[{"data":1,"prerenderedAt":236},["ShallowReactive",2],{"case-study-outdoor-brand-ppc-acos-reduction-en":3,"case-study-blocks-b2f8d4e3-6c75-4a29-8d31-9e4f0a5b2c66-en":24,"reviews-all-b2f8d4e3-6c75-4a29-8d31-9e4f0a5b2c66-any-en":187,"services-by-ids-c89127c7-631c-451f-bf13-3681edd0f3c4,07288de0-63ae-47b6-b6fc-eb6c6af8f16e-en":188,"case-studies-by-ids-70d215ee-87b4-490a-80c3-19993961c126,04710b0c-ce84-40ce-808a-a47f690b092a-en":210},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"niche":9,"period_months":10,"is_enabled":8,"sort_order":11,"last_modify":12,"created_at":13,"updated_at":14,"locale_code":15,"title":16,"headline_metric":17,"summary":18,"meta_title":19,"meta_description":20,"service_ids":21},"b2f8d4e3-6c75-4a29-8d31-9e4f0a5b2c66","outdoor-brand-ppc-acos-reduction","case-studies\u002Foutdoor-brand-ppc-acos-reduction-1786635472002.webp","US outdoor gear brand",true,"Sports & Outdoors",8,6,"2026-08-14","2026-08-13T14:26:41.733597+00:00","2026-08-14T08:43:13.682542+00:00","en","Cutting ACoS from 44% to 21% while growing an outdoor brand 68%","ACoS 44% → 21%","A seasonal outdoor gear brand was buying every sale at a 44% ACoS. A rebuilt campaign structure, strict search-term control and stronger creative more than halved it — while revenue still grew 68%.","Amazon PPC Case Study: ACoS 44% to 21%","How Scaling Peak halved an outdoor brand's Amazon ACoS from 44% to 21% and still grew monthly revenue 68%, by rebuilding campaign structure and creative.",[22,23],"c89127c7-631c-451f-bf13-3681edd0f3c4","07288de0-63ae-47b6-b6fc-eb6c6af8f16e",[25,56,83,90,97,119,153,160,172,178],{"id":26,"case_study_id":4,"type":27,"position":28,"is_enabled":8,"config":29,"locale_code":15,"data":30},"1ca5dc2d-5a0c-49c4-a222-2204b94a3664","snapshot",1,{},{"items":31,"title":55},[32,34,37,40,43,46,49,52],{"label":33,"value":9},"Category",{"label":35,"value":36},"Marketplaces","US + CA",{"label":38,"value":39},"Revenue at start","$187k \u002F month",{"label":41,"value":42},"Ad spend at start","$35k \u002F month",{"label":44,"value":45},"Catalog","31 ASINs",{"label":47,"value":48},"Engagement","PPC + creative",{"label":50,"value":51},"Timeframe","8 months",{"label":53,"value":54},"Team","Account lead, PPC specialist, designer","",{"id":57,"case_study_id":4,"type":58,"position":59,"is_enabled":8,"config":60,"locale_code":15,"data":61},"220e2fd0-d52c-4496-b432-e6d84f3595bb","metrics",2,{},{"items":62,"title":55},[63,68,73,78],{"after":64,"delta":65,"label":66,"before":67,"is_highlight":8},"21%","-23 pts","ACoS","44%",{"after":69,"delta":70,"label":71,"before":72},"9%","-10 pts","TACoS","19%",{"after":74,"delta":75,"label":76,"before":77},"$314k","+68%","Monthly revenue","$187k",{"after":79,"delta":80,"label":81,"before":82},"8%","-19 pts","Spend on non-converting terms","27%",{"id":84,"case_study_id":4,"type":85,"position":86,"is_enabled":8,"config":87,"locale_code":15,"data":88},"7e9b03ba-9946-471c-b737-784af8b8278e","challenge",3,{},{"title":55,"markdown":89},"The brand made durable outdoor gear with strong reviews and a genuine seasonal peak between April and August. It was doing $187k a month — but at a 44% ACoS, and advertising was consuming almost a fifth of total revenue. Every growth plan the owner modelled ended the same way: more sales, less profit.\n\nThe account had been run almost entirely on automatic and broad-match campaigns. That had been a reasonable way to discover demand in year one, but nothing had ever been promoted into controlled, exact-match structures, so the brand kept paying discovery prices for keywords it had already proven. More than a quarter of spend was going to search terms that had never produced a sale. Seasonality made it worse: budgets were set once and left alone, so the account overspent in the shoulder months and ran out of budget exactly when demand peaked.",{"id":91,"case_study_id":4,"type":92,"position":93,"is_enabled":8,"config":94,"locale_code":15,"data":95},"291bf3ff-f1a5-4325-8117-301c27cc0d3d","approach",4,{},{"title":55,"markdown":96},"The goal was not to spend less — it was to stop paying discovery prices for demand the brand had already proven.\n\n- **PPC restructure** — moved proven search terms out of automatic and broad campaigns into controlled exact-match structures with their own budgets and bids, so known winners stopped competing with open-ended discovery.\n- **Search-term control** — established a weekly harvest-and-negate routine that cut off the long tail of terms spending without converting, while keeping a small, capped discovery budget running.\n- **Seasonal budget planning** — built a month-by-month plan tied to the category's demand curve, front-loading budget into the peak and pulling it back in the shoulder season.\n- **Creative content** — rebuilt main images and A+ for the top-revenue ASINs, lifting conversion so the same bids returned more, which is what made the lower ACoS sustainable rather than a symptom of cutting spend.",{"id":98,"case_study_id":4,"type":99,"position":100,"is_enabled":8,"config":101,"locale_code":15,"data":102},"686ac62e-f89c-49e3-b7d3-2c77412ae51f","process_steps",5,{},{"steps":103,"title":55},[104,107,110,113,116],{"text":105,"title":106},"Twelve months of search-term reports were analysed to separate terms that had genuinely produced sales from the long tail that had only ever produced spend.","Search-term forensics",{"text":108,"title":109},"Proven converting terms were promoted into dedicated exact-match campaigns with their own budgets, so they were no longer bidding against the brand's own discovery campaigns.","Promote the winners",{"text":111,"title":112},"Automatic and broad campaigns were kept alive but capped, turning open-ended discovery from the main spend channel into a small, deliberate research line.","Cap and contain discovery",{"text":114,"title":115},"Main images and A+ were rebuilt for the products carrying most of the revenue, lifting conversion so lower bids still won profitable placements.","Creative rebuild on top ASINs",{"text":117,"title":118},"Budgets were mapped to the category demand curve month by month, so spend concentrated in the peak instead of leaking through the off-season.","Seasonal budget calendar",{"id":120,"case_study_id":4,"type":121,"position":11,"is_enabled":8,"config":122,"locale_code":15,"data":123},"dc924e22-6bb4-427c-ad17-73bc2a8bf69f","timeline",{},{"title":55,"phases":124},[125,132,139,146],{"items":126,"label":130,"title":131},[127,128,129],"12 months of search-term data analysed","Non-converting spend quantified per campaign","Restructure and seasonal plan agreed with the owner","Days 0–30","Diagnose the waste",{"items":133,"label":137,"title":138},[134,135,136],"Winning terms promoted into exact-match campaigns","Automatic and broad campaigns capped","Weekly harvest-and-negate routine started","Days 31–60","Restructure",{"items":140,"label":144,"title":145},[141,142,143],"Main images and A+ rebuilt for top-revenue ASINs","Bids re-set against the improved conversion rate","ACoS falling while sales volume held","Months 3–5","Lift conversion",{"items":147,"label":151,"title":152},[148,149,150],"Budget front-loaded into peak season","Efficiency gains reinvested rather than banked","Revenue growing on a materially lower ACoS","Months 6–8","Scale into the peak",{"id":154,"case_study_id":4,"type":155,"position":156,"is_enabled":8,"config":157,"locale_code":15,"data":158},"b116c4cf-8ee0-4b93-851b-caf3128b2551","results",9,{},{"title":55,"markdown":159},"ACoS fell from **44% to 21%** and TACoS from 19% to 9%, while monthly revenue still grew from $187k to $314k — a 68% increase. Spend on search terms that never converted dropped from 27% of the budget to 8%.\n\nThe important detail is that efficiency did not come from spending less. Ad spend rose in absolute terms across the peak season; it simply went to demand the brand had already proven it could convert, at prices that reflected that. With advertising taking half the share of revenue it used to, the owner could reinvest into inventory ahead of the next season instead of funding the previous season's discovery.",{"id":161,"case_study_id":4,"type":162,"position":163,"is_enabled":8,"config":164,"locale_code":15,"data":165},"be6f1a11-5b92-4e52-b337-51507359e0a5","quote",10,{},{"items":166,"title":55},[167,170],{"role":7,"text":168,"author":169},"We thought we had a bidding problem. We actually had a structure problem — we were paying full price to learn things we already knew.","Owner",{"role":7,"text":171,"author":169},"Halving our ACoS in a growth year was the difference between reinvesting in inventory and just breaking even.",{"id":173,"case_study_id":4,"type":174,"position":175,"is_enabled":8,"config":176,"locale_code":15,"data":177},"41bcdaf2-30ac-426f-af02-ebd90775e61f","service_ref",11,{},{"title":55},{"id":179,"case_study_id":4,"type":180,"position":181,"is_enabled":8,"config":182,"locale_code":15,"data":186},"2b83000f-40ba-47d2-97e0-b5f39eb0e825","case_ref",12,{"ids":183},[184,185],"70d215ee-87b4-490a-80c3-19993961c126","04710b0c-ce84-40ce-808a-a47f690b092a",{"title":55},[],[189,200],{"id":22,"slug":190,"icon":191,"hero_image":192,"is_enabled":8,"sort_order":28,"last_modify":12,"created_at":193,"updated_at":194,"locale_code":15,"name":195,"title":196,"subtitle":197,"meta_title":198,"meta_description":199},"amazon-ppc-management","i-lucide-target","service\u002Famazon-ppc-management-1785511595551.svg","2026-07-29T14:12:15.748121+00:00","2026-08-14T13:00:28.764226+00:00","Amazon PPC Management","Amazon PPC management that grows profit, not just spend","We build and run Sponsored Products, Sponsored Brands, and Sponsored Display campaigns around your margins — cutting wasted spend and scaling the keywords that convert.","Amazon PPC Management Services","Full-funnel Amazon PPC management — Sponsored Products, Brands & Display plus AMC insights. We cut ACoS and scale the keywords that convert. Book a free audit.",{"id":23,"slug":201,"icon":202,"hero_image":203,"is_enabled":8,"sort_order":93,"last_modify":12,"created_at":204,"updated_at":14,"locale_code":15,"name":205,"title":206,"subtitle":207,"meta_title":208,"meta_description":209},"creative-content","i-lucide-palette","service\u002Fcreative-content-1785511622781.svg","2026-07-29T14:14:06.117411+00:00","Creative & Content","Amazon creative that turns clicks into customers","Conversion-focused images, A+ content, and video built around shopper intent — so the traffic you pay for actually converts.","Amazon Creative & A+ Content Services","Amazon creative and content that converts — product photography, infographics, A+ brand story, and PDP & headline video built for shopper intent.",[211,225],{"id":184,"slug":212,"cover_image":213,"brand_name":214,"is_anonymized":215,"niche":216,"period_months":181,"is_enabled":8,"sort_order":59,"last_modify":12,"created_at":217,"updated_at":14,"locale_code":15,"title":218,"headline_metric":219,"summary":220,"meta_title":221,"meta_description":222,"service_ids":223},"levoit","case-studies\u002Flevoit-1786635423882.webp","Levoit",false,"Home & Kitchen","2026-07-29T15:51:04.641004+00:00","Scaling Levoit from $318k to $677k monthly revenue","+113% revenue","A high-volume Home & Kitchen brand doubled monthly revenue with a rebuilt PPC structure and Amazon DSP — while keeping profit intact.","Levoit Case Study: +113% Amazon Revenue","How Scaling Peak grew Levoit from $318k to $677k in monthly Amazon revenue using a rebuilt PPC structure and DSP — without sacrificing profit.",[22,224],"119e81ea-2a44-44f5-bd31-a47741039864",{"id":185,"slug":226,"cover_image":227,"brand_name":228,"is_anonymized":215,"niche":229,"period_months":181,"is_enabled":8,"sort_order":86,"last_modify":12,"created_at":217,"updated_at":14,"locale_code":15,"title":230,"headline_metric":231,"summary":232,"meta_title":233,"meta_description":234,"service_ids":235},"intelligent-labs","case-studies\u002Fintelligent-labs-1786635434978.webp","Intelligent Labs","Health & Household","Doubling Intelligent Labs' monthly sales from $114k to $239k","+110% sales","A supplements brand doubled monthly sales by pairing benefit-led creative with a scaled, conversion-driven PPC strategy.","Intelligent Labs Case Study: +110% Sales","How Scaling Peak doubled Intelligent Labs' Amazon sales from $114k to $239k per month with benefit-led creative and scaled PPC.",[22,23],1786809745746]