[{"data":1,"prerenderedAt":262},["ShallowReactive",2],{"case-study-office-supplies-unit-count-attributes-en":3,"case-study-blocks-85198511-92fa-4d6c-9351-c76a242d49c7-en":27,"reviews-all-85198511-92fa-4d6c-9351-c76a242d49c7-any-en":170,"case-study-category-ancestors-office-products\u002Foffice-supplies-en":171,"services-by-ids-b2229fd7-1f99-4a26-ad08-d1113955c798,a507b11d-88fb-4b74-98a2-0661de716593-en":183,"case-studies-by-ids-4bfb8bc2-08fe-40bc-8194-6edb6fcfa655,9f8b72a9-b234-40e3-80f1-293b411699e4,f20ba248-838b-487c-b55b-148715b73fef,9d5db784-1c97-4cb1-a906-121ced334584-en":207},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"85198511-92fa-4d6c-9351-c76a242d49c7","office-supplies-unit-count-attributes","case-studies\u002Foffice-supplies-unit-count-attributes-1790060651183.webp",null,true,7,1602,"2026-09-22","2026-09-22T11:13:31.322052+00:00","2026-09-22T11:13:31.504874+00:00","en","The small grey line under the price was wrong on 174 listings","Conversion +71%","Amazon shows a price per unit beside the price. The brand's listings declared the wrong unit, so a 60-pack of pens looked more expensive than a competitor's 24-pack to anyone who read the small grey line.","Unit Price Attribute Fix Case Study","How correcting item-count and unit-of-measure attributes fixed the per-unit price shown in search and lifted an office supplies brand's conversion 71%.",[21,22],"b2229fd7-1f99-4a26-ad08-d1113955c798","a507b11d-88fb-4b74-98a2-0661de716593","1f44c18f-3526-4ba3-b04b-29874668f139","office-supplies","office-products\u002Foffice-supplies","Office Supplies",[28,56,83,90,97,125,135,142,153,159],{"id":29,"case_study_id":4,"type":30,"position":31,"is_enabled":8,"config":32,"locale_code":14,"data":33},"de9b0d1d-f96b-42c4-a7b4-3c441c0b0ef3","snapshot",1,{},{"items":34,"title":55},[35,37,40,43,46,49,52],{"label":36,"value":26},"Category",{"label":38,"value":39},"Marketplaces","US",{"label":41,"value":42},"Revenue at start","$148k \u002F month",{"label":44,"value":45},"Catalog","212 ASINs, mostly multipacks",{"label":47,"value":48},"Problem","Per-unit price wrong or missing on 174 listings",{"label":50,"value":51},"Engagement","Listing SEO + account management",{"label":53,"value":54},"Timeframe","7 months","",{"id":57,"case_study_id":4,"type":58,"position":59,"is_enabled":8,"config":60,"locale_code":14,"data":61},"0dec2015-1ea8-4613-8e6d-bd2bb60698c3","metrics",2,{},{"items":62,"title":55},[63,68,73,78],{"after":64,"delta":65,"label":66,"before":67,"is_highlight":8},"10.9%","+71%","Conversion rate","6.4%",{"after":69,"delta":70,"label":71,"before":72},"$266k","+80%","Monthly revenue","$148k",{"after":74,"delta":75,"label":76,"before":77},"212 of 212","all","Listings showing a correct per-unit price","38 of 212",{"after":79,"delta":80,"label":81,"before":82},"20%","-13 pts","ACoS","33%",{"id":84,"case_study_id":4,"type":85,"position":86,"is_enabled":8,"config":87,"locale_code":14,"data":88},"57d64c68-371b-4166-ace8-822f8dae2158","challenge",3,{},{"title":55,"markdown":89},"Office supplies are bought by comparison, and the comparison is not the one on the price tag. Amazon renders a small per-unit line — cents per sheet, per pen, per label — directly under the price, and in a category where the products are close to interchangeable, that line is the argument.\n\nThe brand's catalog had been uploaded over six years by four different people. Item counts were blank on most listings, unit-of-measure fields were inconsistent, and a number of multipacks declared themselves as a single item. The result was that a sixty-pen pack priced at $23 displayed as $23 per unit next to a competitor's twenty-four-pack showing 48 cents each. The brand was genuinely the cheaper product on almost every line and was losing the comparison on the only number shoppers used to make it.",{"id":91,"case_study_id":4,"type":92,"position":93,"is_enabled":8,"config":94,"locale_code":14,"data":95},"34fe83d8-4138-4103-9fa4-b6bbd8f53ba2","approach",4,{},{"title":55,"markdown":96},"Unglamorous data work, then the copy around it.\n\n- **Full attribute audit** of all 212 ASINs: item count, unit count, unit of measure and package quantity checked against the physical product.\n- **One correct convention** written down and applied, so pens are priced per pen and paper per sheet across the whole catalog rather than per whichever field was filled first.\n- **Counts moved into titles and first bullets** as well, since a shopper who does not read the grey line still reads the title.\n- **Campaign spend rebalanced toward the packs that win the comparison** once the numbers rendered correctly — three sizes that had looked expensive turned out to be the catalog's strongest.",{"id":98,"case_study_id":4,"type":99,"position":100,"is_enabled":8,"config":101,"locale_code":14,"data":102},"fe3f94ae-62bd-4914-97ce-38f7468a719b","timeline",6,{},{"title":55,"phases":103},[104,111,118],{"items":105,"label":109,"title":110},[106,107,108],"All 212 ASINs measured against their live attribute data","174 listings found wrong, blank or inconsistent","A single unit convention agreed per product family","Months 1–2","Audit",{"items":112,"label":116,"title":117},[113,114,115],"Flat-file corrections submitted in family batches","Counts added to titles and lead bullets","Per-unit rendering verified listing by listing on mobile","Months 3–4","Correct",{"items":119,"label":123,"title":124},[120,121,122],"Spend moved onto the packs with the best per-unit standing","Two pack sizes retired for being genuinely uncompetitive","Conversion tracked per family to confirm the lift held","Months 5–7","Exploit",{"id":126,"case_study_id":4,"type":127,"position":128,"is_enabled":8,"config":129,"locale_code":14,"data":132},"40b4fe2c-8c73-4938-9912-2d9c3f9edfb6","media",8,{"images":130},[131],"case-studies\u002Fdashboards\u002Foffice-supplies-unit-count-attributes.webp",{"title":133,"caption":134},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $67k to $120k a month while ACoS falls from 33% to 20% across the 7-month engagement.",{"id":136,"case_study_id":4,"type":137,"position":138,"is_enabled":8,"config":139,"locale_code":14,"data":140},"0e76123c-0c0a-4ca7-9a95-3270be3dd368","results",9,{},{"title":55,"markdown":141},"Conversion rose from 6.4% to **10.9%** and revenue grew 80%, with no price change anywhere in the catalog.\n\nACoS fell thirteen points as a direct consequence — the same paid clicks now land on a page that wins its comparison instead of losing it. The most useful side effect was strategic rather than technical: once the per-unit numbers were true, the brand could see which of its pack sizes were actually competitive, and retired two that never had been.",{"id":143,"case_study_id":4,"type":144,"position":145,"is_enabled":8,"config":146,"locale_code":14,"data":147},"3a92a6f1-f55d-40c5-b57d-7cb04a33a433","quote",10,{},{"items":148,"title":55},[149],{"role":150,"text":151,"author":152},"Office supplies brand","Four people built this catalog over six years, and not one of us ever checked what Amazon was printing underneath our price.","Operations Manager",{"id":154,"case_study_id":4,"type":155,"position":156,"is_enabled":8,"config":157,"locale_code":14,"data":158},"39646fd5-8632-4ac4-b1b9-737345451daf","service_ref",11,{},{"title":55},{"id":160,"case_study_id":4,"type":161,"position":162,"is_enabled":8,"config":163,"locale_code":14,"data":169},"b195b2b9-d809-4f6f-9add-2c0195622a79","case_ref",12,{"ids":164},[165,166,167,168],"4bfb8bc2-08fe-40bc-8194-6edb6fcfa655","9f8b72a9-b234-40e3-80f1-293b411699e4","f20ba248-838b-487c-b55b-148715b73fef","9d5db784-1c97-4cb1-a906-121ced334584",{"title":55},[],[172],{"id":173,"parent_id":7,"path":174,"slug":174,"sort_order":175,"is_enabled":8,"is_priority":176,"last_modify":11,"created_at":177,"updated_at":177,"locale_code":14,"name":178,"title":179,"subtitle":180,"intro":7,"meta_title":181,"meta_description":182,"case_count":100},"72176c4c-2cff-4440-b131-4fa1c0e5c9b0","office-products",106,false,"2026-09-22T11:13:31.187156+00:00","Office Products","Amazon Office Products Case Studies","Real campaigns we ran for office products brands on Amazon — what was broken, what we changed and what it moved.","Office Products Case Studies","See how our Amazon agency grows Office Products brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",[184,196],{"id":21,"slug":185,"icon":186,"hero_image":187,"is_enabled":8,"sort_order":86,"last_modify":188,"created_at":189,"updated_at":190,"locale_code":14,"name":191,"title":192,"subtitle":193,"meta_title":194,"meta_description":195},"amazon-listing-seo","i-lucide-search","service\u002Famazon-listing-seo-1785511614770.svg","2026-08-14","2026-07-29T14:13:30.127513+00:00","2026-08-14T08:43:13.682542+00:00","Amazon Listing SEO","Amazon listing optimization that ranks and converts","Keyword-rich titles, bullets, and backend terms built for Amazon's search algorithm and its new AI shopping assistant, Rufus — so more shoppers find you and more of them buy.","Amazon Listing Optimization & SEO","Amazon listing optimization & SEO — keyword research, titles, bullets, backend terms and Rufus-ready content that lifts rank and sales. Get your growth plan.",{"id":22,"slug":197,"icon":198,"hero_image":199,"is_enabled":8,"sort_order":200,"last_modify":188,"created_at":201,"updated_at":190,"locale_code":14,"name":202,"title":203,"subtitle":204,"meta_title":205,"meta_description":206},"full-account-management","i-lucide-briefcase","service\u002Ffull-account-management-1785511629493.svg",5,"2026-07-29T14:14:42.347624+00:00","Full Account Management","Your entire Amazon channel, run by one senior team","Advertising, listings, creative, catalog, and strategy managed end to end — so you can run the business while we run Amazon.","Full-Service Amazon Account Management","Full-service Amazon account management — advertising, listing SEO, creative, catalog and strategy run by one senior team. Get your growth plan.",[208,224,238,252],{"id":165,"slug":209,"cover_image":210,"brand_name":7,"is_anonymized":8,"period_months":138,"is_enabled":8,"sort_order":211,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":212,"headline_metric":213,"summary":214,"meta_title":215,"meta_description":216,"service_ids":217,"published_at":11,"category_id":220,"category_slug":221,"category_path":222,"category_name":223,"category_is_enabled":8},"office-electronics-consumable-led-discovery","case-studies\u002Foffice-electronics-consumable-led-discovery-1790060651183.webp",1603,"Selling the shredder to people shopping for shredder bags","Cost per machine sale -49%","A machine costs $240 and its consumable costs $14, so the expensive keyword is the one everybody fights over. We went hunting on the cheap one — where the shopper has already proved they own the problem.","Consumable-Led Discovery Case Study","How advertising a $240 office machine to shoppers browsing its $14 consumables cut cost per machine sale 49% in nine months.",[218,219],"07288de0-63ae-47b6-b6fc-eb6c6af8f16e","c89127c7-631c-451f-bf13-3681edd0f3c4","c0a00ff6-f4b3-4f85-83ab-6122e4aee295","business-office-electronics","office-products\u002Fbusiness-office-electronics","Office Electronics",{"id":166,"slug":225,"cover_image":226,"brand_name":7,"is_anonymized":8,"period_months":156,"is_enabled":8,"sort_order":227,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":228,"headline_metric":229,"summary":230,"meta_title":231,"meta_description":232,"service_ids":233,"published_at":11,"category_id":234,"category_slug":235,"category_path":236,"category_name":237,"category_is_enabled":8},"office-chairs-hours-of-use-segmentation","case-studies\u002Foffice-chairs-hours-of-use-segmentation-1790060651183.webp",1604,"Sorting a chair range by hours in the seat, not by feature tier","Return rate 14% → 8%","Five chairs sold as good, better and best, with each tier defined by how many adjustments it had. Shoppers were not choosing on adjustments — they were choosing on how long they sit down for.","Ergonomic Chair Positioning Case","How re-sorting a chair range by daily hours of use instead of feature tiers cut returns from 14% to 8% and lifted revenue 62% in eleven months.",[21,218],"9d9ecbb4-a74c-4a7e-aa17-d0877fde1f84","office-furniture-and-ergonomics","office-products\u002Foffice-furniture-and-ergonomics","Office Furniture & Ergonomics",{"id":167,"slug":239,"cover_image":240,"brand_name":7,"is_anonymized":8,"period_months":200,"is_enabled":8,"sort_order":241,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":242,"headline_metric":243,"summary":244,"meta_title":245,"meta_description":246,"service_ids":247,"published_at":11,"category_id":248,"category_slug":249,"category_path":250,"category_name":251,"category_is_enabled":8},"school-supplies-classroom-list-intent","case-studies\u002Fschool-supplies-classroom-list-intent-1790060651183.webp",1605,"Writing listings in the language of the classroom supply list","Revenue $96k → $212k","Parents do not shop for school supplies. They work down a printed list written by a teacher, in the teacher's words and quantities, and the brand's listings were written in none of them.","School Supply List SEO Case Study","How matching listings to the exact wording and quantities of classroom supply lists grew a school supplies brand's revenue 121% in five months.",[21,219],"8bc0fd92-2987-4529-845c-d9d70850697a","school-supplies","office-products\u002Fschool-supplies","School Supplies",{"id":168,"slug":253,"cover_image":254,"brand_name":7,"is_anonymized":8,"period_months":145,"is_enabled":8,"sort_order":255,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":256,"headline_metric":257,"summary":258,"meta_title":259,"meta_description":260,"service_ids":261,"published_at":11,"category_id":173,"category_slug":174,"category_path":174,"category_name":178,"category_is_enabled":8},"office-brand-paid-organic-incrementality","case-studies\u002Foffice-brand-paid-organic-incrementality-1790060651183.webp",1600,"Paying for clicks the listing was already winning for free","TACoS 27% → 16%","On its strongest terms the brand held the top organic result and bought the ad above it as well. Holdout tests showed most of those clicks were being paid for twice — and what happened when they stopped.","Ad Incrementality Testing Case Study","How holdout tests on terms the brand already ranked first for cut an office products account's TACoS from 27% to 16% while revenue grew 24%.",[22,219],1790082631103]