[{"data":1,"prerenderedAt":237},["ShallowReactive",2],{"case-study-pain-relief-brand-competitor-share-gain-en":3,"case-study-blocks-06872749-024d-4166-8927-a8158552d37d-en":27,"reviews-all-06872749-024d-4166-8927-a8158552d37d-any-en":137,"case-study-category-ancestors-health-and-household\u002Fhealth-care-en":138,"services-by-ids-119e81ea-2a44-44f5-bd31-a47741039864,c89127c7-631c-451f-bf13-3681edd0f3c4-en":149,"case-studies-by-ids-7d0771bf-012e-401c-a5b0-ac34c4b8755d,3d8b6398-68dd-4191-9776-d79ab9d80621,49965ec6-cc85-4902-a388-3896f7264476,68fbbdb5-e441-43d8-b837-d0501269cb24-en":173},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"06872749-024d-4166-8927-a8158552d37d","pain-relief-brand-competitor-share-gain","case-studies\u002Fpain-relief-brand-competitor-share-gain-1790060651183.webp",null,true,8,107,"2026-09-22","2026-09-22T11:13:31.397281+00:00","2026-09-22T11:13:31.504874+00:00","en","Taking four points of category share in pain relief with competitor-focused advertising","+4 pts of estimated category share","A pain relief brand had a better product and a worse position. We stopped bidding for generic category traffic against every seller at once and went after the shoppers already comparing two specific competitors.","Pain Relief Category Share Case Study","How competitor-focused Sponsored and DSP targeting won a pain relief brand four points of Amazon category share in eight months without cutting price.",[21,22],"119e81ea-2a44-44f5-bd31-a47741039864","c89127c7-631c-451f-bf13-3681edd0f3c4","dab2140a-5bac-42a5-9bd4-161ceb340654","health-care","health-and-household\u002Fhealth-care","Health Care",[28,53,79,86,93,102,109,120,126],{"id":29,"case_study_id":4,"type":30,"position":31,"is_enabled":8,"config":32,"locale_code":14,"data":33},"7fdf8a0d-eeb6-4bab-b4b2-83ac9a7b2ee8","snapshot",1,{},{"items":34,"title":52},[35,37,40,43,46,49],{"label":36,"value":26},"Category",{"label":38,"value":39},"Marketplaces","US",{"label":41,"value":42},"Revenue at start","$176k \u002F month",{"label":44,"value":45},"Estimated category share at start","6%",{"label":47,"value":48},"Engagement","PPC + DSP",{"label":50,"value":51},"Timeframe","8 months","",{"id":54,"case_study_id":4,"type":55,"position":56,"is_enabled":8,"config":57,"locale_code":14,"data":58},"4bde6805-97a7-4d45-ab4b-499812378486","metrics",2,{},{"items":59,"title":52},[60,64,69,74],{"after":61,"delta":62,"label":63,"before":45,"is_highlight":8},"10%","+4 pts","Estimated category share",{"after":65,"delta":66,"label":67,"before":68},"$340k","+93%","Monthly revenue","$176k",{"after":70,"delta":71,"label":72,"before":73},"58%","+24 pts","New-to-brand share of orders","34%",{"after":75,"delta":76,"label":77,"before":78},"28%","-3 pts","ACoS","31%",{"id":80,"case_study_id":4,"type":81,"position":82,"is_enabled":8,"config":83,"locale_code":14,"data":84},"cf7cfc8f-6ca6-41f6-a404-537b53b10901","challenge",3,{},{"title":52,"markdown":85},"Every dollar the brand spent went into the category head terms, where it competed with forty sellers, three of them with far larger budgets. The result was predictable: expensive clicks from shoppers at the very start of their decision, a mediocre conversion rate and 6% category share that hadn't moved in two years.\n\nWhat the brand kept overlooking was its own review profile. On the specific comparison that mattered — its product against the two incumbents shoppers actually cross-shop — it won on rating and on the exact attribute those competitors were criticized for. That advantage is invisible on a generic category search and decisive on a competitor's product page.",{"id":87,"case_study_id":4,"type":88,"position":89,"is_enabled":8,"config":90,"locale_code":14,"data":91},"05179f74-f771-4e52-8f1c-a74ffa6d8385","approach",4,{},{"title":52,"markdown":92},"We moved the fight to the place where the brand was already winning.\n\n- **Product-targeting on the two incumbents** — Sponsored Display and Sponsored Products aimed at their detail pages rather than at the category head.\n- **DSP product audiences** — shoppers who viewed products like the incumbents' and did not purchase, reached off Amazon with the same attribute message.\n- **Creative built on the differentiating attribute** — the one thing the category's reviews complain about, answered in the first image frame and in an A+ module that compares the brand's own range; a named competitor never appears in the content.\n- **Head terms reduced, not abandoned** — a floor kept for presence, with the freed budget moved to competitor placements.",{"id":94,"case_study_id":4,"type":95,"position":9,"is_enabled":8,"config":96,"locale_code":14,"data":99},"6b007ed8-3b6b-49f6-81fb-fb03e611be8c","media",{"images":97},[98],"case-studies\u002Fdashboards\u002Fpain-relief-brand-competitor-share-gain.webp",{"title":100,"caption":101},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $79k to $143k a month while ACoS falls from 31% to 28% across the 8-month engagement.",{"id":103,"case_study_id":4,"type":104,"position":105,"is_enabled":8,"config":106,"locale_code":14,"data":107},"0b998c3f-e748-4c76-8810-9e89812948fd","results",9,{},{"title":52,"markdown":108},"Estimated category share went from 6% to **10%** — and revenue from $176k to $340k a month.\n\nThe new-to-brand share of orders is the proof that the growth came from outside the existing customer base: 34% to 58%. ACoS improved slightly while all this happened, because competitor placements convert better for this brand than the category head ever did. No price change was involved.",{"id":110,"case_study_id":4,"type":111,"position":112,"is_enabled":8,"config":113,"locale_code":14,"data":114},"51f9ab67-2b95-4aa6-b594-24a43199d43c","quote",10,{},{"items":115,"title":52},[116],{"role":117,"text":118,"author":119},"Pain relief brand","We had been trying to outspend the whole category. Targeting two competitors we already beat on the reviews was cheaper and worked in a quarter.","Commercial Director",{"id":121,"case_study_id":4,"type":122,"position":123,"is_enabled":8,"config":124,"locale_code":14,"data":125},"1c18e29f-5988-44f1-92f6-b16f5a49c593","service_ref",11,{},{"title":52},{"id":127,"case_study_id":4,"type":128,"position":129,"is_enabled":8,"config":130,"locale_code":14,"data":136},"479901f5-f7dd-42d6-a562-3eec06618e88","case_ref",12,{"ids":131},[132,133,134,135],"7d0771bf-012e-401c-a5b0-ac34c4b8755d","3d8b6398-68dd-4191-9776-d79ab9d80621","49965ec6-cc85-4902-a388-3896f7264476","68fbbdb5-e441-43d8-b837-d0501269cb24",{"title":52},[],[139],{"id":140,"parent_id":7,"path":141,"slug":141,"sort_order":31,"is_enabled":8,"is_priority":8,"last_modify":11,"created_at":142,"updated_at":142,"locale_code":14,"name":143,"title":144,"subtitle":145,"intro":7,"meta_title":146,"meta_description":147,"case_count":148},"91f86e7c-5aea-4d33-a7e7-c9cae1d1fbbd","health-and-household","2026-09-22T11:13:31.177478+00:00","Health & Household","Amazon Health & Household Case Studies","Real campaigns we ran for health & household brands on Amazon — what was broken, what we changed and what it moved.","Health & Household Case Studies","See how our Amazon agency grows Health & Household brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",14,[150,162],{"id":21,"slug":151,"icon":152,"hero_image":153,"is_enabled":8,"sort_order":56,"last_modify":154,"created_at":155,"updated_at":156,"locale_code":14,"name":157,"title":158,"subtitle":159,"meta_title":160,"meta_description":161},"amazon-dsp-advertising","i-lucide-monitor-play","service\u002Famazon-dsp-advertising-1785511604710.svg","2026-08-14","2026-07-29T14:12:53.244813+00:00","2026-08-14T08:43:13.682542+00:00","Amazon DSP Advertising","Amazon DSP advertising that builds demand beyond the search bar","Programmatic display and video that reaches shoppers on and off Amazon — retargeting browsers, growing new-to-brand, and feeding your Sponsored Ads with warm demand.","Amazon DSP Advertising Agency","Amazon DSP advertising managed end to end — programmatic display, video and retargeting on and off Amazon, measured with AMC. Grow full-funnel demand.",{"id":22,"slug":163,"icon":164,"hero_image":165,"is_enabled":8,"sort_order":31,"last_modify":154,"created_at":166,"updated_at":167,"locale_code":14,"name":168,"title":169,"subtitle":170,"meta_title":171,"meta_description":172},"amazon-ppc-management","i-lucide-target","service\u002Famazon-ppc-management-1785511595551.svg","2026-07-29T14:12:15.748121+00:00","2026-08-14T13:00:28.764226+00:00","Amazon PPC Management","Amazon PPC management that grows profit, not just spend","We build and run Sponsored Products, Sponsored Brands, and Sponsored Display campaigns around your margins — cutting wasted spend and scaling the keywords that convert.","Amazon PPC Management Services","Full-funnel Amazon PPC management — Sponsored Products, Brands & Display plus AMC insights. We cut ACoS and scale converting keywords. Get your growth plan.",[174,191,208,223],{"id":132,"slug":175,"cover_image":176,"brand_name":7,"is_anonymized":8,"period_months":177,"is_enabled":8,"sort_order":178,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":179,"headline_metric":180,"summary":181,"meta_title":182,"meta_description":183,"service_ids":184,"published_at":11,"category_id":187,"category_slug":188,"category_path":189,"category_name":190,"category_is_enabled":8},"wellness-brand-creative-conversion-lift","case-studies\u002Fwellness-brand-creative-conversion-lift-1790060651183.webp",5,108,"Lifting conversion 38% with a rebuilt image stack and A+ content","+38% conversion rate","A wellness brand had traffic and didn't convert it. Nothing about the advertising was wrong — the listing simply never answered the two objections that stopped the purchase, so we rebuilt the images and A+ around them.","Amazon Creative & A+ Conversion Case","How rebuilding the image stack and A+ content around two buying objections lifted a wellness brand's Amazon conversion rate 38% in five months.",[185,186],"b2229fd7-1f99-4a26-ad08-d1113955c798","07288de0-63ae-47b6-b6fc-eb6c6af8f16e","f7482bbb-8bc6-4e27-a9d9-4c30a2fa9338","wellness-and-relaxation","health-and-household\u002Fwellness-and-relaxation","Wellness & Relaxation",{"id":133,"slug":192,"cover_image":193,"brand_name":7,"is_anonymized":8,"period_months":194,"is_enabled":8,"sort_order":195,"last_modify":11,"created_at":196,"updated_at":13,"locale_code":14,"title":197,"headline_metric":198,"summary":199,"meta_title":200,"meta_description":201,"service_ids":202,"published_at":11,"category_id":204,"category_slug":205,"category_path":206,"category_name":207,"category_is_enabled":8},"medical-supplies-hsa-fsa-eligibility","case-studies\u002Fmedical-supplies-hsa-fsa-eligibility-1790060651183.webp",6,900,"2026-09-22T11:13:31.296128+00:00","Flagging HSA\u002FFSA eligibility on 31 products nobody could filter for","+93% revenue from eligibility flags","Most of the brand's catalog qualifies for tax-advantaged health spending, and none of it was marked as such. Shoppers filtering for eligible products simply never saw it.","HSA and FSA Eligibility Case Study","How flagging HSA and FSA eligibility across a medical supplies catalog surfaced it in filtered search and grew revenue 93% in six months.",[185,203],"a507b11d-88fb-4b74-98a2-0661de716593","d5f37c35-6569-48fb-91ec-04ac7a341f72","medical-supplies-and-equipment","health-and-household\u002Fmedical-supplies-and-equipment","Medical Supplies & Equipment",{"id":134,"slug":209,"cover_image":210,"brand_name":7,"is_anonymized":8,"period_months":211,"is_enabled":8,"sort_order":212,"last_modify":11,"created_at":196,"updated_at":13,"locale_code":14,"title":213,"headline_metric":214,"summary":215,"meta_title":216,"meta_description":217,"service_ids":218,"published_at":11,"category_id":219,"category_slug":220,"category_path":221,"category_name":222,"category_is_enabled":8},"sexual-wellness-privacy-conversion-blocker","case-studies\u002Fsexual-wellness-privacy-conversion-blocker-1790060651183.webp",7,901,"Answering the question nobody asks out loud: privacy as the conversion lever","Conversion +67%","The brand's listings argued about features while shoppers were worrying about the box arriving at their door and the line on their card statement. Answering that doubled the effect of every ad dollar.","Privacy-Led Conversion Case Study","How stating discreet packaging, billing and review privacy on the page lifted a sexual wellness brand's conversion rate 67% in seven months.",[186,203],"2e5f6bf2-20dc-42f9-8dea-03b33a94eb46","sexual-wellness","health-and-household\u002Fsexual-wellness","Sexual Wellness",{"id":135,"slug":224,"cover_image":225,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":226,"last_modify":11,"created_at":196,"updated_at":13,"locale_code":14,"title":227,"headline_metric":228,"summary":229,"meta_title":230,"meta_description":231,"service_ids":232,"published_at":11,"category_id":233,"category_slug":234,"category_path":235,"category_name":236,"category_is_enabled":8},"childrens-otc-delivery-speed-placement","case-studies\u002Fchildrens-otc-delivery-speed-placement-1790060651183.webp",902,"Winning an urgent purchase on delivery speed, not on price","Next-day coverage 38% → 91%","A parent buying children's fever medicine at 9pm is not comparing prices — they are comparing delivery dates. The brand's inventory sat in two warehouses and lost on the only axis that mattered.","Delivery Speed as a Sales Lever","How regional inventory placement took a children's health brand from 38% to 91% next-day coverage and grew revenue 73% on urgent purchases.",[203,22],"af831a23-213f-4661-afb0-69dc76d3876a","baby-and-child-care","health-and-household\u002Fbaby-and-child-care","Baby & Child Care",1790082638153]