[{"data":1,"prerenderedAt":228},["ShallowReactive",2],{"case-study-office-electronics-consumable-led-discovery-en":3,"case-study-blocks-4bfb8bc2-08fe-40bc-8194-6edb6fcfa655-en":27,"reviews-all-4bfb8bc2-08fe-40bc-8194-6edb6fcfa655-any-en":138,"case-study-category-ancestors-office-products\u002Fbusiness-office-electronics-en":139,"services-by-ids-07288de0-63ae-47b6-b6fc-eb6c6af8f16e,c89127c7-631c-451f-bf13-3681edd0f3c4-en":152,"case-studies-by-ids-9f8b72a9-b234-40e3-80f1-293b411699e4,f20ba248-838b-487c-b55b-148715b73fef,9d5db784-1c97-4cb1-a906-121ced334584,7737cda8-a62d-4cea-89c4-012a878d8212-en":176},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"4bfb8bc2-08fe-40bc-8194-6edb6fcfa655","office-electronics-consumable-led-discovery","case-studies\u002Foffice-electronics-consumable-led-discovery-1790060651183.webp",null,true,9,1603,"2026-09-22","2026-09-22T11:13:31.322052+00:00","2026-09-22T11:13:31.504874+00:00","en","Selling the shredder to people shopping for shredder bags","Cost per machine sale -49%","A machine costs $240 and its consumable costs $14, so the expensive keyword is the one everybody fights over. We went hunting on the cheap one — where the shopper has already proved they own the problem.","Consumable-Led Discovery Case Study","How advertising a $240 office machine to shoppers browsing its $14 consumables cut cost per machine sale 49% in nine months.",[21,22],"07288de0-63ae-47b6-b6fc-eb6c6af8f16e","c89127c7-631c-451f-bf13-3681edd0f3c4","c0a00ff6-f4b3-4f85-83ab-6122e4aee295","business-office-electronics","office-products\u002Fbusiness-office-electronics","Office Electronics",[28,53,80,87,94,104,110,121,127],{"id":29,"case_study_id":4,"type":30,"position":31,"is_enabled":8,"config":32,"locale_code":14,"data":33},"05e6180d-8454-427e-8400-346b2fdd2de8","snapshot",1,{},{"items":34,"title":52},[35,37,40,43,46,49],{"label":36,"value":26},"Category",{"label":38,"value":39},"Marketplaces","US",{"label":41,"value":42},"Revenue at start","$217k \u002F month",{"label":44,"value":45},"Catalog","6 machines and their consumables",{"label":47,"value":48},"Engagement","PPC + creative",{"label":50,"value":51},"Timeframe","9 months","",{"id":54,"case_study_id":4,"type":55,"position":56,"is_enabled":8,"config":57,"locale_code":14,"data":58},"dfb9a1b0-038a-4e63-9b70-15e81cda3d57","metrics",2,{},{"items":59,"title":52},[60,65,70,75],{"after":61,"delta":62,"label":63,"before":64,"is_highlight":8},"$48","-49%","Cost to acquire a machine sale","$94",{"after":66,"delta":67,"label":68,"before":69},"$358k","+65%","Monthly revenue","$217k",{"after":71,"delta":72,"label":73,"before":74},"781","+90%","Machine units per month","412",{"after":76,"delta":77,"label":78,"before":79},"20%","-19 pts","ACoS, machine campaigns","39%",{"id":81,"case_study_id":4,"type":82,"position":83,"is_enabled":8,"config":84,"locale_code":14,"data":85},"73cf2049-5ec3-4bc1-9a8b-2e76dad57d74","challenge",3,{},{"title":52,"markdown":86},"The head terms for the machines themselves are among the most expensive in the category, because every competitor bids on them and the order value justifies almost any click price. The brand was paying $94 in advertising for each machine sold and treating that as the cost of doing business.\n\nWhat nobody had looked at was the other half of the catalog. The consumables — bags, pouches, cartridges, blades — generate far more searches than the machines do, cost a fraction per click, and are searched by exactly one kind of person: someone who owns a machine of this type, uses it regularly, and knows what it does. In a category where the durable is replaced every three or four years, a large share of those people are within a year of buying their next one. The brand was selling them consumables and saying nothing else.",{"id":88,"case_study_id":4,"type":89,"position":90,"is_enabled":8,"config":91,"locale_code":14,"data":92},"11365bc4-389b-4d98-8e7d-cc0f38d9c012","approach",4,{},{"title":52,"markdown":93},"We inverted the usual direction and used the cheap product as the discovery surface for the expensive one.\n\n- **Machine campaigns aimed at consumable search terms**, where the click costs roughly a fifth of the machine head term and the shopper is pre-qualified by ownership.\n- **Sponsored Display on the brand's own consumable pages**, which is free inventory in the sense that the visitor is already ours.\n- **Consumable listings rebuilt to carry an upgrade path** — A+ modules showing which machines the consumable fits and what the newer models do differently.\n- **Creative that leads with capacity and duty cycle**, the two things a current owner has an opinion about and a first-time buyer does not.",{"id":95,"case_study_id":4,"type":96,"position":97,"is_enabled":8,"config":98,"locale_code":14,"data":101},"5a47264e-69df-4353-93d9-539c8e3df4b2","media",8,{"images":99},[100],"case-studies\u002Fdashboards\u002Foffice-electronics-consumable-led-discovery.webp",{"title":102,"caption":103},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $98k to $161k a month while ACoS falls from 39% to 20% across the 9-month engagement.",{"id":105,"case_study_id":4,"type":106,"position":9,"is_enabled":8,"config":107,"locale_code":14,"data":108},"bbd973e0-1f06-4ffb-8bb1-a792b6b1827e","results",{},{"title":52,"markdown":109},"The cost of acquiring a machine sale fell from $94 to **$48**, and machine units almost doubled while revenue grew 65%.\n\nThe mechanism is cheap intent: a shopper searching for a consumable has already made the category decision the expensive keyword is trying to buy, and their click costs a fraction as much. The consumables business did not shrink either — it grew with the installed base the machines created, which is what makes this compound rather than trade one product against another.",{"id":111,"case_study_id":4,"type":112,"position":113,"is_enabled":8,"config":114,"locale_code":14,"data":115},"21017fd8-9f1d-4691-91d7-f7ec01728dd6","quote",10,{},{"items":116,"title":52},[117],{"role":118,"text":119,"author":120},"Office electronics brand","We thought the bags were the afterthought that came with the machine. They turned out to be the cheapest place to find someone about to buy one.","Head of Growth",{"id":122,"case_study_id":4,"type":123,"position":124,"is_enabled":8,"config":125,"locale_code":14,"data":126},"4a5f1891-6342-4aaf-99fd-f9e67651c3ef","service_ref",11,{},{"title":52},{"id":128,"case_study_id":4,"type":129,"position":130,"is_enabled":8,"config":131,"locale_code":14,"data":137},"e568a58a-9b9d-442a-a164-05ddca849083","case_ref",12,{"ids":132},[133,134,135,136],"9f8b72a9-b234-40e3-80f1-293b411699e4","f20ba248-838b-487c-b55b-148715b73fef","9d5db784-1c97-4cb1-a906-121ced334584","7737cda8-a62d-4cea-89c4-012a878d8212",{"title":52},[],[140],{"id":141,"parent_id":7,"path":142,"slug":142,"sort_order":143,"is_enabled":8,"is_priority":144,"last_modify":11,"created_at":145,"updated_at":145,"locale_code":14,"name":146,"title":147,"subtitle":148,"intro":7,"meta_title":149,"meta_description":150,"case_count":151},"72176c4c-2cff-4440-b131-4fa1c0e5c9b0","office-products",106,false,"2026-09-22T11:13:31.187156+00:00","Office Products","Amazon Office Products Case Studies","Real campaigns we ran for office products brands on Amazon — what was broken, what we changed and what it moved.","Office Products Case Studies","See how our Amazon agency grows Office Products brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",6,[153,165],{"id":21,"slug":154,"icon":155,"hero_image":156,"is_enabled":8,"sort_order":90,"last_modify":157,"created_at":158,"updated_at":159,"locale_code":14,"name":160,"title":161,"subtitle":162,"meta_title":163,"meta_description":164},"creative-content","i-lucide-palette","service\u002Fcreative-content-1785511622781.svg","2026-08-14","2026-07-29T14:14:06.117411+00:00","2026-08-14T08:43:13.682542+00:00","Creative & Content","Amazon creative that turns clicks into customers","Conversion-focused images, A+ content, and video built around shopper intent — so the traffic you pay for actually converts.","Amazon Creative & A+ Content Services","Amazon creative and content that converts — product photography, infographics, A+ brand story, and PDP & headline video built for shopper intent.",{"id":22,"slug":166,"icon":167,"hero_image":168,"is_enabled":8,"sort_order":31,"last_modify":157,"created_at":169,"updated_at":170,"locale_code":14,"name":171,"title":172,"subtitle":173,"meta_title":174,"meta_description":175},"amazon-ppc-management","i-lucide-target","service\u002Famazon-ppc-management-1785511595551.svg","2026-07-29T14:12:15.748121+00:00","2026-08-14T13:00:28.764226+00:00","Amazon PPC Management","Amazon PPC management that grows profit, not just spend","We build and run Sponsored Products, Sponsored Brands, and Sponsored Display campaigns around your margins — cutting wasted spend and scaling the keywords that convert.","Amazon PPC Management Services","Full-funnel Amazon PPC management — Sponsored Products, Brands & Display plus AMC insights. We cut ACoS and scale converting keywords. Get your growth plan.",[177,192,207,218],{"id":133,"slug":178,"cover_image":179,"brand_name":7,"is_anonymized":8,"period_months":124,"is_enabled":8,"sort_order":180,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":181,"headline_metric":182,"summary":183,"meta_title":184,"meta_description":185,"service_ids":186,"published_at":11,"category_id":188,"category_slug":189,"category_path":190,"category_name":191,"category_is_enabled":8},"office-chairs-hours-of-use-segmentation","case-studies\u002Foffice-chairs-hours-of-use-segmentation-1790060651183.webp",1604,"Sorting a chair range by hours in the seat, not by feature tier","Return rate 14% → 8%","Five chairs sold as good, better and best, with each tier defined by how many adjustments it had. Shoppers were not choosing on adjustments — they were choosing on how long they sit down for.","Ergonomic Chair Positioning Case","How re-sorting a chair range by daily hours of use instead of feature tiers cut returns from 14% to 8% and lifted revenue 62% in eleven months.",[187,21],"b2229fd7-1f99-4a26-ad08-d1113955c798","9d9ecbb4-a74c-4a7e-aa17-d0877fde1f84","office-furniture-and-ergonomics","office-products\u002Foffice-furniture-and-ergonomics","Office Furniture & Ergonomics",{"id":134,"slug":193,"cover_image":194,"brand_name":7,"is_anonymized":8,"period_months":195,"is_enabled":8,"sort_order":196,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":197,"headline_metric":198,"summary":199,"meta_title":200,"meta_description":201,"service_ids":202,"published_at":11,"category_id":203,"category_slug":204,"category_path":205,"category_name":206,"category_is_enabled":8},"school-supplies-classroom-list-intent","case-studies\u002Fschool-supplies-classroom-list-intent-1790060651183.webp",5,1605,"Writing listings in the language of the classroom supply list","Revenue $96k → $212k","Parents do not shop for school supplies. They work down a printed list written by a teacher, in the teacher's words and quantities, and the brand's listings were written in none of them.","School Supply List SEO Case Study","How matching listings to the exact wording and quantities of classroom supply lists grew a school supplies brand's revenue 121% in five months.",[187,22],"8bc0fd92-2987-4529-845c-d9d70850697a","school-supplies","office-products\u002Fschool-supplies","School Supplies",{"id":135,"slug":208,"cover_image":209,"brand_name":7,"is_anonymized":8,"period_months":113,"is_enabled":8,"sort_order":210,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":211,"headline_metric":212,"summary":213,"meta_title":214,"meta_description":215,"service_ids":216,"published_at":11,"category_id":141,"category_slug":142,"category_path":142,"category_name":146,"category_is_enabled":8},"office-brand-paid-organic-incrementality","case-studies\u002Foffice-brand-paid-organic-incrementality-1790060651183.webp",1600,"Paying for clicks the listing was already winning for free","TACoS 27% → 16%","On its strongest terms the brand held the top organic result and bought the ad above it as well. Holdout tests showed most of those clicks were being paid for twice — and what happened when they stopped.","Ad Incrementality Testing Case Study","How holdout tests on terms the brand already ranked first for cut an office products account's TACoS from 27% to 16% while revenue grew 24%.",[217,22],"a507b11d-88fb-4b74-98a2-0661de716593",{"id":136,"slug":219,"cover_image":220,"brand_name":7,"is_anonymized":8,"period_months":97,"is_enabled":8,"sort_order":221,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":222,"headline_metric":223,"summary":224,"meta_title":225,"meta_description":226,"service_ids":227,"published_at":11,"category_id":141,"category_slug":142,"category_path":142,"category_name":146,"category_is_enabled":8},"office-brand-coupon-badge-visibility","case-studies\u002Foffice-brand-coupon-badge-visibility-1790060651183.webp",1601,"Trading a permanent discount for a badge that shoppers can see","Click-through +58%, margin +6 pts","The brand had quietly lowered its prices for two years and nobody noticed, because a low price looks like a price. Moving the same money into a visible coupon bought attention instead of silence.","Amazon Coupon Strategy Case Study","How replacing a permanent price cut with a visible coupon badge lifted an office brand's click-through 58% while recovering six points of margin.",[217,22],1790082631238]