[{"data":1,"prerenderedAt":244},["ShallowReactive",2],{"case-study-phone-accessory-brand-device-launch-window-en":3,"case-study-blocks-24a9562e-0251-40bd-b4d5-6e9423d33be6-en":26,"reviews-all-24a9562e-0251-40bd-b4d5-6e9423d33be6-any-en":162,"case-study-category-ancestors-cell-phones-and-accessories-en":163,"services-by-ids-b2229fd7-1f99-4a26-ad08-d1113955c798,a507b11d-88fb-4b74-98a2-0661de716593-en":164,"case-studies-by-ids-0ef8e835-bbc9-4fb2-9d7b-fe6cb5b09195,df93b25b-9180-411a-9198-e293fd1256d3,cb59a13f-22d9-4118-8b01-0f6411d25abf,cfd5cef7-e2b0-4731-bdc5-d8137587eabe-en":187},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":24,"category_name":25,"category_is_enabled":8},"24a9562e-0251-40bd-b4d5-6e9423d33be6","phone-accessory-brand-device-launch-window","case-studies\u002Fphone-accessory-brand-device-launch-window-1790060651183.webp",null,true,11,1300,"2026-09-22","2026-09-22T11:13:31.243081+00:00","2026-09-22T11:13:31.504874+00:00","en","Publishing in 48 hours instead of four weeks after a device announcement","Announcement to listing live: 26 days → 9","In phone accessories the ranking race for a new device is decided before the device ships. The brand's listings arrived a month late every time, so we rebuilt the publishing process around the announcement date.","Amazon Device Launch Window Case","How a phone accessory brand cut its time from device announcement to live listing from 26 days to 9 and tripled new-model launch revenue.",[21,22],"b2229fd7-1f99-4a26-ad08-d1113955c798","a507b11d-88fb-4b74-98a2-0661de716593","5412706c-dda4-40b6-99bd-6db6e91c5f4f","cell-phones-and-accessories","Cell Phones & Accessories",[27,55,82,89,96,118,128,135,146,151],{"id":28,"case_study_id":4,"type":29,"position":30,"is_enabled":8,"config":31,"locale_code":14,"data":32},"ab297049-bf1d-460d-bc86-f4eef8ad9fe4","snapshot",1,{},{"items":33,"title":54},[34,36,39,42,45,48,51],{"label":35,"value":25},"Category",{"label":37,"value":38},"Marketplaces","US, UK",{"label":40,"value":41},"Revenue at start","$412k \u002F month",{"label":43,"value":44},"Catalog","Accessories tied to 3 device families",{"label":46,"value":47},"Problem","Listings published ~26 days after each announcement",{"label":49,"value":50},"Engagement","Full account management + listing SEO",{"label":52,"value":53},"Timeframe","11 months","",{"id":56,"case_study_id":4,"type":57,"position":58,"is_enabled":8,"config":59,"locale_code":14,"data":60},"53ef3aad-6b1a-4b69-8760-461bda26f760","metrics",2,{},{"items":61,"title":54},[62,67,72,77],{"after":63,"delta":64,"label":65,"before":66,"is_highlight":8},"9 days","-65%","Announcement to listing live","26 days",{"after":68,"delta":69,"label":70,"before":71},"$402k","+241%","Revenue in the first 8 weeks of a device cycle","$118k",{"after":73,"delta":74,"label":75,"before":76},"#5","+26 positions","Organic rank on new-model terms, week 4","#31",{"after":78,"delta":79,"label":80,"before":81},"$520k","+26%","Monthly revenue","$412k",{"id":83,"case_study_id":4,"type":84,"position":85,"is_enabled":8,"config":86,"locale_code":14,"data":87},"6a976584-d54d-4a91-8834-7ce2960aa9d5","challenge",3,{},{"title":54,"markdown":88},"A new phone is announced, and within hours people start searching for accessories for a device that is not on sale yet. Those searches have almost no supply behind them, so the few listings that exist collect the clicks, the early sales and the ranking history that decides the next two years of the model's life.\n\nThis brand was never in that window. Its process began when the device physically arrived at the office: engineering confirmed the dimensions, photography was booked, copy was written, and roughly twenty-six days later the listing went live — into a search page already occupied by sellers who had published on announcement day. The products were better and the timing made that irrelevant.",{"id":90,"case_study_id":4,"type":91,"position":92,"is_enabled":8,"config":93,"locale_code":14,"data":94},"3ca9c624-d80e-4417-a3da-f6fe059fa481","approach",4,{},{"title":54,"markdown":95},"We moved every step that does not require the physical device to before the device exists.\n\n- **A publishing kit prepared from the announcement**, using the model name, the search terms it generates and the image templates already approved for the previous generation.\n- **Tooling driven by the published dimensions** rather than by a unit on the desk, which is where three of the four lost weeks were — a listing still goes live only when there is stock to ship, because nothing in this category can be pre-ordered.\n- **The existing adjustable SKUs advertised against the new-model terms** during the remaining gap, so the window is contested with a product that exists instead of conceded.\n- **A standing launch budget** released automatically on announcement day, so the spend decision is not a meeting.",{"id":97,"case_study_id":4,"type":98,"position":99,"is_enabled":8,"config":100,"locale_code":14,"data":101},"df512a7e-8bac-4813-975b-33bed9849efa","process_steps",5,{},{"steps":102,"title":54},[103,106,109,112,115],{"text":104,"title":105},"Every device family the brand supports tracked by announcement and ship date, so the team knows which weeks are launch weeks a quarter in advance.","Mapping the calendar",{"text":107,"title":108},"Copy blocks, image templates and A+ modules made model-agnostic, leaving only the model name and dimensions to fill in.","Pre-built assets",{"text":110,"title":111},"Listings created within nine days of the announcement, photographed from the first production samples, with compatibility for the new model stated the way the accessory guidelines allow.","Day-nine publishing",{"text":113,"title":114},"Advertising opened at a deliberately unprofitable bid on day one of stock, treated as the cost of owning the term while the category is still thin.","Rank from the first shipment",{"text":116,"title":117},"The universal mounts and cables carried the new-model search terms for the nine days before the model-specific listing existed.","Bridging the gap",{"id":119,"case_study_id":4,"type":120,"position":121,"is_enabled":8,"config":122,"locale_code":14,"data":125},"40fbd823-9f1a-4972-8e7d-ba6f48867b2c","media",8,{"images":123},[124],"case-studies\u002Fdashboards\u002Fphone-accessory-brand-device-launch-window.webp",{"title":126,"caption":127},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $185k to $311k a month while ACoS falls from 33% to 21% across the 11-month engagement.",{"id":129,"case_study_id":4,"type":130,"position":131,"is_enabled":8,"config":132,"locale_code":14,"data":133},"007e1ffb-fd0b-40a1-b96e-00ffc75c5187","results",9,{},{"title":54,"markdown":134},"The gap between announcement and a live listing fell from 26 days to **9**, and the first eight weeks of a device cycle now produce $402k instead of $118k.\n\nThe mechanism is entirely about order of arrival: by week four the brand ranks #5 on new-model terms rather than #31, because it spent the empty weeks accumulating sales history instead of waiting for a courier. Overall revenue grew 26% without a single new product line — the same catalog, published seventeen days earlier.",{"id":136,"case_study_id":4,"type":137,"position":138,"is_enabled":8,"config":139,"locale_code":14,"data":140},"bede32d8-5199-4ac9-96f1-dcdca27568b4","quote",10,{},{"items":141,"title":54},[142],{"role":143,"text":144,"author":145},"Phone accessory brand","The race starts at the announcement, not at the first shipment. For six years we entered it a month late.","Head of Operations",{"id":147,"case_study_id":4,"type":148,"position":9,"is_enabled":8,"config":149,"locale_code":14,"data":150},"069aa718-4622-4310-8c63-5c94cb083493","service_ref",{},{"title":54},{"id":152,"case_study_id":4,"type":153,"position":154,"is_enabled":8,"config":155,"locale_code":14,"data":161},"6659cdac-1e8a-4dbd-895f-b530cf4d74cb","case_ref",12,{"ids":156},[157,158,159,160],"0ef8e835-bbc9-4fb2-9d7b-fe6cb5b09195","df93b25b-9180-411a-9198-e293fd1256d3","cb59a13f-22d9-4118-8b01-0f6411d25abf","cfd5cef7-e2b0-4731-bdc5-d8137587eabe",{"title":54},[],[],[165,177],{"id":21,"slug":166,"icon":167,"hero_image":168,"is_enabled":8,"sort_order":85,"last_modify":169,"created_at":170,"updated_at":171,"locale_code":14,"name":172,"title":173,"subtitle":174,"meta_title":175,"meta_description":176},"amazon-listing-seo","i-lucide-search","service\u002Famazon-listing-seo-1785511614770.svg","2026-08-14","2026-07-29T14:13:30.127513+00:00","2026-08-14T08:43:13.682542+00:00","Amazon Listing SEO","Amazon listing optimization that ranks and converts","Keyword-rich titles, bullets, and backend terms built for Amazon's search algorithm and its new AI shopping assistant, Rufus — so more shoppers find you and more of them buy.","Amazon Listing Optimization & SEO","Amazon listing optimization & SEO — keyword research, titles, bullets, backend terms and Rufus-ready content that lifts rank and sales. Get your growth plan.",{"id":22,"slug":178,"icon":179,"hero_image":180,"is_enabled":8,"sort_order":99,"last_modify":169,"created_at":181,"updated_at":171,"locale_code":14,"name":182,"title":183,"subtitle":184,"meta_title":185,"meta_description":186},"full-account-management","i-lucide-briefcase","service\u002Ffull-account-management-1785511629493.svg","2026-07-29T14:14:42.347624+00:00","Full Account Management","Your entire Amazon channel, run by one senior team","Advertising, listings, creative, catalog, and strategy managed end to end — so you can run the business while we run Amazon.","Full-Service Amazon Account Management","Full-service Amazon account management — advertising, listing SEO, creative, catalog and strategy run by one senior team. Get your growth plan.",[188,199,214,229],{"id":157,"slug":189,"cover_image":190,"brand_name":7,"is_anonymized":8,"period_months":154,"is_enabled":8,"sort_order":191,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":192,"headline_metric":193,"summary":194,"meta_title":195,"meta_description":196,"service_ids":197,"published_at":11,"category_id":23,"category_slug":24,"category_path":24,"category_name":25,"category_is_enabled":8},"phone-accessory-brand-sku-retirement-ladder","case-studies\u002Fphone-accessory-brand-sku-retirement-ladder-1790060651183.webp",1301,"Retiring SKUs on a schedule instead of discovering dead stock","Write-offs $340k → $61k a year","Phone accessories die when the device they serve does, and this brand kept finding out afterwards. A retirement ladder tied spend, price and inventory to the age of each device generation.","SKU Retirement Planning Case Study","How an age-based retirement ladder cut a phone accessory brand's annual dead-stock write-offs from $340k to $61k and freed cash for new launches.",[22,198],"c89127c7-631c-451f-bf13-3681edd0f3c4",{"id":158,"slug":200,"cover_image":201,"brand_name":7,"is_anonymized":8,"period_months":121,"is_enabled":8,"sort_order":202,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":203,"headline_metric":204,"summary":205,"meta_title":206,"meta_description":207,"service_ids":208,"published_at":11,"category_id":210,"category_slug":211,"category_path":212,"category_name":213,"category_is_enabled":8},"phone-case-brand-style-archetype-merchandising","case-studies\u002Fphone-case-brand-style-archetype-merchandising-1790060651183.webp",1302,"Selling a phone case as a style, not as a protection spec","Sessions 77k → 95k","The brand's copy argued about drop ratings while its buyers were searching for an aesthetic. Rebuilding the catalog around style vocabulary moved it into a set of searches it had never appeared in.","Phone Case Style Positioning Case","How rebuilding a phone case catalog around style vocabulary instead of protection specs grew sessions 23% and lifted conversion 41%.",[21,209],"07288de0-63ae-47b6-b6fc-eb6c6af8f16e","edbc77fa-6fc9-432e-8558-df31935b1d7d","cases-and-covers","cell-phones-and-accessories\u002Fcases-and-covers","Cases & Covers",{"id":159,"slug":215,"cover_image":216,"brand_name":7,"is_anonymized":8,"period_months":138,"is_enabled":8,"sort_order":217,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":218,"headline_metric":219,"summary":220,"meta_title":221,"meta_description":222,"service_ids":223,"published_at":11,"category_id":225,"category_slug":226,"category_path":227,"category_name":228,"category_is_enabled":8},"screen-protector-brand-name-demand-building","case-studies\u002Fscreen-protector-brand-name-demand-building-1790060651183.webp",1303,"Creating a branded search term in a category of anonymous sellers","Branded searches under 400 → 11k \u002F month","Screen protectors are sold by hundreds of interchangeable names using the same stock photography. We spent ten months making one of those names something shoppers type on purpose.","Building Branded Demand on Amazon","How a screen protector brand went from almost no branded searches to 11k a month in a commodity category, cutting blended ad cost by a third.",[224,209],"119e81ea-2a44-44f5-bd31-a47741039864","84aee4b1-f162-4b9f-a918-d557ba7381ba","screen-protectors","cell-phones-and-accessories\u002Fscreen-protectors","Screen Protectors",{"id":160,"slug":230,"cover_image":231,"brand_name":7,"is_anonymized":8,"period_months":232,"is_enabled":8,"sort_order":233,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":234,"headline_metric":235,"summary":236,"meta_title":237,"meta_description":238,"service_ids":239,"published_at":11,"category_id":240,"category_slug":241,"category_path":242,"category_name":243,"category_is_enabled":8},"charging-cable-brand-replacement-intent-search","case-studies\u002Fcharging-cable-brand-replacement-intent-search-1790060651183.webp",7,1304,"Buying the moment somebody's old cable stops working","ACoS 39% → 20%","Cables are not bought, they are re-bought — usually in irritation, the day the last one fails. The brand was bidding on product terms and ignoring the language of the failure that creates the purchase.","Replacement Intent Keyword Strategy","How targeting failure-language searches instead of generic product terms cut a charging cable brand's ACoS from 39% to 20% in seven months.",[21,198],"55673a46-800e-479b-80c3-20a3462d1db5","chargers-and-cables","cell-phones-and-accessories\u002Fchargers-and-cables","Chargers & Cables",1790082620095]