[{"data":1,"prerenderedAt":235},["ShallowReactive",2],{"case-study-patio-furniture-brand-real-yard-photography-en":3,"case-study-blocks-0b81896b-b68c-419b-b0db-e2628627276b-en":27,"reviews-all-0b81896b-b68c-419b-b0db-e2628627276b-any-en":139,"case-study-category-ancestors-patio-lawn-and-garden\u002Fpatio-furniture-and-accessories-en":140,"services-by-ids-b2229fd7-1f99-4a26-ad08-d1113955c798,07288de0-63ae-47b6-b6fc-eb6c6af8f16e-en":152,"case-studies-by-ids-fed95971-62d7-41c8-81fa-e3028305d935,66524c4a-3fb8-4f6f-b21e-19453a5757b9,9cdabf39-89c5-4f48-b800-3f7dd0d10e41,dab59479-88c3-4962-9e2d-5407ee99049f-en":175},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"0b81896b-b68c-419b-b0db-e2628627276b","patio-furniture-brand-real-yard-photography","case-studies\u002Fpatio-furniture-brand-real-yard-photography-1790060651183.webp",null,true,6,806,"2026-09-22","2026-09-22T11:13:31.329067+00:00","2026-09-22T11:13:31.504874+00:00","en","On a white backdrop, a six-seat sectional is the same size as a bistro set","Conversion 4.8% → 8.1%","A patio furniture brand photographed its sets on a seamless white backdrop, which made them look beautiful and unmeasurable. Shooting in ordinary backyards answered the question shoppers were actually asking.","Real Backyard Product Photography","How replacing studio shots with real-backyard photography and scale references lifted a patio furniture brand's conversion rate from 4.8% to 8.1%.",[21,22],"b2229fd7-1f99-4a26-ad08-d1113955c798","07288de0-63ae-47b6-b6fc-eb6c6af8f16e","f7340b6c-f1a2-4555-8841-4cab2927cb40","patio-furniture-and-accessories","patio-lawn-and-garden\u002Fpatio-furniture-and-accessories","Patio Furniture & Accessories",[28,53,80,87,94,104,111,122,128],{"id":29,"case_study_id":4,"type":30,"position":31,"is_enabled":8,"config":32,"locale_code":14,"data":33},"58f25780-088b-4d56-8157-932fa09b0805","snapshot",1,{},{"items":34,"title":52},[35,37,40,43,46,49],{"label":36,"value":26},"Category",{"label":38,"value":39},"Marketplaces","US",{"label":41,"value":42},"Revenue at start","$232k \u002F month",{"label":44,"value":45},"Problem","37% of returns cited size or fit in the space",{"label":47,"value":48},"Engagement","Creative & content + listing SEO",{"label":50,"value":51},"Timeframe","6 months","",{"id":54,"case_study_id":4,"type":55,"position":56,"is_enabled":8,"config":57,"locale_code":14,"data":58},"68a7ffb3-8046-477c-895a-d2cffe0b6206","metrics",2,{},{"items":59,"title":52},[60,65,70,75],{"after":61,"delta":62,"label":63,"before":64,"is_highlight":8},"8.1%","+69%","Conversion rate","4.8%",{"after":66,"delta":67,"label":68,"before":69},"$401k","+73%","Monthly revenue","$232k",{"after":71,"delta":72,"label":73,"before":74},"11% of returns","-26 pts","Size-related returns","37% of returns",{"after":76,"delta":77,"label":78,"before":79},"13","-68%","New questions per listing, per quarter","41",{"id":81,"case_study_id":4,"type":82,"position":83,"is_enabled":8,"config":84,"locale_code":14,"data":85},"f718cf5b-4509-417d-807a-152ed0a56270","challenge",3,{},{"title":52,"markdown":86},"Outdoor furniture is bought by people standing in their own yard trying to imagine an object in it. The brand's photography made that impossible: every set floated on a white backdrop with no floor, no wall and nothing of known size nearby, so a six-seat sectional and a two-seat bistro set looked identical on a phone screen.\n\nThe cost was measurable in three places. Conversion sat well below category on listings whose products won every comparison on spec. Thirty-seven percent of returns were about size — furniture that did not fit a balcony or looked lost on a deck. And the customer questions section on each listing was full of people asking the same thing in different words: how big is this, really, next to a normal patio door.",{"id":88,"case_study_id":4,"type":89,"position":90,"is_enabled":8,"config":91,"locale_code":14,"data":92},"7739dcdd-2b02-461a-9036-173926a3a3c8","approach",4,{},{"title":52,"markdown":93},"We photographed the product where it is used, next to things people can measure against.\n\n- **Real backyards, not studios** — decks, patios and balconies of ordinary sizes, with fences, doors and paving as unstated scale references.\n- **A dimension frame in the top three images**, showing footprint against a standard door and a standard patio table rather than in a spec table.\n- **The small-space shot** — every set also photographed on a balcony-sized patio, which is the case shoppers worry about most.\n- **Copy rewritten around space language**, since the searches carry it too: balcony, small patio, deck, corner.",{"id":95,"case_study_id":4,"type":96,"position":97,"is_enabled":8,"config":98,"locale_code":14,"data":101},"62ddfd34-07c1-4a20-a962-537fafc0ac3e","media",8,{"images":99},[100],"case-studies\u002Fdashboards\u002Fpatio-furniture-brand-real-yard-photography.webp",{"title":102,"caption":103},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $104k to $180k a month while ACoS falls from 34% to 21% across the 6-month engagement.",{"id":105,"case_study_id":4,"type":106,"position":107,"is_enabled":8,"config":108,"locale_code":14,"data":109},"35864a87-8be9-4652-90da-c45731885010","results",9,{},{"title":52,"markdown":110},"Conversion rose from 4.8% to **8.1%** and revenue grew 73% with the catalog and the price list untouched.\n\nSize-related returns fell from 37% of returns to 11% — the same images that persuade a shopper also stop the wrong shopper from buying, and on a $900 furniture set that second effect is worth as much as the first. The clearest signal was the questions section: forty-one new questions a quarter per listing became thirteen, because the photographs now answer what people were asking.",{"id":112,"case_study_id":4,"type":113,"position":114,"is_enabled":8,"config":115,"locale_code":14,"data":116},"e15dc985-9b94-41be-9a96-11a7d357f900","quote",10,{},{"items":117,"title":52},[118],{"role":119,"text":120,"author":121},"Patio furniture brand","Our catalog shots were the best photographs we had ever paid for, and they left out the only thing customers needed to know.","Creative Director",{"id":123,"case_study_id":4,"type":124,"position":125,"is_enabled":8,"config":126,"locale_code":14,"data":127},"0b4e5718-9bf1-44f0-88ff-a5f4f7ef09ec","service_ref",11,{},{"title":52},{"id":129,"case_study_id":4,"type":130,"position":131,"is_enabled":8,"config":132,"locale_code":14,"data":138},"abe0f253-3a79-4e34-8f03-a2a0339b0247","case_ref",12,{"ids":133},[134,135,136,137],"fed95971-62d7-41c8-81fa-e3028305d935","66524c4a-3fb8-4f6f-b21e-19453a5757b9","9cdabf39-89c5-4f48-b800-3f7dd0d10e41","dab59479-88c3-4962-9e2d-5407ee99049f",{"title":52},[],[141],{"id":142,"parent_id":7,"path":143,"slug":143,"sort_order":144,"is_enabled":8,"is_priority":8,"last_modify":11,"created_at":145,"updated_at":145,"locale_code":14,"name":146,"title":147,"subtitle":148,"intro":7,"meta_title":149,"meta_description":150,"case_count":151},"9bc4c348-01ff-4473-9686-04140780d987","patio-lawn-and-garden",7,"2026-09-22T11:13:31.177478+00:00","Patio, Lawn & Garden","Amazon Patio, Lawn & Garden Case Studies","Real campaigns we ran for patio, lawn & garden brands on Amazon — what was broken, what we changed and what it moved.","Patio, Lawn & Garden Case Studies","See how our Amazon agency grows Patio, Lawn & Garden brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",13,[153,165],{"id":21,"slug":154,"icon":155,"hero_image":156,"is_enabled":8,"sort_order":83,"last_modify":157,"created_at":158,"updated_at":159,"locale_code":14,"name":160,"title":161,"subtitle":162,"meta_title":163,"meta_description":164},"amazon-listing-seo","i-lucide-search","service\u002Famazon-listing-seo-1785511614770.svg","2026-08-14","2026-07-29T14:13:30.127513+00:00","2026-08-14T08:43:13.682542+00:00","Amazon Listing SEO","Amazon listing optimization that ranks and converts","Keyword-rich titles, bullets, and backend terms built for Amazon's search algorithm and its new AI shopping assistant, Rufus — so more shoppers find you and more of them buy.","Amazon Listing Optimization & SEO","Amazon listing optimization & SEO — keyword research, titles, bullets, backend terms and Rufus-ready content that lifts rank and sales. Get your growth plan.",{"id":22,"slug":166,"icon":167,"hero_image":168,"is_enabled":8,"sort_order":90,"last_modify":157,"created_at":169,"updated_at":159,"locale_code":14,"name":170,"title":171,"subtitle":172,"meta_title":173,"meta_description":174},"creative-content","i-lucide-palette","service\u002Fcreative-content-1785511622781.svg","2026-07-29T14:14:06.117411+00:00","Creative & Content","Amazon creative that turns clicks into customers","Conversion-focused images, A+ content, and video built around shopper intent — so the traffic you pay for actually converts.","Amazon Creative & A+ Content Services","Amazon creative and content that converts — product photography, infographics, A+ brand story, and PDP & headline video built for shopper intent.",[176,191,205,221],{"id":134,"slug":177,"cover_image":178,"brand_name":7,"is_anonymized":8,"period_months":151,"is_enabled":8,"sort_order":179,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":180,"headline_metric":181,"summary":182,"meta_title":183,"meta_description":184,"service_ids":185,"published_at":11,"category_id":187,"category_slug":188,"category_path":189,"category_name":190,"category_is_enabled":8},"grill-brand-model-fitment-data-rebuild","case-studies\u002Fgrill-brand-model-fitment-data-rebuild-1790060651183.webp",807,"Sixty-four parts, four hundred grill models, one lookup table","Wrong-fit returns 24% → 5%","A brand selling covers, grates and burner parts across hundreds of grill models sold them as generic sizes. Building a real fitment database turned a guessing game into a search term.","Grill Parts Fitment Data Case Study","How a model-level fitment database for grill covers and parts cut wrong-fit returns from 24% to 5% and grew revenue 84% in thirteen months.",[21,186],"c89127c7-631c-451f-bf13-3681edd0f3c4","41719706-af8d-41f7-8f1c-6bbb4ed0d27c","grills-and-outdoor-cooking","patio-lawn-and-garden\u002Fgrills-and-outdoor-cooking","Grills & Outdoor Cooking",{"id":135,"slug":192,"cover_image":193,"brand_name":7,"is_anonymized":8,"period_months":144,"is_enabled":8,"sort_order":194,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":195,"headline_metric":196,"summary":197,"meta_title":198,"meta_description":199,"service_ids":200,"published_at":11,"category_id":201,"category_slug":202,"category_path":203,"category_name":204,"category_is_enabled":8},"outdoor-lighting-brand-preseason-listing-launch","case-studies\u002Foutdoor-lighting-brand-preseason-listing-launch-1790060651183.webp",808,"Going live ten weeks before the container lands","Week-one rank #6 instead of #90+","An outdoor lighting brand launched new products the week the container landed, into a season that was already half over. A seed shipment ten weeks early meant week one of the season started on page one.","Pre-Season Amazon Launch Case Study","How a seed shipment and early indexing ten weeks before the main container put an outdoor lighting brand on page one in week one of its season.",[21,186],"7474df59-0f1c-417c-9958-cc4645b0689d","outdoor-decor-and-lighting","patio-lawn-and-garden\u002Foutdoor-decor-and-lighting","Outdoor Décor & Lighting",{"id":136,"slug":206,"cover_image":207,"brand_name":7,"is_anonymized":8,"period_months":208,"is_enabled":8,"sort_order":209,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":210,"headline_metric":211,"summary":212,"meta_title":213,"meta_description":214,"service_ids":215,"published_at":11,"category_id":217,"category_slug":218,"category_path":219,"category_name":220,"category_is_enabled":8},"pest-control-brand-state-restriction-routing","case-studies\u002Fpest-control-brand-state-restriction-routing-1790060651183.webp",14,809,"Selling a regulated product in fifty different legal markets","Suppressed ASIN-days down 96%","A pest control brand kept losing listings to state registration rules it discovered only after a takedown. Mapping the catalog against state-level restrictions ended the suppressions and opened states it had abandoned.","Regulated Pest Product Compliance Case","How mapping a pest control catalog against state registration rules cut suppressed listing days by 96% and reopened eleven states in fourteen months.",[21,216],"a507b11d-88fb-4b74-98a2-0661de716593","44210461-b070-4d4f-8578-995f3f400efd","pest-control","patio-lawn-and-garden\u002Fpest-control","Pest Control",{"id":137,"slug":222,"cover_image":223,"brand_name":7,"is_anonymized":8,"period_months":114,"is_enabled":8,"sort_order":224,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":225,"headline_metric":226,"summary":227,"meta_title":228,"meta_description":229,"service_ids":230,"published_at":11,"category_id":231,"category_slug":232,"category_path":233,"category_name":234,"category_is_enabled":8},"pool-supply-brand-water-diagnostic-routing","case-studies\u002Fpool-supply-brand-water-diagnostic-routing-1790060651183.webp",810,"Shoppers didn't need a chemical, they needed to know which one","Repeat rate 19% → 52%","A pool chemical brand sold eleven products to people who could not tell which of them solved their problem. A diagnostic path from symptom to product changed the catalog from a shelf into a system.","Pool Chemical Diagnostic Content Case","How symptom-to-product diagnostic content turned a pool chemical catalog into a maintenance system, lifting repeat purchases from 19% to 52%.",[22,216],"965e408c-7451-424c-854c-f92cf9de1da0","pools-hot-tubs-and-supplies","patio-lawn-and-garden\u002Fpools-hot-tubs-and-supplies","Pools, Hot Tubs & Supplies",1790082631613]