[{"data":1,"prerenderedAt":237},["ShallowReactive",2],{"case-study-packaging-supplier-unit-of-sale-price-legibility-en":3,"case-study-blocks-b69fa04c-6261-47a5-a6a3-d69dd399442d-en":27,"reviews-all-b69fa04c-6261-47a5-a6a3-d69dd399442d-any-en":139,"case-study-category-ancestors-industrial-and-scientific\u002Fpackaging-and-shipping-supplies-en":140,"services-by-ids-b2229fd7-1f99-4a26-ad08-d1113955c798,a507b11d-88fb-4b74-98a2-0661de716593-en":152,"case-studies-by-ids-237517e8-a9ad-4040-826e-5d1fb6f138ba,e0f34e5f-d18b-4b73-98ba-fc65ea99fea8,ed210f0a-7fad-4ebf-adde-c01a47703746,93652f47-44f0-44d6-8b3f-c36b43c01cb2-en":176},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"b69fa04c-6261-47a5-a6a3-d69dd399442d","packaging-supplier-unit-of-sale-price-legibility","case-studies\u002Fpackaging-supplier-unit-of-sale-price-legibility-1790060651183.webp",null,true,6,1802,"2026-09-22","2026-09-22T11:13:31.309841+00:00","2026-09-22T11:13:31.504874+00:00","en","Losing on the search page because the price meant something different","Click-through rate +148%","The brand sold cases of 500 and its competitors sold packs of 25. On a search results page that made a fair price look like a wild one, and shoppers never opened the listing to find out otherwise.","Unit of Sale Pricing Case Study","How fixing the unit of sale across a packaging catalog made search-page prices comparable again and lifted click-through rate 148% in six months.",[21,22],"b2229fd7-1f99-4a26-ad08-d1113955c798","a507b11d-88fb-4b74-98a2-0661de716593","8d832958-bd8e-4727-b711-de04992a4aff","packaging-and-shipping-supplies","industrial-and-scientific\u002Fpackaging-and-shipping-supplies","Packaging & Shipping Supplies",[28,53,80,87,94,104,111,122,128],{"id":29,"case_study_id":4,"type":30,"position":31,"is_enabled":8,"config":32,"locale_code":14,"data":33},"1fe236e2-8e60-4a6d-acd1-994f2e3f6a42","snapshot",1,{},{"items":34,"title":52},[35,37,40,43,46,49],{"label":36,"value":26},"Category",{"label":38,"value":39},"Marketplaces","US",{"label":41,"value":42},"Revenue at start","$154k \u002F month",{"label":44,"value":45},"Catalog","62 SKUs, most sold only by the full case",{"label":47,"value":48},"Engagement","Listing SEO + account management",{"label":50,"value":51},"Timeframe","6 months","",{"id":54,"case_study_id":4,"type":55,"position":56,"is_enabled":8,"config":57,"locale_code":14,"data":58},"58b702e4-488a-4e7a-a43c-6b2ba8a4df3f","metrics",2,{},{"items":59,"title":52},[60,65,70,75],{"after":61,"delta":62,"label":63,"before":64,"is_highlight":8},"0.72%","+148%","Click-through rate","0.29%",{"after":66,"delta":67,"label":68,"before":69},"$262k","+70%","Monthly revenue","$154k",{"after":71,"delta":72,"label":73,"before":74},"58%","+27 pts","Impression share, core terms","31%",{"after":76,"delta":77,"label":78,"before":79},"180","-64%","Units per order","500",{"id":81,"case_study_id":4,"type":82,"position":83,"is_enabled":8,"config":84,"locale_code":14,"data":85},"7c35d16b-bc76-4216-b4f6-69e08f3a8705","challenge",3,{},{"title":52,"markdown":86},"The brand's business had always been cases. A case of 500 mailers at $148 is a completely normal industrial price, and the per-unit cost beat every competitor on the page. The problem is that nobody on a search results page performs division. Beside a competitor's pack of 25 at $19, the listing simply read as the expensive one, and a shopper filtering by price never saw it at all.\n\nThe damage was mostly invisible in the account's own reports, because it happened before the click. Impressions were healthy, click-through rate was a quarter of the category norm, and every internal conversation blamed the images. The images were fine. The number underneath them was answering a different question than the one the shopper was asking.",{"id":88,"case_study_id":4,"type":89,"position":90,"is_enabled":8,"config":91,"locale_code":14,"data":92},"b7d71a65-d1c2-41c1-95e3-9d576e013d84","approach",4,{},{"title":52,"markdown":93},"We made the catalog's prices comparable before trying to make them attractive.\n\n- **Quantity tiers added to every core SKU** — a small pack, a mid pack and the case, so the brand appears at the price point shoppers are scanning for.\n- **Quantity moved to the front of the title**, because on a phone the count is often the only qualifier visible before truncation.\n- **The case repositioned as the value option**, with the saving against the small pack stated on the page rather than left as arithmetic.\n- **Campaigns pointed at the mid pack**, which is the size that both wins the price comparison and carries a paid click.",{"id":95,"case_study_id":4,"type":96,"position":97,"is_enabled":8,"config":98,"locale_code":14,"data":101},"88a3095d-c25d-4a71-bf9f-46c00ea98fdf","media",8,{"images":99},[100],"case-studies\u002Fdashboards\u002Fpackaging-supplier-unit-of-sale-price-legibility.webp",{"title":102,"caption":103},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $69k to $118k a month while ACoS falls from 33% to 22% across the 6-month engagement.",{"id":105,"case_study_id":4,"type":106,"position":107,"is_enabled":8,"config":108,"locale_code":14,"data":109},"13b34a16-2936-4746-80ee-cb723a56ca65","results",9,{},{"title":52,"markdown":110},"Click-through rate rose from 0.29% to **0.72%** and revenue grew 70% in six months.\n\nAverage units per order fell by nearly two thirds, which sounds like a loss and is not: far more orders, more new customers, and the case still sells — it now sells to people who arrived through the small pack and worked out for themselves that the case is cheaper. Impression share on the core terms nearly doubled, because a listing that gets clicked gets shown.",{"id":112,"case_study_id":4,"type":113,"position":114,"is_enabled":8,"config":115,"locale_code":14,"data":116},"78990e74-b787-4d0d-b0f7-ff21f788f10e","quote",10,{},{"items":117,"title":52},[118],{"role":119,"text":120,"author":121},"Packaging supplies brand","We were the cheapest supplier on the page and looked like the most expensive. It took us four years to notice why.","Managing Director",{"id":123,"case_study_id":4,"type":124,"position":125,"is_enabled":8,"config":126,"locale_code":14,"data":127},"11ecb2c4-d15a-4033-9172-00209242fff9","service_ref",11,{},{"title":52},{"id":129,"case_study_id":4,"type":130,"position":131,"is_enabled":8,"config":132,"locale_code":14,"data":138},"5c6b864d-29b5-4c3d-95c0-8f21c56e22ed","case_ref",12,{"ids":133},[134,135,136,137],"237517e8-a9ad-4040-826e-5d1fb6f138ba","e0f34e5f-d18b-4b73-98ba-fc65ea99fea8","ed210f0a-7fad-4ebf-adde-c01a47703746","93652f47-44f0-44d6-8b3f-c36b43c01cb2",{"title":52},[],[141],{"id":142,"parent_id":7,"path":143,"slug":143,"sort_order":144,"is_enabled":8,"is_priority":145,"last_modify":11,"created_at":146,"updated_at":146,"locale_code":14,"name":147,"title":148,"subtitle":149,"intro":7,"meta_title":150,"meta_description":151,"case_count":131},"22e1d6a4-dc7b-4d6e-b489-191a5e5b3ff8","industrial-and-scientific",108,false,"2026-09-22T11:13:31.187156+00:00","Industrial & Scientific","Amazon Industrial & Scientific Case Studies","Real campaigns we ran for industrial & scientific brands on Amazon — what was broken, what we changed and what it moved.","Industrial & Scientific Case Studies","See how our Amazon agency grows Industrial & Scientific brands: the challenge, the work we ran and the numbers it moved.",[153,165],{"id":21,"slug":154,"icon":155,"hero_image":156,"is_enabled":8,"sort_order":83,"last_modify":157,"created_at":158,"updated_at":159,"locale_code":14,"name":160,"title":161,"subtitle":162,"meta_title":163,"meta_description":164},"amazon-listing-seo","i-lucide-search","service\u002Famazon-listing-seo-1785511614770.svg","2026-08-14","2026-07-29T14:13:30.127513+00:00","2026-08-14T08:43:13.682542+00:00","Amazon Listing SEO","Amazon listing optimization that ranks and converts","Keyword-rich titles, bullets, and backend terms built for Amazon's search algorithm and its new AI shopping assistant, Rufus — so more shoppers find you and more of them buy.","Amazon Listing Optimization & SEO","Amazon listing optimization & SEO — keyword research, titles, bullets, backend terms and Rufus-ready content that lifts rank and sales. Get your growth plan.",{"id":22,"slug":166,"icon":167,"hero_image":168,"is_enabled":8,"sort_order":169,"last_modify":157,"created_at":170,"updated_at":159,"locale_code":14,"name":171,"title":172,"subtitle":173,"meta_title":174,"meta_description":175},"full-account-management","i-lucide-briefcase","service\u002Ffull-account-management-1785511629493.svg",5,"2026-07-29T14:14:42.347624+00:00","Full Account Management","Your entire Amazon channel, run by one senior team","Advertising, listings, creative, catalog, and strategy managed end to end — so you can run the business while we run Amazon.","Full-Service Amazon Account Management","Full-service Amazon account management — advertising, listing SEO, creative, catalog and strategy run by one senior team. Get your growth plan.",[177,193,207,222],{"id":134,"slug":178,"cover_image":179,"brand_name":7,"is_anonymized":8,"period_months":114,"is_enabled":8,"sort_order":180,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":181,"headline_metric":182,"summary":183,"meta_title":184,"meta_description":185,"service_ids":186,"published_at":11,"category_id":189,"category_slug":190,"category_path":191,"category_name":192,"category_is_enabled":8},"safety-gear-brand-wear-rate-reorder","case-studies\u002Fsafety-gear-brand-wear-rate-reorder-1790060651183.webp",1803,"The safety manager buys it; the crew decides whether it gets worn","Reorder rate 23% → 48%","Protective equipment that sits in a drawer never gets reordered. We rebuilt the brand's argument around wearability, which is what actually determines how fast a site comes back for more.","PPE Wear Rate and Reorder Case Study","How repositioning protective equipment around comfort and wear rate rather than protection level took a safety brand from a 23% to a 48% reorder rate.",[187,188],"07288de0-63ae-47b6-b6fc-eb6c6af8f16e","c89127c7-631c-451f-bf13-3681edd0f3c4","fb5f222d-e146-491c-b482-55243e4d13b5","occupational-safety","industrial-and-scientific\u002Foccupational-safety","Occupational Safety",{"id":135,"slug":194,"cover_image":195,"brand_name":7,"is_anonymized":8,"period_months":107,"is_enabled":8,"sort_order":196,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":197,"headline_metric":198,"summary":199,"meta_title":200,"meta_description":201,"service_ids":202,"published_at":11,"category_id":203,"category_slug":204,"category_path":205,"category_name":206,"category_is_enabled":8},"janitorial-brand-deterring-the-consumer-buyer","case-studies\u002Fjanitorial-brand-deterring-the-consumer-buyer-1790060651183.webp",1804,"Turning away the wrong customer on purpose","Rating 3.6 → 4.0","A commercial cleaning brand was being bought by households who found the products far too strong and said so in writing. We rewrote the listings to discourage them, lost conversion, and gained a business.","Deterring the Wrong Buyer Case Study","How a commercial cleaning brand deliberately qualified household shoppers out of its listings, lifting its rating from 3.6 to 4.7 and repeat orders 3x.",[21,22],"a78d60f8-62cc-4fad-b73d-b64906db6b12","janitorial-and-sanitation","industrial-and-scientific\u002Fjanitorial-and-sanitation","Janitorial & Sanitation",{"id":136,"slug":208,"cover_image":209,"brand_name":7,"is_anonymized":8,"period_months":131,"is_enabled":8,"sort_order":210,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":211,"headline_metric":212,"summary":213,"meta_title":214,"meta_description":215,"service_ids":216,"published_at":11,"category_id":218,"category_slug":219,"category_path":220,"category_name":221,"category_is_enabled":8},"lab-supplies-brand-versus-distributor-catalog","case-studies\u002Flab-supplies-brand-versus-distributor-catalog-1790060651183.webp",1805,"Competing with a distributor catalog instead of with other sellers","New-to-brand orders +294%","The brand's real competition was never the seller on the next search result. It was a quote request, a purchase order and a two-week wait — and nothing on its listings said so.","Beating the Lab Distributor Catalog","How a lab supplies brand positioned against scientific distributor catalogs — no account, no quote, no minimum — and grew new-to-brand orders 294%.",[217,21],"119e81ea-2a44-44f5-bd31-a47741039864","97123c7e-6ddb-4477-9563-b474be2988b4","lab-and-scientific","industrial-and-scientific\u002Flab-and-scientific","Lab & Scientific",{"id":137,"slug":223,"cover_image":224,"brand_name":7,"is_anonymized":8,"period_months":225,"is_enabled":8,"sort_order":226,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":227,"headline_metric":228,"summary":229,"meta_title":230,"meta_description":231,"service_ids":232,"published_at":11,"category_id":233,"category_slug":234,"category_path":235,"category_name":236,"category_is_enabled":8},"filament-brand-print-profile-support-repeat","case-studies\u002Ffilament-brand-print-profile-support-repeat-1790060651183.webp",7,1806,"The second spool is the business: support as a retention lever","Repeat purchase 27% → 58%","A filament brand was acquiring customers efficiently and losing them on the first failed print. Publishing tested settings for the printers people actually own turned a one-off purchase into a habit.","3D Printing Profile Support Case","How publishing tested print profiles per printer model turned a filament brand's one-off buyers into repeat customers, lifting ninety-day repeat purchase to 58%.",[187,22],"c57d0705-39e2-4370-b4f9-0b8d246161d6","3d-printing","industrial-and-scientific\u002F3d-printing","3D Printing",1790082627747]