[{"data":1,"prerenderedAt":233},["ShallowReactive",2],{"case-study-pet-brand-life-stage-transition-retention-en":3,"case-study-blocks-ad194183-6961-4a8b-8c88-b372b41c7871-en":26,"reviews-all-ad194183-6961-4a8b-8c88-b372b41c7871-any-en":159,"case-study-category-ancestors-pet-supplies-en":160,"services-by-ids-119e81ea-2a44-44f5-bd31-a47741039864,a507b11d-88fb-4b74-98a2-0661de716593-en":161,"case-studies-by-ids-fda269cc-0566-43bb-8164-c2e45324bb45,7f9b5717-f28b-4118-a4cc-a9732a8db2f9,e159270a-90ab-4777-b5cf-8d53f4c2ab55,f84c7d8c-3106-4c20-af9f-d80f283e161e-en":184},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":24,"category_name":25,"category_is_enabled":8},"ad194183-6961-4a8b-8c88-b372b41c7871","pet-brand-life-stage-transition-retention","case-studies\u002Fpet-brand-life-stage-transition-retention-1790060651183.webp",null,true,11,500,"2026-09-22","2026-09-22T11:13:31.338542+00:00","2026-09-22T11:13:31.504874+00:00","en","Keeping the customer when the puppy stops being a puppy","Stage-to-stage retention 12% → 44%","A pet nutrition brand acquired customers at the puppy stage and lost almost all of them at month twelve, when the animal outgrew the product. The transition was a marketing moment nobody was covering.","Pet Life Stage Retention Case Study","How mapping the puppy-to-adult transition and timing DSP around it took a pet nutrition brand from 12% to 44% stage-to-stage retention.",[21,22],"119e81ea-2a44-44f5-bd31-a47741039864","a507b11d-88fb-4b74-98a2-0661de716593","4a7c630f-3155-4bc0-b535-829de84c9dc5","pet-supplies","Pet Supplies",[27,52,79,86,93,115,125,132,143,148],{"id":28,"case_study_id":4,"type":29,"position":30,"is_enabled":8,"config":31,"locale_code":14,"data":32},"e105b2df-4eea-4078-96cc-e6c863620050","snapshot",1,{},{"items":33,"title":51},[34,36,39,42,45,48],{"label":35,"value":25},"Category",{"label":37,"value":38},"Marketplaces","US, CA",{"label":40,"value":41},"Revenue at start","$412k \u002F month",{"label":43,"value":44},"Catalog","Life-stage nutrition: puppy, adult, senior",{"label":46,"value":47},"Engagement","Full account management + DSP",{"label":49,"value":50},"Timeframe","11 months","",{"id":53,"case_study_id":4,"type":54,"position":55,"is_enabled":8,"config":56,"locale_code":14,"data":57},"1f1e2abc-d1fd-449c-a26d-95d931d7c0a8","metrics",2,{},{"items":58,"title":51},[59,64,69,74],{"after":60,"delta":61,"label":62,"before":63,"is_highlight":8},"44%","+32 pts","Puppy → adult retention","12%",{"after":65,"delta":66,"label":67,"before":68},"$568k","+38%","Monthly revenue","$412k",{"after":70,"delta":71,"label":72,"before":73},"$390","+110%","Modeled 24-month customer value","$186",{"after":75,"delta":76,"label":77,"before":78},"$36","-5%","Cost to acquire a new customer","$38",{"id":80,"case_study_id":4,"type":81,"position":82,"is_enabled":8,"config":83,"locale_code":14,"data":84},"2f67d1b3-9ca6-4bda-a8a2-631ed0626b5f","challenge",3,{},{"title":51,"markdown":85},"The brand was very good at winning the first purchase. A new puppy owner is an easy customer to reach: the search intent is unmistakable, the emotional moment is high, and the brand's puppy formula converted well. Then, around the twelfth month of ownership, the customer simply stopped appearing. Only twelve percent of them ever bought the adult formula.\n\nThe reason was structural rather than competitive. The puppy bag runs out, the owner realizes the dog has outgrown it, and at that moment the brand has nothing in front of them — so they search the category fresh and buy whichever adult formula ranks. The brand was paying full acquisition cost to hand a customer to a competitor on a predictable schedule, and every retention idea on the table treated the loss as generic churn instead of a dated event.",{"id":87,"case_study_id":4,"type":88,"position":89,"is_enabled":8,"config":90,"locale_code":14,"data":91},"2d4df697-9e53-4d52-a533-886b48bdef4f","approach",4,{},{"title":51,"markdown":92},"We built the account around the animal's calendar rather than the customer's.\n\n- **Transition timing modeled from first purchase in Amazon Marketing Cloud**, the only place a per-customer order history exists — the breed-size and bag-size signals on the first order predict within a few weeks when the dog moves to adult food.\n- **DSP audience keyed to that date**, so the adult formula appears to the owner in the window when they are about to make the decision, not six months earlier.\n- **The transition made explicit on the listing** — the puppy detail page now states at what age and weight to switch, and to what.\n- **A transition bundle** pairing the last puppy bag with a first adult bag, which converts the switch into a single unremarkable reorder.",{"id":94,"case_study_id":4,"type":95,"position":96,"is_enabled":8,"config":97,"locale_code":14,"data":98},"48e7a9b5-4d27-494b-920a-d7b87f7c82d1","process_steps",5,{},{"steps":99,"title":51},[100,103,106,109,112],{"text":101,"title":102},"Two years of orders traced by customer to find when purchases stop; the drop-off clustered tightly between months 10 and 14.","Cohort reconstruction",{"text":104,"title":105},"First-order bag size and stated breed size turned into a predicted switch date, accurate to roughly three weeks.","Transition model",{"text":107,"title":108},"The puppy listing began telling owners when to stop buying it — which felt counterintuitive and became the highest-converting content on the page.","Listing honesty",{"text":110,"title":111},"Audiences built to reach each owner in the four weeks around their predicted switch, and nowhere else.","DSP windowing",{"text":113,"title":114},"A puppy-plus-adult pairing launched for the final reorder, removing the decision entirely.","Transition bundle",{"id":116,"case_study_id":4,"type":117,"position":118,"is_enabled":8,"config":119,"locale_code":14,"data":122},"c670820a-9c67-4531-b667-eab78603a791","media",8,{"images":120},[121],"case-studies\u002Fdashboards\u002Fpet-brand-life-stage-transition-retention.webp",{"title":123,"caption":124},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $185k to $310k a month while ACoS falls from 32% to 22% across the 11-month engagement.",{"id":126,"case_study_id":4,"type":127,"position":128,"is_enabled":8,"config":129,"locale_code":14,"data":130},"d7fca253-7312-4d8e-9e58-3539de6aa8c6","results",9,{},{"title":51,"markdown":131},"Stage-to-stage retention went from 12% to **44%**, and modeled twenty-four-month customer value rose to $390.\n\nThe mechanism is unglamorous: the brand now shows up on a date it can predict, with the product the owner is about to need. Acquisition cost barely moved — the growth came entirely from keeping customers the brand had already paid for, through a transition that had been treated as inevitable attrition rather than as a scheduled marketing event.",{"id":133,"case_study_id":4,"type":134,"position":135,"is_enabled":8,"config":136,"locale_code":14,"data":137},"2e8383eb-01dd-42fa-be2c-53b6dee8f15d","quote",10,{},{"items":138,"title":51},[139],{"role":140,"text":141,"author":142},"Pet nutrition brand","We knew exactly when every customer would leave us. It never occurred to us that this made it a date we could put in a calendar.","Head of E-commerce",{"id":144,"case_study_id":4,"type":145,"position":9,"is_enabled":8,"config":146,"locale_code":14,"data":147},"b9dc8450-8f40-4425-85aa-b052a3ee414e","service_ref",{},{"title":51},{"id":149,"case_study_id":4,"type":150,"position":151,"is_enabled":8,"config":152,"locale_code":14,"data":158},"6ff324a9-8c2a-4062-a824-be7a995abb27","case_ref",12,{"ids":153},[154,155,156,157],"fda269cc-0566-43bb-8164-c2e45324bb45","7f9b5717-f28b-4118-a4cc-a9732a8db2f9","e159270a-90ab-4777-b5cf-8d53f4c2ab55","f84c7d8c-3106-4c20-af9f-d80f283e161e",{"title":51},[],[],[162,174],{"id":21,"slug":163,"icon":164,"hero_image":165,"is_enabled":8,"sort_order":55,"last_modify":166,"created_at":167,"updated_at":168,"locale_code":14,"name":169,"title":170,"subtitle":171,"meta_title":172,"meta_description":173},"amazon-dsp-advertising","i-lucide-monitor-play","service\u002Famazon-dsp-advertising-1785511604710.svg","2026-08-14","2026-07-29T14:12:53.244813+00:00","2026-08-14T08:43:13.682542+00:00","Amazon DSP Advertising","Amazon DSP advertising that builds demand beyond the search bar","Programmatic display and video that reaches shoppers on and off Amazon — retargeting browsers, growing new-to-brand, and feeding your Sponsored Ads with warm demand.","Amazon DSP Advertising Agency","Amazon DSP advertising managed end to end — programmatic display, video and retargeting on and off Amazon, measured with AMC. Grow full-funnel demand.",{"id":22,"slug":175,"icon":176,"hero_image":177,"is_enabled":8,"sort_order":96,"last_modify":166,"created_at":178,"updated_at":168,"locale_code":14,"name":179,"title":180,"subtitle":181,"meta_title":182,"meta_description":183},"full-account-management","i-lucide-briefcase","service\u002Ffull-account-management-1785511629493.svg","2026-07-29T14:14:42.347624+00:00","Full Account Management","Your entire Amazon channel, run by one senior team","Advertising, listings, creative, catalog, and strategy managed end to end — so you can run the business while we run Amazon.","Full-Service Amazon Account Management","Full-service Amazon account management — advertising, listing SEO, creative, catalog and strategy run by one senior team. Get your growth plan.",[185,196,208,219],{"id":154,"slug":186,"cover_image":187,"brand_name":7,"is_anonymized":8,"period_months":128,"is_enabled":8,"sort_order":188,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":189,"headline_metric":190,"summary":191,"meta_title":192,"meta_description":193,"service_ids":194,"published_at":11,"category_id":23,"category_slug":24,"category_path":24,"category_name":25,"category_is_enabled":8},"pet-brand-replenishment-reminder-without-subscription","case-studies\u002Fpet-brand-replenishment-reminder-without-subscription-1790060651183.webp",501,"Reaching the reorder moment for customers who refuse to subscribe","Repeat purchase rate 21% → 49%","Most of the brand's buyers would not enroll in a subscription, and the brand had treated them as one-time customers. They were repeat customers on a clock nobody was reading.","Pet Replenishment Reminder Case Study","How consumption-rate modeling and timed DSP lifted a pet brand's repeat purchase rate from 21% to 49% without relying on subscriptions.",[21,195],"c89127c7-631c-451f-bf13-3681edd0f3c4",{"id":155,"slug":197,"cover_image":198,"brand_name":7,"is_anonymized":8,"period_months":199,"is_enabled":8,"sort_order":200,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":201,"headline_metric":202,"summary":203,"meta_title":204,"meta_description":205,"service_ids":206,"published_at":11,"category_id":23,"category_slug":24,"category_path":24,"category_name":25,"category_is_enabled":8},"pet-brand-owner-photo-ugc-creative","case-studies\u002Fpet-brand-owner-photo-ugc-creative-1790060651183.webp",7,502,"Studio photography lost to phone photos of real pets","Click-through rate +88%","The brand's imagery was professionally lit, perfectly styled, and outperformed by customer snapshots in every test we ran. In this category, polish reads as advertising and advertising reads as doubt.","Pet Brand UGC Creative Case Study","How replacing studio imagery with real customer pet photography lifted a pet brand's click-through rate 88% and conversion 41% in seven months.",[207,195],"07288de0-63ae-47b6-b6fc-eb6c6af8f16e",{"id":156,"slug":209,"cover_image":210,"brand_name":7,"is_anonymized":8,"period_months":151,"is_enabled":8,"sort_order":211,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":212,"headline_metric":213,"summary":214,"meta_title":215,"meta_description":216,"service_ids":217,"published_at":11,"category_id":23,"category_slug":24,"category_path":24,"category_name":25,"category_is_enabled":8},"pet-brand-vet-channel-price-competition","case-studies\u002Fpet-brand-vet-channel-price-competition-1790060651183.webp",503,"Selling a clinic-priced product to shoppers who had already seen the clinic price","Conversion 4.6% → 9.9%","A brand distributed through veterinary practices moved onto Amazon and found its price being compared with mass-market shelf products rather than with the channel it came from.","Vet Channel Brand on Amazon Case Study","How reframing a veterinary-channel pet brand against clinic pricing rather than shelf pricing doubled conversion and grew revenue 122% in a year.",[218,22],"b2229fd7-1f99-4a26-ad08-d1113955c798",{"id":157,"slug":220,"cover_image":221,"brand_name":7,"is_anonymized":8,"period_months":118,"is_enabled":8,"sort_order":222,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":223,"headline_metric":224,"summary":225,"meta_title":226,"meta_description":227,"service_ids":228,"published_at":11,"category_id":229,"category_slug":230,"category_path":231,"category_name":232,"category_is_enabled":8},"dog-brand-breed-size-weight-segmentation","case-studies\u002Fdog-brand-breed-size-weight-segmentation-1790060651183.webp",504,"Making fit the first thing the page answers, by breed and body weight","Conversion 6.8% → 11.9%","Dog owners do not search for products, they search for products for their dog. A brand with a genuinely adjustable range was invisible to every one of those searches.","Dog Breed Size Segmentation Case","How segmenting listings and campaigns by breed and body weight lifted a dog gear brand's conversion 75% and grew revenue 94% in eight months.",[207,195],"9f6f8bba-9340-4ce1-b7e1-288cf41e8f62","dogs","pet-supplies\u002Fdogs","Dogs",1790082632641]