":64,"label":65,"before":66,"is_highlight":8},"$61k","-82%","Annual dead-stock write-off","$340k",{"after":68,"delta":69,"label":70,"before":71},"$398k","+39%","Monthly revenue","$286k",{"after":73,"delta":74,"label":75,"before":76},"9%","-32 pts","Inventory tied up in SKUs older than 24 months","41%",{"after":78,"delta":79,"label":80,"before":81},"$1.1k \u002F mo","-87%","Long-term storage fees","$8.4k \u002F mo",{"id":83,"case_study_id":4,"type":84,"position":85,"is_enabled":8,"config":86,"locale_code":14,"data":87},"0adfe218-8683-41e7-b244-fd9909dc4f07","challenge",3,{},{"title":54,"markdown":88},"Every accessory in this catalog has an expiry date set by somebody else: when a device generation stops being carried, demand for everything made for it falls off within two quarters and never returns. The brand knew this in principle and behaved as if each SKU would sell forever.\n\nThe result was a catalog where 41% of inventory value sat in products for devices three and four generations old, still carrying advertising budget out of habit, still accruing long-term storage fees, and eventually written off in one painful line at year end. The cash locked in that stock was the same cash the brand kept saying it did not have for new launches.",{"id":90,"case_study_id":4,"type":91,"position":92,"is_enabled":8,"config":93,"locale_code":14,"data":94},"d993a4e2-0fd7-4dd8-ab27-a0323e06aa95","approach",4,{},{"title":54,"markdown":95},"We made the decline predictable and acted on it early, while the stock still had value.\n\n- **Every SKU tagged with the device generation it serves**, which converts a catalog into a set of cohorts with known ages.\n- **A four-stage ladder** — grow, hold, taper, exit — with the stage set by generation age and sell-through rate rather than by opinion.\n- **Advertising withdrawn at the taper stage** instead of at the exit stage, since paying for clicks on a dying SKU is the most expensive way to hold inventory.\n- **Planned markdowns at exit**, timed twelve to sixteen weeks before the point where the stock historically became unsellable.",{"id":97,"case_study_id":4,"type":98,"position":99,"is_enabled":8,"config":100,"locale_code":14,"data":101},"65856e72-9252-4e45-9e2a-86a24a09bfc8","timeline",6,{},{"title":54,"phases":102},[103,110,117],{"items":104,"label":108,"title":109},[105,106,107],"340 SKUs mapped to device generations","Sell-through curves built from three years of history","The point of no return identified at roughly 26 months","Months 1–3","Cohort the catalog",{"items":111,"label":115,"title":116},[112,113,114],"Stage rules applied to every SKU monthly","Ad spend pulled from 74 tapering SKUs","First planned exit wave cleared $190k of stock at 62% of list","Months 4–8","Run the ladder",{"items":118,"label":122,"title":123},[119,120,121],"Freed cash moved into current-generation depth","Storage fees down 87%","Year-end write-off $61k, all of it from one discontinued line","Months 9–12","Reinvest",{"id":125,"case_study_id":4,"type":126,"position":127,"is_enabled":8,"config":128,"locale_code":14,"data":129},"2e015570-e131-4b4b-bf01-171bf6725f24","results",9,{},{"title":54,"markdown":130},"The annual write-off fell from $340k to **$61k**, and the share of inventory sitting in SKUs older than two years went from 41% to 9%.\n\nRevenue grew 39% because the cash that used to die in old stock bought depth in current-generation products, which sell. The markdowns themselves were not clever — selling at 62% of list is nobody's ambition — but they recover roughly two thirds of the value that the previous approach recovered none of, and they do it a year earlier.",{"id":132,"case_study_id":4,"type":133,"position":134,"is_enabled":8,"config":135,"locale_code":14,"data":136},"f35ab287-7dc0-4d3e-b41f-e22d101d2c71","quote",10,{},{"items":137,"title":54},[138],{"role":139,"text":140,"author":141},"Phone accessory brand","Nothing in this catalog gets old slowly. Once we admitted that, half the decisions made themselves.","Managing Director",{"id":143,"case_study_id":4,"type":144,"position":145,"is_enabled":8,"config":146,"locale_code":14,"data":147},"e8ccf085-4ddb-45a9-aab7-f0b4ff4d6837","service_ref",11,{},{"title":54},{"id":149,"case_study_id":4,"type":150,"position":9,"is_enabled":8,"config":151,"locale_code":14,"data":157},"62dc0863-4492-4380-8f93-8c6b27cebc43","case_ref",{"ids":152},[153,154,155,156],"24a9562e-0251-40bd-b4d5-6e9423d33be6","df93b25b-9180-411a-9198-e293fd1256d3","cb59a13f-22d9-4118-8b01-0f6411d25abf","cfd5cef7-e2b0-4731-bdc5-d8137587eabe",{"title":54},[],[],[161,174],{"id":21,"slug":162,"icon":163,"hero_image":164,"is_enabled":8,"sort_order":165,"last_modify":166,"created_at":167,"updated_at":168,"locale_code":14,"name":169,"title":170,"subtitle":171,"meta_title":172,"meta_description":173},"full-account-management","i-lucide-briefcase","service\u002Ffull-account-management-1785511629493.svg",5,"2026-08-14","2026-07-29T14:14:42.347624+00:00","2026-08-14T08:43:13.682542+00:00","Full Account Management","Your entire Amazon channel, run by one senior team","Advertising, listings, creative, catalog, and strategy managed end to end — so you can run the business while we run Amazon.","Full-Service Amazon Account Management","Full-service Amazon account management — advertising, listing SEO, creative, catalog and strategy run by one senior team. Get your growth plan.",{"id":22,"slug":175,"icon":176,"hero_image":177,"is_enabled":8,"sort_order":30,"last_modify":166,"created_at":178,"updated_at":179,"locale_code":14,"name":180,"title":181,"subtitle":182,"meta_title":183,"meta_description":184},"amazon-ppc-management","i-lucide-target","service\u002Famazon-ppc-management-1785511595551.svg","2026-07-29T14:12:15.748121+00:00","2026-08-14T13:00:28.764226+00:00","Amazon PPC Management","Amazon PPC management that grows profit, not just spend","We build and run Sponsored Products, Sponsored Brands, and Sponsored Display campaigns around your margins — cutting wasted spend and scaling the keywords that convert.","Amazon PPC Management Services","Full-funnel Amazon PPC management — Sponsored Products, Brands & Display plus AMC insights. We cut ACoS and scale converting keywords. Get your growth plan.",[186,197,213,228],{"id":153,"slug":187,"cover_image":188,"brand_name":7,"is_anonymized":8,"period_months":145,"is_enabled":8,"sort_order":189,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":190,"headline_metric":191,"summary":192,"meta_title":193,"meta_description":194,"service_ids":195,"published_at":11,"category_id":23,"category_slug":24,"category_path":24,"category_name":25,"category_is_enabled":8},"phone-accessory-brand-device-launch-window","case-studies\u002Fphone-accessory-brand-device-launch-window-1790060651183.webp",1300,"Publishing in 48 hours instead of four weeks after a device announcement","Announcement to listing live: 26 days → 9","In phone accessories the ranking race for a new device is decided before the device ships. The brand's listings arrived a month late every time, so we rebuilt the publishing process around the announcement date.","Amazon Device Launch Window Case","How a phone accessory brand cut its time from device announcement to live listing from 26 days to 9 and tripled new-model launch revenue.",[196,21],"b2229fd7-1f99-4a26-ad08-d1113955c798",{"id":154,"slug":198,"cover_image":199,"brand_name":7,"is_anonymized":8,"period_months":200,"is_enabled":8,"sort_order":201,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":202,"headline_metric":203,"summary":204,"meta_title":205,"meta_description":206,"service_ids":207,"published_at":11,"category_id":209,"category_slug":210,"category_path":211,"category_name":212,"category_is_enabled":8},"phone-case-brand-style-archetype-merchandising","case-studies\u002Fphone-case-brand-style-archetype-merchandising-1790060651183.webp",8,1302,"Selling a phone case as a style, not as a protection spec","Sessions 77k → 95k","The brand's copy argued about drop ratings while its buyers were searching for an aesthetic. Rebuilding the catalog around style vocabulary moved it into a set of searches it had never appeared in.","Phone Case Style Positioning Case","How rebuilding a phone case catalog around style vocabulary instead of protection specs grew sessions 23% and lifted conversion 41%.",[196,208],"07288de0-63ae-47b6-b6fc-eb6c6af8f16e","edbc77fa-6fc9-432e-8558-df31935b1d7d","cases-and-covers","cell-phones-and-accessories\u002Fcases-and-covers","Cases & Covers",{"id":155,"slug":214,"cover_image":215,"brand_name":7,"is_anonymized":8,"period_months":134,"is_enabled":8,"sort_order":216,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":217,"headline_metric":218,"summary":219,"meta_title":220,"meta_description":221,"service_ids":222,"published_at":11,"category_id":224,"category_slug":225,"category_path":226,"category_name":227,"category_is_enabled":8},"screen-protector-brand-name-demand-building","case-studies\u002Fscreen-protector-brand-name-demand-building-1790060651183.webp",1303,"Creating a branded search term in a category of anonymous sellers","Branded searches under 400 → 11k \u002F month","Screen protectors are sold by hundreds of interchangeable names using the same stock photography. We spent ten months making one of those names something shoppers type on purpose.","Building Branded Demand on Amazon","How a screen protector brand went from almost no branded searches to 11k a month in a commodity category, cutting blended ad cost by a third.",[223,208],"119e81ea-2a44-44f5-bd31-a47741039864","84aee4b1-f162-4b9f-a918-d557ba7381ba","screen-protectors","cell-phones-and-accessories\u002Fscreen-protectors","Screen Protectors",{"id":156,"slug":229,"cover_image":230,"brand_name":7,"is_anonymized":8,"period_months":231,"is_enabled":8,"sort_order":232,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":233,"headline_metric":234,"summary":235,"meta_title":236,"meta_description":237,"service_ids":238,"published_at":11,"category_id":239,"category_slug":240,"category_path":241,"category_name":242,"category_is_enabled":8},"charging-cable-brand-replacement-intent-search","case-studies\u002Fcharging-cable-brand-replacement-intent-search-1790060651183.webp",7,1304,"Buying the moment somebody's old cable stops working","ACoS 39% → 20%","Cables are not bought, they are re-bought — usually in irritation, the day the last one fails. The brand was bidding on product terms and ignoring the language of the failure that creates the purchase.","Replacement Intent Keyword Strategy","How targeting failure-language searches instead of generic product terms cut a charging cable brand's ACoS from 39% to 20% in seven months.",[196,22],"55673a46-800e-479b-80c3-20a3462d1db5","chargers-and-cables","cell-phones-and-accessories\u002Fchargers-and-cables","Chargers & Cables",1790082620088]