[{"data":1,"prerenderedAt":238},["ShallowReactive",2],{"case-study-outdoor-lighting-brand-preseason-listing-launch-en":3,"case-study-blocks-66524c4a-3fb8-4f6f-b21e-19453a5757b9-en":27,"reviews-all-66524c4a-3fb8-4f6f-b21e-19453a5757b9-any-en":140,"case-study-category-ancestors-patio-lawn-and-garden\u002Foutdoor-decor-and-lighting-en":141,"services-by-ids-b2229fd7-1f99-4a26-ad08-d1113955c798,c89127c7-631c-451f-bf13-3681edd0f3c4-en":152,"case-studies-by-ids-9cdabf39-89c5-4f48-b800-3f7dd0d10e41,dab59479-88c3-4962-9e2d-5407ee99049f,103ecb66-fba4-477f-9113-110c6f729ee1,352a8930-6956-4f6f-b4fc-f9156c70db35-en":176},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"66524c4a-3fb8-4f6f-b21e-19453a5757b9","outdoor-lighting-brand-preseason-listing-launch","case-studies\u002Foutdoor-lighting-brand-preseason-listing-launch-1790060651183.webp",null,true,7,808,"2026-09-22","2026-09-22T11:13:31.329067+00:00","2026-09-22T11:13:31.504874+00:00","en","Going live ten weeks before the container lands","Week-one rank #6 instead of #90+","An outdoor lighting brand launched new products the week the container landed, into a season that was already half over. A seed shipment ten weeks early meant week one of the season started on page one.","Pre-Season Amazon Launch Case Study","How a seed shipment and early indexing ten weeks before the main container put an outdoor lighting brand on page one in week one of its season.",[21,22],"b2229fd7-1f99-4a26-ad08-d1113955c798","c89127c7-631c-451f-bf13-3681edd0f3c4","7474df59-0f1c-417c-9958-cc4645b0689d","outdoor-decor-and-lighting","patio-lawn-and-garden\u002Foutdoor-decor-and-lighting","Outdoor Décor & Lighting",[28,54,81,88,95,105,112,123,129],{"id":29,"case_study_id":4,"type":30,"position":31,"is_enabled":8,"config":32,"locale_code":14,"data":33},"c498e6f9-20ec-4903-8276-5086dd57c9ee","snapshot",1,{},{"items":34,"title":53},[35,38,41,44,47,50],{"label":36,"value":37},"Category","Outdoor Decor & Lighting",{"label":39,"value":40},"Marketplaces","US",{"label":42,"value":43},"Revenue at start","$89k \u002F month",{"label":45,"value":46},"Pattern","New products listed the week stock landed, mid-season",{"label":48,"value":49},"Engagement","Listing SEO + PPC",{"label":51,"value":52},"Timeframe","7 months","",{"id":55,"case_study_id":4,"type":56,"position":57,"is_enabled":8,"config":58,"locale_code":14,"data":59},"525fd9a5-1b58-44aa-bf5f-c195da2a1ce3","metrics",2,{},{"items":60,"title":53},[61,66,71,76],{"after":62,"delta":63,"label":64,"before":65,"is_highlight":8},"#6","page one","Organic rank, week one of the season","#90+",{"after":67,"delta":68,"label":69,"before":70},"$946k","+130%","Season revenue","$412k",{"after":72,"delta":73,"label":74,"before":75},"52","new","Reviews at season start","0",{"after":77,"delta":78,"label":79,"before":80},"34%","-44 pts","First-eight-week ACoS","78%",{"id":82,"case_study_id":4,"type":83,"position":84,"is_enabled":8,"config":85,"locale_code":14,"data":86},"6b705eab-a187-4c9c-ad1d-873d7d6778dc","challenge",3,{},{"title":53,"markdown":87},"The brand's calendar was set by its factory. Containers landed in late May, listings went live in early June, and the products spent the following ten weeks climbing out of obscurity while the season ran past them. By the time a listing was indexed, reviewed and ranking, August had arrived and demand was falling.\n\nThis is the structural trap of a short-season category: a launch needs roughly ten weeks of sales history to rank, and the season is only sixteen weeks long. Starting the clock when the stock arrives means spending most of the season paying for visibility that should have been free, which is exactly what a 78% ACoS in the opening weeks represents.",{"id":89,"case_study_id":4,"type":90,"position":91,"is_enabled":8,"config":92,"locale_code":14,"data":93},"572ab020-bd3b-470f-8a91-37b13c6713da","approach",4,{},{"title":53,"markdown":94},"We started the ranking clock ten weeks before the container did.\n\n- **A small air-freighted seed shipment** sent into FBA in March, which is what makes an early listing a real, buyable offer rather than a suppressed page.\n- **Listings published and indexed against that seed stock**, so keyword association, image crawling and the first sales history all happen before the season opens.\n- **A low-volume campaign on the seed units** — enough velocity to leave the cold-start state, deliberately capped so the stock lasts until the container lands.\n- **Early reviews through Amazon Vine**, so the listing meets the season with social proof instead of an empty review block.\n- **Budget front-loaded into the two weeks before the season**, when competitors are still dark and clicks cost a fraction of what they cost in July.",{"id":96,"case_study_id":4,"type":97,"position":98,"is_enabled":8,"config":99,"locale_code":14,"data":102},"695a4f92-b5f9-4cff-8954-a3d611cf4dae","media",8,{"images":100},[101],"case-studies\u002Fdashboards\u002Foutdoor-lighting-brand-preseason-listing-launch.webp",{"title":103,"caption":104},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $59k to $135k a month while ACoS falls from 78% to 34% across the 7-month engagement.",{"id":106,"case_study_id":4,"type":107,"position":108,"is_enabled":8,"config":109,"locale_code":14,"data":110},"9c58d1ab-5550-4d18-bc84-baa48c65b908","results",9,{},{"title":53,"markdown":111},"The season opened with the hero product at **#6 organically** instead of beyond page nine, and season revenue more than doubled to $946k.\n\nACoS in the first eight weeks fell from 78% to 34%. Those weeks used to be spent buying rank that the listing now already has. Arriving at the season with 52 reviews — thirty from Vine, the rest from the seed stock's own buyers — rather than zero matters twice over — it converts, and it means the early orders themselves rank the listing further instead of being wasted on a page nobody trusted yet.",{"id":113,"case_study_id":4,"type":114,"position":115,"is_enabled":8,"config":116,"locale_code":14,"data":117},"9b6ceb18-8bfd-4046-9375-f098a7cae68a","quote",10,{},{"items":118,"title":53},[119],{"role":120,"text":121,"author":122},"Outdoor lighting brand","Our launch date had always been the day the container cleared customs. One pallet of air freight in March moved it forward by an entire season.","Founder",{"id":124,"case_study_id":4,"type":125,"position":126,"is_enabled":8,"config":127,"locale_code":14,"data":128},"43c1ee0c-6d5c-44c2-b50f-958a1fd132e7","service_ref",11,{},{"title":53},{"id":130,"case_study_id":4,"type":131,"position":132,"is_enabled":8,"config":133,"locale_code":14,"data":139},"6092672c-5ab1-484d-8491-9b3d473f23a8","case_ref",12,{"ids":134},[135,136,137,138],"9cdabf39-89c5-4f48-b800-3f7dd0d10e41","dab59479-88c3-4962-9e2d-5407ee99049f","103ecb66-fba4-477f-9113-110c6f729ee1","352a8930-6956-4f6f-b4fc-f9156c70db35",{"title":53},[],[142],{"id":143,"parent_id":7,"path":144,"slug":144,"sort_order":9,"is_enabled":8,"is_priority":8,"last_modify":11,"created_at":145,"updated_at":145,"locale_code":14,"name":146,"title":147,"subtitle":148,"intro":7,"meta_title":149,"meta_description":150,"case_count":151},"9bc4c348-01ff-4473-9686-04140780d987","patio-lawn-and-garden","2026-09-22T11:13:31.177478+00:00","Patio, Lawn & Garden","Amazon Patio, Lawn & Garden Case Studies","Real campaigns we ran for patio, lawn & garden brands on Amazon — what was broken, what we changed and what it moved.","Patio, Lawn & Garden Case Studies","See how our Amazon agency grows Patio, Lawn & Garden brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",13,[153,165],{"id":21,"slug":154,"icon":155,"hero_image":156,"is_enabled":8,"sort_order":84,"last_modify":157,"created_at":158,"updated_at":159,"locale_code":14,"name":160,"title":161,"subtitle":162,"meta_title":163,"meta_description":164},"amazon-listing-seo","i-lucide-search","service\u002Famazon-listing-seo-1785511614770.svg","2026-08-14","2026-07-29T14:13:30.127513+00:00","2026-08-14T08:43:13.682542+00:00","Amazon Listing SEO","Amazon listing optimization that ranks and converts","Keyword-rich titles, bullets, and backend terms built for Amazon's search algorithm and its new AI shopping assistant, Rufus — so more shoppers find you and more of them buy.","Amazon Listing Optimization & SEO","Amazon listing optimization & SEO — keyword research, titles, bullets, backend terms and Rufus-ready content that lifts rank and sales. Get your growth plan.",{"id":22,"slug":166,"icon":167,"hero_image":168,"is_enabled":8,"sort_order":31,"last_modify":157,"created_at":169,"updated_at":170,"locale_code":14,"name":171,"title":172,"subtitle":173,"meta_title":174,"meta_description":175},"amazon-ppc-management","i-lucide-target","service\u002Famazon-ppc-management-1785511595551.svg","2026-07-29T14:12:15.748121+00:00","2026-08-14T13:00:28.764226+00:00","Amazon PPC Management","Amazon PPC management that grows profit, not just spend","We build and run Sponsored Products, Sponsored Brands, and Sponsored Display campaigns around your margins — cutting wasted spend and scaling the keywords that convert.","Amazon PPC Management Services","Full-funnel Amazon PPC management — Sponsored Products, Brands & Display plus AMC insights. We cut ACoS and scale converting keywords. Get your growth plan.",[177,193,208,224],{"id":135,"slug":178,"cover_image":179,"brand_name":7,"is_anonymized":8,"period_months":180,"is_enabled":8,"sort_order":181,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":182,"headline_metric":183,"summary":184,"meta_title":185,"meta_description":186,"service_ids":187,"published_at":11,"category_id":189,"category_slug":190,"category_path":191,"category_name":192,"category_is_enabled":8},"pest-control-brand-state-restriction-routing","case-studies\u002Fpest-control-brand-state-restriction-routing-1790060651183.webp",14,809,"Selling a regulated product in fifty different legal markets","Suppressed ASIN-days down 96%","A pest control brand kept losing listings to state registration rules it discovered only after a takedown. Mapping the catalog against state-level restrictions ended the suppressions and opened states it had abandoned.","Regulated Pest Product Compliance Case","How mapping a pest control catalog against state registration rules cut suppressed listing days by 96% and reopened eleven states in fourteen months.",[21,188],"a507b11d-88fb-4b74-98a2-0661de716593","44210461-b070-4d4f-8578-995f3f400efd","pest-control","patio-lawn-and-garden\u002Fpest-control","Pest Control",{"id":136,"slug":194,"cover_image":195,"brand_name":7,"is_anonymized":8,"period_months":115,"is_enabled":8,"sort_order":196,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":197,"headline_metric":198,"summary":199,"meta_title":200,"meta_description":201,"service_ids":202,"published_at":11,"category_id":204,"category_slug":205,"category_path":206,"category_name":207,"category_is_enabled":8},"pool-supply-brand-water-diagnostic-routing","case-studies\u002Fpool-supply-brand-water-diagnostic-routing-1790060651183.webp",810,"Shoppers didn't need a chemical, they needed to know which one","Repeat rate 19% → 52%","A pool chemical brand sold eleven products to people who could not tell which of them solved their problem. A diagnostic path from symptom to product changed the catalog from a shelf into a system.","Pool Chemical Diagnostic Content Case","How symptom-to-product diagnostic content turned a pool chemical catalog into a maintenance system, lifting repeat purchases from 19% to 52%.",[203,188],"07288de0-63ae-47b6-b6fc-eb6c6af8f16e","965e408c-7451-424c-854c-f92cf9de1da0","pools-hot-tubs-and-supplies","patio-lawn-and-garden\u002Fpools-hot-tubs-and-supplies","Pools, Hot Tubs & Supplies",{"id":137,"slug":209,"cover_image":210,"brand_name":7,"is_anonymized":8,"period_months":211,"is_enabled":8,"sort_order":212,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":213,"headline_metric":214,"summary":215,"meta_title":216,"meta_description":217,"service_ids":218,"published_at":11,"category_id":220,"category_slug":221,"category_path":222,"category_name":223,"category_is_enabled":8},"snow-removal-brand-weather-triggered-bidding","case-studies\u002Fsnow-removal-brand-weather-triggered-bidding-1790060651183.webp",6,811,"Bidding on the forecast, not on the calendar","In-season ACoS 38% → 17%","Snow removal demand does not arrive in December — it arrives seventy-two hours before a storm, in the specific places the storm is going to hit. Tying bids to forecasts rather than months rewrote the account's economics.","Weather-Triggered Bidding Case Study","How forecast-driven bid and budget shifts cut a snow removal brand's in-season ACoS from 38% to 17% and tripled conversion inside storm windows.",[219,188,22],"119e81ea-2a44-44f5-bd31-a47741039864","e7a3e32f-03f7-485e-9fd6-90f30afaa093","snow-removal","patio-lawn-and-garden\u002Fsnow-removal","Snow Removal",{"id":138,"slug":225,"cover_image":226,"brand_name":7,"is_anonymized":8,"period_months":98,"is_enabled":8,"sort_order":227,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":228,"headline_metric":229,"summary":230,"meta_title":231,"meta_description":232,"service_ids":233,"published_at":11,"category_id":234,"category_slug":235,"category_path":236,"category_name":237,"category_is_enabled":8},"patio-heater-brand-customer-questions-program","case-studies\u002Fpatio-heater-brand-customer-questions-program-1790060651183.webp",812,"The questions section was the second product page, and nobody was writing it","Conversion 3.9% → 7.2%","Shoppers comparing $400 patio heaters skip the bullets and read the customer questions. The brand's questions were being answered by strangers, incorrectly, and left standing for years.","Amazon Customer Questions Program","How systematically answering and restructuring the customer questions section lifted a patio heater brand's conversion from 3.9% to 7.2% in eight months.",[203,22],"cecf2314-286f-44d7-8abc-a5f478b69e2b","outdoor-heating-and-cooling","patio-lawn-and-garden\u002Foutdoor-heating-and-cooling","Outdoor Heating & Cooling",1790082631652]