[{"data":1,"prerenderedAt":230},["ShallowReactive",2],{"case-study-pantry-brand-asin-continuity-reorders-en":3,"case-study-blocks-f81f3431-5314-4abf-be0e-8aa91683483e-en":27,"reviews-all-f81f3431-5314-4abf-be0e-8aa91683483e-any-en":141,"case-study-category-ancestors-grocery-and-gourmet-food\u002Fpantry-staples-en":142,"services-by-ids-b2229fd7-1f99-4a26-ad08-d1113955c798,a507b11d-88fb-4b74-98a2-0661de716593-en":154,"case-studies-by-ids-849ef921-0580-41f4-a88a-b463471d0aee,1f710a4b-55e8-4370-8d1e-280f8770b60d,37a5a7de-4747-45a7-930b-776314e4cc42,f0bb9199-a4f2-4783-bf54-274f422527dc-en":178},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"f81f3431-5314-4abf-be0e-8aa91683483e","pantry-brand-asin-continuity-reorders","case-studies\u002Fpantry-brand-asin-continuity-reorders-1790060651183.webp",null,true,9,1005,"2026-09-22","2026-09-22T11:13:31.29052+00:00","2026-09-22T11:13:31.504874+00:00","en","Three label refreshes, three new ASINs, one lost customer base","Repeat purchase rate 21% → 47%","Every packaging update produced a brand-new listing, which reset the reviews, the ranking and — the part nobody had costed — the reorder prompt in every existing customer's account.","Pantry Staple Repeat Purchase Case","How ending ASIN churn on packaging refreshes took a pantry brand's repeat purchase rate from 21% to 47% and grew revenue 57% in nine months.",[21,22],"b2229fd7-1f99-4a26-ad08-d1113955c798","a507b11d-88fb-4b74-98a2-0661de716593","c530c8d6-11eb-4747-affc-f2abd0eb5dc6","pantry-staples","grocery-and-gourmet-food\u002Fpantry-staples","Pantry Staples",[28,56,83,90,97,107,113,124,130],{"id":29,"case_study_id":4,"type":30,"position":31,"is_enabled":8,"config":32,"locale_code":14,"data":33},"57451892-58db-4024-bec5-7411113c5a5a","snapshot",1,{},{"items":34,"title":55},[35,37,40,43,46,49,52],{"label":36,"value":26},"Category",{"label":38,"value":39},"Marketplaces","US",{"label":41,"value":42},"Revenue at start","$164k \u002F month",{"label":44,"value":45},"Purchase cycle","Replenished every 5–8 weeks",{"label":47,"value":48},"History","3 packaging refreshes, 3 new listings",{"label":50,"value":51},"Engagement","Full account management + listing SEO",{"label":53,"value":54},"Timeframe","9 months","",{"id":57,"case_study_id":4,"type":58,"position":59,"is_enabled":8,"config":60,"locale_code":14,"data":61},"d9ba4bed-fb75-4271-9af5-d42e17d912ba","metrics",2,{},{"items":62,"title":55},[63,68,73,78],{"after":64,"delta":65,"label":66,"before":67,"is_highlight":8},"47%","+26 pts","Repeat purchase rate","21%",{"after":69,"delta":70,"label":71,"before":72},"$267k","+63%","Monthly revenue","$164k",{"after":74,"delta":75,"label":76,"before":77},"2,900","+607%","Reviews on the hero listing","410",{"after":79,"delta":80,"label":81,"before":82},"#6","+17 positions","Organic rank, hero term","#23",{"id":84,"case_study_id":4,"type":85,"position":86,"is_enabled":8,"config":87,"locale_code":14,"data":88},"3d6a8280-a512-4620-812d-ba60a1fc200d","challenge",3,{},{"title":55,"markdown":89},"A pantry staple earns most of its money from people who have already bought it. They do not search — they reorder, from a purchase history, a saved list or a reorder prompt that points at one specific listing. The brand had broken that link three times in two years, because each time the label was redesigned the team created a fresh listing and quietly retired the old one.\n\nThe visible cost was obvious enough: reviews back to zero, ranking back to nothing, and eighteen months of accumulated relevance discarded for a design change the product itself did not undergo. The invisible cost was larger. Thousands of customers whose reorder route pointed at a retired listing found it unavailable and, at that moment, were shown a competitor as the alternative. The brand was re-acquiring its own customers twice a year and paying advertising rates to do it.",{"id":91,"case_study_id":4,"type":92,"position":93,"is_enabled":8,"config":94,"locale_code":14,"data":95},"ccef84a8-27e3-4320-9c9e-53d50cd81adc","approach",4,{},{"title":55,"markdown":96},"One product, one enduring listing — and a rule about when that is allowed to change.\n\n- **A single permanent listing per product**, with images, copy and A+ updated in place whenever the packaging changes.\n- **An internal rule for new listings** — a genuine change in size, count or formulation qualifies; a new label does not — agreed with the design and operations teams rather than imposed on them.\n- **Legacy listings retired deliberately**, with their traffic and their remaining stock routed to the surviving one instead of dying quietly.\n- **Content continuity** — the keyword set and backend terms carried forward intact, so accumulated relevance keeps compounding instead of restarting.",{"id":98,"case_study_id":4,"type":99,"position":100,"is_enabled":8,"config":101,"locale_code":14,"data":104},"d42a3aa4-13b0-480c-9359-0eb70e8b9eac","media",8,{"images":102},[103],"case-studies\u002Fdashboards\u002Fpantry-brand-asin-continuity-reorders.webp",{"title":105,"caption":106},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $74k to $116k a month while ACoS falls from 33% to 22% across the 9-month engagement.",{"id":108,"case_study_id":4,"type":109,"position":9,"is_enabled":8,"config":110,"locale_code":14,"data":111},"b3890701-8300-4948-a14c-1f491ccc7272","results",{},{"title":55,"markdown":112},"The repeat purchase rate more than doubled, from 21% to **47%**, and it did so without a loyalty program, a discount or a single retention email.\n\nThe hero listing now carries 2,900 reviews rather than 410 — not because the brand generated more, but because it stopped throwing them away — and the resulting authority took the head term from #23 to #6. Revenue grew 63% on a smaller share of new-customer advertising, which is how a staple is supposed to work: sold once and bought many times.",{"id":114,"case_study_id":4,"type":115,"position":116,"is_enabled":8,"config":117,"locale_code":14,"data":118},"ac98b7fd-5a3c-4d90-b830-d884205e22d4","quote",10,{},{"items":119,"title":55},[120],{"role":121,"text":122,"author":123},"Pantry staples brand","Every rebrand felt like a fresh start. It was a fresh start, and that was exactly the problem.","Founder",{"id":125,"case_study_id":4,"type":126,"position":127,"is_enabled":8,"config":128,"locale_code":14,"data":129},"8cb5827d-4527-41e2-86fa-7e574da9d16c","service_ref",11,{},{"title":55},{"id":131,"case_study_id":4,"type":132,"position":133,"is_enabled":8,"config":134,"locale_code":14,"data":140},"24d92626-9ddd-4c2e-87bb-2c2c480e1f86","case_ref",12,{"ids":135},[136,137,138,139],"849ef921-0580-41f4-a88a-b463471d0aee","1f710a4b-55e8-4370-8d1e-280f8770b60d","37a5a7de-4747-45a7-930b-776314e4cc42","f0bb9199-a4f2-4783-bf54-274f422527dc",{"title":55},[],[143],{"id":144,"parent_id":7,"path":145,"slug":145,"sort_order":146,"is_enabled":8,"is_priority":147,"last_modify":11,"created_at":148,"updated_at":148,"locale_code":14,"name":149,"title":150,"subtitle":151,"intro":7,"meta_title":152,"meta_description":153,"case_count":100},"9909bcad-fbd6-473c-91ba-bcb60315c162","grocery-and-gourmet-food",100,false,"2026-09-22T11:13:31.187156+00:00","Grocery & Gourmet Food","Amazon Grocery & Gourmet Food Case Studies","Real campaigns we ran for grocery & gourmet food brands on Amazon — what was broken, what we changed and what it moved.","Grocery & Gourmet Food Case Studies","See how our Amazon agency grows Grocery & Gourmet Food brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",[155,167],{"id":21,"slug":156,"icon":157,"hero_image":158,"is_enabled":8,"sort_order":86,"last_modify":159,"created_at":160,"updated_at":161,"locale_code":14,"name":162,"title":163,"subtitle":164,"meta_title":165,"meta_description":166},"amazon-listing-seo","i-lucide-search","service\u002Famazon-listing-seo-1785511614770.svg","2026-08-14","2026-07-29T14:13:30.127513+00:00","2026-08-14T08:43:13.682542+00:00","Amazon Listing SEO","Amazon listing optimization that ranks and converts","Keyword-rich titles, bullets, and backend terms built for Amazon's search algorithm and its new AI shopping assistant, Rufus — so more shoppers find you and more of them buy.","Amazon Listing Optimization & SEO","Amazon listing optimization & SEO — keyword research, titles, bullets, backend terms and Rufus-ready content that lifts rank and sales. Get your growth plan.",{"id":22,"slug":168,"icon":169,"hero_image":170,"is_enabled":8,"sort_order":171,"last_modify":159,"created_at":172,"updated_at":161,"locale_code":14,"name":173,"title":174,"subtitle":175,"meta_title":176,"meta_description":177},"full-account-management","i-lucide-briefcase","service\u002Ffull-account-management-1785511629493.svg",5,"2026-07-29T14:14:42.347624+00:00","Full Account Management","Your entire Amazon channel, run by one senior team","Advertising, listings, creative, catalog, and strategy managed end to end — so you can run the business while we run Amazon.","Full-Service Amazon Account Management","Full-service Amazon account management — advertising, listing SEO, creative, catalog and strategy run by one senior team. Get your growth plan.",[179,195,210,220],{"id":136,"slug":180,"cover_image":181,"brand_name":7,"is_anonymized":8,"period_months":182,"is_enabled":8,"sort_order":183,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":184,"headline_metric":185,"summary":186,"meta_title":187,"meta_description":188,"service_ids":189,"published_at":11,"category_id":191,"category_slug":192,"category_path":193,"category_name":194,"category_is_enabled":8},"specialty-diet-attribute-filter-visibility","case-studies\u002Fspecialty-diet-attribute-filter-visibility-1790060651183.webp",13,1006,"Certified for the diet, filtered out of it","+163% sessions","The certifications were on the pack and in the bullets, and none of them were in the structured fields that drive the filters this audience shops with. Nothing else about the listings mattered until that changed.","Specialty Diet Filter SEO Case Study","How populating dietary attribute fields put a specialty diet brand back into Amazon's browse filters and grew sessions 163% in thirteen months.",[21,190],"c89127c7-631c-451f-bf13-3681edd0f3c4","cd861f0a-9cfe-4f67-93d1-2f65620927ef","specialty-diets","grocery-and-gourmet-food\u002Fspecialty-diets","Specialty Diets",{"id":137,"slug":196,"cover_image":197,"brand_name":7,"is_anonymized":8,"period_months":171,"is_enabled":8,"sort_order":198,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":199,"headline_metric":200,"summary":201,"meta_title":202,"meta_description":203,"service_ids":204,"published_at":11,"category_id":206,"category_slug":207,"category_path":208,"category_name":209,"category_is_enabled":8},"spice-gift-set-gift-readiness","case-studies\u002Fspice-gift-set-gift-readiness-1790060651183.webp",1007,"Making a gift set behave like a gift","Conversion 4.8% → 8.2%","The listing photographed the spices beautifully and never showed the box, offered no gift message, and shipped with a packing slip showing the price. The buyer is not the person who opens it.","Spice Gift Set Conversion Case Study","How gift-ready packaging, gift options and recipient-first imagery took a spice gift set from 4.8% to 8.2% conversion and doubled its revenue.",[205,22],"07288de0-63ae-47b6-b6fc-eb6c6af8f16e","33566fea-ef4f-49c4-837f-27571e9d2808","herbs-spices-for-cooking-kits-and-gifts","grocery-and-gourmet-food\u002Fherbs-spices-for-cooking-kits-and-gifts","Herbs, Spices for Cooking Kits & Gifts",{"id":138,"slug":211,"cover_image":212,"brand_name":7,"is_anonymized":8,"period_months":127,"is_enabled":8,"sort_order":213,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":214,"headline_metric":215,"summary":216,"meta_title":217,"meta_description":218,"service_ids":219,"published_at":11,"category_id":144,"category_slug":145,"category_path":145,"category_name":149,"category_is_enabled":8},"grocery-brand-shelf-life-shipment-planning","case-studies\u002Fgrocery-brand-shelf-life-shipment-planning-1790060651183.webp",1000,"Shipping by expiry date instead of by pallet","Quarterly write-offs $34k → $4.2k","A grocery brand produced in large runs and shipped in large batches, so a third of every production lot reached the fulfillment center already too close to its date to be sold. Planning inbound around remaining shelf life, not warehouse space, ended the write-offs.","Grocery Shelf Life FBA Case Study","How shipping to Amazon by remaining shelf life cut a grocery brand's quarterly write-offs from $34k to $4.2k and lifted in-stock rate to 97%.",[22],{"id":139,"slug":221,"cover_image":222,"brand_name":7,"is_anonymized":8,"period_months":100,"is_enabled":8,"sort_order":223,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":224,"headline_metric":225,"summary":226,"meta_title":227,"meta_description":228,"service_ids":229,"published_at":11,"category_id":144,"category_slug":145,"category_path":145,"category_name":149,"category_is_enabled":8},"grocery-flavor-family-featured-child","case-studies\u002Fgrocery-flavor-family-featured-child-1790060651183.webp",1001,"The flavor shown first was the one nobody wanted","Conversion 8.9% → 14.1%","Twelve flavors shared one listing, and the one Amazon opened by default was a legacy recipe with the most reviews and the least demand. Every advertising dollar landed on it first.","Flavor Variation Family Case Study","How fixing which flavor a twelve-child variation family opened on lifted a grocery brand's conversion from 8.9% to 14.1% in eight months.",[21,22],1790082625754]