[{"data":1,"prerenderedAt":229},["ShallowReactive",2],{"case-study-office-electronics-brand-stating-what-it-lacks-en":3,"case-study-blocks-40d5b110-bf9b-404c-8ab4-b40c4185a5d4-en":27,"reviews-all-40d5b110-bf9b-404c-8ab4-b40c4185a5d4-any-en":142,"case-study-category-ancestors-electronics\u002Foffice-electronics-en":143,"services-by-ids-b2229fd7-1f99-4a26-ad08-d1113955c798,07288de0-63ae-47b6-b6fc-eb6c6af8f16e-en":154,"case-studies-by-ids-c4c4e457-3c9d-4196-b67b-2150c50a0c3a,22698c4e-78a8-42a4-85bc-1ecbf5bfb1b3,1fdab8bd-b329-4ad5-b02b-5f2891d8956e,1fcef70e-0bf3-452f-8531-eb8d49fedb38-en":177},{"id":4,"slug":5,"cover_image":6,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":10,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":15,"headline_metric":16,"summary":17,"meta_title":18,"meta_description":19,"service_ids":20,"published_at":11,"category_id":23,"category_slug":24,"category_path":25,"category_name":26,"category_is_enabled":8},"40d5b110-bf9b-404c-8ab4-b40c4185a5d4","office-electronics-brand-stating-what-it-lacks","case-studies\u002Foffice-electronics-brand-stating-what-it-lacks-1790060651183.webp",null,true,6,1109,"2026-09-22","2026-09-22T11:13:31.283186+00:00","2026-09-22T11:13:31.504874+00:00","en","Saying plainly what the product doesn't do","Return rate 16% → 6%","An office equipment brand's mid-range model lacked one feature buyers assumed every model had. Nobody had lied — the listing simply never said no, and one order in six came back.","Stating Product Limitations Case","How explicitly stating a missing feature cut an office electronics brand's return rate from 16% to 6% and raised conversion in six months.",[21,22],"b2229fd7-1f99-4a26-ad08-d1113955c798","07288de0-63ae-47b6-b6fc-eb6c6af8f16e","dc52a92f-7680-4ca8-b76a-6a379a55a153","office-electronics","electronics\u002Foffice-electronics","Office Electronics",[28,56,83,90,97,107,114,125,131],{"id":29,"case_study_id":4,"type":30,"position":31,"is_enabled":8,"config":32,"locale_code":14,"data":33},"e6aef427-451f-4e16-8257-1741b2461bbe","snapshot",1,{},{"items":34,"title":55},[35,37,40,43,46,49,52],{"label":36,"value":26},"Category",{"label":38,"value":39},"Marketplaces","US, DE",{"label":41,"value":42},"Revenue at start","$139k \u002F month",{"label":44,"value":45},"Problem","16% returns on the mid-range model",{"label":47,"value":48},"Cause","An assumed feature the model does not have",{"label":50,"value":51},"Engagement","Creative & content + listing SEO",{"label":53,"value":54},"Timeframe","6 months","",{"id":57,"case_study_id":4,"type":58,"position":59,"is_enabled":8,"config":60,"locale_code":14,"data":61},"5179b6f8-0f31-4e87-8d3c-9ee1b24f34aa","metrics",2,{},{"items":62,"title":55},[63,68,73,78],{"after":64,"delta":65,"label":66,"before":67,"is_highlight":8},"6%","-10 pts","Return rate, mid-range model","16%",{"after":69,"delta":70,"label":71,"before":72},"$212k","+53%","Net monthly revenue","$139k",{"after":74,"delta":75,"label":76,"before":77},"8.4%","+24%","Conversion rate","6.8%",{"after":79,"delta":80,"label":81,"before":82},"4.2","+0.3","Rating, mid-range model","3.9",{"id":84,"case_study_id":4,"type":85,"position":86,"is_enabled":8,"config":87,"locale_code":14,"data":88},"e7ea3b78-3410-4db5-a186-0f6442f3f981","challenge",3,{},{"title":55,"markdown":89},"The mid-range unit does not do double-sided printing. The entry model doesn't either, the top model does, and shoppers who have used office equipment for twenty years assume anything at this price does. The listing described everything the product has and never mentioned the thing it hasn't, which is technically complete and practically misleading.\n\nSixteen percent of orders came back, and a steady stream of reviews accused the brand of hiding it. The internal instinct was the opposite of the fix: stating a missing feature on the page felt like volunteering a reason not to buy, so the bullets kept describing speed and print quality while the return rate stayed where it was and the rating fell to 3.9.",{"id":91,"case_study_id":4,"type":92,"position":93,"is_enabled":8,"config":94,"locale_code":14,"data":95},"f1cbdd6e-033a-4535-890a-4855fdd1ead6","approach",4,{},{"title":55,"markdown":96},"We put the disqualifier where it prevents the wrong sale.\n\n- **The limitation stated in the bullets and in an image frame**, in the same plain tone as the features, not as a footnote.\n- **A three-model comparison on every page**, so a buyer who needs the missing feature is routed to the model that has it rather than lost.\n- **Search terms adjusted** — the mid-range model removed from the queries that specify the feature, and pushed harder on the ones it genuinely wins.\n- **The Q&A answered with the same clarity**, since the standing questions were the first thing a cautious shopper read after the reviews.",{"id":98,"case_study_id":4,"type":99,"position":100,"is_enabled":8,"config":101,"locale_code":14,"data":104},"139f8e28-3928-4550-aad8-cb22881dced1","media",8,{"images":102},[103],"case-studies\u002Fdashboards\u002Foffice-electronics-brand-stating-what-it-lacks.webp",{"title":105,"caption":106},"Inside the ad account","Anonymized account view, rebuilt from the figures reported above: ad sales growing from $63k to $95k a month while ACoS falls from 34% to 24% across the 6-month engagement.",{"id":108,"case_study_id":4,"type":109,"position":110,"is_enabled":8,"config":111,"locale_code":14,"data":112},"65117b68-920f-4e84-b29f-d51ada8dcedb","results",9,{},{"title":55,"markdown":113},"Returns on the mid-range model fell from 16% to **6%**, and conversion rose 24% — the opposite of what the team expected from publishing a limitation.\n\nTwo things are happening. Shoppers who need the missing feature now buy the top model instead of returning the wrong one, so the revenue stays in the account. And a page that states a limitation plainly is read as trustworthy on everything else it says, which lifts conversion among the majority who never needed that feature at all. Net revenue grew 53% from the same catalog, sold more honestly.",{"id":115,"case_study_id":4,"type":116,"position":117,"is_enabled":8,"config":118,"locale_code":14,"data":119},"14c4ade9-c5ec-4258-90af-495f34a8a4d0","quote",10,{},{"items":120,"title":55},[121],{"role":122,"text":123,"author":124},"Office equipment brand","Writing “this model does not do that” in a bullet felt like sabotage. It was the single most profitable sentence we've published.","Product Manager",{"id":126,"case_study_id":4,"type":127,"position":128,"is_enabled":8,"config":129,"locale_code":14,"data":130},"57150ba9-8f58-4329-a8cb-f3576543cb9a","service_ref",11,{},{"title":55},{"id":132,"case_study_id":4,"type":133,"position":134,"is_enabled":8,"config":135,"locale_code":14,"data":141},"91f29156-ea81-46a6-b01b-07af19bb624c","case_ref",12,{"ids":136},[137,138,139,140],"c4c4e457-3c9d-4196-b67b-2150c50a0c3a","22698c4e-78a8-42a4-85bc-1ecbf5bfb1b3","1fdab8bd-b329-4ad5-b02b-5f2891d8956e","1fcef70e-0bf3-452f-8531-eb8d49fedb38",{"title":55},[],[144],{"id":145,"parent_id":7,"path":146,"slug":146,"sort_order":147,"is_enabled":8,"is_priority":148,"last_modify":11,"created_at":149,"updated_at":149,"locale_code":14,"name":150,"title":151,"subtitle":152,"intro":7,"meta_title":151,"meta_description":153,"case_count":134},"02c5396b-c7f0-46ac-a2a2-eec7b0d73466","electronics",101,false,"2026-09-22T11:13:31.187156+00:00","Electronics","Amazon Electronics Case Studies","Real campaigns we ran for electronics brands on Amazon — what was broken, what we changed and what it moved.","See how our Amazon agency grows Electronics brands: the challenge, the work we ran and the numbers it moved. Real results, no fluff.",[155,167],{"id":21,"slug":156,"icon":157,"hero_image":158,"is_enabled":8,"sort_order":86,"last_modify":159,"created_at":160,"updated_at":161,"locale_code":14,"name":162,"title":163,"subtitle":164,"meta_title":165,"meta_description":166},"amazon-listing-seo","i-lucide-search","service\u002Famazon-listing-seo-1785511614770.svg","2026-08-14","2026-07-29T14:13:30.127513+00:00","2026-08-14T08:43:13.682542+00:00","Amazon Listing SEO","Amazon listing optimization that ranks and converts","Keyword-rich titles, bullets, and backend terms built for Amazon's search algorithm and its new AI shopping assistant, Rufus — so more shoppers find you and more of them buy.","Amazon Listing Optimization & SEO","Amazon listing optimization & SEO — keyword research, titles, bullets, backend terms and Rufus-ready content that lifts rank and sales. Get your growth plan.",{"id":22,"slug":168,"icon":169,"hero_image":170,"is_enabled":8,"sort_order":93,"last_modify":159,"created_at":171,"updated_at":161,"locale_code":14,"name":172,"title":173,"subtitle":174,"meta_title":175,"meta_description":176},"creative-content","i-lucide-palette","service\u002Fcreative-content-1785511622781.svg","2026-07-29T14:14:06.117411+00:00","Creative & Content","Amazon creative that turns clicks into customers","Conversion-focused images, A+ content, and video built around shopper intent — so the traffic you pay for actually converts.","Amazon Creative & A+ Content Services","Amazon creative and content that converts — product photography, infographics, A+ brand story, and PDP & headline video built for shopper intent.",[178,190,204,215],{"id":137,"slug":179,"cover_image":180,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":181,"last_modify":11,"created_at":182,"updated_at":13,"locale_code":14,"title":183,"headline_metric":184,"summary":185,"meta_title":186,"meta_description":187,"service_ids":188,"published_at":11,"category_id":145,"category_slug":146,"category_path":146,"category_name":150,"category_is_enabled":8},"electronics-brand-keyword-bloat-pruning","case-studies\u002Felectronics-brand-keyword-bloat-pruning-1790060651183.webp",2306,"2026-09-22T11:13:31.273442+00:00","Ranking better by deleting two thirds of the keywords","Sessions +10% after pruning","Four years of “add it, it can't hurt” had stuffed every backend field and title with terms the products had nothing to do with. Relevance is a ratio, and theirs had collapsed.","Keyword Bloat Pruning Case Study","How removing two thirds of a consumer electronics catalog's keywords lifted sessions 88% and improved conversion on the terms that mattered.",[21,189],"c89127c7-631c-451f-bf13-3681edd0f3c4",{"id":138,"slug":191,"cover_image":192,"brand_name":7,"is_anonymized":8,"period_months":100,"is_enabled":8,"sort_order":193,"last_modify":11,"created_at":182,"updated_at":13,"locale_code":14,"title":194,"headline_metric":195,"summary":196,"meta_title":197,"meta_description":198,"service_ids":199,"published_at":11,"category_id":200,"category_slug":201,"category_path":202,"category_name":203,"category_is_enabled":8},"charging-brand-household-expansion","case-studies\u002Fcharging-brand-household-expansion-1790060651183.webp",2307,"A household needs four chargers and the catalog only offered one","Units per order 1.2 → 2.0","Nobody needs one charger. They need one by the bed, one at the desk, one in the kitchen and one in the bag — and the only thing the brand had ever put on a page was a single unit.","Multi-Pack Merchandising Case Study","How pack architecture and room-based merchandising took a charging brand from 1.2 to 2.0 units an order and grew revenue 81% in eight months.",[22,189],"3f55f2a4-4715-4ba7-99a6-380af478a042","power-and-charging","electronics\u002Fpower-and-charging","Power & Charging",{"id":139,"slug":205,"cover_image":206,"brand_name":7,"is_anonymized":8,"period_months":100,"is_enabled":8,"sort_order":207,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":208,"headline_metric":209,"summary":210,"meta_title":211,"meta_description":212,"service_ids":213,"published_at":11,"category_id":145,"category_slug":146,"category_path":146,"category_name":150,"category_is_enabled":8},"electronics-brand-in-the-box-expectation-gap","case-studies\u002Felectronics-brand-in-the-box-expectation-gap-1790060651183.webp",1100,"Half the one-star reviews were about something we never promised","1-star reviews 23 → 7","A consumer electronics brand shipped its devices without a wall adapter, like everyone else in the category. Shoppers assumed one was included, and the disappointment landed as a product review.","In-The-Box Expectation Gap Case","How stating box contents plainly in imagery and copy cut an electronics brand's return rate from 14% to 5% and added half a star to its rating.",[22,214],"a507b11d-88fb-4b74-98a2-0661de716593",{"id":140,"slug":216,"cover_image":217,"brand_name":7,"is_anonymized":8,"period_months":9,"is_enabled":8,"sort_order":218,"last_modify":11,"created_at":12,"updated_at":13,"locale_code":14,"title":219,"headline_metric":220,"summary":221,"meta_title":222,"meta_description":223,"service_ids":224,"published_at":11,"category_id":225,"category_slug":226,"category_path":227,"category_name":228,"category_is_enabled":8},"headphone-brand-battery-claim-real-conditions","case-studies\u002Fheadphone-brand-battery-claim-real-conditions-1790060651183.webp",1101,"Forty hours of battery nobody ever got","Battery-related returns down 71%","The headline battery figure was measured with noise cancelling off at half volume — a way nobody listens. Restating it by real listening mode cost the brand a big number and won it the sale.","Battery Life Claim Rewrite Case","How restating a headphone brand's battery claim by real listening mode cut battery-related returns 71% and lifted conversion in six months.",[21,22],"5bf51e20-0a7c-4fe8-8282-a5565c420099","headphones-and-earbuds","electronics\u002Fheadphones-and-earbuds","Headphones & Earbuds",1790082625578]