[{"data":1,"prerenderedAt":236},["ShallowReactive",2],{"case-study-pet-supplements-brand-listing-seo-en":3,"case-study-blocks-a1e7c3d2-5b64-4f18-9c20-7d3e8f4a1b55-en":24,"reviews-all-a1e7c3d2-5b64-4f18-9c20-7d3e8f4a1b55-any-en":187,"services-by-ids-b2229fd7-1f99-4a26-ad08-d1113955c798,07288de0-63ae-47b6-b6fc-eb6c6af8f16e-en":188,"case-studies-by-ids-0fab6b56-d943-41e4-8de3-a82447d4ed80,04710b0c-ce84-40ce-808a-a47f690b092a-en":209},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"niche":9,"period_months":10,"is_enabled":8,"sort_order":11,"last_modify":12,"created_at":13,"updated_at":14,"locale_code":15,"title":16,"headline_metric":17,"summary":18,"meta_title":19,"meta_description":20,"service_ids":21},"a1e7c3d2-5b64-4f18-9c20-7d3e8f4a1b55","pet-supplements-brand-listing-seo","case-studies\u002Fpet-supplements-brand-listing-seo-1786635455161.webp","US pet supplements brand",true,"Pet Supplies",9,5,"2026-08-14","2026-08-13T14:26:41.733597+00:00","2026-08-14T08:43:13.682542+00:00","en","Growing organic Amazon sales 187% with listing SEO and Rufus optimization","+187% organic sales","A US pet supplements brand rebuilt its listings around how shoppers — and Amazon's Rufus AI assistant — actually search, growing organic sales from $58k to $166k a month on flat ad spend.","Amazon Listing SEO Case Study: +187% Organic","How Scaling Peak rebuilt a pet supplements catalog around real shopper language and Rufus AI search, lifting organic Amazon sales from $58k to $166k a month.",[22,23],"b2229fd7-1f99-4a26-ad08-d1113955c798","07288de0-63ae-47b6-b6fc-eb6c6af8f16e",[25,56,83,90,97,118,153,159,172,178],{"id":26,"case_study_id":4,"type":27,"position":28,"is_enabled":8,"config":29,"locale_code":15,"data":30},"e44fe1d8-4a78-4eb1-ade1-91c6806d58ca","snapshot",1,{},{"items":31,"title":55},[32,34,37,40,43,46,49,52],{"label":33,"value":9},"Category",{"label":35,"value":36},"Marketplaces","Amazon US",{"label":38,"value":39},"Revenue at start","$96k \u002F month",{"label":41,"value":42},"Organic share at start","60%",{"label":44,"value":45},"Catalog","16 ASINs",{"label":47,"value":48},"Engagement","Listing SEO + creative",{"label":50,"value":51},"Timeframe","9 months",{"label":53,"value":54},"Team","Account lead, SEO copywriter, designer","",{"id":57,"case_study_id":4,"type":58,"position":59,"is_enabled":8,"config":60,"locale_code":15,"data":61},"799f1d46-086a-4068-911d-f0b8d06f953c","metrics",2,{},{"items":62,"title":55},[63,68,73,78],{"after":64,"delta":65,"label":66,"before":67,"is_highlight":8},"$166k","+187%","Organic sales","$58k",{"after":69,"delta":70,"label":71,"before":72},"$214k","+123%","Total monthly revenue","$96k",{"after":74,"delta":75,"label":76,"before":77},"191","+344%","Keywords in organic top 10","43",{"after":79,"delta":80,"label":81,"before":82},"16.8%","+5.4 pts","Conversion rate","11.4%",{"id":84,"case_study_id":4,"type":85,"position":86,"is_enabled":8,"config":87,"locale_code":15,"data":88},"cdfe3550-ac00-4f34-b073-891dce02a527","challenge",3,{},{"title":55,"markdown":89},"The brand sold a small, well-reviewed range of pet supplements and had reached roughly $96k a month — but almost every incremental sale had to be bought. Advertising carried the account while organic rank sat outside the top 10 for the category terms that mattered, so growth was capped by ad budget rather than by demand.\n\nThe listings explained why. Copy had been written years earlier in the brand's own vocabulary — supplement names, ingredient tables, dosage charts — while shoppers were searching in plain language for outcomes: joint support for older dogs, calming chews for travel, skin and coat relief for allergies. Backend keywords were duplicated across ASINs, variations competed with one another for the same terms, and nothing on the page answered the conversational, question-shaped queries that Amazon's Rufus assistant increasingly summarizes for shoppers. The catalog was, in effect, invisible to the way people now search.",{"id":91,"case_study_id":4,"type":92,"position":93,"is_enabled":8,"config":94,"locale_code":15,"data":95},"1d206a62-d5e6-4d1c-ab14-4504136f4f3b","approach",4,{},{"title":55,"markdown":96},"We rebuilt the catalog's content around how people actually search — including how an AI assistant reads a listing.\n\n- **Keyword and intent research** — mapped the real demand landscape by pet, life stage and problem, then assigned each ASIN a primary term it could realistically own instead of letting the catalog fight over the same head keywords.\n- **Listing SEO** — rewrote titles, bullets and backend keywords in shopper language, front-loading the outcome and moving ingredient detail to where it supports the decision rather than blocking it.\n- **Rufus optimization** — structured the content to answer questions directly (who it's for, when to use it, what to expect and when), because conversational assistants surface listings that answer rather than listings that list.\n- **Creative content** — rebuilt main images and A+ modules so the new positioning was visible before a single word was read, protecting conversion as traffic broadened.\n- **Catalog hygiene** — consolidated variations, removed duplicate backend terms and fixed the internal cannibalization that had been splitting ranking signals.",{"id":98,"case_study_id":4,"type":99,"position":11,"is_enabled":8,"config":100,"locale_code":15,"data":101},"d90a1d9c-7d10-4240-9e05-03523fb3b2fd","process_steps",{},{"steps":102,"title":55},[103,106,109,112,115],{"text":104,"title":105},"We rebuilt the keyword universe around pet type, life stage and the problem being solved, then assigned every ASIN one primary term it could win.","Demand and intent mapping",{"text":107,"title":108},"Duplicate backend keywords and overlapping variations were consolidated so ranking signals stopped being split between the brand's own listings.","Cannibalization cleanup",{"text":110,"title":111},"Titles and bullets were rewritten to lead with the outcome a pet owner is searching for, with ingredient and dosage detail repositioned as supporting evidence.","Listing rewrite in shopper language",{"text":113,"title":114},"Each listing was structured to answer the questions shoppers ask out loud — suitability, timing, expected results — so AI-generated answers had something concrete to draw on.","Answer-shaped content for Rufus",{"text":116,"title":117},"Main images and A+ modules were rebuilt around the same outcome-led message, so the broader traffic the rewrite attracted still converted.","Creative aligned to the new positioning",{"id":119,"case_study_id":4,"type":120,"position":121,"is_enabled":8,"config":122,"locale_code":15,"data":123},"239df147-dfc8-407b-bb30-5cc1febcc117","timeline",6,{},{"title":55,"phases":124},[125,132,139,146],{"items":126,"label":130,"title":131},[127,128,129],"Full keyword and intent map by pet, life stage and problem","Cannibalization audit across ASINs and variations","One primary term assigned per ASIN","Days 0–30","Research",{"items":133,"label":137,"title":138},[134,135,136],"Titles, bullets and backend keywords rebuilt","Answer-shaped content added for conversational queries","Variations consolidated and duplicates removed","Days 31–60","Rewrite",{"items":140,"label":144,"title":145},[141,142,143],"Indexation tracked term by term","Creative and A+ rebuilt to protect conversion","Ad spend held flat while organic rank moved","Months 3–5","Index and climb",{"items":147,"label":151,"title":152},[148,149,150],"Top-10 keyword count growing month over month","Organic sales overtaking paid as the growth driver","Winning patterns rolled out across the catalog","Months 6–9","Compound",{"id":154,"case_study_id":4,"type":155,"position":10,"is_enabled":8,"config":156,"locale_code":15,"data":157},"2612fe78-cc12-4e3c-80af-87fd2828ae69","results",{},{"title":55,"markdown":158},"Organic sales grew from **$58k to $166k a month — a 187% increase** — while total revenue rose from $96k to $214k. The number of keywords ranking in the organic top 10 went from 43 to 191, and conversion rate improved from 11.4% to 16.8% as the rewritten pages matched what shoppers were actually looking for.\n\nCrucially, ad spend was held essentially flat across the nine months. The extra revenue came from demand the brand was already generating but failing to capture — which means the gains keep paying out every month without a matching increase in budget.",{"id":160,"case_study_id":4,"type":161,"position":162,"is_enabled":8,"config":163,"locale_code":15,"data":164},"b0a964ad-cf56-4357-a3f5-4ccb945b1b55","quote",10,{},{"items":165,"title":55},[166,169],{"role":7,"text":167,"author":168},"We had been writing for ourselves for years. Once the listings spoke the way our customers do, the rankings followed.","Head of Amazon",{"role":7,"text":170,"author":171},"Our ad budget hasn't moved, and we're doing more than double the revenue. That's the part our board cares about.","Founder",{"id":173,"case_study_id":4,"type":174,"position":175,"is_enabled":8,"config":176,"locale_code":15,"data":177},"f39219b2-78fe-4e4a-9e34-440a06a92200","service_ref",11,{},{"title":55},{"id":179,"case_study_id":4,"type":180,"position":181,"is_enabled":8,"config":182,"locale_code":15,"data":186},"f7079eb3-fa19-4253-9589-80ee3d1766db","case_ref",12,{"ids":183},[184,185],"0fab6b56-d943-41e4-8de3-a82447d4ed80","04710b0c-ce84-40ce-808a-a47f690b092a",{"title":55},[],[189,199],{"id":22,"slug":190,"icon":191,"hero_image":192,"is_enabled":8,"sort_order":86,"last_modify":12,"created_at":193,"updated_at":14,"locale_code":15,"name":194,"title":195,"subtitle":196,"meta_title":197,"meta_description":198},"amazon-listing-seo","i-lucide-search","service\u002Famazon-listing-seo-1785511614770.svg","2026-07-29T14:13:30.127513+00:00","Amazon Listing SEO","Amazon listing optimization that ranks and converts","Keyword-rich titles, bullets, and backend terms built for Amazon's search algorithm and its new AI shopping assistant, Rufus — so more shoppers find you and more of them buy.","Amazon Listing Optimization & SEO","Amazon listing optimization & SEO — keyword research, titles, bullets, backend terms and Rufus-ready content that lifts rank and conversion. Book a free audit.",{"id":23,"slug":200,"icon":201,"hero_image":202,"is_enabled":8,"sort_order":93,"last_modify":12,"created_at":203,"updated_at":14,"locale_code":15,"name":204,"title":205,"subtitle":206,"meta_title":207,"meta_description":208},"creative-content","i-lucide-palette","service\u002Fcreative-content-1785511622781.svg","2026-07-29T14:14:06.117411+00:00","Creative & Content","Amazon creative that turns clicks into customers","Conversion-focused images, A+ content, and video built around shopper intent — so the traffic you pay for actually converts.","Amazon Creative & A+ Content Services","Amazon creative and content that converts — product photography, infographics, A+ brand story, and PDP & headline video built for shopper intent.",[210,225],{"id":184,"slug":211,"cover_image":212,"brand_name":213,"is_anonymized":214,"niche":215,"period_months":181,"is_enabled":8,"sort_order":28,"last_modify":12,"created_at":216,"updated_at":14,"locale_code":15,"title":217,"headline_metric":218,"summary":219,"meta_title":220,"meta_description":221,"service_ids":222},"bubbly-belle","case-studies\u002Fbubbly-belle-1786633963628.webp","Bubbly Belle",false,"Health & Personal Care","2026-07-29T15:51:04.641004+00:00","How Bubbly Belle grew Amazon revenue 363% and expanded into Canada","+363% revenue","A US-only self-care brand stuck at $47k per month rebuilt its catalog, listings and ads — and launched in Canada — to reach $218k in monthly revenue.","Bubbly Belle Case Study: +363% Amazon Revenue","How Scaling Peak grew Bubbly Belle's Amazon revenue from $47k to $218k per month and expanded the brand into Canada. Read the full case study.",[223,22,224],"c89127c7-631c-451f-bf13-3681edd0f3c4","a507b11d-88fb-4b74-98a2-0661de716593",{"id":185,"slug":226,"cover_image":227,"brand_name":228,"is_anonymized":214,"niche":229,"period_months":181,"is_enabled":8,"sort_order":86,"last_modify":12,"created_at":216,"updated_at":14,"locale_code":15,"title":230,"headline_metric":231,"summary":232,"meta_title":233,"meta_description":234,"service_ids":235},"intelligent-labs","case-studies\u002Fintelligent-labs-1786635434978.webp","Intelligent Labs","Health & Household","Doubling Intelligent Labs' monthly sales from $114k to $239k","+110% sales","A supplements brand doubled monthly sales by pairing benefit-led creative with a scaled, conversion-driven PPC strategy.","Intelligent Labs Case Study: +110% Sales","How Scaling Peak doubled Intelligent Labs' Amazon sales from $114k to $239k per month with benefit-led creative and scaled PPC.",[223,23],1786809745610]