[{"data":1,"prerenderedAt":232},["ShallowReactive",2],{"case-study-outdoor-brand-assembly-experience-rebuild-en":3,"case-study-blocks-0e73ac28-004a-4e13-a038-54a8f0c58019-en":26,"reviews-all-0e73ac28-004a-4e13-a038-54a8f0c58019-any-en":160,"case-study-category-ancestors-patio-lawn-and-garden-en":161,"services-by-ids-07288de0-63ae-47b6-b6fc-eb6c6af8f16e,a507b11d-88fb-4b74-98a2-0661de716593-en":162,"case-studies-by-ids-f25f8cc6-8689-4c18-aef0-9eda1aec377c,3c407fab-9a6d-4488-8cc0-6c53388812ec,fb72ccb0-91b7-4495-a4c4-3e0d1439b4ea,8c9ce2d7-de32-42c8-8f4e-02b48d672fc3-en":185},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":24,"category_name":25,"category_is_enabled":8},"0e73ac28-004a-4e13-a038-54a8f0c58019","outdoor-brand-assembly-experience-rebuild","case-studies\u002Foutdoor-brand-assembly-experience-rebuild-1790060651183.webp",null,true,7,802,"2026-09-22","2026-09-22T11:13:31.329067+00:00","2026-09-22T11:13:31.504874+00:00","en","Half the one-star reviews were about the instructions, not the product","Rating 3.7 → 4.1","A brand selling gazebos and large furniture sets was being punished for a forty-page manual and a bag of unlabeled bolts. Fixing the assembly experience moved the rating faster than any product change could have.","Assembly Experience and Amazon Reviews","How rebuilding hardware labeling, instructions and listing content cut an outdoor furniture brand's returns from 18% to 7% and lifted its rating to 4.1.",[21,22],"07288de0-63ae-47b6-b6fc-eb6c6af8f16e","a507b11d-88fb-4b74-98a2-0661de716593","9bc4c348-01ff-4473-9686-04140780d987","patio-lawn-and-garden","Patio, Lawn & Garden",[27,52,79,86,93,115,125,132,143,149],{"id":28,"case_study_id":4,"type":29,"position":30,"is_enabled":8,"config":31,"locale_code":14,"data":32},"657dab46-50c3-4028-9027-ac3a63701d99","snapshot",1,{},{"items":33,"title":51},[34,36,39,42,45,48],{"label":35,"value":25},"Category",{"label":37,"value":38},"Marketplaces","US, CA",{"label":40,"value":41},"Revenue at start","$226k \u002F month",{"label":43,"value":44},"Problem","3.7 rating, 52% of 1-star reviews mention assembly",{"label":46,"value":47},"Engagement","Creative & content + account management",{"label":49,"value":50},"Timeframe","7 months","",{"id":53,"case_study_id":4,"type":54,"position":55,"is_enabled":8,"config":56,"locale_code":14,"data":57},"d135f8e9-6966-48aa-9610-f3b7b13b681c","metrics",2,{},{"items":58,"title":51},[59,64,69,74],{"after":60,"delta":61,"label":62,"before":63,"is_highlight":8},"4.1","+0.4","Rating, hero ASIN","3.7",{"after":65,"delta":66,"label":67,"before":68},"7%","-11 pts","Return rate","18%",{"after":70,"delta":71,"label":72,"before":73},"$369k","+63%","Monthly revenue","$226k",{"after":75,"delta":76,"label":77,"before":78},"6","-74%","Support contacts per 100 orders","23",{"id":80,"case_study_id":4,"type":81,"position":82,"is_enabled":8,"config":83,"locale_code":14,"data":84},"fa806586-5056-4122-abf7-89060b9a47f9","challenge",3,{},{"title":51,"markdown":85},"The products were well made and badly delivered. A customer opening a gazebo carton found eleven anonymous bags of hardware, a manual printed at a size that is unreadable outdoors, and step diagrams drawn from an angle the product is never assembled from. Two people would spend a Saturday on it, and a meaningful share of them would give up.\n\nCoding a year of reviews made the pattern undeniable: 52% of one-star reviews mentioned assembly, hardware or missing parts, and almost none of them mentioned the product's actual quality. Most of the “missing part” claims were parts the customer could not identify. The brand had been trying to fix this with product decisions — thicker steel, better powder coating — none of which touch the reason people were angry.",{"id":87,"case_study_id":4,"type":88,"position":89,"is_enabled":8,"config":90,"locale_code":14,"data":91},"e16f4623-3df2-457b-92ee-5a4c2f58b2ad","approach",4,{},{"title":51,"markdown":92},"We treated the first two hours of ownership as part of the product.\n\n- **Hardware labeled by step**, each bag numbered to the step that consumes it rather than sorted by bolt size.\n- **The manual rebuilt around photographs** of the real assembly sequence, large enough to read on a lawn, with a parts map on the first page.\n- **A short assembly video per product**, reachable by a code on the carton and embedded in the listing, which also answers the question shoppers ask before buying.\n- **The listing told the truth up front** — assembly time, number of people required and tools needed, stated in the image stack rather than discovered on delivery.",{"id":94,"case_study_id":4,"type":95,"position":96,"is_enabled":8,"config":97,"locale_code":14,"data":98},"9f6d87a0-0e28-45f7-bde7-518fef99f490","process_steps",5,{},{"steps":99,"title":51},[100,103,106,109,112],{"text":101,"title":102},"Twelve months of reviews and returns classified by root cause; assembly and hardware identification separated from genuine defects.","Review coding",{"text":104,"title":105},"Bagging changed from bolt-size sorting to step sorting, with printed step numbers on every pouch.","Hardware repack",{"text":107,"title":108},"Each product photographed through a full assembly, with the resulting sequence replacing the drawn diagrams.","Manual rebuild",{"text":110,"title":111},"One assembly video per product, plus assembly time, crew size and tool list added to the image stack.","Video and listing",{"text":113,"title":114},"New reviews monitored by root-cause tag for sixteen weeks; two products with remaining hardware confusion got a second repack.","Follow-through",{"id":116,"case_study_id":4,"type":117,"position":118,"is_enabled":8,"config":119,"locale_code":14,"data":122},"a028233a-0bf7-440d-8fc7-a30b647927af","media",8,{"images":120},[121],"case-studies\u002Fdashboards\u002Foutdoor-brand-assembly-experience-rebuild.webp",{"title":123,"caption":124},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $102k to $166k a month while ACoS falls from 33% to 23% across the 7-month engagement.",{"id":126,"case_study_id":4,"type":127,"position":128,"is_enabled":8,"config":129,"locale_code":14,"data":130},"f2342087-22f1-404c-a8f3-abbbedaf38a3","results",9,{},{"title":51,"markdown":131},"The hero listing went from 3.7 to **4.1** and returns fell from 18% to 7%.\n\nRevenue grew 63% mostly as a consequence of the rating: in a category where a $600 purchase is researched carefully, the difference between 3.7 and 4.1 stars decides whether a listing gets considered at all. Support contacts dropped by three quarters, which was the clearest sign the change had landed — people were no longer calling to ask which bag the long bolts were in. The products themselves were left exactly as they were.",{"id":133,"case_study_id":4,"type":134,"position":135,"is_enabled":8,"config":136,"locale_code":14,"data":137},"eec383ef-e1a9-40a2-a13b-b5f04ca9e93f","quote",10,{},{"items":138,"title":51},[139],{"role":140,"text":141,"author":142},"Outdoor furniture brand","Two years of improving the steel, none of it spent on the bolt bags. The bolt bags are what the reviews are about.","Head of Product",{"id":144,"case_study_id":4,"type":145,"position":146,"is_enabled":8,"config":147,"locale_code":14,"data":148},"81bb6101-9576-408a-a0d4-6774ecf09e5a","service_ref",11,{},{"title":51},{"id":150,"case_study_id":4,"type":151,"position":152,"is_enabled":8,"config":153,"locale_code":14,"data":159},"9daaffc6-9268-4863-8f13-774ff073e4ca","case_ref",12,{"ids":154},[155,156,157,158],"f25f8cc6-8689-4c18-aef0-9eda1aec377c","3c407fab-9a6d-4488-8cc0-6c53388812ec","fb72ccb0-91b7-4495-a4c4-3e0d1439b4ea","8c9ce2d7-de32-42c8-8f4e-02b48d672fc3",{"title":51},[],[],[163,175],{"id":21,"slug":164,"icon":165,"hero_image":166,"is_enabled":8,"sort_order":89,"last_modify":167,"created_at":168,"updated_at":169,"locale_code":14,"name":170,"title":171,"subtitle":172,"meta_title":173,"meta_description":174},"creative-content","i-lucide-palette","service\u002Fcreative-content-1785511622781.svg","2026-08-14","2026-07-29T14:14:06.117411+00:00","2026-08-14T08:43:13.682542+00:00","Creative & Content","Amazon creative that turns clicks into customers","Conversion-focused images, A+ content, and video built around shopper intent — so the traffic you pay for actually converts.","Amazon Creative & A+ Content Services","Amazon creative and content that converts — product photography, infographics, A+ brand story, and PDP & headline video built for shopper intent.",{"id":22,"slug":176,"icon":177,"hero_image":178,"is_enabled":8,"sort_order":96,"last_modify":167,"created_at":179,"updated_at":169,"locale_code":14,"name":180,"title":181,"subtitle":182,"meta_title":183,"meta_description":184},"full-account-management","i-lucide-briefcase","service\u002Ffull-account-management-1785511629493.svg","2026-07-29T14:14:42.347624+00:00","Full Account Management","Your entire Amazon channel, run by one senior team","Advertising, listings, creative, catalog, and strategy managed end to end — so you can run the business while we run Amazon.","Full-Service Amazon Account Management","Full-service Amazon account management — advertising, listing SEO, creative, catalog and strategy run by one senior team. Get your growth plan.",[186,197,207,217],{"id":155,"slug":187,"cover_image":188,"brand_name":7,"is_anonymized":8,"period_months":135,"is_enabled":8,"sort_order":189,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":190,"headline_metric":191,"summary":192,"meta_title":193,"meta_description":194,"service_ids":195,"published_at":11,"category_id":23,"category_slug":24,"category_path":24,"category_name":25,"category_is_enabled":8},"outdoor-supply-brand-business-buyer-channel","case-studies\u002Foutdoor-supply-brand-business-buyer-channel-1790060651183.webp",803,"The landscapers were already buying — nobody had priced for them","34% of revenue from business buyers","A grounds-maintenance supply brand sold to homeowners one unit at a time while landscaping crews quietly bought twenty at a time. Building a genuine business offer turned that accident into a channel.","Amazon Business Buyer Channel Case","How quantity pricing, case packs and a business storefront grew a garden supply brand's B2B share from 5% to 34% of revenue in ten months.",[22,196],"c89127c7-631c-451f-bf13-3681edd0f3c4",{"id":156,"slug":198,"cover_image":199,"brand_name":7,"is_anonymized":8,"period_months":146,"is_enabled":8,"sort_order":200,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":201,"headline_metric":202,"summary":203,"meta_title":204,"meta_description":205,"service_ids":206,"published_at":11,"category_id":23,"category_slug":24,"category_path":24,"category_name":25,"category_is_enabled":8},"outdoor-living-brand-regional-season-launch-calendar","case-studies\u002Foutdoor-living-brand-regional-season-launch-calendar-1790060651183.webp",800,"The season starts in February in Arizona and in May in Minnesota","ACoS 31% → 20% on the same budget","An outdoor living brand ran one national campaign calendar for a category whose season moves north across the map for fourteen weeks. Splitting the budget by region changed the economics without changing its size.","Regional Season Timing on Amazon","How a regional launch calendar matched an outdoor brand's Amazon budget to when each state's season actually starts, cutting ACoS from 31% to 20%.",[22,196],{"id":157,"slug":208,"cover_image":209,"brand_name":7,"is_anonymized":8,"period_months":128,"is_enabled":8,"sort_order":210,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":211,"headline_metric":212,"summary":213,"meta_title":214,"meta_description":215,"service_ids":216,"published_at":11,"category_id":23,"category_slug":24,"category_path":24,"category_name":25,"category_is_enabled":8},"garden-brand-oversize-fulfillment-split","case-studies\u002Fgarden-brand-oversize-fulfillment-split-1790060651183.webp",801,"When the freight costs more than the planter: rebuilding oversize fulfillment","Contribution margin 6% → 22%","A garden products brand shipped raised beds and large planters through standard FBA and lost most of its margin to oversize fees. Splitting fulfillment by cubic dimension recovered it without giving up the Prime badge.","Oversize FBA vs FBM Margin Case","How splitting a garden brand's catalog between FBA and seller-fulfilled freight recovered sixteen points of contribution margin on oversize items.",[22],{"id":158,"slug":218,"cover_image":219,"brand_name":7,"is_anonymized":8,"period_months":118,"is_enabled":8,"sort_order":220,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":221,"headline_metric":222,"summary":223,"meta_title":224,"meta_description":225,"service_ids":226,"published_at":11,"category_id":228,"category_slug":229,"category_path":230,"category_name":231,"category_is_enabled":8},"lawn-care-brand-grass-type-and-zone-matching","case-studies\u002Flawn-care-brand-grass-type-and-zone-matching-1790060651183.webp",804,"Fescue and bermuda are two different products, and two different searches","Sessions 48k → 81k","A lawn care brand sold “lawn fertilizer” into a category where shoppers search by grass type and hardiness zone. Matching each product to the lawns it actually suits fixed both the ranking and the reviews.","Grass Type Keyword Strategy Case","How mapping lawn care products to grass types and hardiness zones grew sessions 69% and lifted a fertilizer brand's rating from 3.9 to 4.2.",[227,21],"b2229fd7-1f99-4a26-ad08-d1113955c798","ebf26d63-3c60-47cb-a58d-6b77c9b4fd26","gardening-and-lawn-care","patio-lawn-and-garden\u002Fgardening-and-lawn-care","Gardening & Lawn Care",1790082631332]