[{"data":1,"prerenderedAt":257},["ShallowReactive",2],{"case-study-pc-gaming-gear-purchase-sequence-targeting-en":3,"case-study-blocks-9805d8a4-00ed-4452-9aba-6be877975d5f-en":27,"reviews-all-9805d8a4-00ed-4452-9aba-6be877975d5f-any-en":167,"case-study-category-ancestors-video-games\u002Fpc-gaming-gear-en":168,"services-by-ids-119e81ea-2a44-44f5-bd31-a47741039864,a507b11d-88fb-4b74-98a2-0661de716593-en":179,"case-studies-by-ids-7ca5a236-a702-4932-8ba2-639fd6b325d1,a861602c-378d-42a6-9cfb-b4694b397e8d,6a3d4389-ceb2-448a-8c30-9062225031a5,c86fe6bd-e205-42f1-97fd-df891a9f5c0f-en":203},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"9805d8a4-00ed-4452-9aba-6be877975d5f","pc-gaming-gear-purchase-sequence-targeting","case-studies\u002Fpc-gaming-gear-purchase-sequence-targeting-1790060651183.webp",null,true,7,2300,"2026-09-22","2026-09-22T11:13:31.273442+00:00","2026-09-22T11:13:31.504874+00:00","en","Selling the mouse to the person who bought the keyboard nineteen days ago","Second purchase rate 9% → 31%","A PC peripherals brand sold one item per customer in a category where people build a setup piece by piece over months. The order of those purchases turned out to be predictable.","Purchase Sequence Targeting Case","How mapping the order in which gamers build a setup turned a PC peripherals brand's one-item customers into a 31% second-purchase rate in seven months.",[21,22],"119e81ea-2a44-44f5-bd31-a47741039864","a507b11d-88fb-4b74-98a2-0661de716593","8708ac87-7768-4f71-87af-90633e7579f4","pc-gaming-gear","video-games\u002Fpc-gaming-gear","PC Gaming Gear",[28,53,80,87,94,122,132,139,150,156],{"id":29,"case_study_id":4,"type":30,"position":31,"is_enabled":8,"config":32,"locale_code":14,"data":33},"9af98147-e8e5-42e7-a576-9e40835a72cb","snapshot",1,{},{"items":34,"title":52},[35,37,40,43,46,49],{"label":36,"value":26},"Category",{"label":38,"value":39},"Marketplaces","US",{"label":41,"value":42},"Revenue at start","$187k \u002F month",{"label":44,"value":45},"Pattern","91% of customers bought once and never returned",{"label":47,"value":48},"Engagement","DSP + account management",{"label":50,"value":51},"Timeframe","7 months","",{"id":54,"case_study_id":4,"type":55,"position":56,"is_enabled":8,"config":57,"locale_code":14,"data":58},"32b6646d-7f15-4ce9-bf6d-8748cc57bdb1","metrics",2,{},{"items":59,"title":52},[60,65,70,75],{"after":61,"delta":62,"label":63,"before":64,"is_highlight":8},"31%","+22 pts","Second purchase within 90 days","9%",{"after":66,"delta":67,"label":68,"before":69},"$241k","+29%","Monthly revenue","$187k",{"after":71,"delta":72,"label":73,"before":74},"$90","+22%","Revenue per customer","$74",{"after":76,"delta":77,"label":78,"before":79},"29%","new channel","DSP share of spend","0%",{"id":81,"case_study_id":4,"type":82,"position":83,"is_enabled":8,"config":84,"locale_code":14,"data":85},"eb174677-854c-494c-84de-41683c7d79f7","challenge",3,{},{"title":52,"markdown":86},"A gaming setup is assembled over months, not bought in one order: the monitor comes first, the keyboard a few weeks later, then the mouse, the headset and the pad. The brand sold all five categories and almost never sold two of them to the same person.\n\nIts advertising treated each product as a separate acquisition problem, competing for the same cold search traffic five times over and paying full price each time. Meanwhile the warmest audience it had — people who had bought one of its products and were demonstrably still building — was reached by nothing at all.",{"id":88,"case_study_id":4,"type":89,"position":90,"is_enabled":8,"config":91,"locale_code":14,"data":92},"ea39a19a-5c80-49fa-81bc-cc65178e7793","approach",4,{},{"title":52,"markdown":93},"We mapped the order and then advertised to it.\n\n- **Sequence analysis in Amazon Marketing Cloud**, the only place a per-customer order sequence exists — the median gap between first and second purchase per pair came out at nineteen days for keyboard → mouse and about six weeks for monitor → keyboard.\n- **DSP audiences of the brand's own recent buyers**, activated at the gap rather than immediately after purchase.\n- **Creative that assumes the first product** — the ad shows the piece they already own next to the piece they don't.\n- **Search budget held flat**, so the growth could be attributed to the sequence work rather than to more cold traffic.",{"id":95,"case_study_id":4,"type":96,"position":97,"is_enabled":8,"config":98,"locale_code":14,"data":99},"351637c4-1378-4d4c-8447-ec4803e8bc1c","timeline",6,{},{"title":52,"phases":100},[101,108,115],{"items":102,"label":106,"title":107},[103,104,105],"Purchase sequences measured in AMC, pair by pair","Keyboard → mouse measured at nineteen days","Audiences defined per pair","Weeks 1–3","Sequence mapping",{"items":109,"label":113,"title":114},[110,111,112],"Post-purchase DSP activated at the measured gap","Creative built around the item already owned","Search budget deliberately held flat","Weeks 4–12","First flights",{"items":116,"label":120,"title":121},[117,118,119],"Winning pairs given their own always-on flights","Third-purchase audiences added behind the second","Reporting switched to revenue per customer","Months 4–7","Scale",{"id":123,"case_study_id":4,"type":124,"position":125,"is_enabled":8,"config":126,"locale_code":14,"data":129},"61120ac1-740c-4e69-98c0-121d189a816d","media",8,{"images":127},[128],"case-studies\u002Fdashboards\u002Fpc-gaming-gear-purchase-sequence-targeting.webp",{"title":130,"caption":131},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $84k to $134k a month while ACoS falls from 33% to 23% across the 7-month engagement.",{"id":133,"case_study_id":4,"type":134,"position":135,"is_enabled":8,"config":136,"locale_code":14,"data":137},"d5be0e50-1c9b-4b5a-b3f4-4710bd630036","results",9,{},{"title":52,"markdown":138},"The second-purchase rate went from 9% to **31%**, and revenue per customer rose 22%.\n\nThat is what lifted total revenue 29% without any increase in Sponsored spend: the brand stopped paying five separate acquisition costs for the same person and started selling the second, third and fourth item to a customer it had already paid for. The nineteen-day gap is now a scheduled flight rather than a coincidence.",{"id":140,"case_study_id":4,"type":141,"position":142,"is_enabled":8,"config":143,"locale_code":14,"data":144},"f837c5f4-e0d1-4814-a464-70910cec0603","quote",10,{},{"items":145,"title":52},[146],{"role":147,"text":148,"author":149},"PC peripherals brand","We knew people build setups over time. We just never did anything with that between the first order and never.","Head of Growth",{"id":151,"case_study_id":4,"type":152,"position":153,"is_enabled":8,"config":154,"locale_code":14,"data":155},"ed74afac-1d7e-4f1a-be9c-84638f9d1b6d","service_ref",11,{},{"title":52},{"id":157,"case_study_id":4,"type":158,"position":159,"is_enabled":8,"config":160,"locale_code":14,"data":166},"8db60ad9-1367-49b6-9153-50b3ba798b7d","case_ref",12,{"ids":161},[162,163,164,165],"7ca5a236-a702-4932-8ba2-639fd6b325d1","a861602c-378d-42a6-9cfb-b4694b397e8d","6a3d4389-ceb2-448a-8c30-9062225031a5","c86fe6bd-e205-42f1-97fd-df891a9f5c0f",{"title":52},[],[169],{"id":170,"parent_id":7,"path":171,"slug":171,"sort_order":172,"is_enabled":8,"is_priority":173,"last_modify":11,"created_at":174,"updated_at":174,"locale_code":14,"name":175,"title":176,"subtitle":177,"intro":7,"meta_title":176,"meta_description":178,"case_count":9},"3c8e2375-a72a-4c0b-85fd-bd7e4948d940","video-games",111,false,"2026-09-22T11:13:31.187156+00:00","Video Games","Amazon Video Games Case Studies","Real campaigns we ran for video games brands on Amazon — what was broken, what we changed and what it moved.","See how our Amazon agency grows Video Games brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",[180,192],{"id":21,"slug":181,"icon":182,"hero_image":183,"is_enabled":8,"sort_order":56,"last_modify":184,"created_at":185,"updated_at":186,"locale_code":14,"name":187,"title":188,"subtitle":189,"meta_title":190,"meta_description":191},"amazon-dsp-advertising","i-lucide-monitor-play","service\u002Famazon-dsp-advertising-1785511604710.svg","2026-08-14","2026-07-29T14:12:53.244813+00:00","2026-08-14T08:43:13.682542+00:00","Amazon DSP Advertising","Amazon DSP advertising that builds demand beyond the search bar","Programmatic display and video that reaches shoppers on and off Amazon — retargeting browsers, growing new-to-brand, and feeding your Sponsored Ads with warm demand.","Amazon DSP Advertising Agency","Amazon DSP advertising managed end to end — programmatic display, video and retargeting on and off Amazon, measured with AMC. Grow full-funnel demand.",{"id":22,"slug":193,"icon":194,"hero_image":195,"is_enabled":8,"sort_order":196,"last_modify":184,"created_at":197,"updated_at":186,"locale_code":14,"name":198,"title":199,"subtitle":200,"meta_title":201,"meta_description":202},"full-account-management","i-lucide-briefcase","service\u002Ffull-account-management-1785511629493.svg",5,"2026-07-29T14:14:42.347624+00:00","Full Account Management","Your entire Amazon channel, run by one senior team","Advertising, listings, creative, catalog, and strategy managed end to end — so you can run the business while we run Amazon.","Full-Service Amazon Account Management","Full-service Amazon account management — advertising, listing SEO, creative, catalog and strategy run by one senior team. Get your growth plan.",[204,216,227,242],{"id":162,"slug":205,"cover_image":206,"brand_name":7,"is_anonymized":8,"period_months":159,"is_enabled":8,"sort_order":207,"last_modify":11,"created_at":208,"updated_at":13,"locale_code":14,"title":209,"headline_metric":210,"summary":211,"meta_title":212,"meta_description":213,"service_ids":214,"published_at":11,"category_id":170,"category_slug":171,"category_path":171,"category_name":175,"category_is_enabled":8},"gaming-distributor-supply-allocation-flywheel","case-studies\u002Fgaming-distributor-supply-allocation-flywheel-1790060651183.webp",2100,"2026-09-22T11:13:31.383222+00:00","Advertising to earn stock, not just sales","Quarterly allocation +46%","A gaming distributor was capped by how much stock its suppliers would release to it each quarter. The allocation was decided by sell-through velocity — which meant advertising was buying supply, and nobody had been optimizing for that.","Supply Allocation Growth Case Study","How optimizing for sell-through velocity instead of ACoS grew a gaming distributor's quarterly stock allocation 46% and revenue 129% in a year.",[22,215],"c89127c7-631c-451f-bf13-3681edd0f3c4",{"id":163,"slug":217,"cover_image":218,"brand_name":7,"is_anonymized":8,"period_months":97,"is_enabled":8,"sort_order":219,"last_modify":11,"created_at":208,"updated_at":13,"locale_code":14,"title":220,"headline_metric":221,"summary":222,"meta_title":223,"meta_description":224,"service_ids":225,"published_at":11,"category_id":170,"category_slug":171,"category_path":171,"category_name":175,"category_is_enabled":8},"gaming-accessory-price-anchoring-against-hardware","case-studies\u002Fgaming-accessory-price-anchoring-against-hardware-1790060651183.webp",2101,"Selling a $79 accessory to someone who just spent $499","Conversion 4.4% → 7.9%","A premium accessory brand kept losing to products a third of its price. The barrier was not the money — it was that the listing asked to be judged against other accessories instead of against the setup it improves.","Accessory Price Anchoring Case Study","How reframing a premium gaming accessory against the cost of the setup it upgrades lifted conversion from 4.4% to 7.9% in six months.",[21,226],"07288de0-63ae-47b6-b6fc-eb6c6af8f16e",{"id":164,"slug":228,"cover_image":229,"brand_name":7,"is_anonymized":8,"period_months":135,"is_enabled":8,"sort_order":230,"last_modify":11,"created_at":208,"updated_at":13,"locale_code":14,"title":231,"headline_metric":232,"summary":233,"meta_title":234,"meta_description":235,"service_ids":236,"published_at":11,"category_id":238,"category_slug":239,"category_path":240,"category_name":241,"category_is_enabled":8},"console-retailer-software-intent-search-capture","case-studies\u002Fconsole-retailer-software-intent-search-capture-1790060651183.webp",2102,"The hardware people search for by naming the software","Sessions 88k → 134k","An authorised console reseller ranked well for hardware terms and was invisible for the way most buyers actually search: by naming the thing they want to play on it.","Console Listing SEO Case Study","How rebuilding console listings around what buyers want to play, not hardware specs, grew sessions 52% for a reseller in nine months.",[237,215],"b2229fd7-1f99-4a26-ad08-d1113955c798","89187d37-bc71-4d21-955e-1a838dfba539","consoles","video-games\u002Fconsoles","Consoles",{"id":165,"slug":243,"cover_image":244,"brand_name":7,"is_anonymized":8,"period_months":245,"is_enabled":8,"sort_order":246,"last_modify":11,"created_at":208,"updated_at":13,"locale_code":14,"title":247,"headline_metric":248,"summary":249,"meta_title":250,"meta_description":251,"service_ids":252,"published_at":11,"category_id":253,"category_slug":254,"category_path":255,"category_name":256,"category_is_enabled":8},"controller-brand-platform-generation-handoff","case-studies\u002Fcontroller-brand-platform-generation-handoff-1790060651183.webp",14,2103,"Handing a catalog over to the next platform generation without a gap","No revenue dip through the transition","A controller brand's products live exactly one platform cycle, and its previous generation change cost it eleven months of declining revenue. We planned the second one as a handoff instead of a cliff.","Platform Generation Handoff Case","How a planned catalog handoff carried a controller brand across a console generation change with no revenue dip and 64% growth in 14 months.",[237,22],"b38d2192-7787-4ac1-a95a-a3a10f54e12f","controllers-and-accessories","video-games\u002Fcontrollers-and-accessories","Controllers & Accessories",1790082624425]