[{"data":1,"prerenderedAt":211},["ShallowReactive",2],{"case-study-pet-brand-replenishment-reminder-without-subscription-en":3,"case-study-blocks-fda269cc-0566-43bb-8164-c2e45324bb45-en":26,"reviews-all-fda269cc-0566-43bb-8164-c2e45324bb45-any-en":136,"case-study-category-ancestors-pet-supplies-en":137,"services-by-ids-119e81ea-2a44-44f5-bd31-a47741039864,c89127c7-631c-451f-bf13-3681edd0f3c4-en":138,"case-studies-by-ids-7f9b5717-f28b-4118-a4cc-a9732a8db2f9,e159270a-90ab-4777-b5cf-8d53f4c2ab55,ad194183-6961-4a8b-8c88-b372b41c7871,f84c7d8c-3106-4c20-af9f-d80f283e161e-en":162},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":24,"category_name":25,"category_is_enabled":8},"fda269cc-0566-43bb-8164-c2e45324bb45","pet-brand-replenishment-reminder-without-subscription","case-studies\u002Fpet-brand-replenishment-reminder-without-subscription-1790060651183.webp",null,true,9,501,"2026-09-22","2026-09-22T11:13:31.338542+00:00","2026-09-22T11:13:31.504874+00:00","en","Reaching the reorder moment for customers who refuse to subscribe","Repeat purchase rate 21% → 49%","Most of the brand's buyers would not enroll in a subscription, and the brand had treated them as one-time customers. They were repeat customers on a clock nobody was reading.","Pet Replenishment Reminder Case Study","How consumption-rate modeling and timed DSP lifted a pet brand's repeat purchase rate from 21% to 49% without relying on subscriptions.",[21,22],"119e81ea-2a44-44f5-bd31-a47741039864","c89127c7-631c-451f-bf13-3681edd0f3c4","4a7c630f-3155-4bc0-b535-829de84c9dc5","pet-supplies","Pet Supplies",[27,52,78,85,92,102,108,119,125],{"id":28,"case_study_id":4,"type":29,"position":30,"is_enabled":8,"config":31,"locale_code":14,"data":32},"5eb1f808-6993-4e67-82ba-fb72f7c03387","snapshot",1,{},{"items":33,"title":51},[34,36,39,42,45,48],{"label":35,"value":25},"Category",{"label":37,"value":38},"Marketplaces","US",{"label":40,"value":41},"Revenue at start","$264k \u002F month",{"label":43,"value":44},"Subscription uptake","9% of buyers, flat for two years",{"label":46,"value":47},"Engagement","DSP + PPC",{"label":49,"value":50},"Timeframe","9 months","",{"id":53,"case_study_id":4,"type":54,"position":55,"is_enabled":8,"config":56,"locale_code":14,"data":57},"fa752b12-f7a8-40b2-9118-a9784f940a71","metrics",2,{},{"items":58,"title":51},[59,64,69,74],{"after":60,"delta":61,"label":62,"before":63,"is_highlight":8},"49%","+28 pts","Repeat purchase rate","21%",{"after":65,"delta":66,"label":67,"before":68},"$447k","+69%","Monthly revenue","$264k",{"after":70,"delta":71,"label":72,"before":73},"2.4","+71%","Orders per customer per year","1.4",{"after":63,"delta":75,"label":76,"before":77},"-8 pts","Blended ACoS","29%",{"id":79,"case_study_id":4,"type":80,"position":81,"is_enabled":8,"config":82,"locale_code":14,"data":83},"8e29103a-14d4-4ae2-b80b-b9a81a91b2f7","challenge",3,{},{"title":51,"markdown":84},"The brand sells a consumable that a household gets through in roughly six to nine weeks, depending on the size of the animal and how many of them there are. Ninety-one percent of its buyers declined to subscribe — some because they switch flavors, most simply because they dislike standing commitments for a product they may stop buying if the pet loses interest.\n\nThe brand had read that as a subscription-adoption problem and spent two years trying to solve it with deeper subscription discounts, which moved the number by a point. The real problem was that the reorder still happened — it just happened as a fresh category search, in which the brand competed on equal terms with everyone else, at full advertising cost, against a shopper with no memory of who they bought from last time.",{"id":86,"case_study_id":4,"type":87,"position":88,"is_enabled":8,"config":89,"locale_code":14,"data":90},"720f736e-c0a7-4ce1-ab49-0a7cfeff8314","approach",4,{},{"title":51,"markdown":91},"We stopped selling the subscription and started covering the reorder window.\n\n- **Consumption rate modeled per pack size in AMC**, giving a predicted depletion date per order rather than one average for the catalog.\n- **DSP retargeting concentrated in the depletion window** and suppressed outside it, so the budget is spent when intent exists instead of spread evenly.\n- **Multi-pet households identified** by order size and cadence, and modeled on their own much shorter cycle.\n- **Search budget rebalanced** — less spent defending the brand term against returning buyers the DSP now reaches directly, more on new-customer terms.",{"id":93,"case_study_id":4,"type":94,"position":95,"is_enabled":8,"config":96,"locale_code":14,"data":99},"cab0bbf1-ecc2-46eb-8b32-54a4a2b738a1","media",8,{"images":97},[98],"case-studies\u002Fdashboards\u002Fpet-brand-replenishment-reminder-without-subscription.webp",{"title":100,"caption":101},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $119k to $201k a month while ACoS falls from 29% to 21% across the 9-month engagement.",{"id":103,"case_study_id":4,"type":104,"position":9,"is_enabled":8,"config":105,"locale_code":14,"data":106},"8f20aa65-20df-4ba8-b80a-80deb4e9b355","results",{},{"title":51,"markdown":107},"Repeat purchase rate went from 21% to **49%** and orders per customer per year rose 71%, with subscription enrollment left where it was.\n\nThe gain came from timing rather than from persuasion. A returning buyer who sees the brand in the week the bag runs out converts at several times the rate of the same buyer seen at random, and costs far less to reach than a new one — which is why blended ACoS fell eight points while total spend rose. The brand's customers were always loyal; they were just being contacted on the wrong schedule.",{"id":109,"case_study_id":4,"type":110,"position":111,"is_enabled":8,"config":112,"locale_code":14,"data":113},"76fdb391-7c62-4eb0-a09c-145b900748ae","quote",10,{},{"items":114,"title":51},[115],{"role":116,"text":117,"author":118},"Pet supplies brand","Two years of pushing subscriptions at people who were perfectly happy to reorder. They just needed asking in the right week.","Marketing Director",{"id":120,"case_study_id":4,"type":121,"position":122,"is_enabled":8,"config":123,"locale_code":14,"data":124},"df800e6e-4417-4314-a545-29980965cc01","service_ref",11,{},{"title":51},{"id":126,"case_study_id":4,"type":127,"position":128,"is_enabled":8,"config":129,"locale_code":14,"data":135},"52b9dbb1-dc9f-4423-b2b5-0c2c94c587f0","case_ref",12,{"ids":130},[131,132,133,134],"7f9b5717-f28b-4118-a4cc-a9732a8db2f9","e159270a-90ab-4777-b5cf-8d53f4c2ab55","ad194183-6961-4a8b-8c88-b372b41c7871","f84c7d8c-3106-4c20-af9f-d80f283e161e",{"title":51},[],[],[139,151],{"id":21,"slug":140,"icon":141,"hero_image":142,"is_enabled":8,"sort_order":55,"last_modify":143,"created_at":144,"updated_at":145,"locale_code":14,"name":146,"title":147,"subtitle":148,"meta_title":149,"meta_description":150},"amazon-dsp-advertising","i-lucide-monitor-play","service\u002Famazon-dsp-advertising-1785511604710.svg","2026-08-14","2026-07-29T14:12:53.244813+00:00","2026-08-14T08:43:13.682542+00:00","Amazon DSP Advertising","Amazon DSP advertising that builds demand beyond the search bar","Programmatic display and video that reaches shoppers on and off Amazon — retargeting browsers, growing new-to-brand, and feeding your Sponsored Ads with warm demand.","Amazon DSP Advertising Agency","Amazon DSP advertising managed end to end — programmatic display, video and retargeting on and off Amazon, measured with AMC. Grow full-funnel demand.",{"id":22,"slug":152,"icon":153,"hero_image":154,"is_enabled":8,"sort_order":30,"last_modify":143,"created_at":155,"updated_at":156,"locale_code":14,"name":157,"title":158,"subtitle":159,"meta_title":160,"meta_description":161},"amazon-ppc-management","i-lucide-target","service\u002Famazon-ppc-management-1785511595551.svg","2026-07-29T14:12:15.748121+00:00","2026-08-14T13:00:28.764226+00:00","Amazon PPC Management","Amazon PPC management that grows profit, not just spend","We build and run Sponsored Products, Sponsored Brands, and Sponsored Display campaigns around your margins — cutting wasted spend and scaling the keywords that convert.","Amazon PPC Management Services","Full-funnel Amazon PPC management — Sponsored Products, Brands & Display plus AMC insights. We cut ACoS and scale converting keywords. Get your growth plan.",[163,175,187,197],{"id":131,"slug":164,"cover_image":165,"brand_name":7,"is_anonymized":8,"period_months":166,"is_enabled":8,"sort_order":167,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":168,"headline_metric":169,"summary":170,"meta_title":171,"meta_description":172,"service_ids":173,"published_at":11,"category_id":23,"category_slug":24,"category_path":24,"category_name":25,"category_is_enabled":8},"pet-brand-owner-photo-ugc-creative","case-studies\u002Fpet-brand-owner-photo-ugc-creative-1790060651183.webp",7,502,"Studio photography lost to phone photos of real pets","Click-through rate +88%","The brand's imagery was professionally lit, perfectly styled, and outperformed by customer snapshots in every test we ran. In this category, polish reads as advertising and advertising reads as doubt.","Pet Brand UGC Creative Case Study","How replacing studio imagery with real customer pet photography lifted a pet brand's click-through rate 88% and conversion 41% in seven months.",[174,22],"07288de0-63ae-47b6-b6fc-eb6c6af8f16e",{"id":132,"slug":176,"cover_image":177,"brand_name":7,"is_anonymized":8,"period_months":128,"is_enabled":8,"sort_order":178,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":179,"headline_metric":180,"summary":181,"meta_title":182,"meta_description":183,"service_ids":184,"published_at":11,"category_id":23,"category_slug":24,"category_path":24,"category_name":25,"category_is_enabled":8},"pet-brand-vet-channel-price-competition","case-studies\u002Fpet-brand-vet-channel-price-competition-1790060651183.webp",503,"Selling a clinic-priced product to shoppers who had already seen the clinic price","Conversion 4.6% → 9.9%","A brand distributed through veterinary practices moved onto Amazon and found its price being compared with mass-market shelf products rather than with the channel it came from.","Vet Channel Brand on Amazon Case Study","How reframing a veterinary-channel pet brand against clinic pricing rather than shelf pricing doubled conversion and grew revenue 122% in a year.",[185,186],"b2229fd7-1f99-4a26-ad08-d1113955c798","a507b11d-88fb-4b74-98a2-0661de716593",{"id":133,"slug":188,"cover_image":189,"brand_name":7,"is_anonymized":8,"period_months":122,"is_enabled":8,"sort_order":190,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":191,"headline_metric":192,"summary":193,"meta_title":194,"meta_description":195,"service_ids":196,"published_at":11,"category_id":23,"category_slug":24,"category_path":24,"category_name":25,"category_is_enabled":8},"pet-brand-life-stage-transition-retention","case-studies\u002Fpet-brand-life-stage-transition-retention-1790060651183.webp",500,"Keeping the customer when the puppy stops being a puppy","Stage-to-stage retention 12% → 44%","A pet nutrition brand acquired customers at the puppy stage and lost almost all of them at month twelve, when the animal outgrew the product. The transition was a marketing moment nobody was covering.","Pet Life Stage Retention Case Study","How mapping the puppy-to-adult transition and timing DSP around it took a pet nutrition brand from 12% to 44% stage-to-stage retention.",[21,186],{"id":134,"slug":198,"cover_image":199,"brand_name":7,"is_anonymized":8,"period_months":95,"is_enabled":8,"sort_order":200,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":201,"headline_metric":202,"summary":203,"meta_title":204,"meta_description":205,"service_ids":206,"published_at":11,"category_id":207,"category_slug":208,"category_path":209,"category_name":210,"category_is_enabled":8},"dog-brand-breed-size-weight-segmentation","case-studies\u002Fdog-brand-breed-size-weight-segmentation-1790060651183.webp",504,"Making fit the first thing the page answers, by breed and body weight","Conversion 6.8% → 11.9%","Dog owners do not search for products, they search for products for their dog. A brand with a genuinely adjustable range was invisible to every one of those searches.","Dog Breed Size Segmentation Case","How segmenting listings and campaigns by breed and body weight lifted a dog gear brand's conversion 75% and grew revenue 94% in eight months.",[174,22],"9f6f8bba-9340-4ce1-b7e1-288cf41e8f62","dogs","pet-supplies\u002Fdogs","Dogs",1790082632634]