[{"data":1,"prerenderedAt":227},["ShallowReactive",2],{"case-study-pc-components-enthusiast-vocabulary-capture-en":3,"case-study-blocks-a969d6de-3c8c-48db-9137-941169b55469-en":27,"reviews-all-a969d6de-3c8c-48db-9137-941169b55469-any-en":138,"case-study-category-ancestors-computers-and-accessories\u002Fpc-components-en":139,"services-by-ids-b2229fd7-1f99-4a26-ad08-d1113955c798,07288de0-63ae-47b6-b6fc-eb6c6af8f16e-en":151,"case-studies-by-ids-38ea8f4e-a42d-493c-9077-6a71bc9de92d,6bfb6c78-c649-40e0-9fe9-f280fad01f04,1e4496a6-9413-42e5-a5d9-372021ed346b,a8ba9791-c461-4f47-a2fd-fb4601388bf2-en":174},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"a969d6de-3c8c-48db-9137-941169b55469","pc-components-enthusiast-vocabulary-capture","case-studies\u002Fpc-components-enthusiast-vocabulary-capture-1790060651183.webp",null,true,10,1207,"2026-09-22","2026-09-22T11:13:31.262443+00:00","2026-09-22T11:13:31.504874+00:00","en","The catalog spoke engineering; the buyers spoke forum","+39% sessions","Enthusiast buyers describe components in a vocabulary that grew up in forums and videos, not in datasheets. The brand's listings were written by the people who designed the parts.","PC Components Search Vocabulary Case","How rewriting component listings in enthusiast vocabulary instead of datasheet language grew a PC parts brand's sessions 218% in ten months.",[21,22],"b2229fd7-1f99-4a26-ad08-d1113955c798","07288de0-63ae-47b6-b6fc-eb6c6af8f16e","b13a68e1-ba55-41b0-95ff-6acf5dfda5a2","pc-components","computers-and-accessories\u002Fpc-components","PC Components",[28,53,80,87,94,104,111,121,127],{"id":29,"case_study_id":4,"type":30,"position":31,"is_enabled":8,"config":32,"locale_code":14,"data":33},"4fcc5d9d-7ff9-4ac5-8928-fc858b98fb66","snapshot",1,{},{"items":34,"title":52},[35,37,40,43,46,49],{"label":36,"value":26},"Category",{"label":38,"value":39},"Marketplaces","US, DE",{"label":41,"value":42},"Revenue at start","$174k \u002F month",{"label":44,"value":45},"Catalog","26 SKUs across three component types",{"label":47,"value":48},"Engagement","Listing SEO + creative",{"label":50,"value":51},"Timeframe","10 months","",{"id":54,"case_study_id":4,"type":55,"position":56,"is_enabled":8,"config":57,"locale_code":14,"data":58},"1e5239d2-5cbc-4ed3-a89b-ff4c8c17f2b2","metrics",2,{},{"items":59,"title":52},[60,65,70,75],{"after":61,"delta":62,"label":63,"before":64,"is_highlight":8},"71k \u002F mo","+39%","Sessions","51k \u002F mo",{"after":66,"delta":67,"label":68,"before":69},"$343k","+97%","Monthly revenue","$174k",{"after":71,"delta":72,"label":73,"before":74},"4,300","+481%","Ranking keywords","740",{"after":76,"delta":77,"label":78,"before":79},"8.2%","+41%","Conversion rate","5.8%",{"id":81,"case_study_id":4,"type":82,"position":83,"is_enabled":8,"config":84,"locale_code":14,"data":85},"a7c8648d-30d0-4ea2-a933-0ba2db471ac3","challenge",3,{},{"title":52,"markdown":86},"The brand's copy was written by its engineers and read like it: accurate, dense, and phrased in the terms that appear on a specification sheet. Its customers, meanwhile, had learned the category from build videos and forum threads, where components are described by feel, by nickname, by the problem they solve and by comparison to whatever part everyone was arguing about last month.\n\nThe two vocabularies barely overlap. A shopper looking for a quieter build searches for silence and noise, not for an acoustic figure in decibels. Someone choosing a case searches by what will fit inside it in everyday language. The result was a catalog that ranked for the precise technical strings competitors also targeted, and was invisible on the much larger body of searches written in the way the community actually talks — which are also cheaper, more specific and far better at signalling what the shopper will be happy with.",{"id":88,"case_study_id":4,"type":89,"position":90,"is_enabled":8,"config":91,"locale_code":14,"data":92},"c52937c4-be18-47e4-9c23-20aff4d90c3c","approach",4,{},{"title":52,"markdown":93},"We rewrote the catalog in the language of its own community, without losing the accuracy.\n\n- **A vocabulary map built from community sources** — the recurring phrasings, nicknames and problem statements that appear where this audience learns, matched to the specifications they correspond to.\n- **Colloquial phrasing in titles and bullets, the exact figure right beside it**, so neither audience is lost and the listing indexes for both.\n- **Use-case framing over specification framing** — quiet build, small build, first build — which is how the decision is actually described before it is made.\n- **Imagery that answers the community's standard questions**, including the size and clearance comparisons that dominate every thread about these parts.",{"id":95,"case_study_id":4,"type":96,"position":97,"is_enabled":8,"config":98,"locale_code":14,"data":101},"22941deb-1027-4e15-b053-734cd2381c8c","media",8,{"images":99},[100],"case-studies\u002Fdashboards\u002Fpc-components-enthusiast-vocabulary-capture.webp",{"title":102,"caption":103},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $78k to $154k a month while ACoS falls from 35% to 24% across the 10-month engagement.",{"id":105,"case_study_id":4,"type":106,"position":107,"is_enabled":8,"config":108,"locale_code":14,"data":109},"57f34aa6-7cf3-47e3-aa3c-61448ae659d2","results",9,{},{"title":52,"markdown":110},"Sessions grew 39% and ranking keywords almost sixfold, because the catalog now matches an entire register of search it previously did not contain a single word of.\n\nConversion improved 41% alongside it, which the keyword count alone would not predict — a shopper who arrives via the phrase they were thinking in finds a page that sounds like it was written for them. The specifications did not change, and neither did their accuracy; they simply stopped being the only thing on the page.",{"id":112,"case_study_id":4,"type":113,"position":9,"is_enabled":8,"config":114,"locale_code":14,"data":115},"88dd1843-9514-4751-b63e-0b804c8760b0","quote",{},{"items":116,"title":52},[117],{"role":118,"text":119,"author":120},"PC components brand","Our datasheets were flawless. Nobody searches in datasheet.","Founder",{"id":122,"case_study_id":4,"type":123,"position":124,"is_enabled":8,"config":125,"locale_code":14,"data":126},"8590e076-4e56-452f-a440-5201f8ada1ef","service_ref",11,{},{"title":52},{"id":128,"case_study_id":4,"type":129,"position":130,"is_enabled":8,"config":131,"locale_code":14,"data":137},"a5b44078-405a-46cc-bcb8-7cc28d762f7d","case_ref",12,{"ids":132},[133,134,135,136],"38ea8f4e-a42d-493c-9077-6a71bc9de92d","6bfb6c78-c649-40e0-9fe9-f280fad01f04","1e4496a6-9413-42e5-a5d9-372021ed346b","a8ba9791-c461-4f47-a2fd-fb4601388bf2",{"title":52},[],[140],{"id":141,"parent_id":7,"path":142,"slug":142,"sort_order":143,"is_enabled":8,"is_priority":144,"last_modify":11,"created_at":145,"updated_at":145,"locale_code":14,"name":146,"title":147,"subtitle":148,"intro":7,"meta_title":149,"meta_description":150,"case_count":107},"c9b9671e-aa51-4557-8484-57e375622493","computers-and-accessories",102,false,"2026-09-22T11:13:31.187156+00:00","Computers & Accessories","Amazon Computers & Accessories Case Studies","Real campaigns we ran for computers & accessories brands on Amazon — what was broken, what we changed and what it moved.","Computers & Accessories Case Studies","See how our Amazon agency grows Computers & Accessories brands: the challenge, the work we ran and the numbers it moved.",[152,164],{"id":21,"slug":153,"icon":154,"hero_image":155,"is_enabled":8,"sort_order":83,"last_modify":156,"created_at":157,"updated_at":158,"locale_code":14,"name":159,"title":160,"subtitle":161,"meta_title":162,"meta_description":163},"amazon-listing-seo","i-lucide-search","service\u002Famazon-listing-seo-1785511614770.svg","2026-08-14","2026-07-29T14:13:30.127513+00:00","2026-08-14T08:43:13.682542+00:00","Amazon Listing SEO","Amazon listing optimization that ranks and converts","Keyword-rich titles, bullets, and backend terms built for Amazon's search algorithm and its new AI shopping assistant, Rufus — so more shoppers find you and more of them buy.","Amazon Listing Optimization & SEO","Amazon listing optimization & SEO — keyword research, titles, bullets, backend terms and Rufus-ready content that lifts rank and sales. Get your growth plan.",{"id":22,"slug":165,"icon":166,"hero_image":167,"is_enabled":8,"sort_order":90,"last_modify":156,"created_at":168,"updated_at":158,"locale_code":14,"name":169,"title":170,"subtitle":171,"meta_title":172,"meta_description":173},"creative-content","i-lucide-palette","service\u002Fcreative-content-1785511622781.svg","2026-07-29T14:14:06.117411+00:00","Creative & Content","Amazon creative that turns clicks into customers","Conversion-focused images, A+ content, and video built around shopper intent — so the traffic you pay for actually converts.","Amazon Creative & A+ Content Services","Amazon creative and content that converts — product photography, infographics, A+ brand story, and PDP & headline video built for shopper intent.",[175,192,203,213],{"id":133,"slug":176,"cover_image":177,"brand_name":7,"is_anonymized":8,"period_months":178,"is_enabled":8,"sort_order":179,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":180,"headline_metric":181,"summary":182,"meta_title":183,"meta_description":184,"service_ids":185,"published_at":11,"category_id":188,"category_slug":189,"category_path":190,"category_name":191,"category_is_enabled":8},"printer-brand-aftermarket-cartridge-defense","case-studies\u002Fprinter-brand-aftermarket-cartridge-defense-1790060651183.webp",14,1208,"Defending the cartridge against forty compatible clones","Genuine cartridge share 29% → 63%","The printers sold well and the ink did not. Every search for a cartridge returned dozens of cheaper compatible versions, and the brand's own page gave shoppers no reason to pay more.","Ink Cartridge Category Defense Case","How page-yield evidence and printer-owner targeting took a printer brand's genuine cartridge share from 29% to 63% of its own installed base.",[186,187],"a507b11d-88fb-4b74-98a2-0661de716593","c89127c7-631c-451f-bf13-3681edd0f3c4","1ed26ddf-450f-45c3-891f-5869d50aaf7d","printers-and-ink","computers-and-accessories\u002Fprinters-and-ink","Printers & Ink",{"id":134,"slug":193,"cover_image":194,"brand_name":7,"is_anonymized":8,"period_months":195,"is_enabled":8,"sort_order":196,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":197,"headline_metric":198,"summary":199,"meta_title":200,"meta_description":201,"service_ids":202,"published_at":11,"category_id":141,"category_slug":142,"category_path":142,"category_name":146,"category_is_enabled":8},"computer-accessories-device-model-search-capture","case-studies\u002Fcomputer-accessories-device-model-search-capture-1790060651183.webp",6,1200,"The search term report was full of laptop model numbers nobody had read","+96% organic sales","Shoppers buying accessories do not search for the accessory — they search for the machine they own. A year of search term reports held thousands of model numbers the catalog had never answered.","Device Model Keyword Capture Case","How harvesting laptop and tablet model numbers from search term reports grew a computer accessories brand's organic sales 96% in six months.",[21,187],{"id":135,"slug":204,"cover_image":205,"brand_name":7,"is_anonymized":8,"period_months":124,"is_enabled":8,"sort_order":206,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":207,"headline_metric":208,"summary":209,"meta_title":210,"meta_description":211,"service_ids":212,"published_at":11,"category_id":141,"category_slug":142,"category_path":142,"category_name":146,"category_is_enabled":8},"computer-brand-firmware-support-rating-recovery","case-studies\u002Fcomputer-brand-firmware-support-rating-recovery-1790060651183.webp",1201,"When an operating system update breaks a product you shipped two years ago","Rating 3.6 → 4.1","Hardware that worked perfectly at launch started collecting one-star reviews after a major OS release. The product had not changed — the computers it plugged into had.","Firmware Support Rating Recovery","How a driver and firmware communication loop reversed an OS-update rating collapse, taking a computer hardware brand from 3.6 to 4.1 stars.",[22,186],{"id":136,"slug":214,"cover_image":215,"brand_name":7,"is_anonymized":8,"period_months":97,"is_enabled":8,"sort_order":216,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":217,"headline_metric":218,"summary":219,"meta_title":220,"meta_description":221,"service_ids":222,"published_at":11,"category_id":223,"category_slug":224,"category_path":225,"category_name":226,"category_is_enabled":8},"laptop-brand-generation-naming-clarity","case-studies\u002Flaptop-brand-generation-naming-clarity-1790060651183.webp",1202,"Three model years on one search page, and no way to tell them apart","Current-generation share 38% → 84%","A laptop brand refreshes its line every year and kept every past listing live. Shoppers could not tell which year they were buying, so many of them bought neither.","Laptop Generation Naming Case Study","How generation labeling and a retirement process for old model-year listings moved 84% of a laptop brand's sales onto current stock in eight months.",[21,186],"a78df989-7fe2-4995-a562-afd0613df236","computers-and-tablets","computers-and-accessories\u002Fcomputers-and-tablets","Computers & Tablets",1790082623512]