[{"data":1,"prerenderedAt":212},["ShallowReactive",2],{"case-study-pet-brand-owner-photo-ugc-creative-en":3,"case-study-blocks-7f9b5717-f28b-4118-a4cc-a9732a8db2f9-en":26,"reviews-all-7f9b5717-f28b-4118-a4cc-a9732a8db2f9-any-en":138,"case-study-category-ancestors-pet-supplies-en":139,"services-by-ids-07288de0-63ae-47b6-b6fc-eb6c6af8f16e,c89127c7-631c-451f-bf13-3681edd0f3c4-en":140,"case-studies-by-ids-e159270a-90ab-4777-b5cf-8d53f4c2ab55,ad194183-6961-4a8b-8c88-b372b41c7871,fda269cc-0566-43bb-8164-c2e45324bb45,f84c7d8c-3106-4c20-af9f-d80f283e161e-en":164},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":24,"category_name":25,"category_is_enabled":8},"7f9b5717-f28b-4118-a4cc-a9732a8db2f9","pet-brand-owner-photo-ugc-creative","case-studies\u002Fpet-brand-owner-photo-ugc-creative-1790060651183.webp",null,true,7,502,"2026-09-22","2026-09-22T11:13:31.338542+00:00","2026-09-22T11:13:31.504874+00:00","en","Studio photography lost to phone photos of real pets","Click-through rate +88%","The brand's imagery was professionally lit, perfectly styled, and outperformed by customer snapshots in every test we ran. In this category, polish reads as advertising and advertising reads as doubt.","Pet Brand UGC Creative Case Study","How replacing studio imagery with real customer pet photography lifted a pet brand's click-through rate 88% and conversion 41% in seven months.",[21,22],"07288de0-63ae-47b6-b6fc-eb6c6af8f16e","c89127c7-631c-451f-bf13-3681edd0f3c4","4a7c630f-3155-4bc0-b535-829de84c9dc5","pet-supplies","Pet Supplies",[27,52,79,86,93,103,110,121,127],{"id":28,"case_study_id":4,"type":29,"position":30,"is_enabled":8,"config":31,"locale_code":14,"data":32},"de9cd864-399e-4de2-a413-7015c3deae65","snapshot",1,{},{"items":33,"title":51},[34,36,39,42,45,48],{"label":35,"value":25},"Category",{"label":37,"value":38},"Marketplaces","US, UK",{"label":40,"value":41},"Revenue at start","$187k \u002F month",{"label":43,"value":44},"Creative","Full studio shoot, refreshed annually",{"label":46,"value":47},"Engagement","Creative & content + PPC",{"label":49,"value":50},"Timeframe","7 months","",{"id":53,"case_study_id":4,"type":54,"position":55,"is_enabled":8,"config":56,"locale_code":14,"data":57},"4127b5b4-6f09-4294-99e9-4e51e73fc745","metrics",2,{},{"items":58,"title":51},[59,64,69,74],{"after":60,"delta":61,"label":62,"before":63,"is_highlight":8},"0.64%","+88%","Click-through rate","0.34%",{"after":65,"delta":66,"label":67,"before":68},"$320k","+71%","Monthly revenue","$187k",{"after":70,"delta":71,"label":72,"before":73},"12.8%","+41%","Conversion rate","9.1%",{"after":75,"delta":76,"label":77,"before":78},"$1.02","-29%","Cost per click","$1.44",{"id":80,"case_study_id":4,"type":81,"position":82,"is_enabled":8,"config":83,"locale_code":14,"data":84},"063df691-cd22-420a-8918-07d994164fa5","challenge",3,{},{"title":51,"markdown":85},"The brand had spent well on photography. Its hero images showed immaculate animals on seamless backgrounds under three-point lighting, and every one of them looked like what it was: an advertisement. In a category where the buyer is choosing something for a member of their family, that polish carries an unhelpful message — it says the picture was arranged, which invites the shopper to wonder what the product looks like when it isn't.\n\nMeanwhile the reviews section of the same listings was full of badly lit phone photographs of ordinary dogs and cats using the product in ordinary rooms, and those were the images shoppers scrolled down to look at. The brand's own asset library contained nothing of the kind, and its creative refresh cycle — one shoot a year — made testing anything expensive and slow.",{"id":87,"case_study_id":4,"type":88,"position":89,"is_enabled":8,"config":90,"locale_code":14,"data":91},"39908aff-d37f-43c7-8d85-2df725d80e08","approach",4,{},{"title":51,"markdown":92},"We rebuilt the image stack out of the material the category actually trusts.\n\n- **A customer photography program** — existing buyers invited to submit pictures of their pets using the product for the brand's own creative, with usage permission handled properly and a small credit in return. No review was asked for in exchange, which would breach Amazon's policy.\n- **Real homes, real animals, mixed breeds and mixed sizes**, deliberately including the scruffy and the elderly rather than only photogenic young pets.\n- **Tested where testing is actually possible** — main image and A+ through Manage Your Experiments, with the secondary frames rotated in timed blocks and conversion read week over week, because the platform will not split-test frame five.\n- **Video from owners, not from a set** — short clips of first use, which answer the questions a product description cannot.",{"id":94,"case_study_id":4,"type":95,"position":96,"is_enabled":8,"config":97,"locale_code":14,"data":100},"f1e3d058-519c-46a1-8823-cc2d4a7a8c75","media",8,{"images":98},[99],"case-studies\u002Fdashboards\u002Fpet-brand-owner-photo-ugc-creative.webp",{"title":101,"caption":102},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $84k to $144k a month while ACoS falls from 33% to 22% across the 7-month engagement.",{"id":104,"case_study_id":4,"type":105,"position":106,"is_enabled":8,"config":107,"locale_code":14,"data":108},"9a5d49c5-1633-46bf-a031-5187173ffc74","results",9,{},{"title":51,"markdown":109},"Click-through rate nearly doubled and conversion rose 41%, on a catalog whose products and prices did not change.\n\nThe explanation is about evidence rather than aesthetics. A studio photograph shows what the brand wants the product to look like; a customer photograph shows what it looks like in a house like the shopper's, on an animal like theirs. Cost per click fell 29% as the stronger click-through rate improved the ads' standing in the auction — not a guarantee in every account, but it held across all four campaigns here — so the new imagery cut advertising cost at the same time as it lifted sales — and it costs a fraction of an annual shoot to keep fresh.",{"id":111,"case_study_id":4,"type":112,"position":113,"is_enabled":8,"config":114,"locale_code":14,"data":115},"f33ca6d5-a234-4788-af6c-3e1f84871a68","quote",10,{},{"items":116,"title":51},[117],{"role":118,"text":119,"author":120},"Pet supplies brand","We were outbid on attention by our own customers' blurry phone pictures. So we started asking them for more.","Creative Lead",{"id":122,"case_study_id":4,"type":123,"position":124,"is_enabled":8,"config":125,"locale_code":14,"data":126},"11b65e52-5075-44bb-aa4d-2bf225c3f431","service_ref",11,{},{"title":51},{"id":128,"case_study_id":4,"type":129,"position":130,"is_enabled":8,"config":131,"locale_code":14,"data":137},"002f9494-d5b7-4f6e-9b7a-394094a17dd8","case_ref",12,{"ids":132},[133,134,135,136],"e159270a-90ab-4777-b5cf-8d53f4c2ab55","ad194183-6961-4a8b-8c88-b372b41c7871","fda269cc-0566-43bb-8164-c2e45324bb45","f84c7d8c-3106-4c20-af9f-d80f283e161e",{"title":51},[],[],[141,153],{"id":21,"slug":142,"icon":143,"hero_image":144,"is_enabled":8,"sort_order":89,"last_modify":145,"created_at":146,"updated_at":147,"locale_code":14,"name":148,"title":149,"subtitle":150,"meta_title":151,"meta_description":152},"creative-content","i-lucide-palette","service\u002Fcreative-content-1785511622781.svg","2026-08-14","2026-07-29T14:14:06.117411+00:00","2026-08-14T08:43:13.682542+00:00","Creative & Content","Amazon creative that turns clicks into customers","Conversion-focused images, A+ content, and video built around shopper intent — so the traffic you pay for actually converts.","Amazon Creative & A+ Content Services","Amazon creative and content that converts — product photography, infographics, A+ brand story, and PDP & headline video built for shopper intent.",{"id":22,"slug":154,"icon":155,"hero_image":156,"is_enabled":8,"sort_order":30,"last_modify":145,"created_at":157,"updated_at":158,"locale_code":14,"name":159,"title":160,"subtitle":161,"meta_title":162,"meta_description":163},"amazon-ppc-management","i-lucide-target","service\u002Famazon-ppc-management-1785511595551.svg","2026-07-29T14:12:15.748121+00:00","2026-08-14T13:00:28.764226+00:00","Amazon PPC Management","Amazon PPC management that grows profit, not just spend","We build and run Sponsored Products, Sponsored Brands, and Sponsored Display campaigns around your margins — cutting wasted spend and scaling the keywords that convert.","Amazon PPC Management Services","Full-funnel Amazon PPC management — Sponsored Products, Brands & Display plus AMC insights. We cut ACoS and scale converting keywords. Get your growth plan.",[165,177,188,198],{"id":133,"slug":166,"cover_image":167,"brand_name":7,"is_anonymized":8,"period_months":130,"is_enabled":8,"sort_order":168,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":169,"headline_metric":170,"summary":171,"meta_title":172,"meta_description":173,"service_ids":174,"published_at":11,"category_id":23,"category_slug":24,"category_path":24,"category_name":25,"category_is_enabled":8},"pet-brand-vet-channel-price-competition","case-studies\u002Fpet-brand-vet-channel-price-competition-1790060651183.webp",503,"Selling a clinic-priced product to shoppers who had already seen the clinic price","Conversion 4.6% → 9.9%","A brand distributed through veterinary practices moved onto Amazon and found its price being compared with mass-market shelf products rather than with the channel it came from.","Vet Channel Brand on Amazon Case Study","How reframing a veterinary-channel pet brand against clinic pricing rather than shelf pricing doubled conversion and grew revenue 122% in a year.",[175,176],"b2229fd7-1f99-4a26-ad08-d1113955c798","a507b11d-88fb-4b74-98a2-0661de716593",{"id":134,"slug":178,"cover_image":179,"brand_name":7,"is_anonymized":8,"period_months":124,"is_enabled":8,"sort_order":180,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":181,"headline_metric":182,"summary":183,"meta_title":184,"meta_description":185,"service_ids":186,"published_at":11,"category_id":23,"category_slug":24,"category_path":24,"category_name":25,"category_is_enabled":8},"pet-brand-life-stage-transition-retention","case-studies\u002Fpet-brand-life-stage-transition-retention-1790060651183.webp",500,"Keeping the customer when the puppy stops being a puppy","Stage-to-stage retention 12% → 44%","A pet nutrition brand acquired customers at the puppy stage and lost almost all of them at month twelve, when the animal outgrew the product. The transition was a marketing moment nobody was covering.","Pet Life Stage Retention Case Study","How mapping the puppy-to-adult transition and timing DSP around it took a pet nutrition brand from 12% to 44% stage-to-stage retention.",[187,176],"119e81ea-2a44-44f5-bd31-a47741039864",{"id":135,"slug":189,"cover_image":190,"brand_name":7,"is_anonymized":8,"period_months":106,"is_enabled":8,"sort_order":191,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":192,"headline_metric":193,"summary":194,"meta_title":195,"meta_description":196,"service_ids":197,"published_at":11,"category_id":23,"category_slug":24,"category_path":24,"category_name":25,"category_is_enabled":8},"pet-brand-replenishment-reminder-without-subscription","case-studies\u002Fpet-brand-replenishment-reminder-without-subscription-1790060651183.webp",501,"Reaching the reorder moment for customers who refuse to subscribe","Repeat purchase rate 21% → 49%","Most of the brand's buyers would not enroll in a subscription, and the brand had treated them as one-time customers. They were repeat customers on a clock nobody was reading.","Pet Replenishment Reminder Case Study","How consumption-rate modeling and timed DSP lifted a pet brand's repeat purchase rate from 21% to 49% without relying on subscriptions.",[187,22],{"id":136,"slug":199,"cover_image":200,"brand_name":7,"is_anonymized":8,"period_months":96,"is_enabled":8,"sort_order":201,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":202,"headline_metric":203,"summary":204,"meta_title":205,"meta_description":206,"service_ids":207,"published_at":11,"category_id":208,"category_slug":209,"category_path":210,"category_name":211,"category_is_enabled":8},"dog-brand-breed-size-weight-segmentation","case-studies\u002Fdog-brand-breed-size-weight-segmentation-1790060651183.webp",504,"Making fit the first thing the page answers, by breed and body weight","Conversion 6.8% → 11.9%","Dog owners do not search for products, they search for products for their dog. A brand with a genuinely adjustable range was invisible to every one of those searches.","Dog Breed Size Segmentation Case","How segmenting listings and campaigns by breed and body weight lifted a dog gear brand's conversion 75% and grew revenue 94% in eight months.",[21,22],"9f6f8bba-9340-4ce1-b7e1-288cf41e8f62","dogs","pet-supplies\u002Fdogs","Dogs",1790082632487]