[{"data":1,"prerenderedAt":233},["ShallowReactive",2],{"case-study-pest-control-brand-state-restriction-routing-en":3,"case-study-blocks-9cdabf39-89c5-4f48-b800-3f7dd0d10e41-en":27,"reviews-all-9cdabf39-89c5-4f48-b800-3f7dd0d10e41-any-en":139,"case-study-category-ancestors-patio-lawn-and-garden\u002Fpest-control-en":140,"services-by-ids-b2229fd7-1f99-4a26-ad08-d1113955c798,a507b11d-88fb-4b74-98a2-0661de716593-en":152,"case-studies-by-ids-dab59479-88c3-4962-9e2d-5407ee99049f,103ecb66-fba4-477f-9113-110c6f729ee1,352a8930-6956-4f6f-b4fc-f9156c70db35,3c407fab-9a6d-4488-8cc0-6c53388812ec-en":176},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"9cdabf39-89c5-4f48-b800-3f7dd0d10e41","pest-control-brand-state-restriction-routing","case-studies\u002Fpest-control-brand-state-restriction-routing-1790060651183.webp",null,true,14,809,"2026-09-22","2026-09-22T11:13:31.329067+00:00","2026-09-22T11:13:31.504874+00:00","en","Selling a regulated product in fifty different legal markets","Suppressed ASIN-days down 96%","A pest control brand kept losing listings to state registration rules it discovered only after a takedown. Mapping the catalog against state-level restrictions ended the suppressions and opened states it had abandoned.","Regulated Pest Product Compliance Case","How mapping a pest control catalog against state registration rules cut suppressed listing days by 96% and reopened eleven states in fourteen months.",[21,22],"b2229fd7-1f99-4a26-ad08-d1113955c798","a507b11d-88fb-4b74-98a2-0661de716593","44210461-b070-4d4f-8578-995f3f400efd","pest-control","patio-lawn-and-garden\u002Fpest-control","Pest Control",[28,53,80,87,94,104,111,122,128],{"id":29,"case_study_id":4,"type":30,"position":31,"is_enabled":8,"config":32,"locale_code":14,"data":33},"1830f19a-9cde-43f1-ae39-df1dc3955eca","snapshot",1,{},{"items":34,"title":52},[35,37,40,43,46,49],{"label":36,"value":26},"Category",{"label":38,"value":39},"Marketplaces","US",{"label":41,"value":42},"Revenue at start","$203k \u002F month",{"label":44,"value":45},"Problem","Repeated suppressions, 11 states voluntarily blocked",{"label":47,"value":48},"Engagement","Full account management + listing SEO",{"label":50,"value":51},"Timeframe","14 months","",{"id":54,"case_study_id":4,"type":55,"position":56,"is_enabled":8,"config":57,"locale_code":14,"data":58},"c7cb5bc1-2c7f-4e21-bbc3-178e2a0867a1","metrics",2,{},{"items":59,"title":52},[60,65,70,75],{"after":61,"delta":62,"label":63,"before":64,"is_highlight":8},"11","-96%","Suppressed ASIN-days per quarter","268",{"after":66,"delta":67,"label":68,"before":69},"$389k","+92%","Monthly revenue","$203k",{"after":71,"delta":72,"label":73,"before":74},"50","+11","States available for sale","39",{"after":76,"delta":77,"label":78,"before":79},"#4","+19 positions","Organic rank, hero term","#23",{"id":81,"case_study_id":4,"type":82,"position":83,"is_enabled":8,"config":84,"locale_code":14,"data":85},"bc914585-c2d8-40bd-a6e2-3a6e081b5d7f","challenge",3,{},{"title":52,"markdown":86},"Pesticide products are registered state by state, label claims are regulated, and Amazon enforces both — usually by suppressing a listing without warning. The brand had learned this the painful way: a product would sell well for four months and disappear on a Tuesday, sometimes over a registration it lacked in one state, sometimes over a phrase in the bullets.\n\nThe brand's response had been defensive and expensive. It blocked shipping to eleven states rather than work out which of its products were actually restricted there, and it wrote deliberately vague copy to avoid claim violations, which also made the listings impossible to find. Meanwhile each suppression destroyed the ranking the product had built, so the catalog never accumulated any momentum — 268 ASIN-days of suppression per quarter is a listing being restarted over and over.",{"id":88,"case_study_id":4,"type":89,"position":90,"is_enabled":8,"config":91,"locale_code":14,"data":92},"3e18222a-5337-49f7-8b8c-025dcc1309e0","approach",4,{},{"title":52,"markdown":93},"We replaced guesswork with a compliance map the catalog is built from.\n\n- **A SKU-by-state registration matrix**, checked against each state's registration records rather than assumed from the strictest one.\n- **Claim language rebuilt per product** to what its registered label actually supports, replacing both the violating phrases and the vague ones that were hiding the product from search.\n- **State restrictions handled at the listing level** instead of by blanket shipping blocks, so a product legal in a state is sold there.\n- **A pre-publication review step**, so a new product's compliance status is settled before it is listed rather than discovered by a takedown.",{"id":95,"case_study_id":4,"type":96,"position":97,"is_enabled":8,"config":98,"locale_code":14,"data":101},"94dce64b-419f-477d-a902-cc95be4f957b","media",8,{"images":99},[100],"case-studies\u002Fdashboards\u002Fpest-control-brand-state-restriction-routing.webp",{"title":102,"caption":103},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $91k to $175k a month while ACoS falls from 34% to 22% across the 14-month engagement.",{"id":105,"case_study_id":4,"type":106,"position":107,"is_enabled":8,"config":108,"locale_code":14,"data":109},"21df03ed-cd01-4ab9-9d37-76ac0e97b9b8","results",9,{},{"title":52,"markdown":110},"Suppressed ASIN-days fell from 268 a quarter to **11**, and eleven previously blocked states came back into the catalog.\n\nRevenue grew 92%, and the hero term moved from #23 to #4 — not through any new tactic, but because a listing that stays live for four uninterrupted quarters accumulates the ranking that a listing suppressed every quarter never can. The copy rewrite contributed on both sides: the compliant language is also concrete, searchable language, where the defensive vagueness had been costing rankings to prevent violations it was not actually preventing.",{"id":112,"case_study_id":4,"type":113,"position":114,"is_enabled":8,"config":115,"locale_code":14,"data":116},"669b7a0a-6a40-48d1-9302-d69b3aede919","quote",10,{},{"items":117,"title":52},[118],{"role":119,"text":120,"author":121},"Pest control brand","We had been treating compliance as the thing that stops us selling. It turned out to be the thing that lets a listing stay up long enough to rank.","Regulatory Manager",{"id":123,"case_study_id":4,"type":124,"position":125,"is_enabled":8,"config":126,"locale_code":14,"data":127},"666cff62-63e6-4369-b2fa-72543c63f17b","service_ref",11,{},{"title":52},{"id":129,"case_study_id":4,"type":130,"position":131,"is_enabled":8,"config":132,"locale_code":14,"data":138},"29f41d64-4b3b-4cdf-b382-3097a71469bf","case_ref",12,{"ids":133},[134,135,136,137],"dab59479-88c3-4962-9e2d-5407ee99049f","103ecb66-fba4-477f-9113-110c6f729ee1","352a8930-6956-4f6f-b4fc-f9156c70db35","3c407fab-9a6d-4488-8cc0-6c53388812ec",{"title":52},[],[141],{"id":142,"parent_id":7,"path":143,"slug":143,"sort_order":144,"is_enabled":8,"is_priority":8,"last_modify":11,"created_at":145,"updated_at":145,"locale_code":14,"name":146,"title":147,"subtitle":148,"intro":7,"meta_title":149,"meta_description":150,"case_count":151},"9bc4c348-01ff-4473-9686-04140780d987","patio-lawn-and-garden",7,"2026-09-22T11:13:31.177478+00:00","Patio, Lawn & Garden","Amazon Patio, Lawn & Garden Case Studies","Real campaigns we ran for patio, lawn & garden brands on Amazon — what was broken, what we changed and what it moved.","Patio, Lawn & Garden Case Studies","See how our Amazon agency grows Patio, Lawn & Garden brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",13,[153,165],{"id":21,"slug":154,"icon":155,"hero_image":156,"is_enabled":8,"sort_order":83,"last_modify":157,"created_at":158,"updated_at":159,"locale_code":14,"name":160,"title":161,"subtitle":162,"meta_title":163,"meta_description":164},"amazon-listing-seo","i-lucide-search","service\u002Famazon-listing-seo-1785511614770.svg","2026-08-14","2026-07-29T14:13:30.127513+00:00","2026-08-14T08:43:13.682542+00:00","Amazon Listing SEO","Amazon listing optimization that ranks and converts","Keyword-rich titles, bullets, and backend terms built for Amazon's search algorithm and its new AI shopping assistant, Rufus — so more shoppers find you and more of them buy.","Amazon Listing Optimization & SEO","Amazon listing optimization & SEO — keyword research, titles, bullets, backend terms and Rufus-ready content that lifts rank and sales. Get your growth plan.",{"id":22,"slug":166,"icon":167,"hero_image":168,"is_enabled":8,"sort_order":169,"last_modify":157,"created_at":170,"updated_at":159,"locale_code":14,"name":171,"title":172,"subtitle":173,"meta_title":174,"meta_description":175},"full-account-management","i-lucide-briefcase","service\u002Ffull-account-management-1785511629493.svg",5,"2026-07-29T14:14:42.347624+00:00","Full Account Management","Your entire Amazon channel, run by one senior team","Advertising, listings, creative, catalog, and strategy managed end to end — so you can run the business while we run Amazon.","Full-Service Amazon Account Management","Full-service Amazon account management — advertising, listing SEO, creative, catalog and strategy run by one senior team. Get your growth plan.",[177,192,209,223],{"id":134,"slug":178,"cover_image":179,"brand_name":7,"is_anonymized":8,"period_months":114,"is_enabled":8,"sort_order":180,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":181,"headline_metric":182,"summary":183,"meta_title":184,"meta_description":185,"service_ids":186,"published_at":11,"category_id":188,"category_slug":189,"category_path":190,"category_name":191,"category_is_enabled":8},"pool-supply-brand-water-diagnostic-routing","case-studies\u002Fpool-supply-brand-water-diagnostic-routing-1790060651183.webp",810,"Shoppers didn't need a chemical, they needed to know which one","Repeat rate 19% → 52%","A pool chemical brand sold eleven products to people who could not tell which of them solved their problem. A diagnostic path from symptom to product changed the catalog from a shelf into a system.","Pool Chemical Diagnostic Content Case","How symptom-to-product diagnostic content turned a pool chemical catalog into a maintenance system, lifting repeat purchases from 19% to 52%.",[187,22],"07288de0-63ae-47b6-b6fc-eb6c6af8f16e","965e408c-7451-424c-854c-f92cf9de1da0","pools-hot-tubs-and-supplies","patio-lawn-and-garden\u002Fpools-hot-tubs-and-supplies","Pools, Hot Tubs & Supplies",{"id":135,"slug":193,"cover_image":194,"brand_name":7,"is_anonymized":8,"period_months":195,"is_enabled":8,"sort_order":196,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":197,"headline_metric":198,"summary":199,"meta_title":200,"meta_description":201,"service_ids":202,"published_at":11,"category_id":205,"category_slug":206,"category_path":207,"category_name":208,"category_is_enabled":8},"snow-removal-brand-weather-triggered-bidding","case-studies\u002Fsnow-removal-brand-weather-triggered-bidding-1790060651183.webp",6,811,"Bidding on the forecast, not on the calendar","In-season ACoS 38% → 17%","Snow removal demand does not arrive in December — it arrives seventy-two hours before a storm, in the specific places the storm is going to hit. Tying bids to forecasts rather than months rewrote the account's economics.","Weather-Triggered Bidding Case Study","How forecast-driven bid and budget shifts cut a snow removal brand's in-season ACoS from 38% to 17% and tripled conversion inside storm windows.",[203,22,204],"119e81ea-2a44-44f5-bd31-a47741039864","c89127c7-631c-451f-bf13-3681edd0f3c4","e7a3e32f-03f7-485e-9fd6-90f30afaa093","snow-removal","patio-lawn-and-garden\u002Fsnow-removal","Snow Removal",{"id":136,"slug":210,"cover_image":211,"brand_name":7,"is_anonymized":8,"period_months":97,"is_enabled":8,"sort_order":212,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":213,"headline_metric":214,"summary":215,"meta_title":216,"meta_description":217,"service_ids":218,"published_at":11,"category_id":219,"category_slug":220,"category_path":221,"category_name":222,"category_is_enabled":8},"patio-heater-brand-customer-questions-program","case-studies\u002Fpatio-heater-brand-customer-questions-program-1790060651183.webp",812,"The questions section was the second product page, and nobody was writing it","Conversion 3.9% → 7.2%","Shoppers comparing $400 patio heaters skip the bullets and read the customer questions. The brand's questions were being answered by strangers, incorrectly, and left standing for years.","Amazon Customer Questions Program","How systematically answering and restructuring the customer questions section lifted a patio heater brand's conversion from 3.9% to 7.2% in eight months.",[187,204],"cecf2314-286f-44d7-8abc-a5f478b69e2b","outdoor-heating-and-cooling","patio-lawn-and-garden\u002Foutdoor-heating-and-cooling","Outdoor Heating & Cooling",{"id":137,"slug":224,"cover_image":225,"brand_name":7,"is_anonymized":8,"period_months":125,"is_enabled":8,"sort_order":226,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":227,"headline_metric":228,"summary":229,"meta_title":230,"meta_description":231,"service_ids":232,"published_at":11,"category_id":142,"category_slug":143,"category_path":143,"category_name":146,"category_is_enabled":8},"outdoor-living-brand-regional-season-launch-calendar","case-studies\u002Foutdoor-living-brand-regional-season-launch-calendar-1790060651183.webp",800,"The season starts in February in Arizona and in May in Minnesota","ACoS 31% → 20% on the same budget","An outdoor living brand ran one national campaign calendar for a category whose season moves north across the map for fourteen weeks. Splitting the budget by region changed the economics without changing its size.","Regional Season Timing on Amazon","How a regional launch calendar matched an outdoor brand's Amazon budget to when each state's season actually starts, cutting ACoS from 31% to 20%.",[22,204],1790082631877]